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42 | Lessons in Loyalty With Fiona Stevens
Loyalty is absolutely key when it comes to selling creative products, but it’s something business owners often don’t prioritise. It’s easy to get distracted chasing new customers and with the prevalence of complicated legacy loyalty programs like Nectar and Tesco’s Clubcard, where consumers haven’t always seen the best return, it can be hard to know how best to entice, reward and retain your existing customer base.
Loyalty, in traditional business terms, is ultimately about repeat purchases, but as today's guest Fiona Stevens explains, it’s also about engaging with customers between…
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