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What IS a partnership anyway?
Welcome to The kbbreview Podcast, this is episode nine of season seven and today we're talking about that mostly prickly of symbiotic relationships - the one between retailers and suppliers.
One of the most frequently used requests is that it should be a 'partnership', but what exactly does that mean?
What's the difference between a 'partnership' and a simple transactional placement of orders? Are partnerships all about the people rather than the company?
Should partnerships come from formal service level agreements or is it much more about gut feeling - you simply know when it's working and…
The skinny
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