From Creative Work to Growing a Brand

Kanawha Valley Hustlers · Oct 23, 2025 · 6m

I talk about how I learned that doing great work doesn’t always mean clients will come easily. Early in my career I worked in 3D animation for education. We produced high quality content for schools and television, but as the market shifted, the work dried up. I learned that skill alone doesn’t guarantee growth. Later I created courtroom presentations and forensic animations for attorneys. The work was strong, but again, finding clients was hard.

I started paying attention to what separated the busy companies from the struggling ones. Around that time I began exploring digital…