Latest / The Billionaire Brain® Podcast / Ep 151 - Master Your Mindset: The Key to a Life You Love with Will Polston

Transcript

Ep 151 - Master Your Mindset: The Key to a Life You Love with Will Polston · The Billionaire Brain® Podcast

• 0:02
  Dawn
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGruer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:05
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth
• 0:09
  and
• 0:09
  happiness
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:15
  Welcome,
• 0:16
  Will,
• 0:16
  to
• 0:17
  Dawn
• 0:17
  of
• 0:17
  a
• 0:17
  New
• 0:18
  Era,
• 0:18
  and
• 0:18
  thank
• 0:18
  you
• 0:18
  for
• 0:18
  traveling
• 0:19
  to
• 0:19
  meet
• 0:19
  us
• 0:19
  in
• 0:20
  the
• 0:20
  studio
• 0:20
  in
• 0:20
  Manchester.
• 0:22
  So
• 0:22
  before
• 0:22
  we
• 0:22
  go
• 0:23
  any
• 0:23
  further,
• 0:23
  obviously
• 0:24
  we've
• 0:24
  met
• 0:25
  multiple
• 0:26
  times.
• 0:26
  I
• 0:27
  wasn't
• 0:27
  aware
• 0:27
  of
• 0:27
  the
• 0:27
  first
• 0:28
  meet
• 0:28
  because
• 0:28
  I
• 0:28
  was
• 0:28
  on
• 0:28
  stage.
• 0:29
  Second
• 0:29
  time
• 0:29
  we
• 0:30
  were
• 0:30
  in
• 0:30
  a
• 0:30
  room,
• 0:31
  part
• 0:31
  of
• 0:31
  a
• 0:31
  network.
• 0:32
  But
• 0:32
  share
• 0:32
  a
• 0:32
  little
• 0:32
  bit
• 0:33
  about
• 0:33
  who
• 0:33
  you
• 0:33
  are
• 0:34
  and
• 0:34
  what
• 0:34
  you
• 0:34
  do.
• 0:34
  My
• 0:34
  name
• 0:35
  is
• 0:35
  Will
• 0:35
  Polston
• 0:35
  and
• 0:36
  I
• 0:37
  help
• 0:37
  driven
• 0:38
  entrepreneurs
• 0:39
  to
• 0:39
  have
• 0:39
  more
• 0:40
  time
• 0:40
  and
• 0:40
  less
• 0:40
  stress.
• 0:41
  Is
• 0:41
  the.
• 0:42
  The
• 0:42
  short.
• 0:42
  Is
• 0:42
  the
• 0:43
  super
• 0:43
  short
• 0:43
  version.
• 0:44
  And
• 0:45
  when
• 0:45
  did
• 0:45
  you
• 0:45
  first
• 0:46
  start
• 0:46
  your
• 0:46
  business?
• 0:46
  So,
• 0:47
  my
• 0:47
  coaching
• 0:47
  business,
• 0:48
  I
• 0:48
  started
• 0:49
  nine
• 0:50
  years
• 0:50
  ago.
• 0:50
  It's
• 0:51
  kind
• 0:51
  of
• 0:51
  in
• 0:51
  a
• 0:51
  business
• 0:51
  of
• 0:52
  two
• 0:52
  halves
• 0:52
  because
• 0:53
  Covid,
• 0:53
  for
• 0:54
  a
• 0:54
  lot
• 0:54
  of
• 0:54
  people
• 0:54
  changed
• 0:55
  a
• 0:55
  lot
• 0:55
  of
• 0:55
  stuff.
• 0:55
  It's
• 0:56
  really
• 0:56
  funny.
• 0:56
  So
• 0:57
  only
• 0:58
  Monday,
• 0:58
  I
• 0:58
  was.
• 0:59
  I
• 0:59
  was
• 0:59
  chatting
• 0:59
  someone,
• 1:00
  they
• 1:00
  were
• 1:00
  talking
• 1:00
  about
• 1:00
  how
• 1:01
  can
• 1:01
  you
• 1:01
  get
• 1:01
  started
• 1:01
  with
• 1:01
  producing
• 1:02
  online
• 1:02
  videos?
• 1:02
  And
• 1:02
  I
• 1:02
  said,
• 1:03
  literally,
• 1:03
  just
• 1:03
  start
• 1:03
  and
• 1:04
  get
• 1:04
  perfect
• 1:04
  later.
• 1:04
  And
• 1:04
  I
• 1:04
  actually
• 1:05
  was
• 1:05
  able
• 1:05
  to
• 1:05
  find
• 1:05
  my
• 1:06
  first
• 1:06
  ever
• 1:06
  video.
• 1:06
  I
• 1:06
  did
• 1:07
  it
• 1:07
  on
• 1:07
  the
• 1:07
  31st
• 1:07
  of
• 1:07
  December,
• 1:08
  2015,
• 1:08
  and
• 1:09
  it
• 1:09
  actually
• 1:09
  made
• 1:09
  me
• 1:09
  cry.
• 1:10
  And
• 1:10
  it
• 1:10
  made
• 1:10
  me
• 1:10
  cry
• 1:10
  for
• 1:11
  two
• 1:11
  reasons.
• 1:11
  One,
• 1:11
  it
• 1:12
  was
• 1:12
  how
• 1:12
  bad
• 1:12
  it
• 1:12
  was.
• 1:13
  No,
• 1:13
  I'm
• 1:13
  kidding.
• 1:13
  It
• 1:13
  made
• 1:14
  me
• 1:14
  cry
• 1:14
  because
• 1:15
  the
• 1:15
  exact
• 1:16
  same
• 1:16
  message
• 1:17
  that
• 1:17
  I
• 1:17
  was
• 1:17
  talking
• 1:17
  about
• 1:18
  then
• 1:18
  is
• 1:19
  the
• 1:19
  same
• 1:19
  stuff
• 1:19
  I
• 1:19
  talk
• 1:19
  about
• 1:20
  now
• 1:20
  nine
• 1:20
  years
• 1:20
  later.
• 1:21
  And
• 1:21
  I
• 1:22
  cannot
• 1:22
  for
• 1:22
  the
• 1:22
  life
• 1:22
  of
• 1:23
  you
• 1:23
  tell
• 1:23
  me
• 1:23
  what
• 1:23
  I
• 1:23
  said
• 1:24
  in
• 1:24
  that
• 1:24
  video
• 1:24
  if
• 1:24
  you
• 1:24
  had.
• 1:25
  Do
• 1:25
  I
• 1:25
  remember
• 1:26
  doing
• 1:26
  the
• 1:26
  video?
• 1:26
  Absolutely,
• 1:27
  because
• 1:27
  I
• 1:28
  recorded
• 1:28
  it
• 1:28
  about
• 1:28
  12
• 1:29
  times
• 1:29
  before
• 1:29
  I
• 1:29
  actually
• 1:30
  posted
• 1:30
  it.
• 1:30
  But
• 1:30
  talking
• 1:31
  about
• 1:31
  the
• 1:31
  same
• 1:31
  thing
• 1:32
  then
• 1:32
  as
• 1:33
  I
• 1:33
  do
• 1:33
  now,
• 1:33
  which
• 1:33
  is
• 1:34
  helping
• 1:34
  people
• 1:34
  to
• 1:34
  live
• 1:35
  their,
• 1:35
  what
• 1:35
  I
• 1:35
  call
• 1:36
  North
• 1:36
  Star,
• 1:37
  which
• 1:37
  is
• 1:37
  a
• 1:38
  mission
• 1:38
  in
• 1:38
  life.
• 1:39
  That's
• 1:39
  the
• 1:39
  equivalent
• 1:39
  of
• 1:40
  trying
• 1:40
  to
• 1:40
  empty
• 1:40
  the
• 1:40
  sea
• 1:40
  with
• 1:41
  a
• 1:41
  spoon.
• 1:41
  So,
• 1:41
  yeah,
• 1:42
  that
• 1:42
  was
• 1:42
  all
• 1:42
  the
• 1:42
  way
• 1:43
  back
• 1:43
  then,
• 1:43
  but
• 1:43
  it
• 1:43
  made
• 1:44
  me
• 1:44
  cry
• 1:44
  just
• 1:44
  because
• 1:44
  it
• 1:44
  made
• 1:45
  me
• 1:45
  realize
• 1:45
  how
• 1:45
  raw
• 1:46
  the
• 1:46
  passion
• 1:46
  was.
• 1:47
  And
• 1:48
  I
• 1:48
  had
• 1:48
  no
• 1:48
  idea
• 1:49
  how
• 1:49
  I
• 1:49
  was
• 1:49
  going
• 1:49
  to
• 1:49
  do
• 1:49
  stuff.
• 1:50
  I
• 1:50
  just
• 1:50
  knew
• 1:50
  I
• 1:50
  wanted
• 1:50
  to
• 1:50
  do
• 1:50
  it.
• 1:50
  And
• 1:51
  I
• 1:51
  just
• 1:51
  looked
• 1:51
  at
• 1:51
  that
• 1:51
  next
• 1:51
  step
• 1:52
  and
• 1:52
  that
• 1:52
  first
• 1:52
  step
• 1:53
  and
• 1:54
  went
• 1:54
  back
• 1:54
  and
• 1:54
  went,
• 1:54
  wow,
• 1:55
  that's.
• 1:56
  I
• 1:56
  had
• 1:57
  no
• 1:57
  idea
• 1:57
  back
• 1:57
  then,
• 1:57
  but
• 1:58
  I
• 1:58
  just
• 1:58
  did
• 1:58
  it
• 1:58
  anyway.
• 1:59
  See,
• 1:59
  I
• 1:59
  always
• 1:59
  think
• 1:59
  it's
• 1:59
  so
• 1:59
  interesting
• 2:00
  when
• 2:00
  you
• 2:00
  talk
• 2:00
  to
• 2:00
  entrepreneurs
• 2:01
  because
• 2:01
  one
• 2:02
  of
• 2:02
  the
• 2:02
  commonalities
• 2:03
  I
• 2:03
  see
• 2:03
  a
• 2:03
  lot
• 2:04
  is
• 2:04
  the
• 2:04
  vision.
• 2:05
  So
• 2:05
  when
• 2:06
  I
• 2:06
  first
• 2:06
  started
• 2:06
  at
• 2:06
  21,
• 2:07
  I
• 2:07
  was
• 2:08
  so
• 2:08
  passionate
• 2:08
  and
• 2:09
  I
• 2:09
  was
• 2:09
  just
• 2:09
  so
• 2:10
  eager
• 2:10
  that
• 2:11
  no
• 2:11
  challenge
• 2:12
  was
• 2:12
  a
• 2:12
  challenge.
• 2:13
  And
• 2:14
  I
• 2:14
  think
• 2:14
  it's
• 2:14
  interesting
• 2:15
  when
• 2:15
  you
• 2:15
  talk
• 2:15
  about
• 2:16
  the
• 2:16
  way
• 2:16
  that
• 2:16
  your
• 2:17
  business
• 2:17
  started
• 2:18
  because
• 2:19
  what
• 2:19
  we
• 2:19
  have
• 2:20
  in
• 2:20
  our
• 2:20
  mind
• 2:21
  is
• 2:21
  we've
• 2:22
  taken
• 2:22
  away
• 2:22
  some
• 2:22
  of
• 2:22
  the
• 2:23
  limiting
• 2:23
  beliefs
• 2:24
  and
• 2:24
  we're
• 2:24
  kind
• 2:24
  of
• 2:24
  prepared
• 2:25
  to
• 2:25
  step
• 2:25
  past
• 2:25
  them.
• 2:25
  And
• 2:26
  I
• 2:26
  see
• 2:26
  this
• 2:26
  in
• 2:27
  a
• 2:27
  lot
• 2:27
  of
• 2:27
  entrepreneurs
• 2:28
  journeys.
• 2:29
  What
• 2:29
  do
• 2:29
  you
• 2:29
  think
• 2:30
  has
• 2:30
  been
• 2:30
  the
• 2:31
  biggest
• 2:31
  limiting
• 2:32
  belief
• 2:32
  that
• 2:33
  you've
• 2:33
  encountered
• 2:34
  on
• 2:34
  your
• 2:34
  journey?
• 2:35
  That
• 2:35
  I'm
• 2:35
  not
• 2:35
  deserving.
• 2:36
  Like
• 2:37
  lots
• 2:37
  of
• 2:37
  beliefs
• 2:38
  that
• 2:38
  we
• 2:38
  have,
• 2:38
  they
• 2:38
  come
• 2:39
  from
• 2:39
  our
• 2:40
  programming
• 2:41
  as
• 2:41
  children
• 2:42
  and
• 2:43
  whatnot.
• 2:43
  And
• 2:44
  I
• 2:44
  think
• 2:44
  that
• 2:45
  there
• 2:45
  was
• 2:46
  a
• 2:47
  maybe
• 2:47
  even
• 2:47
  sort
• 2:48
  of
• 2:48
  subconscious
• 2:49
  unconscious
• 2:50
  way
• 2:51
  that
• 2:51
  my
• 2:51
  parents
• 2:52
  brought
• 2:52
  me
• 2:52
  up.
• 2:52
  And
• 2:52
  this
• 2:52
  is
• 2:53
  not,
• 2:53
  not
• 2:53
  blaming
• 2:53
  them
• 2:53
  by
• 2:54
  any
• 2:54
  means.
• 2:54
  They
• 2:54
  only
• 2:54
  wanted
• 2:55
  the
• 2:55
  best,
• 2:55
  which
• 2:55
  was
• 2:56
  you
• 2:56
  get
• 2:57
  rewards
• 2:57
  when
• 2:57
  you've
• 2:57
  done
• 2:58
  certain
• 2:58
  things
• 2:59
  and
• 3:00
  there's
• 3:01
  a
• 3:01
  combination
• 3:02
  of
• 3:03
  wanting
• 3:04
  to
• 3:04
  do
• 3:04
  things
• 3:05
  and
• 3:06
  have
• 3:06
  a
• 3:06
  reward
• 3:06
  because
• 3:07
  you've
• 3:07
  done
• 3:07
  it,
• 3:07
  which
• 3:07
  I
• 3:07
  get,
• 3:08
  I
• 3:08
  understand
• 3:09
  the
• 3:09
  element
• 3:09
  of
• 3:09
  that.
• 3:10
  But
• 3:10
  then
• 3:10
  there's
• 3:10
  this
• 3:10
  part
• 3:10
  of
• 3:11
  me
• 3:11
  going,
• 3:11
  well
• 3:11
  I
• 3:11
  can't
• 3:11
  do
• 3:11
  that
• 3:12
  yet
• 3:12
  because
• 3:13
  I
• 3:13
  don't
• 3:13
  deserve
• 3:13
  it
• 3:14
  because
• 3:14
  I'm
• 3:15
  not
• 3:15
  X
• 3:15
  yet.
• 3:16
  And
• 3:17
  I
• 3:17
  think
• 3:17
  that
• 3:18
  there's
• 3:18
  so
• 3:18
  many
• 3:18
  people
• 3:19
  that
• 3:19
  have
• 3:19
  this
• 3:20
  belief
• 3:20
  of
• 3:21
  I
• 3:21
  don't
• 3:21
  deserve
• 3:21
  it,
• 3:22
  I'm
• 3:22
  not
• 3:22
  good
• 3:22
  enough
• 3:23
  yet.
• 3:24
  If
• 3:24
  you
• 3:24
  continue
• 3:25
  to
• 3:25
  believe
• 3:25
  that
• 3:25
  you'll
• 3:25
  never
• 3:26
  be
• 3:26
  good
• 3:26
  enough,
• 3:26
  every
• 3:27
  single
• 3:27
  month
• 3:27
  there
• 3:27
  is
• 3:28
  something
• 3:28
  that
• 3:29
  I
• 3:30
  will
• 3:30
  maybe
• 3:31
  not
• 3:31
  I'll
• 3:31
  be
• 3:32
  resistant
• 3:32
  of
• 3:32
  putting
• 3:32
  out
• 3:33
  on
• 3:33
  social
• 3:33
  media
• 3:33
  or
• 3:34
  saying
• 3:34
  because
• 3:34
  I
• 3:34
  think,
• 3:35
  oh,
• 3:35
  am
• 3:36
  I
• 3:36
  good
• 3:36
  enough
• 3:36
  to
• 3:36
  say
• 3:37
  that?
• 3:37
  Can
• 3:37
  I,
• 3:37
  can
• 3:37
  I
• 3:38
  even
• 3:38
  ask
• 3:38
  that
• 3:38
  question?
• 3:39
  Can
• 3:39
  I
• 3:39
  do
• 3:39
  that?
• 3:39
  Yeah,
• 3:40
  I
• 3:40
  think
• 3:40
  that's
• 3:40
  definitely
• 3:40
  one
• 3:41
  for
• 3:41
  sure.
• 3:41
  I
• 3:41
  think
• 3:41
  self
• 3:42
  worth
• 3:42
  comes
• 3:42
  up
• 3:43
  a
• 3:43
  lot
• 3:43
  for
• 3:44
  men
• 3:44
  and
• 3:44
  women
• 3:45
  in
• 3:45
  business
• 3:45
  because
• 3:46
  a
• 3:47
  lot
• 3:47
  of
• 3:47
  us
• 3:47
  are
• 3:48
  busy
• 3:48
  building
• 3:49
  the
• 3:49
  businesses,
• 3:49
  doing
• 3:50
  things
• 3:50
  for
• 3:50
  others
• 3:51
  that
• 3:51
  we
• 3:51
  forget
• 3:52
  about
• 3:52
  our
• 3:53
  own
• 3:53
  self
• 3:53
  care,
• 3:54
  our
• 3:54
  own
• 3:54
  self
• 3:54
  compassion.
• 3:55
  And
• 3:56
  I
• 3:56
  think
• 3:56
  as
• 3:56
  business
• 3:57
  owners
• 3:57
  it's
• 3:57
  quite
• 3:57
  tempting
• 3:58
  also
• 3:58
  to
• 3:58
  have
• 3:59
  the
• 3:59
  negative
• 3:59
  self
• 4:00
  talk
• 4:00
  that
• 4:01
  we
• 4:01
  are
• 4:01
  very
• 4:02
  critical
• 4:02
  on
• 4:02
  what
• 4:02
  we're
• 4:03
  doing.
• 4:03
  And
• 4:04
  as
• 4:04
  we're
• 4:04
  moving
• 4:05
  forward
• 4:05
  there's
• 4:05
  almost
• 4:06
  a
• 4:06
  kind
• 4:06
  of
• 4:06
  a
• 4:06
  belief
• 4:06
  of
• 4:07
  like,
• 4:07
  well,
• 4:07
  what
• 4:07
  happens
• 4:08
  if
• 4:08
  it
• 4:08
  all
• 4:08
  gets
• 4:08
  taken
• 4:09
  away?
• 4:09
  Have
• 4:10
  you
• 4:10
  experienced
• 4:12
  the
• 4:12
  fear
• 4:13
  through
• 4:13
  success?
• 4:14
  I
• 4:14
  see
• 4:14
  it
• 4:14
  more
• 4:15
  and
• 4:15
  more
• 4:15
  and
• 4:15
  more.
• 4:16
  So
• 4:16
  the
• 4:16
  majority
• 4:17
  of
• 4:17
  my
• 4:17
  private
• 4:17
  clients
• 4:18
  are
• 4:18
  entrepreneurs
• 4:19
  that
• 4:19
  are
• 4:19
  turning
• 4:20
  over
• 4:20
  seven,
• 4:20
  eight,
• 4:21
  nine
• 4:22
  figures.
• 4:22
  One
• 4:22
  of
• 4:22
  my
• 4:22
  clients
• 4:22
  had
• 4:23
  a
• 4:23
  multi
• 4:24
  nine
• 4:24
  figure
• 4:24
  exit.
• 4:25
  And
• 4:25
  what's
• 4:26
  interesting
• 4:26
  is
• 4:26
  it's
• 4:27
  the
• 4:27
  same
• 4:28
  drive
• 4:29
  that
• 4:30
  gets
• 4:30
  them
• 4:30
  going
• 4:31
  and
• 4:31
  enables
• 4:31
  them
• 4:31
  to
• 4:31
  achieve
• 4:32
  success,
• 4:32
  quote
• 4:33
  unquote
• 4:33
  traditional
• 4:34
  success
• 4:35
  that
• 4:36
  they
• 4:36
  then
• 4:36
  find
• 4:36
  themselves
• 4:37
  going,
• 4:37
  well
• 4:38
  I
• 4:38
  still
• 4:38
  need
• 4:38
  to,
• 4:39
  I
• 4:39
  need
• 4:39
  to
• 4:39
  do
• 4:39
  that
• 4:39
  next
• 4:39
  thing,
• 4:40
  I'm
• 4:40
  not
• 4:40
  there
• 4:41
  yet.
• 4:41
  I
• 4:41
  call
• 4:41
  it
• 4:41
  when
• 4:42
  then
• 4:42
  syndrome.
• 4:42
  When
• 4:43
  I
• 4:43
  achieve
• 4:43
  this,
• 4:43
  then
• 4:43
  I'll
• 4:43
  be
• 4:44
  happy
• 4:44
  when
• 4:44
  I
• 4:44
  Get
• 4:44
  that?
• 4:44
  Then
• 4:45
  I'll
• 4:45
  be
• 4:45
  content
• 4:45
  when
• 4:45
  I
• 4:45
  get
• 4:46
  this,
• 4:46
  then
• 4:46
  I'll
• 4:46
  be
• 4:46
  at
• 4:46
  peace.
• 4:47
  And
• 4:47
  it
• 4:47
  doesn't.
• 4:48
  Like,
• 4:48
  they
• 4:48
  keep
• 4:48
  driving
• 4:48
  and
• 4:49
  driving
• 4:49
  and
• 4:49
  driving
• 4:49
  some
• 4:50
  obscene
• 4:51
  amounts
• 4:52
  of
• 4:52
  success
• 4:52
  that
• 4:52
  a
• 4:53
  lot
• 4:53
  of
• 4:53
  these
• 4:53
  people
• 4:53
  have.
• 4:53
  And
• 4:54
  you
• 4:54
  ask
• 4:54
  them,
• 4:54
  are
• 4:54
  you
• 4:54
  successful?
• 4:54
  They
• 4:55
  go,
• 4:55
  no,
• 4:55
  not
• 4:55
  yet,
• 4:56
  because
• 4:57
  I've
• 4:57
  not
• 4:57
  done
• 4:57
  this
• 4:58
  part
• 4:58
  or
• 4:58
  this
• 4:58
  part.
• 4:58
  And
• 4:59
  that's
• 4:59
  the
• 4:59
  big
• 4:59
  difference
• 5:00
  between
• 5:00
  switching
• 5:01
  to
• 5:01
  focus
• 5:01
  on
• 5:02
  the
• 5:02
  gain
• 5:03
  of
• 5:03
  what
• 5:03
  you've
• 5:03
  already
• 5:04
  achieved,
• 5:04
  rather
• 5:04
  than
• 5:05
  constantly
• 5:05
  looking
• 5:06
  at
• 5:06
  the
• 5:06
  gap.
• 5:06
  But
• 5:07
  it's
• 5:07
  the
• 5:07
  gap
• 5:07
  that
• 5:07
  drives
• 5:08
  them
• 5:08
  in
• 5:08
  the
• 5:08
  beginning
• 5:09
  for
• 5:09
  so
• 5:09
  long.
• 5:09
  See,
• 5:09
  I
• 5:09
  think
• 5:10
  it's
• 5:10
  also
• 5:10
  interesting
• 5:10
  that
• 5:11
  we've
• 5:11
  had
• 5:11
  conversations
• 5:12
  in
• 5:12
  the
• 5:12
  group
• 5:12
  we're
• 5:13
  part
• 5:13
  of,
• 5:13
  where
• 5:14
  people
• 5:14
  have
• 5:15
  different
• 5:15
  understandings
• 5:16
  of
• 5:16
  success,
• 5:17
  which
• 5:17
  I
• 5:17
  love.
• 5:18
  And
• 5:18
  the
• 5:18
  fact
• 5:19
  that
• 5:19
  success
• 5:19
  is
• 5:20
  not,
• 5:20
  you
• 5:20
  know,
• 5:20
  a
• 5:21
  monetary
• 5:22
  step,
• 5:22
  like
• 5:22
  it's
• 5:23
  part
• 5:23
  of
• 5:23
  it.
• 5:24
  You
• 5:24
  know,
• 5:24
  every
• 5:24
  business
• 5:25
  needs
• 5:25
  to
• 5:25
  be
• 5:25
  profitable
• 5:26
  and
• 5:26
  sustainable
• 5:27
  and
• 5:27
  even
• 5:27
  sellable.
• 5:28
  But
• 5:29
  sometimes
• 5:30
  I
• 5:30
  think
• 5:30
  we
• 5:30
  get
• 5:30
  caught
• 5:31
  up
• 5:31
  in
• 5:31
  the
• 5:31
  online
• 5:31
  focus
• 5:32
  of
• 5:32
  this
• 5:32
  kind
• 5:32
  of
• 5:33
  7,
• 5:33
  8,
• 5:33
  9
• 5:34
  figures.
• 5:35
  One
• 5:35
  of
• 5:35
  the
• 5:35
  things
• 5:35
  that
• 5:36
  I
• 5:36
  love
• 5:36
  is
• 5:37
  that
• 5:37
  I've
• 5:37
  kind
• 5:38
  of
• 5:38
  hit
• 5:38
  a
• 5:38
  point
• 5:38
  where
• 5:38
  I
• 5:39
  feel
• 5:39
  like
• 5:39
  I'm
• 5:39
  in
• 5:39
  balance
• 5:40
  and
• 5:40
  I
• 5:41
  don't
• 5:41
  need
• 5:41
  to
• 5:42
  go
• 5:42
  further
• 5:43
  on
• 5:43
  the
• 5:44
  financial
• 5:44
  side
• 5:45
  of
• 5:45
  things.
• 5:46
  I've
• 5:46
  got
• 5:47
  more
• 5:47
  of
• 5:47
  a
• 5:47
  focus
• 5:47
  towards
• 5:48
  enrichment
• 5:48
  and
• 5:48
  experiences
• 5:49
  rather
• 5:49
  than
• 5:49
  monetary.
• 5:50
  What's
• 5:51
  been
• 5:51
  your
• 5:52
  shift
• 5:52
  in
• 5:53
  terms
• 5:53
  of,
• 5:53
  like,
• 5:54
  starting
• 5:54
  a
• 5:54
  business?
• 5:55
  How
• 5:55
  old
• 5:55
  were
• 5:55
  you
• 5:55
  when
• 5:56
  you
• 5:56
  first
• 5:56
  started.
• 5:56
  First
• 5:57
  proper
• 5:58
  business
• 5:58
  was
• 5:58
  24.
• 6:01
  So
• 6:01
  what's
• 6:01
  been
• 6:01
  the
• 6:01
  difference
• 6:02
  in
• 6:02
  your
• 6:02
  values
• 6:03
  and
• 6:03
  your
• 6:03
  motivating
• 6:04
  factors
• 6:04
  then?
• 6:04
  Because
• 6:05
  mine
• 6:05
  have
• 6:05
  changed
• 6:05
  a
• 6:05
  lot
• 6:05
  since
• 6:06
  21
• 6:06
  to
• 6:06
  31,
• 6:07
  to
• 6:07
  45?
• 6:08
  Yeah.
• 6:08
  Well,
• 6:09
  I
• 6:09
  suppose
• 6:09
  it'd
• 6:09
  be
• 6:09
  interesting
• 6:09
  if
• 6:10
  I.
• 6:10
  If
• 6:10
  I
• 6:10
  go
• 6:10
  back
• 6:10
  and
• 6:10
  give
• 6:11
  you
• 6:11
  a
• 6:11
  bit
• 6:11
  of
• 6:11
  the
• 6:11
  backstory.
• 6:12
  So
• 6:12
  I
• 6:12
  grew
• 6:13
  up
• 6:13
  with
• 6:13
  a
• 6:13
  belief
• 6:13
  that
• 6:13
  money
• 6:13
  equal
• 6:14
  happiness.
• 6:14
  I've
• 6:15
  got
• 6:15
  two
• 6:15
  very
• 6:15
  wealthy
• 6:16
  uncles.
• 6:16
  One's
• 6:16
  a
• 6:16
  billionaire,
• 6:17
  the
• 6:17
  other
• 6:17
  one's
• 6:17
  a
• 6:17
  multi.
• 6:18
  Multimillionaire.
• 6:19
  And
• 6:19
  my
• 6:19
  dad
• 6:19
  always
• 6:19
  used
• 6:19
  to
• 6:20
  say
• 6:20
  they
• 6:20
  just
• 6:20
  got
• 6:20
  lucky.
• 6:21
  That
• 6:21
  was
• 6:21
  his
• 6:21
  thing.
• 6:21
  They
• 6:21
  just
• 6:22
  got
• 6:22
  lucky.
• 6:22
  They
• 6:22
  just
• 6:22
  got
• 6:22
  lucky.
• 6:23
  I
• 6:23
  was
• 6:23
  very
• 6:24
  fortunate
• 6:24
  growing
• 6:25
  up.
• 6:25
  I
• 6:25
  always
• 6:25
  had
• 6:26
  clothes
• 6:26
  on
• 6:26
  my
• 6:26
  back,
• 6:27
  food
• 6:27
  in
• 6:27
  the
• 6:27
  fridge,
• 6:28
  went
• 6:28
  on
• 6:28
  holiday
• 6:29
  every
• 6:29
  year,
• 6:29
  albeit
• 6:29
  they
• 6:29
  weren't
• 6:30
  always
• 6:30
  big,
• 6:30
  crazy,
• 6:30
  lavish
• 6:31
  holidays.
• 6:31
  But
• 6:32
  I
• 6:32
  had
• 6:32
  a
• 6:32
  very
• 6:33
  fortunate
• 6:33
  upbringing.
• 6:34
  But
• 6:34
  what
• 6:34
  I
• 6:35
  remember
• 6:35
  growing
• 6:35
  up
• 6:36
  was
• 6:36
  how
• 6:36
  much
• 6:36
  my
• 6:36
  dad
• 6:36
  hated
• 6:37
  his
• 6:37
  job.
• 6:38
  So
• 6:38
  he
• 6:38
  would
• 6:38
  get
• 6:38
  up
• 6:38
  at
• 6:39
  5
• 6:39
  o'clock
• 6:39
  in
• 6:39
  the
• 6:39
  morning,
• 6:40
  get
• 6:40
  on
• 6:40
  his
• 6:40
  bike,
• 6:41
  ride
• 6:41
  to
• 6:41
  the
• 6:41
  station,
• 6:41
  go
• 6:41
  into
• 6:42
  London,
• 6:42
  do
• 6:42
  a
• 6:42
  job
• 6:42
  he
• 6:43
  hated,
• 6:43
  come
• 6:44
  home
• 6:44
  and
• 6:44
  bring
• 6:44
  the
• 6:44
  stress
• 6:45
  and
• 6:45
  the
• 6:45
  frustration
• 6:46
  home
• 6:46
  with
• 6:46
  him.
• 6:46
  And
• 6:46
  I
• 6:46
  don't
• 6:47
  know
• 6:47
  if
• 6:47
  anyone
• 6:47
  listening
• 6:48
  to
• 6:48
  this
• 6:48
  can
• 6:48
  relate
• 6:48
  to
• 6:49
  someone
• 6:49
  in
• 6:49
  their
• 6:49
  life
• 6:49
  that
• 6:50
  when
• 6:50
  they're
• 6:51
  around
• 6:51
  that
• 6:51
  person,
• 6:51
  they
• 6:52
  can
• 6:52
  just
• 6:52
  feel
• 6:53
  the
• 6:53
  tension.
• 6:53
  It's
• 6:53
  like
• 6:54
  a.
• 6:54
  It's
• 6:55
  a
• 6:55
  force
• 6:55
  field
• 6:56
  that
• 6:56
  they
• 6:56
  can
• 6:56
  feel.
• 6:56
  And
• 6:57
  that
• 6:57
  was
• 6:57
  the
• 6:57
  case
• 6:57
  of
• 6:57
  my
• 6:57
  dad.
• 6:57
  And
• 6:58
  then
• 6:58
  I
• 6:58
  remember
• 6:59
  I
• 6:59
  must
• 6:59
  have
• 6:59
  been
• 6:59
  about
• 6:59
  10
• 7:00
  years
• 7:00
  old,
• 7:01
  and
• 7:01
  one
• 7:02
  day
• 7:02
  my
• 7:02
  dad
• 7:02
  came
• 7:03
  home
• 7:03
  from
• 7:03
  work
• 7:04
  and
• 7:04
  I
• 7:04
  was
• 7:05
  home
• 7:05
  from
• 7:05
  school,
• 7:05
  and
• 7:06
  he
• 7:06
  was
• 7:06
  there
• 7:06
  already.
• 7:06
  I
• 7:06
  was
• 7:06
  like,
• 7:07
  this
• 7:07
  is
• 7:07
  weird.
• 7:07
  Dad's
• 7:07
  never
• 7:07
  normally
• 7:08
  home
• 7:08
  this
• 7:08
  early.
• 7:09
  And
• 7:10
  it's
• 7:10
  because
• 7:10
  he'd
• 7:10
  quit
• 7:10
  his
• 7:11
  job
• 7:11
  and
• 7:11
  he'd
• 7:11
  quit
• 7:11
  his
• 7:11
  job
• 7:12
  to
• 7:12
  set
• 7:12
  up
• 7:12
  a
• 7:12
  business
• 7:12
  with
• 7:12
  one
• 7:12
  of
• 7:13
  my
• 7:13
  uncles.
• 7:13
  And
• 7:13
  at
• 7:13
  the
• 7:13
  time,
• 7:13
  I
• 7:14
  was
• 7:14
  like,
• 7:14
  yes,
• 7:15
  this
• 7:15
  is
• 7:15
  gonna
• 7:15
  be
• 7:16
  amazing.
• 7:16
  Dad's
• 7:16
  gonna
• 7:17
  be
• 7:17
  just
• 7:17
  like
• 7:17
  Uncle
• 7:18
  Steve,
• 7:18
  and
• 7:18
  he's
• 7:19
  gonna
• 7:19
  be
• 7:19
  happy
• 7:19
  and
• 7:19
  content.
• 7:20
  Cause
• 7:20
  my
• 7:20
  Uncle
• 7:21
  Steve
• 7:21
  in
• 7:21
  particular,
• 7:21
  he's
• 7:22
  this
• 7:22
  real
• 7:22
  extrovert,
• 7:22
  great
• 7:23
  character,
• 7:23
  always
• 7:23
  full
• 7:24
  of
• 7:24
  energy.
• 7:24
  He
• 7:25
  was
• 7:25
  gonna
• 7:25
  set
• 7:25
  up
• 7:25
  that
• 7:25
  business,
• 7:26
  Fast
• 7:26
  forward
• 7:26
  a
• 7:26
  few
• 7:27
  months,
• 7:27
  he'd
• 7:27
  already
• 7:28
  quit
• 7:28
  his
• 7:28
  job.
• 7:28
  I
• 7:28
  was
• 7:29
  the
• 7:29
  eldest
• 7:29
  of
• 7:29
  four.
• 7:30
  I
• 7:30
  had
• 7:30
  two
• 7:30
  brothers
• 7:31
  and
• 7:31
  sisters
• 7:31
  who
• 7:31
  were
• 7:31
  seven.
• 7:32
  They're
• 7:32
  twins.
• 7:32
  And
• 7:32
  then
• 7:32
  a
• 7:32
  baby
• 7:33
  sister
• 7:33
  who
• 7:33
  was
• 7:33
  not
• 7:33
  even
• 7:34
  one.
• 7:34
  Then
• 7:34
  my
• 7:34
  mum.
• 7:35
  Then
• 7:35
  there
• 7:36
  was
• 7:36
  no
• 7:36
  job,
• 7:36
  no
• 7:36
  income,
• 7:37
  and
• 7:37
  my
• 7:37
  dad
• 7:37
  fell
• 7:37
  into
• 7:38
  a.
• 7:38
  What
• 7:38
  we
• 7:38
  would
• 7:39
  call
• 7:39
  a
• 7:39
  depression.
• 7:39
  You
• 7:39
  know,
• 7:40
  curtain,
• 7:40
  shuttle
• 7:40
  day,
• 7:40
  didn't
• 7:41
  leave
• 7:41
  the
• 7:41
  house.
• 7:42
  Very
• 7:42
  stereotypical
• 7:42
  in
• 7:43
  that
• 7:43
  respect.
• 7:43
  And
• 7:44
  I
• 7:44
  was
• 7:44
  10
• 7:44
  years
• 7:44
  old,
• 7:45
  and
• 7:45
  I
• 7:45
  just
• 7:45
  started
• 7:45
  to
• 7:45
  connect
• 7:45
  the
• 7:45
  dots.
• 7:46
  It
• 7:46
  was
• 7:46
  really
• 7:46
  obvious
• 7:47
  for
• 7:47
  me,
• 7:48
  Uncle
• 7:48
  Mark,
• 7:48
  billionaire,
• 7:49
  really
• 7:49
  happy
• 7:50
  Uncle
• 7:50
  Steve,
• 7:51
  multimillionaire,
• 7:52
  really
• 7:52
  happy
• 7:52
  dad.
• 7:53
  When
• 7:53
  he
• 7:53
  worked
• 7:53
  in
• 7:53
  London,
• 7:53
  okay,
• 7:54
  he
• 7:54
  was
• 7:54
  stressed
• 7:54
  and
• 7:54
  frustrated
• 7:55
  a
• 7:55
  bit,
• 7:56
  but
• 7:56
  he
• 7:57
  was
• 7:58
  a
• 7:58
  lot
• 7:58
  happier
• 7:58
  when
• 7:59
  he
• 7:59
  was
• 7:59
  working
• 7:59
  than
• 7:59
  now.
• 8:00
  He
• 8:00
  has
• 8:00
  no
• 8:00
  money,
• 8:00
  doesn't
• 8:01
  leave
• 8:01
  the
• 8:01
  house.
• 8:01
  So
• 8:02
  for
• 8:02
  me,
• 8:02
  at
• 8:02
  10
• 8:02
  years
• 8:02
  old,
• 8:03
  it
• 8:03
  was
• 8:03
  obvious,
• 8:04
  money
• 8:04
  equals
• 8:04
  happiness.
• 8:05
  So
• 8:05
  I
• 8:05
  went
• 8:06
  off
• 8:06
  on
• 8:06
  that
• 8:06
  journey
• 8:06
  to
• 8:07
  make
• 8:07
  as
• 8:07
  much
• 8:07
  money
• 8:07
  as
• 8:07
  I
• 8:08
  could
• 8:08
  as
• 8:08
  early
• 8:08
  as
• 8:08
  I
• 8:08
  could.
• 8:08
  I
• 8:08
  was
• 8:09
  the
• 8:09
  kid
• 8:09
  in
• 8:09
  school
• 8:09
  buying
• 8:09
  and
• 8:09
  selling
• 8:10
  suites
• 8:10
  and
• 8:11
  buying
• 8:11
  stuff
• 8:12
  off.
• 8:12
  I
• 8:12
  was
• 8:13
  looking
• 8:13
  for
• 8:13
  stuff
• 8:13
  in
• 8:13
  the
• 8:14
  paper,
• 8:14
  seeing
• 8:14
  what
• 8:14
  it
• 8:14
  was
• 8:15
  priced
• 8:15
  at
• 8:15
  ebay.
• 8:15
  And
• 8:16
  if
• 8:16
  I
• 8:16
  could
• 8:16
  get
• 8:16
  it
• 8:16
  for
• 8:16
  more
• 8:17
  money
• 8:17
  on
• 8:17
  ebay,
• 8:17
  I
• 8:18
  would
• 8:18
  buy
• 8:18
  out
• 8:18
  the
• 8:18
  paper
• 8:19
  and
• 8:19
  then
• 8:19
  put
• 8:19
  it
• 8:19
  straight
• 8:19
  on
• 8:19
  ebay
• 8:20
  and
• 8:20
  do
• 8:20
  it,
• 8:20
  doing
• 8:20
  all
• 8:21
  this
• 8:21
  stuff.
• 8:21
  I
• 8:21
  had
• 8:22
  two
• 8:22
  or
• 8:22
  three
• 8:22
  paper
• 8:23
  rounds,
• 8:23
  I
• 8:23
  think,
• 8:23
  when
• 8:23
  I
• 8:23
  was
• 8:23
  13
• 8:24
  or
• 8:24
  14.
• 8:24
  Yeah,
• 8:25
  there
• 8:25
  must
• 8:25
  have
• 8:25
  been
• 8:25
  12
• 8:25
  or
• 8:26
  13,
• 8:26
  because
• 8:26
  then
• 8:26
  I
• 8:26
  started
• 8:26
  working
• 8:27
  in
• 8:27
  a
• 8:27
  bar
• 8:27
  when
• 8:27
  I
• 8:27
  was
• 8:28
  14.
• 8:28
  And
• 8:29
  that
• 8:29
  was
• 8:29
  my
• 8:29
  thing,
• 8:29
  money
• 8:30
  equal
• 8:30
  to
• 8:30
  happiness.
• 8:30
  And
• 8:31
  I
• 8:31
  started
• 8:31
  making
• 8:31
  money.
• 8:32
  I
• 8:32
  remember
• 8:32
  being
• 8:33
  14
• 8:34
  years
• 8:34
  old,
• 8:34
  and
• 8:35
  this
• 8:35
  is
• 8:36
  now
• 8:36
  20
• 8:37
  years
• 8:37
  later,
• 8:38
  being
• 8:39
  14
• 8:39
  years
• 8:40
  old
• 8:40
  and
• 8:40
  making
• 8:41
  £200
• 8:42
  a
• 8:42
  week
• 8:43
  cash.
• 8:45
  The
• 8:45
  time
• 8:45
  we're
• 8:46
  recording
• 8:46
  this
• 8:46
  is.
• 8:47
  We've
• 8:47
  just
• 8:47
  heard
• 8:47
  about
• 8:48
  the
• 8:48
  budget.
• 8:48
  And
• 8:48
  the
• 8:49
  budget
• 8:49
  for
• 8:49
  certain
• 8:50
  age
• 8:50
  group
• 8:50
  is
• 8:50
  £10.
• 8:51
  I
• 8:51
  was
• 8:51
  earning
• 8:51
  £10
• 8:52
  an
• 8:52
  hour
• 8:53
  20
• 8:53
  years
• 8:53
  ago.
• 8:53
  So
• 8:54
  it's
• 8:54
  a
• 8:54
  lot
• 8:54
  of
• 8:54
  money.
• 8:55
  And
• 8:55
  I
• 8:55
  would
• 8:55
  just
• 8:55
  buy
• 8:56
  stuff
• 8:56
  and
• 8:56
  that's
• 8:56
  what
• 8:57
  I
• 8:57
  would
• 8:57
  do.
• 8:57
  I
• 8:57
  would
• 8:57
  buy
• 8:57
  stuff.
• 8:58
  And
• 8:59
  I
• 8:59
  then
• 8:59
  started
• 9:00
  buying
• 9:00
  clothes
• 9:00
  and
• 9:00
  I
• 9:00
  really
• 9:01
  like
• 9:01
  clothes.
• 9:01
  And
• 9:01
  then
• 9:01
  fast
• 9:02
  forward
• 9:02
  a
• 9:02
  little
• 9:02
  bit.
• 9:03
  I
• 9:03
  ended
• 9:03
  up
• 9:03
  wanting
• 9:03
  to
• 9:03
  run
• 9:04
  my
• 9:04
  own
• 9:04
  clothes
• 9:04
  shop.
• 9:05
  And
• 9:05
  the
• 9:05
  reason
• 9:05
  I
• 9:05
  wanted
• 9:05
  to
• 9:05
  own
• 9:06
  my
• 9:06
  own
• 9:06
  design
• 9:06
  a
• 9:06
  clothes
• 9:07
  shop
• 9:07
  was
• 9:07
  because
• 9:08
  the
• 9:08
  guy
• 9:08
  was
• 9:08
  a
• 9:08
  multimillionaire.
• 9:09
  And
• 9:09
  that's
• 9:09
  what
• 9:09
  I
• 9:09
  wanted
• 9:10
  to
• 9:10
  be.
• 9:10
  I
• 9:10
  wanted
• 9:10
  to
• 9:10
  be
• 9:10
  a
• 9:10
  multimillionaire
• 9:11
  and
• 9:11
  do
• 9:11
  something
• 9:11
  I
• 9:11
  loved,
• 9:12
  which
• 9:12
  was
• 9:12
  being
• 9:12
  involved
• 9:13
  with
• 9:13
  fashion.
• 9:13
  And
• 9:14
  there's
• 9:14
  a
• 9:14
  long
• 9:14
  winded
• 9:15
  story,
• 9:15
  but
• 9:16
  I'm
• 9:16
  not
• 9:16
  going
• 9:16
  to
• 9:17
  it
• 9:17
  all
• 9:17
  now.
• 9:17
  But
• 9:17
  I
• 9:18
  ended
• 9:18
  up
• 9:18
  leaving
• 9:18
  that
• 9:18
  industry
• 9:19
  and
• 9:19
  then
• 9:19
  working
• 9:19
  in
• 9:19
  financial
• 9:20
  services
• 9:20
  and
• 9:21
  I
• 9:21
  was
• 9:21
  a
• 9:21
  broker.
• 9:22
  By
• 9:22
  the
• 9:22
  time
• 9:22
  I
• 9:23
  was
• 9:23
  in
• 9:23
  my
• 9:23
  late
• 9:23
  teens,
• 9:25
  early
• 9:25
  20s,
• 9:26
  I
• 9:26
  was
• 9:26
  making
• 9:26
  20
• 9:26
  grand
• 9:27
  a
• 9:27
  month.
• 9:28
  And
• 9:28
  that
• 9:28
  went
• 9:28
  on
• 9:28
  for
• 9:29
  some
• 9:29
  years.
• 9:29
  I
• 9:30
  stumbled
• 9:30
  across
• 9:30
  personal
• 9:31
  development
• 9:31
  when
• 9:31
  I
• 9:31
  was
• 9:31
  about
• 9:32
  18
• 9:33
  and
• 9:33
  I
• 9:34
  love
• 9:34
  personal
• 9:34
  development
• 9:34
  because
• 9:35
  the
• 9:35
  more
• 9:35
  personal
• 9:35
  development
• 9:36
  I
• 9:36
  did,
• 9:36
  the
• 9:36
  more
• 9:36
  money
• 9:37
  I
• 9:37
  made.
• 9:37
  And
• 9:37
  that
• 9:37
  went
• 9:37
  on
• 9:38
  for
• 9:38
  some
• 9:38
  years.
• 9:38
  And
• 9:39
  then
• 9:40
  it
• 9:40
  was
• 9:40
  11
• 9:41
  years
• 9:41
  ago
• 9:42
  that
• 9:42
  I
• 9:42
  went
• 9:42
  to
• 9:42
  an
• 9:43
  event
• 9:43
  with
• 9:43
  Tony
• 9:43
  Robbins.
• 9:44
  And
• 9:44
  many
• 9:44
  people
• 9:44
  listening
• 9:44
  to
• 9:44
  this
• 9:44
  would
• 9:45
  have
• 9:45
  heard
• 9:45
  of
• 9:45
  Tony
• 9:45
  Robbins.
• 9:46
  And
• 9:46
  that's
• 9:46
  when
• 9:46
  I
• 9:46
  had
• 9:46
  my
• 9:47
  lightning
• 9:47
  moment.
• 9:47
  And
• 9:48
  bam,
• 9:48
  it
• 9:48
  just
• 9:49
  hit
• 9:49
  me
• 9:49
  and
• 9:50
  I
• 9:50
  cried
• 9:50
  my
• 9:50
  eyes
• 9:50
  out
• 9:50
  for
• 9:51
  about
• 9:51
  15
• 9:51
  minutes.
• 9:52
  Because
• 9:52
  in
• 9:52
  that
• 9:52
  moment
• 9:53
  I
• 9:53
  realized
• 9:53
  my
• 9:53
  real
• 9:54
  driver
• 9:54
  was
• 9:54
  nothing
• 9:54
  to
• 9:55
  do
• 9:55
  with
• 9:55
  money.
• 9:55
  It
• 9:55
  had
• 9:56
  never
• 9:56
  been
• 9:56
  about
• 9:56
  money.
• 9:57
  It
• 9:57
  was
• 9:57
  to
• 9:57
  do
• 9:57
  with
• 9:57
  my
• 9:57
  dad
• 9:58
  and
• 9:58
  how
• 9:58
  my
• 9:58
  dad
• 9:58
  hadn't
• 9:59
  achieved
• 9:59
  certain
• 9:59
  things
• 9:59
  he
• 9:59
  was
• 10:00
  capable
• 10:00
  of
• 10:00
  and
• 10:01
  the
• 10:01
  impact
• 10:01
  that
• 10:01
  had
• 10:01
  on
• 10:02
  him
• 10:02
  and
• 10:02
  my
• 10:02
  mum
• 10:02
  and
• 10:02
  me
• 10:03
  and
• 10:03
  my
• 10:03
  family
• 10:03
  and
• 10:03
  the
• 10:04
  host
• 10:04
  of
• 10:04
  other
• 10:04
  people.
• 10:05
  And
• 10:05
  I
• 10:05
  vowed
• 10:05
  I
• 10:05
  don't
• 10:06
  want
• 10:06
  anyone
• 10:06
  else
• 10:06
  to
• 10:06
  ever
• 10:07
  have
• 10:07
  to
• 10:07
  go
• 10:07
  through
• 10:07
  the
• 10:07
  suffering
• 10:08
  that
• 10:08
  he
• 10:08
  went
• 10:08
  through
• 10:08
  and
• 10:09
  we
• 10:09
  went
• 10:09
  through
• 10:10
  from
• 10:10
  that
• 10:10
  moment
• 10:10
  11
• 10:11
  years
• 10:11
  ago,
• 10:11
  it
• 10:11
  completely
• 10:12
  altered
• 10:13
  the
• 10:13
  trajectory
• 10:13
  of
• 10:14
  my
• 10:14
  life.
• 10:14
  So
• 10:14
  to
• 10:14
  your
• 10:14
  question,
• 10:14
  have
• 10:15
  I
• 10:15
  ever
• 10:15
  had
• 10:15
  any
• 10:16
  belief
• 10:16
  values
• 10:17
  change?
• 10:17
  That
• 10:18
  moment
• 10:18
  there
• 10:18
  was
• 10:18
  a
• 10:18
  pivotal
• 10:19
  moment
• 10:19
  and
• 10:19
  life
• 10:19
  went
• 10:19
  in
• 10:20
  a
• 10:20
  completely
• 10:20
  different
• 10:20
  direction.
• 10:21
  Yeah,
• 10:21
  I
• 10:21
  think
• 10:21
  it's
• 10:21
  so
• 10:21
  interesting,
• 10:22
  isn't
• 10:22
  it?
• 10:22
  Because
• 10:23
  when
• 10:23
  we
• 10:24
  start
• 10:24
  a
• 10:24
  business,
• 10:24
  obviously
• 10:25
  money
• 10:25
  and
• 10:25
  cash
• 10:25
  is
• 10:26
  the
• 10:26
  king.
• 10:26
  We
• 10:27
  need
• 10:27
  to
• 10:27
  focus
• 10:27
  on
• 10:27
  getting
• 10:28
  consistent
• 10:28
  cash
• 10:28
  flow
• 10:28
  and
• 10:29
  building
• 10:29
  the
• 10:29
  business
• 10:30
  and
• 10:30
  again
• 10:30
  with
• 10:31
  clients.
• 10:31
  And
• 10:31
  you'll
• 10:31
  know
• 10:31
  yourself
• 10:32
  that
• 10:33
  it's
• 10:33
  often
• 10:34
  the
• 10:34
  biggest
• 10:35
  worry
• 10:35
  and
• 10:35
  the
• 10:35
  biggest
• 10:36
  scaling
• 10:37
  factor
• 10:37
  that
• 10:37
  they're
• 10:37
  focused
• 10:38
  on.
• 10:38
  So
• 10:39
  if
• 10:39
  you
• 10:39
  think
• 10:39
  about
• 10:40
  your
• 10:40
  values
• 10:41
  now,
• 10:41
  what
• 10:42
  is
• 10:42
  it
• 10:42
  that
• 10:43
  lights
• 10:43
  you
• 10:43
  up
• 10:43
  in
• 10:43
  business?
• 10:44
  Like,
• 10:44
  what
• 10:44
  is
• 10:44
  the
• 10:45
  true
• 10:46
  dream
• 10:46
  that
• 10:47
  like
• 10:48
  is
• 10:48
  why
• 10:48
  you
• 10:48
  do
• 10:49
  what
• 10:49
  you
• 10:49
  do.
• 10:49
  So
• 10:50
  for
• 10:50
  me,
• 10:50
  still
• 10:50
  is
• 10:51
  around
• 10:51
  self
• 10:51
  mastery.
• 10:51
  I
• 10:52
  love.
• 10:52
  I'm
• 10:52
  obsessed
• 10:53
  with
• 10:53
  anything
• 10:54
  to
• 10:54
  do
• 10:54
  with
• 10:54
  self
• 10:54
  mastery,
• 10:56
  particularly
• 10:57
  mindset,
• 10:57
  I'm
• 10:58
  fascinated
• 10:58
  by
• 10:59
  because
• 10:59
  I
• 10:59
  always
• 10:59
  come
• 11:00
  back
• 11:00
  to
• 11:00
  how
• 11:00
  can
• 11:00
  you
• 11:00
  have
• 11:00
  two
• 11:01
  different
• 11:01
  people
• 11:01
  that
• 11:01
  get
• 11:02
  the
• 11:02
  same
• 11:02
  information,
• 11:02
  but
• 11:03
  one
• 11:03
  goes
• 11:03
  and
• 11:03
  does
• 11:03
  stuff
• 11:03
  and
• 11:04
  one
• 11:04
  doesn't.
• 11:04
  You
• 11:05
  know,
• 11:05
  I
• 11:05
  find
• 11:05
  that
• 11:05
  fascinating.
• 11:07
  So
• 11:07
  that's
• 11:08
  something
• 11:08
  that
• 11:08
  lights
• 11:08
  me
• 11:08
  up.
• 11:09
  I
• 11:09
  have
• 11:10
  a
• 11:10
  real
• 11:10
  interest
• 11:10
  in
• 11:10
  business
• 11:11
  and
• 11:11
  building
• 11:11
  businesses.
• 11:12
  So
• 11:12
  I
• 11:12
  suppose
• 11:13
  that's,
• 11:13
  that's
• 11:13
  one
• 11:13
  of
• 11:13
  the
• 11:14
  reasons
• 11:14
  why
• 11:14
  I
• 11:14
  work
• 11:14
  with
• 11:15
  a
• 11:15
  lot
• 11:15
  of
• 11:15
  entrepreneurs
• 11:16
  and
• 11:16
  business
• 11:16
  owners
• 11:17
  because
• 11:17
  I
• 11:18
  have
• 11:18
  the
• 11:18
  very
• 11:18
  fortunate
• 11:19
  position
• 11:19
  of
• 11:19
  being
• 11:19
  able
• 11:19
  to
• 11:20
  parachute
• 11:20
  into
• 11:20
  their
• 11:21
  businesses
• 11:21
  and
• 11:21
  understand
• 11:22
  what's
• 11:22
  going
• 11:22
  on
• 11:23
  and
• 11:23
  love
• 11:23
  that
• 11:23
  variety.
• 11:24
  So
• 11:24
  is
• 11:25
  essentially
• 11:25
  unlocking
• 11:26
  people.
• 11:26
  Is
• 11:26
  unlocking
• 11:27
  people
• 11:27
  what,
• 11:28
  whatever
• 11:28
  the
• 11:28
  barrier
• 11:28
  is
• 11:29
  to
• 11:29
  achieve
• 11:30
  their
• 11:30
  dream
• 11:30
  life
• 11:30
  faster.
• 11:31
  You
• 11:31
  said
• 11:31
  it
• 11:31
  earlier,
• 11:32
  success
• 11:32
  is
• 11:32
  subjective,
• 11:33
  right?
• 11:33
  Success
• 11:34
  for
• 11:34
  every
• 11:34
  single
• 11:35
  person
• 11:35
  is
• 11:35
  different.
• 11:36
  So
• 11:36
  if
• 11:36
  we
• 11:36
  can
• 11:36
  get
• 11:36
  them
• 11:37
  really,
• 11:37
  really
• 11:37
  clear
• 11:37
  on,
• 11:38
  well,
• 11:38
  what
• 11:38
  does
• 11:38
  that
• 11:39
  success
• 11:39
  look
• 11:39
  like
• 11:40
  for
• 11:40
  a
• 11:40
  point
• 11:41
  in
• 11:41
  time?
• 11:41
  Not
• 11:41
  necessarily
• 11:42
  it's
• 11:42
  going
• 11:43
  to
• 11:43
  change
• 11:43
  in
• 11:43
  a
• 11:43
  bowl
• 11:43
  over
• 11:43
  time.
• 11:44
  But
• 11:44
  if
• 11:44
  we
• 11:44
  can
• 11:44
  get
• 11:44
  clear
• 11:44
  on
• 11:45
  that
• 11:45
  and
• 11:45
  then
• 11:45
  we
• 11:45
  can
• 11:46
  just
• 11:46
  break
• 11:46
  down
• 11:46
  those
• 11:47
  barriers
• 11:48
  and
• 11:49
  remove
• 11:49
  them
• 11:50
  or
• 11:50
  make
• 11:50
  them
• 11:51
  them
• 11:51
  smaller,
• 11:52
  then
• 11:52
  they're
• 11:52
  going
• 11:52
  to
• 11:52
  get
• 11:52
  to
• 11:52
  where
• 11:53
  they
• 11:53
  want
• 11:53
  to
• 11:53
  get
• 11:53
  to
• 11:53
  faster.
• 11:54
  So
• 11:54
  from
• 11:54
  a
• 11:54
  mindset
• 11:55
  point
• 11:55
  of
• 11:55
  view,
• 11:55
  obviously
• 11:56
  you've
• 11:56
  invest
• 11:56
  in
• 11:57
  that
• 11:57
  and
• 11:57
  a
• 11:57
  lot
• 11:57
  of
• 11:57
  people
• 11:58
  will
• 11:58
  be
• 11:58
  kind
• 11:58
  of
• 11:58
  newer
• 11:59
  on
• 11:59
  their
• 11:59
  journey.
• 12:00
  So
• 12:01
  when
• 12:01
  you
• 12:01
  see
• 12:02
  people
• 12:02
  talking
• 12:02
  about
• 12:03
  like
• 12:03
  top
• 12:04
  books
• 12:04
  and
• 12:04
  things
• 12:05
  online
• 12:05
  or
• 12:05
  podcasts,
• 12:06
  like
• 12:06
  what
• 12:06
  are
• 12:06
  the
• 12:07
  things
• 12:07
  that
• 12:07
  you
• 12:07
  remember?
• 12:08
  Like
• 12:08
  really
• 12:09
  you
• 12:09
  listened
• 12:09
  to
• 12:09
  or
• 12:10
  you
• 12:10
  read
• 12:10
  that
• 12:10
  changed
• 12:11
  your
• 12:12
  thought
• 12:12
  process,
• 12:13
  you.
• 12:13
  Can
• 12:13
  read
• 12:14
  the
• 12:14
  same
• 12:14
  book
• 12:16
  over
• 12:16
  the
• 12:17
  course
• 12:17
  of
• 12:17
  three
• 12:18
  or
• 12:18
  five
• 12:18
  years,
• 12:18
  you
• 12:18
  know,
• 12:18
  read
• 12:19
  it
• 12:19
  each
• 12:19
  year
• 12:19
  and
• 12:20
  every
• 12:20
  time
• 12:20
  take
• 12:20
  something
• 12:20
  different.
• 12:21
  There's
• 12:21
  one
• 12:21
  book
• 12:22
  that
• 12:22
  I've
• 12:22
  read,
• 12:22
  I've
• 12:22
  read
• 12:22
  it
• 12:23
  every
• 12:23
  summer
• 12:24
  holiday
• 12:24
  since
• 12:24
  I
• 12:24
  very
• 12:25
  first
• 12:25
  read
• 12:25
  it,
• 12:26
  which
• 12:26
  is
• 12:27
  a
• 12:27
  bit
• 12:27
  of
• 12:27
  a
• 12:27
  cliche
• 12:27
  personal
• 12:28
  development
• 12:28
  book
• 12:28
  is
• 12:29
  a
• 12:29
  book
• 12:29
  called
• 12:29
  the
• 12:29
  Secret
• 12:29
  by
• 12:29
  Rhonda
• 12:30
  Byrne.
• 12:30
  It's
• 12:30
  about
• 12:30
  the
• 12:31
  law
• 12:31
  of
• 12:31
  attraction.
• 12:31
  And
• 12:32
  the
• 12:32
  reason
• 12:32
  why
• 12:32
  it
• 12:32
  was
• 12:32
  so
• 12:32
  profound
• 12:33
  for
• 12:33
  me
• 12:33
  was
• 12:33
  not
• 12:34
  because
• 12:34
  it
• 12:35
  introduced
• 12:35
  me
• 12:35
  to
• 12:35
  this
• 12:36
  new
• 12:36
  idea.
• 12:37
  What
• 12:37
  it
• 12:37
  did
• 12:38
  was
• 12:38
  it
• 12:38
  made
• 12:39
  me
• 12:39
  realize
• 12:39
  that
• 12:40
  I'd
• 12:40
  been
• 12:40
  doing
• 12:41
  this
• 12:41
  thing
• 12:42
  that
• 12:42
  had
• 12:42
  worked
• 12:43
  for
• 12:43
  me.
• 12:43
  I
• 12:43
  mean,
• 12:44
  when
• 12:44
  I
• 12:44
  was
• 12:44
  in
• 12:44
  my
• 12:44
  early
• 12:44
  teens,
• 12:45
  mid
• 12:45
  teens,
• 12:46
  anything
• 12:46
  I
• 12:46
  wanted,
• 12:47
  I
• 12:47
  got.
• 12:47
  I
• 12:47
  wanted
• 12:47
  a
• 12:47
  mini
• 12:47
  motor,
• 12:48
  I'd
• 12:48
  get
• 12:48
  it.
• 12:48
  I
• 12:48
  wanted
• 12:48
  electric,
• 12:49
  I
• 12:49
  wanted
• 12:49
  a
• 12:49
  petrol
• 12:50
  scooter,
• 12:50
  I'd
• 12:50
  get
• 12:50
  it.
• 12:51
  These
• 12:51
  things,
• 12:51
  I'd
• 12:52
  visualize
• 12:52
  it,
• 12:52
  I
• 12:52
  would
• 12:52
  see
• 12:53
  it,
• 12:53
  I
• 12:53
  would,
• 12:53
  I
• 12:54
  would
• 12:54
  do
• 12:54
  the
• 12:54
  work
• 12:54
  to
• 12:55
  be
• 12:55
  able
• 12:55
  to
• 12:55
  get
• 12:55
  it.
• 12:56
  And
• 12:56
  I
• 12:56
  went,
• 12:56
  ah,
• 12:57
  so
• 12:57
  that's
• 12:57
  what
• 12:57
  I've
• 12:58
  been
• 12:58
  doing.
• 12:58
  I
• 12:58
  think
• 12:59
  that
• 12:59
  for
• 12:59
  so
• 12:59
  many
• 12:59
  people,
• 13:00
  when
• 13:00
  you
• 13:00
  ask
• 13:01
  them
• 13:01
  what's
• 13:01
  the
• 13:01
  most
• 13:01
  Profound
• 13:02
  personal
• 13:02
  development
• 13:03
  book.
• 13:03
  For
• 13:03
  the
• 13:04
  majority
• 13:04
  of
• 13:05
  people
• 13:05
  it's
• 13:06
  almost
• 13:06
  always
• 13:06
  the
• 13:06
  first
• 13:06
  book
• 13:07
  they've
• 13:07
  read.
• 13:07
  So
• 13:07
  for
• 13:08
  some
• 13:08
  people
• 13:08
  it's,
• 13:08
  I
• 13:09
  mean
• 13:09
  it's
• 13:09
  normally
• 13:09
  one
• 13:10
  of
• 13:10
  the
• 13:10
  classics.
• 13:10
  7
• 13:11
  Habits
• 13:11
  of
• 13:11
  Highly
• 13:11
  Effective
• 13:12
  People
• 13:13
  think
• 13:13
  and
• 13:13
  grow
• 13:13
  Rich
• 13:14
  in
• 13:14
  my
• 13:14
  instance,
• 13:15
  the
• 13:15
  secret
• 13:15
  because
• 13:16
  what
• 13:16
  it
• 13:16
  does
• 13:16
  is
• 13:16
  it,
• 13:17
  it
• 13:17
  has
• 13:17
  the
• 13:17
  biggest
• 13:18
  knowledge
• 13:18
  jump
• 13:19
  and
• 13:20
  then
• 13:20
  everything
• 13:20
  else
• 13:20
  is
• 13:21
  incremental
• 13:21
  gain
• 13:21
  others
• 13:22
  as
• 13:23
  time
• 13:23
  goes
• 13:23
  on.
• 13:23
  If
• 13:24
  people
• 13:24
  are
• 13:24
  getting
• 13:24
  a
• 13:24
  little
• 13:24
  bit
• 13:24
  bigger
• 13:25
  for
• 13:25
  particularly
• 13:25
  the
• 13:26
  people
• 13:26
  in
• 13:26
  their
• 13:26
  business
• 13:27
  right
• 13:27
  now
• 13:27
  that
• 13:28
  they've
• 13:28
  got
• 13:28
  lots
• 13:28
  of
• 13:28
  work,
• 13:28
  they're
• 13:29
  very
• 13:29
  busy
• 13:29
  then
• 13:29
  a
• 13:29
  book
• 13:30
  called
• 13:30
  the
• 13:30
  E
• 13:30
  Myth
• 13:30
  by
• 13:31
  Michael
• 13:31
  Gerber
• 13:31
  is
• 13:32
  really
• 13:32
  good.
• 13:32
  And
• 13:33
  if
• 13:33
  people
• 13:33
  are
• 13:33
  a
• 13:33
  little
• 13:33
  bit
• 13:33
  more
• 13:34
  experienced,
• 13:34
  if
• 13:34
  people
• 13:34
  are,
• 13:35
  I
• 13:35
  would
• 13:35
  say
• 13:36
  a
• 13:36
  million
• 13:37
  quid
• 13:37
  plus
• 13:37
  even
• 13:37
  500k
• 13:38
  plus
• 13:38
  in
• 13:38
  running
• 13:39
  their
• 13:39
  business.
• 13:39
  A
• 13:39
  must
• 13:39
  read
• 13:40
  book
• 13:40
  is
• 13:40
  the
• 13:40
  Road
• 13:40
  Less
• 13:41
  Stupid
• 13:41
  by
• 13:41
  Keith
• 13:41
  Cunningham.
• 13:42
  Have
• 13:42
  you
• 13:42
  seen
• 13:42
  the
• 13:43
  hype
• 13:43
  now
• 13:43
  for
• 13:43
  Green
• 13:44
  Lights?
• 13:44
  I
• 13:44
  think
• 13:44
  everyone's
• 13:44
  reading
• 13:45
  it.
• 13:45
  I've
• 13:45
  just
• 13:45
  read
• 13:46
  it
• 13:46
  on
• 13:46
  holiday.
• 13:46
  What's
• 13:46
  your
• 13:47
  view?
• 13:47
  Read
• 13:47
  or
• 13:47
  not
• 13:47
  read?
• 13:48
  Read.
• 13:48
  I
• 13:48
  thought
• 13:48
  it
• 13:48
  was
• 13:49
  going
• 13:49
  to
• 13:49
  be
• 13:49
  more
• 13:49
  of
• 13:49
  a
• 13:49
  personal
• 13:49
  development
• 13:50
  book
• 13:50
  for
• 13:50
  some
• 13:50
  reason.
• 13:51
  I
• 13:51
  think
• 13:51
  it's
• 13:51
  because
• 13:51
  it
• 13:51
  was
• 13:52
  promoted
• 13:52
  so
• 13:53
  much
• 13:53
  in
• 13:53
  personal
• 13:54
  circles
• 13:55
  and
• 13:55
  whatnot.
• 13:56
  What
• 13:56
  really
• 13:57
  impressed
• 13:57
  me
• 13:57
  was
• 13:58
  my
• 13:58
  God,
• 13:58
  that
• 13:58
  guy's
• 13:59
  lived
• 13:59
  a
• 13:59
  life.
• 14:00
  He
• 14:00
  has
• 14:00
  absolutely
• 14:01
  lived
• 14:01
  a
• 14:02
  life.
• 14:02
  And
• 14:03
  it's
• 14:03
  very
• 14:03
  easy
• 14:03
  to
• 14:03
  look
• 14:04
  at
• 14:04
  Hollywood
• 14:04
  actors
• 14:05
  and
• 14:05
  think,
• 14:05
  well,
• 14:05
  when
• 14:06
  they've
• 14:06
  made
• 14:06
  it,
• 14:06
  they've
• 14:07
  taken
• 14:07
  off
• 14:07
  and
• 14:07
  they've
• 14:08
  really
• 14:08
  had
• 14:08
  it.
• 14:09
  But
• 14:09
  from
• 14:09
  a
• 14:09
  very,
• 14:09
  very
• 14:10
  young
• 14:10
  age
• 14:10
  and
• 14:10
  don't
• 14:10
  get
• 14:11
  me
• 14:11
  wrong,
• 14:11
  he's
• 14:12
  had
• 14:12
  some
• 14:13
  tough
• 14:13
  times
• 14:13
  growing
• 14:13
  up
• 14:14
  and
• 14:14
  those
• 14:15
  things
• 14:15
  have
• 14:15
  definitely
• 14:15
  been
• 14:15
  a
• 14:16
  factor.
• 14:16
  Yeah,
• 14:16
  it
• 14:17
  was
• 14:17
  an
• 14:17
  interesting
• 14:17
  read
• 14:18
  is
• 14:18
  getting
• 14:18
  a
• 14:18
  bit
• 14:18
  of
• 14:19
  an
• 14:19
  insight
• 14:19
  into
• 14:19
  his
• 14:19
  life
• 14:19
  with
• 14:20
  some
• 14:20
  lessons
• 14:20
  along
• 14:20
  the
• 14:20
  way.
• 14:21
  And
• 14:21
  what
• 14:21
  fascinated
• 14:21
  me,
• 14:22
  I'm
• 14:22
  a
• 14:22
  big
• 14:23
  journaler.
• 14:23
  On
• 14:23
  the
• 14:23
  way
• 14:24
  up
• 14:24
  here
• 14:24
  I
• 14:24
  was
• 14:25
  journaling
• 14:26
  but
• 14:26
  for,
• 14:27
  I
• 14:27
  can't
• 14:28
  remember
• 14:28
  how
• 14:28
  long
• 14:28
  it
• 14:28
  had
• 14:29
  been
• 14:29
  at
• 14:29
  the
• 14:29
  time
• 14:29
  when
• 14:29
  he
• 14:30
  wrote
• 14:30
  the
• 14:30
  book.
• 14:30
  I
• 14:30
  think
• 14:30
  for
• 14:30
  35
• 14:31
  years
• 14:32
  he's
• 14:32
  journaled
• 14:32
  pretty
• 14:33
  much
• 14:33
  every
• 14:33
  day
• 14:34
  and
• 14:35
  real
• 14:35
  detailed
• 14:36
  stuff
• 14:37
  which
• 14:37
  a
• 14:38
  modern
• 14:38
  day
• 14:38
  version
• 14:38
  of
• 14:39
  that
• 14:39
  is
• 14:39
  like
• 14:39
  going
• 14:39
  on
• 14:39
  Facebook
• 14:40
  and
• 14:40
  looking
• 14:40
  at
• 14:40
  your
• 14:40
  memories,
• 14:41
  isn't
• 14:41
  it?
• 14:41
  You
• 14:41
  know,
• 14:42
  you
• 14:42
  go
• 14:42
  back
• 14:42
  and
• 14:42
  see
• 14:42
  10,
• 14:43
  15
• 14:43
  years
• 14:43
  ago.
• 14:43
  Imagine
• 14:44
  doing
• 14:44
  35
• 14:45
  years
• 14:45
  of
• 14:45
  that.
• 14:46
  So
• 14:46
  yeah,
• 14:46
  incredible.
• 14:47
  So
• 14:47
  I'm
• 14:48
  so
• 14:48
  passionate
• 14:48
  about
• 14:49
  the
• 14:49
  world
• 14:49
  of
• 14:50
  neuroscience
• 14:50
  and
• 14:51
  one
• 14:51
  of
• 14:51
  my
• 14:51
  first
• 14:51
  books
• 14:52
  that
• 14:52
  I
• 14:52
  read
• 14:52
  and
• 14:53
  absolutely
• 14:53
  loved
• 14:54
  was
• 14:54
  Mapping
• 14:54
  the
• 14:54
  Mind
• 14:55
  by
• 14:55
  Rita
• 14:55
  Carter.
• 14:56
  It
• 14:56
  kind
• 14:56
  of
• 14:57
  really
• 14:57
  got
• 14:57
  me
• 14:57
  into
• 14:58
  understanding
• 14:58
  the
• 14:58
  psyche
• 14:59
  of
• 14:59
  people's
• 14:59
  behavior
• 15:00
  and
• 15:01
  habits.
• 15:01
  So
• 15:02
  I
• 15:02
  wanted
• 15:02
  to
• 15:02
  understand
• 15:03
  why
• 15:03
  people
• 15:03
  did
• 15:04
  things
• 15:04
  and
• 15:05
  why
• 15:06
  we
• 15:06
  would
• 15:06
  have
• 15:06
  maybe
• 15:07
  such
• 15:07
  different
• 15:07
  belief
• 15:08
  systems
• 15:08
  or
• 15:08
  values
• 15:09
  around
• 15:09
  things
• 15:10
  and
• 15:11
  what
• 15:11
  I
• 15:11
  talk
• 15:11
  about
• 15:12
  now
• 15:12
  really
• 15:12
  is
• 15:12
  all
• 15:13
  about
• 15:13
  sort
• 15:13
  of,
• 15:13
  you
• 15:13
  know,
• 15:14
  healthy
• 15:14
  habits,
• 15:15
  changing
• 15:15
  habits,
• 15:15
  and
• 15:16
  switching
• 15:16
  the
• 15:17
  environment
• 15:17
  rather
• 15:17
  than
• 15:18
  the
• 15:18
  habit.
• 15:19
  What
• 15:19
  would
• 15:19
  be
• 15:19
  your
• 15:20
  biggest
• 15:20
  sort
• 15:20
  of
• 15:21
  growth
• 15:21
  habit,
• 15:21
  whether
• 15:22
  it's
• 15:22
  across
• 15:23
  health
• 15:23
  or
• 15:23
  wealth
• 15:24
  or
• 15:24
  happiness?
• 15:25
  I
• 15:25
  actually
• 15:26
  think
• 15:26
  it's
• 15:27
  the
• 15:28
  importance
• 15:29
  of.
• 15:31
  And
• 15:31
  I
• 15:31
  do
• 15:32
  this
• 15:32
  weekly
• 15:33
  reviewing
• 15:34
  your
• 15:35
  goals.
• 15:35
  I
• 15:35
  think
• 15:36
  it
• 15:36
  really
• 15:36
  is
• 15:36
  as
• 15:36
  simple
• 15:36
  as
• 15:36
  that.
• 15:37
  So
• 15:37
  I
• 15:37
  have
• 15:37
  a
• 15:37
  process
• 15:38
  called
• 15:38
  creating
• 15:38
  a
• 15:39
  North
• 15:39
  Star,
• 15:39
  which
• 15:39
  is
• 15:39
  this
• 15:40
  mission
• 15:40
  in
• 15:40
  life.
• 15:40
  And
• 15:40
  then
• 15:40
  we
• 15:40
  reverse
• 15:41
  engineer
• 15:41
  it,
• 15:42
  which
• 15:42
  is
• 15:42
  what
• 15:42
  I
• 15:42
  call
• 15:42
  a
• 15:43
  North
• 15:43
  Star
• 15:43
  trajectory.
• 15:44
  It's
• 15:44
  essentially
• 15:44
  a
• 15:44
  plan
• 15:44
  of
• 15:45
  goals
• 15:45
  that
• 15:45
  you're
• 15:45
  working
• 15:45
  towards.
• 15:46
  And
• 15:47
  I
• 15:47
  like
• 15:47
  to
• 15:47
  read
• 15:48
  it
• 15:48
  every
• 15:48
  week.
• 15:49
  And
• 15:49
  then
• 15:49
  I
• 15:49
  color
• 15:49
  code
• 15:50
  the
• 15:50
  progress
• 15:50
  on
• 15:51
  the
• 15:51
  time
• 15:51
  frame
• 15:52
  that's
• 15:52
  ahead.
• 15:52
  So,
• 15:52
  for
• 15:52
  example,
• 15:53
  it
• 15:53
  might
• 15:53
  be
• 15:53
  the
• 15:53
  month
• 15:53
  ahead.
• 15:54
  I'm
• 15:54
  color
• 15:54
  coding
• 15:55
  green
• 15:55
  if
• 15:55
  it's
• 15:55
  done.
• 15:55
  Amber,
• 15:55
  it's
• 15:56
  in
• 15:56
  progress.
• 15:56
  Red
• 15:56
  if
• 15:56
  it's
• 15:56
  done.
• 15:57
  And
• 15:57
  it
• 15:57
  does
• 15:57
  two
• 15:58
  things.
• 15:58
  One
• 15:59
  is
• 15:59
  that
• 15:59
  it
• 16:00
  gets
• 16:00
  me
• 16:00
  to
• 16:00
  acknowledge
• 16:01
  the
• 16:01
  progress
• 16:01
  that
• 16:01
  I'm
• 16:01
  making,
• 16:02
  because
• 16:02
  there's
• 16:02
  so
• 16:02
  much
• 16:03
  that
• 16:03
  we
• 16:03
  forget
• 16:03
  when
• 16:03
  we
• 16:04
  think
• 16:04
  of
• 16:04
  the
• 16:05
  seven
• 16:05
  areas
• 16:05
  of
• 16:05
  life,
• 16:06
  how
• 16:06
  many
• 16:07
  things
• 16:07
  that
• 16:07
  we're
• 16:07
  doing
• 16:08
  that
• 16:08
  we
• 16:08
  just
• 16:08
  don't
• 16:08
  even
• 16:08
  acknowledge
• 16:09
  that
• 16:09
  we're
• 16:09
  doing.
• 16:09
  This
• 16:09
  is
• 16:09
  one
• 16:10
  of
• 16:10
  the
• 16:10
  things
• 16:10
  that
• 16:10
  I
• 16:10
  see
• 16:10
  a
• 16:10
  lot
• 16:11
  in
• 16:11
  a
• 16:11
  lot
• 16:11
  of
• 16:11
  high
• 16:11
  performers.
• 16:12
  It's
• 16:12
  always
• 16:12
  next,
• 16:12
  next,
• 16:13
  next.
• 16:13
  What's
• 16:13
  the
• 16:13
  next
• 16:13
  thing?
• 16:13
  What's
• 16:14
  the
• 16:14
  next
• 16:14
  thing?
• 16:14
  They
• 16:14
  haven't
• 16:15
  taken
• 16:15
  stock
• 16:15
  and
• 16:15
  just
• 16:16
  gone,
• 16:16
  do
• 16:16
  you
• 16:16
  know
• 16:16
  what?
• 16:17
  Actually,
• 16:17
  I'm
• 16:17
  gonna
• 16:18
  bask
• 16:18
  in
• 16:19
  what
• 16:19
  I've
• 16:19
  done.
• 16:20
  So
• 16:20
  that's
• 16:21
  definitely
• 16:21
  a
• 16:21
  factor.
• 16:22
  The
• 16:23
  second
• 16:23
  one
• 16:23
  you
• 16:23
  talk
• 16:23
  about,
• 16:24
  neuroscience,
• 16:24
  is
• 16:24
  a
• 16:24
  part
• 16:25
  of
• 16:25
  the
• 16:25
  brain
• 16:25
  called
• 16:25
  the
• 16:25
  reticular
• 16:26
  activating
• 16:26
  system,
• 16:26
  which
• 16:27
  enables
• 16:27
  you
• 16:27
  to
• 16:27
  focus.
• 16:28
  So
• 16:28
  if
• 16:28
  you
• 16:28
  had
• 16:29
  that
• 16:29
  experience
• 16:29
  where
• 16:29
  you
• 16:30
  really
• 16:30
  wanted
• 16:30
  a
• 16:30
  particular
• 16:31
  bag
• 16:31
  because
• 16:31
  you
• 16:31
  think,
• 16:31
  no
• 16:31
  one's
• 16:32
  got
• 16:32
  this
• 16:32
  bag.
• 16:32
  You
• 16:32
  get
• 16:33
  the
• 16:33
  bag
• 16:33
  and
• 16:34
  then
• 16:34
  you
• 16:34
  see
• 16:34
  it
• 16:34
  everywhere,
• 16:35
  or
• 16:35
  you
• 16:35
  get
• 16:35
  that
• 16:36
  no
• 16:36
  one's
• 16:36
  got
• 16:36
  that
• 16:36
  car
• 16:37
  in
• 16:37
  that
• 16:37
  color.
• 16:37
  You
• 16:37
  get
• 16:37
  the
• 16:38
  car
• 16:38
  and
• 16:38
  you
• 16:38
  see
• 16:39
  it
• 16:39
  everywhere.
• 16:40
  That's
• 16:40
  the
• 16:40
  reticular
• 16:41
  activating
• 16:41
  system,
• 16:42
  which
• 16:42
  is
• 16:42
  the.
• 16:43
  Like
• 16:44
  I
• 16:44
  say,
• 16:44
  the
• 16:44
  part
• 16:44
  of
• 16:44
  the
• 16:44
  brain
• 16:45
  that
• 16:45
  helps
• 16:45
  us
• 16:45
  focus.
• 16:46
  And
• 16:46
  if
• 16:46
  we
• 16:46
  can
• 16:47
  constantly
• 16:47
  stay
• 16:47
  focused
• 16:48
  on
• 16:48
  those
• 16:49
  goals,
• 16:49
  not
• 16:49
  only
• 16:49
  does
• 16:50
  it.
• 16:50
  It
• 16:50
  can
• 16:51
  help
• 16:51
  us
• 16:51
  keep
• 16:51
  disciplined,
• 16:52
  but
• 16:52
  it
• 16:52
  can
• 16:52
  also
• 16:53
  help
• 16:53
  us
• 16:53
  see
• 16:53
  opportunities.
• 16:54
  And.
• 16:55
  Oh,
• 16:55
  that'd
• 16:56
  be
• 16:56
  a
• 16:56
  great
• 16:56
  opportunity
• 16:57
  to
• 16:57
  connect
• 16:57
  up
• 16:57
  with
• 16:57
  that
• 16:58
  and
• 16:58
  out
• 16:58
  of
• 16:58
  sight,
• 16:59
  out
• 16:59
  of
• 16:59
  mind.
• 16:59
  So
• 16:59
  I
• 16:59
  think
• 17:00
  that
• 17:00
  can
• 17:00
  be
• 17:00
  definitely
• 17:01
  one
• 17:01
  of
• 17:01
  the.
• 17:02
  The
• 17:02
  most
• 17:02
  powerful
• 17:03
  for
• 17:03
  people
• 17:03
  looking
• 17:03
  to
• 17:03
  accomplish
• 17:04
  more
• 17:05
  personally,
• 17:05
  professionally,
• 17:05
  or
• 17:06
  financially.
• 17:06
  No,
• 17:06
  I
• 17:07
  love
• 17:07
  that,
• 17:07
  and
• 17:07
  I
• 17:07
  like
• 17:08
  the
• 17:08
  strategicness
• 17:09
  of
• 17:09
  it.
• 17:09
  I
• 17:09
  think
• 17:10
  one
• 17:10
  of
• 17:10
  the
• 17:10
  things
• 17:10
  that
• 17:10
  I
• 17:11
  always
• 17:11
  think
• 17:11
  about
• 17:12
  in
• 17:12
  terms
• 17:12
  of,
• 17:12
  like,
• 17:13
  growth
• 17:13
  habits,
• 17:13
  if
• 17:13
  someone
• 17:13
  said
• 17:14
  to
• 17:14
  me
• 17:14
  what's
• 17:14
  like
• 17:14
  your
• 17:14
  number
• 17:15
  one,
• 17:15
  do
• 17:15
  or
• 17:15
  die?
• 17:16
  It's
• 17:16
  like
• 17:17
  stepping
• 17:17
  out
• 17:17
  of
• 17:17
  our
• 17:17
  heads
• 17:18
  and
• 17:18
  getting
• 17:18
  out
• 17:18
  of
• 17:18
  the
• 17:18
  weeds.
• 17:19
  One
• 17:19
  of
• 17:19
  the
• 17:19
  things
• 17:20
  that
• 17:20
  I
• 17:20
  think
• 17:20
  happens,
• 17:21
  and
• 17:21
  this
• 17:21
  has
• 17:22
  happened
• 17:22
  to
• 17:22
  me
• 17:22
  numerous
• 17:22
  times
• 17:23
  as
• 17:23
  an
• 17:23
  entrepreneur,
• 17:24
  is
• 17:24
  that
• 17:24
  we
• 17:24
  get
• 17:25
  so
• 17:25
  attached
• 17:26
  to
• 17:26
  the
• 17:27
  doing.
• 17:27
  You
• 17:27
  know,
• 17:27
  there
• 17:27
  could
• 17:28
  be
• 17:28
  a
• 17:28
  to
• 17:28
  do
• 17:28
  list
• 17:29
  of
• 17:29
  like
• 17:29
  5,000
• 17:30
  things,
• 17:31
  but,
• 17:31
  like,
• 17:31
  why
• 17:31
  are
• 17:31
  we
• 17:31
  doing
• 17:32
  it?
• 17:32
  And
• 17:33
  I
• 17:33
  think
• 17:33
  the
• 17:33
  thing
• 17:33
  is,
• 17:33
  is
• 17:34
  that
• 17:34
  as
• 17:34
  I've
• 17:35
  grown
• 17:35
  older,
• 17:35
  I've
• 17:35
  got
• 17:36
  calmer
• 17:36
  and
• 17:37
  just
• 17:37
  more
• 17:38
  kind
• 17:38
  of
• 17:38
  considered.
• 17:39
  I
• 17:39
  think
• 17:39
  in
• 17:40
  my
• 17:40
  approach
• 17:40
  to
• 17:40
  things,
• 17:40
  where
• 17:41
  you
• 17:41
  see
• 17:41
  people
• 17:42
  dashing
• 17:42
  to
• 17:42
  do
• 17:42
  things
• 17:42
  or
• 17:43
  something
• 17:43
  is
• 17:43
  not
• 17:43
  working,
• 17:44
  I
• 17:45
  have
• 17:45
  adopted
• 17:45
  a
• 17:45
  far
• 17:46
  slower
• 17:46
  approach
• 17:47
  to
• 17:47
  things
• 17:48
  because
• 17:48
  I
• 17:48
  think
• 17:48
  when
• 17:48
  you
• 17:49
  step
• 17:49
  out
• 17:49
  of
• 17:49
  the
• 17:50
  situation
• 17:50
  and
• 17:51
  you
• 17:51
  look
• 17:51
  at
• 17:51
  the
• 17:51
  bigger
• 17:51
  picture
• 17:52
  and
• 17:52
  you
• 17:52
  look
• 17:52
  at
• 17:52
  your
• 17:52
  values
• 17:53
  and
• 17:53
  your
• 17:53
  beliefs
• 17:53
  now
• 17:53
  and
• 17:54
  your
• 17:54
  motivators,
• 17:55
  it's
• 17:55
  like,
• 17:55
  why
• 17:55
  are
• 17:55
  we
• 17:56
  doing
• 17:56
  these
• 17:56
  things?
• 17:57
  What
• 17:57
  is
• 17:57
  the
• 17:58
  biggest
• 17:58
  piece
• 17:58
  of
• 17:59
  advice
• 17:59
  you
• 17:59
  could
• 17:59
  give
• 17:59
  entrepreneurs
• 18:00
  in
• 18:00
  terms
• 18:01
  of,
• 18:01
  like,
• 18:01
  just
• 18:02
  moving
• 18:02
  the
• 18:02
  health
• 18:03
  forward?
• 18:03
  Get
• 18:03
  around
• 18:04
  bigger
• 18:04
  thinkers.
• 18:05
  Yeah,
• 18:06
  get
• 18:06
  around
• 18:06
  bigger
• 18:07
  thinkers.
• 18:07
  So
• 18:07
  don't
• 18:08
  get
• 18:08
  me
• 18:08
  wrong,
• 18:08
  it's
• 18:08
  a
• 18:08
  blessing
• 18:08
  and
• 18:09
  a
• 18:09
  curse,
• 18:09
  like
• 18:10
  most
• 18:10
  things
• 18:11
  in
• 18:11
  life.
• 18:12
  A
• 18:12
  member
• 18:12
  of
• 18:12
  the
• 18:12
  family
• 18:13
  that's
• 18:13
  achieved
• 18:14
  extreme
• 18:15
  success,
• 18:15
  extreme
• 18:16
  success.
• 18:16
  And
• 18:18
  it's
• 18:18
  very
• 18:18
  easy
• 18:19
  to
• 18:19
  then
• 18:19
  go,
• 18:19
  well,
• 18:20
  comparison,
• 18:21
  right?
• 18:21
  But
• 18:21
  what
• 18:22
  it's
• 18:22
  also
• 18:22
  done
• 18:23
  is
• 18:23
  it's
• 18:23
  given
• 18:23
  me
• 18:23
  this
• 18:24
  amazing
• 18:25
  glimpse
• 18:25
  into
• 18:26
  what's
• 18:26
  possible
• 18:26
  because
• 18:27
  lots
• 18:27
  of
• 18:28
  people
• 18:28
  go,
• 18:28
  well,
• 18:28
  that'd
• 18:28
  be
• 18:28
  amazing.
• 18:29
  But
• 18:29
  that
• 18:29
  doesn't
• 18:29
  happen
• 18:29
  to
• 18:29
  people
• 18:30
  like
• 18:30
  me.
• 18:30
  I
• 18:30
  can't
• 18:31
  say
• 18:31
  that.
• 18:31
  I
• 18:31
  just.
• 18:32
  I
• 18:32
  don't
• 18:32
  have
• 18:32
  that
• 18:33
  ability
• 18:33
  to
• 18:33
  do
• 18:33
  that
• 18:34
  because
• 18:34
  we've
• 18:35
  seen
• 18:35
  it
• 18:35
  happen.
• 18:35
  So
• 18:36
  being
• 18:36
  around
• 18:37
  big
• 18:37
  thinkers,
• 18:37
  I
• 18:38
  have
• 18:38
  had
• 18:39
  a
• 18:39
  process
• 18:40
  for,
• 18:40
  I
• 18:40
  don't
• 18:40
  know,
• 18:41
  however
• 18:41
  long
• 18:41
  now,
• 18:42
  where
• 18:42
  I
• 18:42
  used
• 18:42
  to
• 18:42
  keep
• 18:42
  a
• 18:43
  list
• 18:43
  of
• 18:43
  people
• 18:43
  that
• 18:43
  influenced
• 18:44
  me,
• 18:44
  I
• 18:45
  admire
• 18:45
  and
• 18:45
  trust.
• 18:45
  So
• 18:46
  people
• 18:46
  that
• 18:46
  influence
• 18:46
  me
• 18:46
  admire
• 18:47
  and
• 18:47
  trust.
• 18:47
  And
• 18:47
  there's
• 18:48
  two
• 18:48
  types
• 18:48
  of
• 18:48
  these
• 18:48
  people.
• 18:49
  Some
• 18:49
  of
• 18:49
  these
• 18:49
  people
• 18:49
  will
• 18:50
  be
• 18:50
  people
• 18:51
  that
• 18:51
  I
• 18:51
  know.
• 18:51
  So
• 18:52
  it
• 18:52
  might
• 18:52
  be
• 18:52
  a
• 18:52
  friend
• 18:52
  of
• 18:53
  mine,
• 18:53
  it
• 18:53
  might
• 18:53
  be
• 18:54
  somebody
• 18:54
  in
• 18:54
  the
• 18:54
  local
• 18:54
  area
• 18:55
  that
• 18:55
  I
• 18:55
  look
• 18:55
  up
• 18:56
  to.
• 18:56
  For
• 18:56
  me,
• 18:57
  it
• 18:57
  was
• 18:57
  some
• 18:57
  people
• 18:58
  that
• 18:58
  were
• 18:58
  a
• 18:58
  bit
• 18:58
  older
• 18:58
  than
• 18:58
  me
• 18:59
  that
• 18:59
  I
• 18:59
  used
• 18:59
  to
• 18:59
  play
• 18:59
  rugby
• 18:59
  with
• 19:00
  that
• 19:00
  I
• 19:00
  really
• 19:01
  respected.
• 19:02
  So
• 19:02
  they're
• 19:02
  what
• 19:02
  I
• 19:03
  call
• 19:03
  direct
• 19:03
  mentors.
• 19:04
  And
• 19:04
  then
• 19:05
  there's
• 19:05
  indirect
• 19:05
  mentors.
• 19:06
  So
• 19:06
  people
• 19:06
  I've
• 19:07
  never
• 19:07
  met
• 19:07
  and
• 19:07
  probably
• 19:07
  will
• 19:08
  never
• 19:08
  met
• 19:08
  by
• 19:08
  it,
• 19:08
  I
• 19:09
  can
• 19:09
  still
• 19:09
  connect
• 19:09
  with
• 19:10
  them
• 19:10
  because
• 19:10
  I
• 19:10
  can
• 19:10
  read
• 19:10
  their
• 19:10
  autobiographies
• 19:11
  or
• 19:12
  I
• 19:12
  can
• 19:12
  listen
• 19:12
  to
• 19:13
  their
• 19:13
  podcast,
• 19:13
  or
• 19:13
  I
• 19:13
  can
• 19:13
  watch
• 19:14
  them
• 19:14
  on
• 19:14
  YouTube
• 19:14
  or
• 19:15
  I
• 19:15
  can
• 19:15
  go
• 19:15
  to
• 19:15
  their
• 19:15
  events
• 19:16
  and
• 19:17
  getting
• 19:17
  around
• 19:17
  these
• 19:18
  people.
• 19:18
  And
• 19:18
  it's
• 19:19
  amazing
• 19:19
  that
• 19:20
  when
• 19:20
  you
• 19:22
  surround
• 19:22
  yourself
• 19:23
  with
• 19:23
  their
• 19:23
  world,
• 19:23
  even
• 19:24
  just
• 19:24
  by
• 19:24
  listening
• 19:24
  to
• 19:25
  them,
• 19:25
  it
• 19:25
  starts
• 19:26
  to
• 19:26
  give
• 19:26
  you
• 19:26
  a
• 19:26
  bit
• 19:26
  of
• 19:27
  an
• 19:27
  insight
• 19:27
  into
• 19:27
  how
• 19:28
  they
• 19:28
  think.
• 19:28
  Yeah,
• 19:29
  I
• 19:29
  think
• 19:29
  being
• 19:29
  able
• 19:30
  to
• 19:30
  think
• 19:30
  bigger
• 19:31
  is
• 19:31
  great
• 19:32
  because
• 19:32
  more
• 19:32
  often
• 19:32
  than
• 19:33
  not,
• 19:33
  many
• 19:34
  of
• 19:34
  us
• 19:34
  will
• 19:34
  realize
• 19:35
  that
• 19:35
  thinking
• 19:35
  bigger
• 19:36
  isn't
• 19:36
  about
• 19:37
  doing
• 19:37
  more,
• 19:37
  it's
• 19:38
  just
• 19:38
  about
• 19:38
  doing
• 19:38
  different.
• 19:38
  Yeah,
• 19:39
  totally.
• 19:39
  And
• 19:39
  I
• 19:40
  always
• 19:40
  think
• 19:40
  about
• 19:40
  community
• 19:41
  and
• 19:41
  connection
• 19:41
  as
• 19:42
  my
• 19:42
  marketing
• 19:42
  plan.
• 19:43
  It's
• 19:43
  like
• 19:43
  the
• 19:44
  absolute
• 19:44
  pinnacle
• 19:45
  of
• 19:45
  everything.
• 19:45
  So
• 19:46
  I
• 19:46
  think
• 19:47
  detaching
• 19:47
  ourselves
• 19:48
  from
• 19:48
  the
• 19:48
  actual
• 19:48
  process
• 19:49
  and
• 19:49
  thinking
• 19:49
  more
• 19:50
  around
• 19:50
  the
• 19:50
  benefit,
• 19:51
  I
• 19:51
  think
• 19:52
  one
• 19:52
  of
• 19:52
  the
• 19:52
  things
• 19:52
  that
• 19:53
  when
• 19:53
  I
• 19:53
  talk
• 19:53
  to
• 19:53
  entrepreneurs
• 19:54
  that
• 19:54
  it
• 19:54
  fascinates
• 19:55
  me
• 19:55
  is
• 19:56
  that
• 19:56
  we
• 19:56
  forget
• 19:57
  how
• 19:57
  powerful
• 19:57
  our
• 19:58
  networks
• 19:58
  are
• 19:59
  and
• 19:59
  the
• 19:59
  people
• 19:59
  that
• 19:59
  we
• 20:00
  know.
• 20:00
  And
• 20:00
  there's
• 20:01
  always
• 20:01
  somebody
• 20:01
  who
• 20:02
  has
• 20:02
  influenced
• 20:03
  the
• 20:03
  direction
• 20:04
  or
• 20:04
  the
• 20:04
  trajectory
• 20:05
  of
• 20:05
  where
• 20:05
  we've
• 20:05
  gone
• 20:05
  in
• 20:06
  business.
• 20:06
  Who
• 20:07
  was
• 20:07
  your
• 20:08
  biggest
• 20:08
  influence
• 20:10
  in
• 20:10
  terms
• 20:10
  of
• 20:11
  like
• 20:11
  a
• 20:11
  big
• 20:11
  growth
• 20:12
  change
• 20:12
  in
• 20:12
  your
• 20:12
  business
• 20:13
  or
• 20:13
  like
• 20:13
  a
• 20:13
  complete
• 20:14
  juxtaposition
• 20:15
  of
• 20:15
  where
• 20:15
  you
• 20:15
  were
• 20:15
  going?
• 20:16
  I
• 20:16
  suppose
• 20:16
  in
• 20:17
  my
• 20:17
  life
• 20:17
  it
• 20:17
  was
• 20:18
  Tony
• 20:18
  Robbins
• 20:18
  when
• 20:18
  I
• 20:19
  had
• 20:19
  that,
• 20:19
  that
• 20:19
  big
• 20:19
  event
• 20:20
  way
• 20:20
  back
• 20:20
  when.
• 20:21
  Some
• 20:21
  of
• 20:21
  the
• 20:21
  people
• 20:22
  that
• 20:22
  have,
• 20:23
  have
• 20:23
  helped
• 20:24
  me
• 20:24
  change
• 20:25
  are.
• 20:25
  Because
• 20:25
  I've
• 20:26
  modeled
• 20:26
  them
• 20:26
  from
• 20:26
  a
• 20:27
  fast.
• 20:27
  They're
• 20:27
  not
• 20:27
  even
• 20:27
  people
• 20:28
  like
• 20:28
  coaches
• 20:28
  that
• 20:28
  have
• 20:29
  actually
• 20:29
  paid,
• 20:29
  said,
• 20:29
  do
• 20:30
  this,
• 20:30
  do
• 20:30
  this,
• 20:30
  do
• 20:30
  this.
• 20:31
  But
• 20:31
  they're
• 20:31
  people
• 20:31
  that
• 20:31
  I've
• 20:31
  modeled
• 20:32
  and
• 20:32
  gone,
• 20:32
  oh,
• 20:32
  well,
• 20:33
  they
• 20:33
  do
• 20:33
  that
• 20:33
  over
• 20:33
  there.
• 20:34
  What
• 20:34
  about
• 20:34
  if
• 20:35
  we
• 20:36
  did
• 20:36
  this
• 20:36
  here
• 20:36
  in
• 20:37
  a
• 20:37
  different
• 20:37
  industry?
• 20:37
  I've
• 20:38
  said
• 20:38
  for
• 20:38
  years
• 20:38
  that
• 20:38
  champagne
• 20:39
  is
• 20:39
  a
• 20:39
  blend
• 20:39
  of
• 20:39
  different
• 20:39
  grapes,
• 20:40
  right?
• 20:40
  So
• 20:40
  if
• 20:40
  we
• 20:40
  can
• 20:40
  take
• 20:41
  those
• 20:41
  different
• 20:41
  grapes
• 20:41
  and
• 20:42
  squeeze
• 20:42
  it,
• 20:42
  we
• 20:43
  make
• 20:43
  champagne.
• 20:43
  And
• 20:44
  so
• 20:44
  there
• 20:44
  was
• 20:44
  a.
• 20:44
  There
• 20:45
  was
• 20:45
  a
• 20:45
  guy,
• 20:45
  Mark
• 20:45
  Davis,
• 20:46
  he
• 20:46
  had
• 20:46
  a
• 20:46
  TEDx
• 20:47
  license.
• 20:48
  And
• 20:48
  people
• 20:49
  were
• 20:49
  talking
• 20:49
  about
• 20:49
  this
• 20:49
  guy
• 20:50
  Mark,
• 20:50
  and
• 20:51
  he
• 20:51
  was
• 20:51
  really
• 20:51
  well
• 20:52
  respected.
• 20:52
  There
• 20:52
  was
• 20:52
  a
• 20:52
  big
• 20:53
  organization
• 20:54
  that
• 20:54
  still
• 20:54
  exists,
• 20:54
  albeit
• 20:55
  in
• 20:55
  a
• 20:55
  different
• 20:55
  way,
• 20:55
  called
• 20:55
  the
• 20:55
  yes
• 20:56
  Group.
• 20:56
  And
• 20:56
  he
• 20:56
  used
• 20:56
  to
• 20:56
  be
• 20:56
  the
• 20:57
  yes
• 20:57
  Group,
• 20:57
  London
• 20:57
  leader.
• 20:57
  They
• 20:58
  used
• 20:58
  to
• 20:58
  have
• 20:58
  like
• 20:58
  800
• 20:59
  people
• 20:59
  come.
• 20:59
  And
• 21:00
  I
• 21:00
  really
• 21:00
  wanted
• 21:00
  to
• 21:01
  run
• 21:01
  these
• 21:01
  events.
• 21:02
  And
• 21:02
  I
• 21:03
  had
• 21:03
  this
• 21:03
  idea
• 21:03
  of
• 21:04
  imagine
• 21:04
  a
• 21:04
  personal
• 21:05
  development
• 21:05
  sort
• 21:05
  of
• 21:05
  big
• 21:06
  seminar,
• 21:06
  the
• 21:06
  ones
• 21:06
  you
• 21:07
  go
• 21:07
  to
• 21:07
  in
• 21:07
  London
• 21:08
  or
• 21:08
  Birmingham,
• 21:08
  big
• 21:09
  city,
• 21:09
  over
• 21:09
  four
• 21:09
  days.
• 21:09
  I
• 21:10
  thought,
• 21:10
  well,
• 21:10
  what
• 21:10
  if
• 21:10
  we
• 21:10
  just
• 21:10
  had
• 21:11
  that
• 21:11
  every
• 21:11
  month
• 21:11
  and
• 21:11
  it
• 21:11
  was
• 21:12
  just
• 21:12
  two
• 21:12
  hours
• 21:12
  or
• 21:12
  three
• 21:13
  hours,
• 21:13
  and
• 21:13
  we
• 21:13
  had
• 21:14
  two
• 21:14
  guest
• 21:14
  speakers
• 21:15
  at
• 21:15
  every
• 21:15
  event.
• 21:16
  And
• 21:17
  I
• 21:18
  had
• 21:19
  one
• 21:19
  major
• 21:20
  issue
• 21:20
  in
• 21:20
  that
• 21:21
  I
• 21:21
  didn't
• 21:21
  know
• 21:21
  any
• 21:22
  speakers.
• 21:22
  So
• 21:23
  I
• 21:23
  thought,
• 21:23
  well,
• 21:23
  Mark
• 21:24
  owns
• 21:24
  a
• 21:24
  TEDx
• 21:25
  license
• 21:25
  and
• 21:25
  he
• 21:26
  used
• 21:26
  to
• 21:27
  be
• 21:27
  part
• 21:27
  of
• 21:27
  this
• 21:27
  thing
• 21:27
  called
• 21:27
  the
• 21:27
  yes
• 21:28
  Group.
• 21:28
  Maybe
• 21:28
  he
• 21:29
  knows
• 21:29
  some
• 21:29
  speakers.
• 21:30
  And
• 21:30
  I
• 21:30
  reached
• 21:30
  out
• 21:30
  to
• 21:30
  him
• 21:31
  and
• 21:31
  we
• 21:31
  sat
• 21:31
  down
• 21:32
  and
• 21:32
  we
• 21:33
  went
• 21:33
  through
• 21:33
  it
• 21:33
  and
• 21:34
  he
• 21:34
  said,
• 21:34
  yeah,
• 21:34
  this
• 21:34
  would
• 21:34
  be
• 21:34
  great.
• 21:34
  And
• 21:35
  then
• 21:35
  he
• 21:35
  said,
• 21:35
  and
• 21:35
  I
• 21:35
  know
• 21:36
  what
• 21:36
  you
• 21:36
  could
• 21:36
  do.
• 21:36
  You
• 21:37
  could
• 21:37
  look
• 21:37
  at
• 21:37
  adding
• 21:37
  another
• 21:38
  layer
• 21:38
  in
• 21:39
  which
• 21:39
  would
• 21:40
  be
• 21:40
  a
• 21:40
  mastermind
• 21:41
  group.
• 21:41
  And
• 21:41
  at
• 21:41
  the
• 21:41
  time
• 21:41
  he
• 21:42
  likened
• 21:42
  it
• 21:42
  to
• 21:43
  an
• 21:43
  organization
• 21:43
  called
• 21:43
  Vistage,
• 21:44
  which
• 21:44
  are
• 21:45
  sort
• 21:45
  of
• 21:45
  peer
• 21:46
  to
• 21:46
  peer,
• 21:46
  sort
• 21:47
  of
• 21:47
  board
• 21:47
  peer
• 21:48
  groups.
• 21:48
  And
• 21:49
  I
• 21:49
  was
• 21:49
  like,
• 21:49
  yeah,
• 21:49
  I
• 21:49
  can
• 21:49
  see
• 21:50
  why
• 21:50
  that
• 21:50
  would
• 21:50
  work.
• 21:50
  And
• 21:51
  that
• 21:51
  was
• 21:51
  what
• 21:51
  started
• 21:52
  my
• 21:52
  first
• 21:52
  ever
• 21:52
  Mastermind.
• 21:53
  So
• 21:53
  that's
• 21:53
  an
• 21:54
  example
• 21:54
  of
• 21:54
  having
• 21:55
  some
• 21:55
  influence
• 21:55
  from
• 21:55
  somebody.
• 21:56
  I
• 21:56
  had
• 21:56
  no
• 21:56
  idea.
• 21:56
  But
• 21:57
  he
• 21:57
  said,
• 21:57
  well,
• 21:57
  what
• 21:58
  about.
• 21:58
  And
• 21:58
  I
• 21:58
  think
• 21:59
  those,
• 21:59
  what
• 21:59
  about
• 21:59
  this?
• 22:00
  Or
• 22:00
  what
• 22:00
  about
• 22:00
  that?
• 22:01
  Sometimes
• 22:01
  you
• 22:01
  can
• 22:01
  just,
• 22:01
  just
• 22:02
  back
• 22:02
  the
• 22:02
  ideas
• 22:02
  away
• 22:03
  and
• 22:03
  sometimes
• 22:03
  they
• 22:03
  could
• 22:03
  be
• 22:04
  great
• 22:04
  runners
• 22:05
  because
• 22:05
  we've,
• 22:05
  we've
• 22:05
  now
• 22:06
  got
• 22:06
  a
• 22:06
  number
• 22:06
  of
• 22:06
  different
• 22:07
  mastermind
• 22:07
  groups
• 22:08
  that
• 22:08
  have
• 22:08
  been
• 22:08
  going
• 22:08
  for
• 22:09
  eight
• 22:09
  plus
• 22:09
  years.
• 22:10
  I
• 22:11
  think
• 22:11
  sometimes
• 22:11
  it's
• 22:12
  not
• 22:12
  always
• 22:13
  like
• 22:13
  the
• 22:13
  most
• 22:13
  influential
• 22:14
  people.
• 22:14
  It
• 22:14
  can
• 22:14
  just
• 22:14
  be
• 22:15
  a
• 22:15
  circumstance
• 22:15
  or
• 22:15
  even
• 22:16
  just
• 22:16
  one
• 22:16
  person
• 22:16
  saying
• 22:17
  something
• 22:17
  at
• 22:17
  the
• 22:17
  right
• 22:17
  time
• 22:18
  that
• 22:18
  can
• 22:18
  change
• 22:18
  our
• 22:18
  whole
• 22:19
  way
• 22:19
  of
• 22:19
  thinking.
• 22:20
  Now
• 22:20
  we
• 22:20
  always
• 22:21
  talk
• 22:21
  about
• 22:21
  the
• 22:22
  good,
• 22:22
  the
• 22:22
  bad
• 22:22
  and
• 22:22
  the
• 22:22
  ugly
• 22:23
  of
• 22:23
  entrepreneurship
• 22:24
  and
• 22:24
  you
• 22:24
  know
• 22:25
  what's
• 22:25
  coming.
• 22:26
  I
• 22:26
  always
• 22:26
  like
• 22:26
  to
• 22:27
  ask
• 22:27
  for
• 22:27
  the
• 22:27
  most
• 22:28
  important
• 22:28
  embarrassing
• 22:29
  story
• 22:29
  because
• 22:29
  I
• 22:30
  think
• 22:30
  the
• 22:30
  thing
• 22:30
  is
• 22:30
  I
• 22:30
  always
• 22:31
  share
• 22:31
  my
• 22:31
  stories
• 22:32
  and
• 22:32
  anyone
• 22:32
  on
• 22:32
  my
• 22:32
  mastermind
• 22:33
  or
• 22:33
  retreats
• 22:33
  knows
• 22:34
  a
• 22:34
  lot
• 22:34
  of
• 22:34
  embarrassing
• 22:35
  stories.
• 22:35
  But
• 22:36
  what
• 22:36
  was
• 22:36
  the
• 22:37
  most
• 22:37
  embarrassing
• 22:38
  story
• 22:38
  in
• 22:38
  your
• 22:38
  business
• 22:39
  life?
• 22:39
  One
• 22:40
  that
• 22:40
  stands
• 22:40
  out
• 22:40
  and
• 22:40
  it's
• 22:41
  not
• 22:41
  even
• 22:42
  that
• 22:42
  bad
• 22:43
  really.
• 22:43
  But
• 22:43
  at
• 22:43
  the
• 22:44
  time
• 22:44
  it
• 22:44
  really
• 22:44
  haunted
• 22:45
  me
• 22:45
  was
• 22:46
  I
• 22:47
  talk
• 22:47
  fast,
• 22:47
  I
• 22:48
  type
• 22:48
  fast,
• 22:49
  I
• 22:49
  do
• 22:49
  certain
• 22:49
  things
• 22:50
  at
• 22:50
  speed
• 22:51
  a
• 22:51
  lot
• 22:51
  of
• 22:51
  the
• 22:51
  time.
• 22:52
  And
• 22:52
  I
• 22:52
  sent
• 22:52
  out
• 22:52
  this
• 22:53
  email
• 22:53
  about
• 22:53
  setting
• 22:54
  out
• 22:54
  your
• 22:54
  stall,
• 22:55
  and
• 22:55
  the
• 22:55
  subject
• 22:56
  line
• 22:56
  was
• 22:56
  setting
• 22:57
  out
• 22:57
  your
• 22:57
  stall,
• 22:58
  only
• 22:58
  to
• 22:58
  then
• 22:59
  send
• 22:59
  it
• 22:59
  out
• 22:59
  to
• 22:59
  however
• 23:00
  many
• 23:00
  thousand
• 23:00
  people
• 23:01
  on
• 23:01
  the
• 23:01
  email
• 23:01
  list
• 23:02
  and
• 23:02
  get.
• 23:03
  I
• 23:03
  couldn't
• 23:03
  tell
• 23:04
  you
• 23:04
  how
• 23:04
  many
• 23:04
  dozen
• 23:05
  replies
• 23:06
  saying,
• 23:06
  I
• 23:06
  think
• 23:07
  you
• 23:07
  meant
• 23:07
  stall
• 23:08
  as
• 23:08
  in
• 23:08
  s
• 23:08
  T
• 23:09
  a
• 23:09
  double
• 23:09
  L.
• 23:10
  And
• 23:10
  I'd
• 23:10
  put
• 23:11
  setting
• 23:11
  out
• 23:12
  your
• 23:12
  stall
• 23:13
  S
• 23:13
  T
• 23:13
  double
• 23:14
  O,
• 23:14
  L
• 23:14
  as
• 23:15
  in
• 23:15
  poo.
• 23:16
  So
• 23:17
  that
• 23:17
  was
• 23:17
  one
• 23:17
  of
• 23:18
  those
• 23:18
  moments
• 23:18
  where
• 23:18
  your
• 23:19
  sort
• 23:19
  of
• 23:19
  heart
• 23:19
  sinks
• 23:20
  and
• 23:20
  you
• 23:20
  go,
• 23:20
  oh,
• 23:21
  why
• 23:21
  didn't
• 23:21
  I
• 23:22
  just
• 23:22
  double
• 23:22
  check
• 23:23
  that
• 23:23
  email
• 23:23
  that
• 23:23
  I
• 23:23
  sent
• 23:23
  out?
• 23:24
  So
• 23:24
  that's
• 23:24
  one
• 23:25
  example
• 23:25
  that
• 23:26
  comes
• 23:26
  to
• 23:26
  mind.
• 23:26
  And
• 23:27
  it
• 23:27
  is
• 23:27
  one
• 23:27
  of
• 23:27
  those
• 23:27
  things
• 23:28
  because
• 23:28
  I
• 23:28
  really
• 23:28
  did
• 23:29
  go,
• 23:29
  oh
• 23:30
  my
• 23:30
  God,
• 23:30
  I
• 23:30
  can't
• 23:30
  believe
• 23:31
  I've
• 23:31
  done
• 23:31
  that.
• 23:32
  And
• 23:32
  just
• 23:33
  felt
• 23:33
  so
• 23:33
  ashamed
• 23:34
  for
• 23:34
  a
• 23:34
  few
• 23:35
  hours.
• 23:35
  It's
• 23:35
  funny
• 23:36
  though,
• 23:36
  isn't
• 23:36
  it?
• 23:36
  We
• 23:36
  put
• 23:36
  such
• 23:37
  pressure
• 23:37
  on
• 23:38
  ourselves
• 23:38
  and
• 23:38
  we've
• 23:38
  all
• 23:38
  done
• 23:38
  it.
• 23:39
  Even
• 23:40
  today,
• 23:41
  we'll
• 23:41
  have
• 23:41
  in
• 23:42
  probably
• 23:42
  the
• 23:42
  past
• 23:42
  week
• 23:42
  or
• 23:43
  months,
• 23:43
  done
• 23:43
  something
• 23:43
  or
• 23:44
  sensed
• 23:44
  something
• 23:44
  that
• 23:45
  wasn't
• 23:45
  right.
• 23:45
  And
• 23:46
  when
• 23:46
  you
• 23:46
  said
• 23:46
  that,
• 23:46
  it
• 23:47
  just
• 23:47
  reminded
• 23:47
  me
• 23:47
  of
• 23:47
  when
• 23:48
  we
• 23:48
  were
• 23:48
  doing
• 23:48
  captions
• 23:48
  on
• 23:49
  a
• 23:49
  video.
• 23:49
  And
• 23:49
  when
• 23:49
  I
• 23:50
  say
• 23:50
  the
• 23:50
  word
• 23:50
  popular,
• 23:51
  for
• 23:51
  some
• 23:51
  reason,
• 23:52
  it
• 23:52
  recognizes
• 23:52
  it
• 23:52
  as
• 23:53
  cop
• 23:53
  killer.
• 23:54
  Thankfully,
• 23:55
  just
• 23:55
  before
• 23:55
  it
• 23:55
  uploaded
• 23:56
  to
• 23:56
  YouTube.
• 23:56
  We
• 23:56
  noticed
• 23:57
  it,
• 23:57
  but,
• 23:57
  you
• 23:57
  know,
• 23:57
  we've
• 23:58
  all
• 23:58
  sent
• 23:58
  these
• 23:58
  things
• 23:58
  out,
• 23:59
  but
• 23:59
  we
• 23:59
  beat
• 23:59
  ourselves
• 24:00
  up,
• 24:00
  don't
• 24:00
  we,
• 24:00
  that
• 24:00
  an
• 24:01
  email
• 24:01
  wasn't
• 24:01
  right.
• 24:01
  And
• 24:02
  I
• 24:02
  think
• 24:02
  I
• 24:02
  used
• 24:03
  to
• 24:03
  hold
• 24:03
  on
• 24:03
  to
• 24:03
  that
• 24:03
  a
• 24:03
  lot
• 24:04
  more
• 24:04
  when
• 24:04
  I
• 24:04
  was
• 24:05
  younger.
• 24:05
  Now
• 24:06
  not
• 24:06
  so
• 24:06
  much.
• 24:06
  I
• 24:06
  think,
• 24:07
  you
• 24:07
  know,
• 24:07
  we
• 24:07
  all
• 24:07
  make
• 24:07
  errors.
• 24:08
  What's
• 24:08
  your
• 24:09
  view
• 24:09
  on
• 24:10
  obviously
• 24:11
  people
• 24:11
  who
• 24:11
  are
• 24:12
  very
• 24:12
  controversial
• 24:13
  online?
• 24:14
  Because
• 24:14
  we
• 24:14
  see
• 24:14
  a
• 24:14
  lot
• 24:14
  of
• 24:14
  this
• 24:15
  and
• 24:15
  a
• 24:15
  lot
• 24:15
  of
• 24:15
  people
• 24:15
  are
• 24:15
  trying
• 24:16
  to
• 24:16
  carve
• 24:16
  out
• 24:16
  a
• 24:16
  brand
• 24:17
  around
• 24:18
  being
• 24:18
  super
• 24:18
  controversial
• 24:19
  or
• 24:20
  we
• 24:20
  see
• 24:20
  a
• 24:20
  lot
• 24:21
  of
• 24:21
  people
• 24:22
  jumping
• 24:22
  in
• 24:22
  on
• 24:23
  comments
• 24:23
  and
• 24:23
  you
• 24:23
  know,
• 24:24
  and
• 24:24
  I
• 24:24
  see
• 24:25
  it
• 24:25
  online,
• 24:25
  I
• 24:26
  have
• 24:26
  to
• 24:26
  kind
• 24:26
  of
• 24:26
  distance
• 24:26
  myself
• 24:27
  because
• 24:27
  I
• 24:27
  find
• 24:27
  it
• 24:28
  quite
• 24:29
  harsh
• 24:30
  some
• 24:30
  of
• 24:30
  the
• 24:30
  times
• 24:30
  that
• 24:31
  people
• 24:31
  are
• 24:31
  naming
• 24:32
  shaming,
• 24:32
  condemning.
• 24:33
  There's,
• 24:33
  there's
• 24:33
  a
• 24:34
  lot
• 24:34
  of
• 24:34
  opinion.
• 24:35
  But
• 24:35
  what
• 24:35
  is
• 24:36
  overstepping
• 24:36
  the
• 24:36
  mark
• 24:37
  these
• 24:37
  days?
• 24:37
  It's
• 24:37
  the
• 24:38
  rants.
• 24:38
  The
• 24:39
  irony
• 24:39
  of
• 24:39
  what
• 24:40
  we're
• 24:40
  about.
• 24:40
  What
• 24:40
  I'm
• 24:40
  about
• 24:41
  to
• 24:41
  say
• 24:41
  is
• 24:42
  one
• 24:42
  of
• 24:42
  the
• 24:43
  things
• 24:43
  that
• 24:44
  I
• 24:44
  can't
• 24:44
  stand
• 24:45
  is
• 24:46
  people
• 24:46
  that
• 24:46
  just
• 24:46
  ran
• 24:47
  and.
• 24:47
  But
• 24:48
  rant
• 24:48
  for
• 24:48
  the
• 24:48
  sake
• 24:49
  of
• 24:49
  ranting
• 24:50
  because
• 24:50
  they
• 24:50
  know
• 24:50
  it's
• 24:51
  whipping
• 24:51
  up
• 24:51
  a
• 24:51
  storm
• 24:52
  and
• 24:53
  there's
• 24:54
  a
• 24:54
  particular
• 24:54
  guy
• 24:54
  that
• 24:55
  I'm,
• 24:55
  I'm
• 24:55
  doing
• 24:55
  some
• 24:55
  work
• 24:56
  at
• 24:56
  the
• 24:56
  moment
• 24:56
  and
• 24:56
  in
• 24:56
  part
• 24:56
  of
• 24:57
  the
• 24:57
  content
• 24:57
  plan,
• 24:57
  it's.
• 24:58
  And
• 24:59
  on
• 24:59
  this
• 24:59
  day
• 24:59
  you
• 25:00
  do
• 25:00
  a
• 25:00
  rant
• 25:00
  and
• 25:00
  I'm
• 25:01
  just
• 25:01
  not
• 25:01
  doing
• 25:01
  it.
• 25:02
  And
• 25:02
  I
• 25:02
  appreciate
• 25:02
  the
• 25:02
  irony
• 25:03
  in
• 25:03
  what
• 25:03
  I'm
• 25:03
  saying
• 25:03
  because
• 25:04
  the
• 25:04
  thing
• 25:04
  I'm
• 25:04
  ranting
• 25:05
  about
• 25:05
  is
• 25:05
  ranting.
• 25:06
  Right.
• 25:06
  So,
• 25:06
  but,
• 25:07
  but
• 25:07
  yeah,
• 25:07
  it's.
• 25:07
  It's
• 25:07
  people
• 25:08
  that
• 25:08
  are
• 25:08
  whipping
• 25:08
  people
• 25:08
  up
• 25:08
  for
• 25:08
  frenzy.
• 25:09
  And
• 25:09
  a
• 25:09
  perfect
• 25:10
  example
• 25:10
  of
• 25:10
  this
• 25:11
  is
• 25:11
  the
• 25:12
  political
• 25:12
  situation.
• 25:12
  Without
• 25:13
  going
• 25:13
  into
• 25:13
  politics
• 25:14
  in,
• 25:14
  in
• 25:15
  the
• 25:15
  UK
• 25:15
  and
• 25:16
  definitely
• 25:16
  over
• 25:16
  in
• 25:16
  the
• 25:17
  US
• 25:17
  at
• 25:17
  the
• 25:17
  moment,
• 25:18
  it
• 25:18
  has
• 25:18
  gone
• 25:19
  so
• 25:19
  far
• 25:20
  that
• 25:20
  there
• 25:21
  is
• 25:21
  just
• 25:21
  no
• 25:22
  rules
• 25:22
  anymore
• 25:22
  for
• 25:22
  these.
• 25:23
  There
• 25:23
  is
• 25:23
  no
• 25:24
  moral
• 25:24
  line
• 25:24
  that
• 25:25
  people
• 25:25
  can
• 25:25
  cross
• 25:26
  to
• 25:26
  be
• 25:26
  bad.
• 25:27
  And
• 25:27
  I
• 25:27
  think
• 25:28
  that's
• 25:28
  a
• 25:28
  dangerous
• 25:29
  position
• 25:29
  when
• 25:30
  you've
• 25:30
  got
• 25:30
  the
• 25:31
  major
• 25:31
  political
• 25:31
  parties
• 25:32
  of,
• 25:32
  of
• 25:33
  major
• 25:33
  economies
• 25:34
  that
• 25:34
  are
• 25:35
  operating
• 25:35
  that
• 25:35
  way.
• 25:35
  And
• 25:36
  yeah,
• 25:36
  people
• 25:37
  do
• 25:37
  it
• 25:37
  for
• 25:37
  the
• 25:37
  likes,
• 25:37
  they
• 25:37
  do
• 25:38
  it
• 25:38
  for
• 25:38
  the
• 25:38
  engagement
• 25:39
  and
• 25:39
  that
• 25:39
  they
• 25:39
  do
• 25:39
  what
• 25:40
  they
• 25:40
  do.
• 25:40
  But
• 25:41
  I
• 25:41
  know
• 25:41
  that
• 25:42
  I
• 25:42
  generally
• 25:42
  take
• 25:43
  a
• 25:43
  bit
• 25:43
  of
• 25:43
  a
• 25:43
  vanilla
• 25:44
  stance.
• 25:44
  Not
• 25:44
  because
• 25:45
  I
• 25:46
  am
• 25:47
  afraid
• 25:47
  of
• 25:47
  being
• 25:47
  shot
• 25:48
  down
• 25:48
  or
• 25:48
  anything
• 25:49
  like
• 25:49
  that.
• 25:49
  It's
• 25:49
  not
• 25:50
  a
• 25:50
  fear.
• 25:50
  Well,
• 25:50
  at
• 25:50
  least
• 25:51
  I
• 25:51
  don't
• 25:51
  think
• 25:51
  it's
• 25:51
  a
• 25:51
  fear
• 25:52
  of
• 25:52
  tall
• 25:52
  poppy
• 25:52
  syndrome.
• 25:53
  It's
• 25:53
  more
• 25:54
  just.
• 25:54
  I
• 25:55
  just
• 25:55
  can't
• 25:55
  be
• 25:55
  bothered
• 25:55
  with
• 25:56
  it.
• 25:56
  I
• 25:56
  just
• 25:56
  can't
• 25:56
  be
• 25:57
  bothered
• 25:57
  with
• 25:57
  it.
• 25:57
  And
• 25:58
  I
• 25:58
  really
• 25:59
  attempt
• 25:59
  to
• 25:59
  have
• 25:59
  a
• 26:00
  balanced
• 26:00
  view
• 26:00
  on
• 26:01
  things.
• 26:02
  And
• 26:03
  by
• 26:04
  having
• 26:04
  that
• 26:04
  balanced
• 26:05
  perspective,
• 26:05
  it
• 26:06
  means
• 26:06
  that
• 26:06
  I
• 26:06
  don't
• 26:06
  have
• 26:07
  judgments
• 26:07
  one
• 26:07
  way
• 26:07
  or
• 26:07
  Another,
• 26:08
  because
• 26:08
  ultimately
• 26:09
  there's
• 26:09
  4,828,
• 26:11
  I
• 26:11
  think,
• 26:12
  human
• 26:12
  traits,
• 26:13
  and
• 26:13
  every
• 26:13
  one
• 26:13
  of
• 26:13
  us
• 26:13
  have
• 26:14
  them.
• 26:14
  So
• 26:14
  if
• 26:14
  people
• 26:15
  are
• 26:15
  saying,
• 26:15
  I
• 26:16
  can't
• 26:16
  believe
• 26:16
  that
• 26:16
  person
• 26:17
  is
• 26:18
  making
• 26:18
  fun
• 26:18
  of
• 26:18
  other
• 26:18
  people,
• 26:19
  well,
• 26:19
  there'll
• 26:19
  be
• 26:19
  a
• 26:19
  time
• 26:19
  when
• 26:20
  you've
• 26:20
  made
• 26:20
  fun
• 26:20
  of
• 26:20
  other
• 26:21
  people,
• 26:21
  so
• 26:21
  you
• 26:22
  end
• 26:22
  up
• 26:22
  just
• 26:22
  becoming
• 26:22
  a
• 26:22
  hypocrite.
• 26:23
  I
• 26:23
  read
• 26:23
  something
• 26:23
  of
• 26:24
  the
• 26:24
  day
• 26:24
  that
• 26:24
  has
• 26:24
  stuck
• 26:25
  with
• 26:25
  me.
• 26:25
  The
• 26:25
  fact
• 26:26
  that
• 26:26
  we
• 26:26
  have
• 26:26
  about
• 26:26
  4,000
• 26:27
  weeks
• 26:28
  in
• 26:28
  our
• 26:28
  life
• 26:29
  that
• 26:29
  is
• 26:29
  quite
• 26:30
  scary.
• 26:30
  And
• 26:31
  when
• 26:31
  you
• 26:31
  start
• 26:31
  to
• 26:31
  quantify
• 26:31
  it
• 26:31
  with
• 26:32
  a
• 26:32
  number,
• 26:32
  you
• 26:32
  start
• 26:32
  to
• 26:32
  think
• 26:33
  like,
• 26:33
  well,
• 26:33
  next
• 26:33
  week
• 26:34
  that
• 26:34
  will
• 26:34
  be
• 26:34
  like,
• 26:34
  3,000.
• 26:35
  Whatever.
• 26:36
  What
• 26:37
  is
• 26:37
  your
• 26:38
  biggest
• 26:38
  mission
• 26:39
  in
• 26:39
  terms
• 26:39
  of
• 26:40
  leading
• 26:40
  a
• 26:41
  life
• 26:41
  that
• 26:41
  has
• 26:42
  impact,
• 26:43
  but
• 26:43
  not
• 26:43
  just
• 26:43
  for
• 26:43
  other
• 26:44
  people,
• 26:44
  but
• 26:44
  for
• 26:44
  you?
• 26:44
  Like,
• 26:45
  what
• 26:45
  is
• 26:45
  the
• 26:45
  legacy
• 26:46
  you
• 26:46
  want
• 26:46
  to
• 26:46
  do
• 26:46
  for
• 26:47
  Will?
• 26:47
  Well,
• 26:48
  and
• 26:49
  this
• 26:49
  is
• 26:49
  a
• 26:49
  good
• 26:49
  one
• 26:50
  to
• 26:50
  talk
• 26:50
  about,
• 26:50
  because
• 26:51
  people
• 26:51
  Talk
• 26:51
  about
• 26:51
  that
• 26:52
  4000
• 26:52
  weeks
• 26:52
  and
• 26:53
  beliefs
• 26:53
  are
• 26:53
  powerful.
• 26:54
  You
• 26:54
  know
• 26:54
  this,
• 26:54
  Dawn.
• 26:55
  They're
• 26:55
  so
• 26:55
  powerful.
• 26:56
  And
• 26:56
  if
• 26:56
  people
• 26:56
  are
• 26:56
  told
• 26:56
  something
• 26:57
  enough,
• 26:57
  whether
• 26:58
  it's
• 26:58
  true
• 26:58
  or
• 26:58
  not,
• 26:59
  they'll
• 26:59
  believe
• 26:59
  it.
• 27:00
  And
• 27:01
  I
• 27:01
  think
• 27:01
  the
• 27:02
  fact
• 27:02
  that
• 27:02
  4,000
• 27:03
  weeks
• 27:04
  maybe
• 27:04
  of
• 27:04
  what
• 27:05
  people
• 27:05
  have
• 27:05
  lived
• 27:06
  to
• 27:06
  until
• 27:07
  now,
• 27:08
  but
• 27:08
  that
• 27:08
  that
• 27:08
  definitely
• 27:09
  isn't
• 27:09
  going
• 27:09
  to
• 27:09
  be
• 27:09
  the
• 27:09
  case
• 27:10
  moving
• 27:10
  forward.
• 27:10
  There's
• 27:11
  going
• 27:11
  to
• 27:11
  be
• 27:11
  people
• 27:11
  in
• 27:11
  our
• 27:12
  lifetime,
• 27:12
  our
• 27:12
  generation,
• 27:13
  that
• 27:13
  are
• 27:13
  living
• 27:13
  to
• 27:14
  120,
• 27:14
  and
• 27:14
  not
• 27:14
  just
• 27:15
  living
• 27:15
  to
• 27:15
  120,
• 27:17
  as
• 27:17
  spending
• 27:18
  40
• 27:18
  years
• 27:19
  as
• 27:19
  a
• 27:19
  decrepit
• 27:20
  old
• 27:20
  person
• 27:20
  with
• 27:20
  a
• 27:20
  walking
• 27:21
  stick
• 27:21
  or
• 27:21
  being
• 27:21
  pushed
• 27:21
  around
• 27:22
  a
• 27:22
  wheelchair,
• 27:22
  but
• 27:23
  as
• 27:23
  active
• 27:24
  as
• 27:24
  we
• 27:24
  are
• 27:24
  today,
• 27:25
  like,
• 27:25
  that
• 27:25
  is
• 27:25
  happening.
• 27:26
  And
• 27:27
  I've
• 27:28
  got
• 27:28
  a
• 27:28
  real
• 27:29
  interest
• 27:29
  in
• 27:30
  life
• 27:30
  longevity.
• 27:31
  And
• 27:32
  one
• 27:32
  of
• 27:32
  my
• 27:32
  things
• 27:32
  is
• 27:33
  I'm
• 27:33
  gonna
• 27:33
  live
• 27:33
  till
• 27:33
  I'm
• 27:33
  150
• 27:34
  years
• 27:34
  old.
• 27:34
  And
• 27:34
  there'll
• 27:35
  be
• 27:35
  people
• 27:35
  that
• 27:35
  listen
• 27:35
  to
• 27:35
  this
• 27:35
  now
• 27:36
  going,
• 27:36
  who
• 27:36
  is
• 27:36
  this
• 27:36
  delusional
• 27:37
  guy
• 27:37
  she's
• 27:38
  got
• 27:38
  on
• 27:38
  the
• 27:38
  podcast?
• 27:39
  But
• 27:39
  actually,
• 27:39
  if
• 27:39
  you
• 27:40
  looking
• 27:40
  into
• 27:41
  the
• 27:41
  sciences
• 27:41
  and
• 27:41
  you
• 27:41
  look
• 27:41
  into
• 27:42
  epigenetics
• 27:42
  and
• 27:42
  you
• 27:43
  look
• 27:43
  into
• 27:43
  the
• 27:43
  developments
• 27:44
  in
• 27:44
  the
• 27:44
  human
• 27:44
  genome,
• 27:45
  and
• 27:45
  there's
• 27:45
  an
• 27:45
  amazing
• 27:46
  book
• 27:46
  called
• 27:46
  lifespan
• 27:47
  by
• 27:47
  Dr.
• 27:47
  David
• 27:48
  Sinclair.
• 27:48
  And
• 27:49
  there's
• 27:49
  a
• 27:49
  whole
• 27:49
  bunch
• 27:49
  of
• 27:50
  people
• 27:50
  that
• 27:50
  are.
• 27:50
  Mark
• 27:51
  Hyman
• 27:51
  and
• 27:52
  a
• 27:52
  whole
• 27:52
  bunch
• 27:52
  of
• 27:52
  others
• 27:53
  are
• 27:53
  doing
• 27:53
  really
• 27:53
  great
• 27:54
  work
• 27:54
  on
• 27:54
  this
• 27:55
  that
• 27:55
  are
• 27:55
  making
• 27:55
  us
• 27:56
  become
• 27:57
  aware
• 27:57
  that
• 27:58
  this
• 27:58
  is
• 27:58
  going
• 27:58
  to
• 27:58
  be
• 27:58
  more
• 27:58
  than
• 27:59
  possible,
• 27:59
  women
• 27:59
  in
• 27:59
  our
• 27:59
  lifetime.
• 28:00
  So
• 28:00
  that's
• 28:00
  one
• 28:01
  of
• 28:01
  the
• 28:01
  first
• 28:01
  things.
• 28:02
  But
• 28:02
  for
• 28:02
  me,
• 28:02
  it's.
• 28:03
  It's
• 28:03
  about
• 28:03
  empowering
• 28:04
  people
• 28:04
  to
• 28:04
  live
• 28:04
  a
• 28:04
  life
• 28:04
  that
• 28:04
  they
• 28:05
  love
• 28:05
  and
• 28:05
  giving
• 28:06
  them
• 28:06
  the.
• 28:06
  The
• 28:07
  tools
• 28:07
  to
• 28:07
  be
• 28:07
  able
• 28:08
  to
• 28:08
  do
• 28:08
  that.
• 28:08
  Because
• 28:09
  I
• 28:09
  think
• 28:09
  that
• 28:10
  so
• 28:10
  many
• 28:11
  people,
• 28:12
  we
• 28:12
  all
• 28:12
  get
• 28:13
  schooled,
• 28:13
  but
• 28:13
  we
• 28:13
  don't
• 28:13
  all
• 28:13
  get
• 28:14
  an
• 28:14
  education,
• 28:14
  right?
• 28:15
  So
• 28:15
  if
• 28:15
  we
• 28:15
  can
• 28:16
  get
• 28:16
  this
• 28:16
  knowledge
• 28:17
  and
• 28:18
  the
• 28:18
  Stuff
• 28:19
  that
• 28:19
  you've
• 28:19
  learned
• 28:19
  over
• 28:20
  the
• 28:20
  years
• 28:20
  of
• 28:20
  being
• 28:20
  an
• 28:21
  entrepreneur
• 28:21
  that
• 28:22
  just
• 28:22
  imagine
• 28:22
  if
• 28:23
  you'd
• 28:23
  have
• 28:23
  been
• 28:23
  taught
• 28:23
  that
• 28:24
  from
• 28:25
  five
• 28:25
  years
• 28:25
  old
• 28:25
  like
• 28:26
  you
• 28:26
  are
• 28:26
  maths
• 28:26
  and
• 28:26
  English
• 28:27
  and
• 28:27
  some
• 28:27
  of
• 28:28
  these
• 28:28
  other
• 28:28
  topics,
• 28:28
  and
• 28:29
  mindfulness
• 28:30
  and
• 28:31
  the
• 28:31
  Power
• 28:31
  of
• 28:31
  mind,
• 28:31
  the
• 28:32
  book
• 28:32
  that
• 28:32
  you
• 28:32
  mentioned.
• 28:32
  You
• 28:33
  know,
• 28:33
  if
• 28:33
  you'd
• 28:33
  have
• 28:33
  been
• 28:33
  given
• 28:33
  that
• 28:33
  when
• 28:34
  you
• 28:34
  were
• 28:34
  11,
• 28:34
  I
• 28:35
  know
• 28:35
  you
• 28:35
  started
• 28:36
  super
• 28:36
  early
• 28:36
  and
• 28:37
  super
• 28:37
  successful
• 28:37
  really
• 28:38
  early
• 28:38
  on.
• 28:38
  And
• 28:39
  I
• 28:39
  know
• 28:39
  you
• 28:39
  built
• 28:39
  networks,
• 28:40
  you
• 28:40
  used
• 28:40
  to
• 28:40
  run
• 28:40
  your
• 28:40
  events
• 28:40
  at
• 28:41
  Aston
• 28:41
  Martin
• 28:41
  garages
• 28:41
  and
• 28:41
  you
• 28:42
  were
• 28:42
  doing
• 28:42
  those
• 28:42
  things
• 28:42
  and
• 28:42
  they
• 28:43
  were
• 28:43
  so
• 28:43
  powerful.
• 28:44
  Imagine
• 28:44
  knowing
• 28:45
  that
• 28:45
  stuff
• 28:46
  at
• 28:47
  11.
• 28:47
  Oh,
• 28:47
  it's
• 28:47
  crazy.
• 28:48
  Honestly,
• 28:49
  I
• 28:49
  feel
• 28:50
  that
• 28:50
  I've
• 28:51
  been
• 28:51
  always
• 28:51
  passionate
• 28:51
  about
• 28:52
  bridging
• 28:52
  the
• 28:52
  digital
• 28:52
  skills
• 28:53
  gap,
• 28:53
  talking
• 28:54
  about,
• 28:54
  you
• 28:54
  know,
• 28:55
  women
• 28:55
  in
• 28:55
  tech
• 28:55
  and
• 28:56
  gender
• 28:56
  pay
• 28:57
  gap
• 28:57
  and
• 28:57
  things
• 28:57
  like
• 28:57
  that.
• 28:58
  But
• 28:58
  I
• 28:58
  think
• 28:58
  what
• 28:59
  is
• 29:00
  changing
• 29:00
  and
• 29:01
  we're
• 29:01
  seeing
• 29:01
  a
• 29:01
  shift
• 29:02
  is
• 29:03
  the
• 29:03
  amount
• 29:03
  of
• 29:04
  women
• 29:04
  who
• 29:05
  are
• 29:05
  speaking
• 29:05
  on
• 29:06
  stages,
• 29:06
  starting
• 29:06
  podcasts
• 29:08
  and
• 29:08
  actually
• 29:09
  scaling
• 29:09
  businesses.
• 29:10
  Because
• 29:10
  I
• 29:10
  honestly
• 29:11
  feel
• 29:11
  that
• 29:12
  from
• 29:12
  the
• 29:12
  age
• 29:12
  of
• 29:12
  20
• 29:13
  to
• 29:13
  like
• 29:14
  35,
• 29:14
  it
• 29:15
  was
• 29:15
  a
• 29:15
  very
• 29:15
  solo
• 29:16
  journey
• 29:16
  in
• 29:16
  a
• 29:16
  male
• 29:17
  dominated
• 29:18
  world.
• 29:18
  Every
• 29:19
  time
• 29:19
  I
• 29:19
  showed
• 29:19
  up
• 29:19
  on
• 29:19
  stage
• 29:20
  it
• 29:20
  was
• 29:20
  men.
• 29:21
  Every
• 29:21
  time
• 29:21
  I
• 29:21
  was
• 29:21
  going
• 29:21
  on
• 29:22
  podcasts
• 29:22
  it
• 29:22
  was
• 29:22
  men.
• 29:23
  And
• 29:23
  even
• 29:24
  now
• 29:24
  there
• 29:24
  are
• 29:24
  very
• 29:25
  few
• 29:25
  female
• 29:25
  speakers
• 29:26
  in
• 29:26
  comparison
• 29:26
  to
• 29:27
  men.
• 29:27
  And
• 29:27
  also
• 29:28
  even
• 29:28
  if
• 29:28
  you
• 29:28
  look
• 29:28
  at
• 29:28
  the
• 29:28
  charts,
• 29:29
  the
• 29:29
  amount
• 29:29
  of
• 29:29
  podcasts
• 29:30
  that
• 29:30
  are
• 29:30
  in
• 29:30
  the
• 29:30
  top
• 29:31
  50.
• 29:32
  So
• 29:32
  it's
• 29:32
  a
• 29:32
  real
• 29:32
  passion
• 29:33
  for
• 29:33
  me
• 29:33
  to
• 29:33
  see
• 29:34
  women
• 29:35
  move
• 29:35
  forward.
• 29:36
  How
• 29:36
  have
• 29:36
  you
• 29:37
  seen
• 29:37
  women
• 29:38
  in
• 29:38
  business
• 29:39
  change
• 29:39
  since
• 29:40
  you've
• 29:40
  been
• 29:40
  in
• 29:40
  business?
• 29:41
  I
• 29:41
  run
• 29:41
  a
• 29:41
  group
• 29:42
  of
• 29:43
  entrepreneurs
• 29:43
  and
• 29:44
  one
• 29:44
  of
• 29:44
  the
• 29:44
  three
• 29:45
  rules
• 29:45
  that
• 29:45
  we
• 29:45
  have
• 29:45
  is
• 29:45
  that
• 29:46
  they
• 29:46
  have
• 29:46
  to
• 29:46
  turn
• 29:46
  over
• 29:46
  a
• 29:46
  million
• 29:47
  pound
• 29:47
  plus
• 29:48
  and
• 29:48
  there
• 29:49
  is
• 29:49
  probably
• 29:50
  only
• 29:51
  between
• 29:51
  bouncing
• 29:52
  between
• 29:52
  15
• 29:52
  and
• 29:52
  20%
• 29:53
  of
• 29:53
  people
• 29:53
  in
• 29:53
  that
• 29:54
  group
• 29:54
  that
• 29:54
  are
• 29:54
  women.
• 29:55
  And
• 29:55
  that's
• 29:55
  not
• 29:56
  because
• 29:58
  we're
• 29:58
  trying
• 29:58
  to
• 29:59
  keep
• 29:59
  women
• 29:59
  out.
• 30:00
  There
• 30:00
  are
• 30:00
  just
• 30:00
  not
• 30:00
  that
• 30:01
  many
• 30:01
  of
• 30:01
  them
• 30:01
  that
• 30:01
  are
• 30:01
  turning
• 30:02
  over
• 30:02
  over
• 30:02
  a
• 30:03
  million
• 30:03
  quid
• 30:03
  plus.
• 30:04
  Now
• 30:04
  the
• 30:04
  irony
• 30:04
  is
• 30:05
  out
• 30:05
  of
• 30:05
  the
• 30:06
  140
• 30:06
  odd
• 30:06
  people
• 30:07
  in
• 30:07
  the
• 30:07
  group,
• 30:08
  the
• 30:08
  person
• 30:08
  in
• 30:08
  the
• 30:08
  group
• 30:08
  that
• 30:09
  does
• 30:09
  200
• 30:09
  million
• 30:10
  is
• 30:10
  a
• 30:10
  woman.
• 30:11
  Right.
• 30:11
  So
• 30:11
  you,
• 30:12
  you
• 30:12
  go
• 30:12
  from
• 30:12
  one
• 30:12
  extreme
• 30:13
  to
• 30:13
  another.
• 30:14
  What
• 30:14
  I've
• 30:14
  seen
• 30:15
  is
• 30:15
  that
• 30:15
  there's
• 30:16
  a
• 30:16
  lot
• 30:17
  that's
• 30:17
  changed
• 30:18
  in,
• 30:18
  in
• 30:18
  years
• 30:19
  gone
• 30:19
  by
• 30:19
  with
• 30:20
  technology.
• 30:21
  So
• 30:21
  technology
• 30:22
  enables
• 30:22
  us
• 30:23
  to
• 30:23
  be
• 30:23
  able
• 30:23
  to
• 30:23
  do
• 30:24
  more
• 30:24
  faster.
• 30:25
  Covid
• 30:25
  made
• 30:25
  working
• 30:26
  from
• 30:26
  home
• 30:26
  acceptable
• 30:27
  for
• 30:27
  a
• 30:27
  lot
• 30:27
  of
• 30:27
  people.
• 30:27
  So
• 30:27
  they're
• 30:27
  right.
• 30:28
  They've
• 30:28
  been
• 30:28
  able
• 30:28
  to
• 30:28
  do
• 30:29
  certain
• 30:29
  things
• 30:29
  that,
• 30:29
  that
• 30:30
  they've
• 30:30
  wanted
• 30:30
  to
• 30:31
  do.
• 30:31
  And
• 30:31
  I
• 30:31
  think
• 30:31
  for
• 30:32
  a
• 30:32
  lot
• 30:32
  of
• 30:33
  women,
• 30:33
  and
• 30:34
  I'm
• 30:34
  really
• 30:34
  interested
• 30:34
  in
• 30:34
  your
• 30:34
  opinion
• 30:35
  on
• 30:35
  this,
• 30:35
  is
• 30:35
  that
• 30:36
  a
• 30:36
  lot
• 30:36
  of
• 30:37
  them
• 30:37
  get
• 30:37
  caught
• 30:37
  in
• 30:38
  this
• 30:38
  dilemma
• 30:39
  between.
• 30:40
  Well,
• 30:40
  I
• 30:40
  would
• 30:40
  really
• 30:41
  Love
• 30:41
  to
• 30:41
  do
• 30:41
  this,
• 30:42
  but
• 30:42
  also
• 30:42
  I
• 30:43
  do
• 30:43
  really
• 30:43
  want
• 30:43
  to
• 30:43
  be
• 30:43
  able
• 30:44
  to
• 30:44
  be
• 30:44
  there
• 30:44
  for
• 30:44
  the
• 30:44
  kids
• 30:45
  and
• 30:45
  do
• 30:45
  this
• 30:45
  and
• 30:46
  do
• 30:46
  that.
• 30:46
  And
• 30:47
  in
• 30:47
  years
• 30:47
  gone
• 30:47
  by,
• 30:47
  they've
• 30:48
  had
• 30:48
  to
• 30:48
  make,
• 30:49
  not
• 30:49
  had
• 30:50
  to,
• 30:50
  but
• 30:51
  there's
• 30:51
  been
• 30:51
  a
• 30:51
  choice
• 30:52
  that's
• 30:52
  been
• 30:52
  made
• 30:53
  and
• 30:54
  technology
• 30:54
  is
• 30:54
  enabled
• 30:55
  and
• 30:55
  working
• 30:55
  from
• 30:55
  home
• 30:56
  and
• 30:56
  doing
• 30:56
  these
• 30:56
  things
• 30:56
  has
• 30:57
  enabled
• 30:57
  that,
• 30:58
  I
• 30:58
  believe,
• 30:58
  to
• 30:59
  become
• 31:00
  easier.
• 31:01
  I
• 31:01
  think
• 31:01
  there's
• 31:01
  probably
• 31:02
  a
• 31:02
  lot
• 31:02
  of
• 31:02
  like,
• 31:03
  stigmas
• 31:03
  and
• 31:03
  societal
• 31:04
  norms
• 31:04
  that
• 31:05
  women
• 31:05
  have
• 31:06
  felt
• 31:06
  maybe
• 31:06
  compelled
• 31:07
  to
• 31:07
  adhere
• 31:08
  to
• 31:08
  because
• 31:09
  there
• 31:10
  is
• 31:10
  that
• 31:10
  kind
• 31:10
  of
• 31:11
  guilt
• 31:11
  that
• 31:12
  if
• 31:12
  they
• 31:12
  do
• 31:13
  have
• 31:13
  a
• 31:13
  family
• 31:14
  that
• 31:14
  should
• 31:15
  they
• 31:15
  be
• 31:16
  working
• 31:16
  and
• 31:17
  going
• 31:17
  out
• 31:17
  and
• 31:17
  about.
• 31:18
  And
• 31:18
  last
• 31:19
  week
• 31:19
  I
• 31:19
  heard
• 31:19
  a
• 31:19
  story
• 31:20
  of
• 31:20
  a
• 31:20
  lady
• 31:20
  who
• 31:21
  had
• 31:21
  a
• 31:21
  baby
• 31:22
  who
• 31:22
  was
• 31:22
  in
• 31:22
  my
• 31:22
  network.
• 31:23
  She
• 31:23
  hasn't
• 31:23
  even
• 31:23
  announced
• 31:24
  it
• 31:24
  on
• 31:24
  social
• 31:25
  media
• 31:26
  because
• 31:26
  she's
• 31:26
  working
• 31:27
  in
• 31:27
  tech
• 31:28
  and
• 31:28
  she
• 31:29
  lost
• 31:29
  one
• 31:29
  of
• 31:29
  her
• 31:29
  investors
• 31:30
  because
• 31:30
  she
• 31:30
  was
• 31:31
  pregnant.
• 31:31
  And
• 31:32
  I
• 31:32
  think
• 31:32
  this
• 31:32
  is
• 31:32
  really
• 31:32
  quite
• 31:33
  scary
• 31:33
  that
• 31:33
  we're
• 31:33
  seeing
• 31:34
  this
• 31:34
  now.
• 31:35
  It's
• 31:35
  like,
• 31:35
  what
• 31:36
  can
• 31:36
  we
• 31:36
  do
• 31:36
  to
• 31:36
  shift
• 31:37
  these
• 31:37
  mindsets
• 31:38
  and
• 31:39
  challenge
• 31:39
  these
• 31:40
  norms?
• 31:40
  And
• 31:40
  I
• 31:41
  think
• 31:41
  this
• 31:41
  is
• 31:41
  an
• 31:41
  interesting
• 31:42
  conversation
• 31:42
  because
• 31:43
  obviously
• 31:44
  I
• 31:44
  talk
• 31:44
  to
• 31:44
  men
• 31:44
  and
• 31:45
  women
• 31:45
  about
• 31:45
  it.
• 31:46
  Where
• 31:46
  do
• 31:46
  you
• 31:48
  see
• 31:48
  the
• 31:49
  change
• 31:49
  coming
• 31:49
  to
• 31:50
  get
• 31:50
  more
• 31:51
  women
• 31:51
  to
• 31:52
  scale
• 31:52
  to
• 31:52
  a
• 31:52
  million?
• 31:52
  I
• 31:53
  think
• 31:53
  it
• 31:53
  comes
• 31:53
  back
• 31:54
  to
• 31:54
  what
• 31:55
  do
• 31:55
  they
• 31:55
  want?
• 31:55
  You
• 31:55
  know,
• 31:55
  if
• 31:56
  they
• 31:56
  want
• 31:56
  to
• 31:56
  do
• 31:56
  it,
• 31:57
  great.
• 31:57
  Well
• 31:57
  then
• 31:58
  in
• 31:58
  the
• 31:58
  same
• 31:59
  way
• 31:59
  that
• 31:59
  you
• 31:59
  equipped
• 31:59
  people
• 32:00
  to
• 32:00
  be
• 32:00
  able
• 32:00
  to
• 32:01
  move
• 32:01
  into
• 32:01
  the
• 32:02
  digital
• 32:02
  environment,
• 32:02
  you
• 32:03
  were
• 32:03
  one
• 32:03
  of
• 32:03
  the
• 32:03
  really
• 32:03
  early
• 32:03
  adopters.
• 32:04
  You
• 32:05
  created
• 32:05
  your
• 32:05
  training
• 32:05
  schools
• 32:06
  and
• 32:06
  your
• 32:06
  curriculums
• 32:07
  that
• 32:07
  enabled
• 32:08
  people
• 32:08
  to
• 32:08
  go,
• 32:09
  I
• 32:09
  want
• 32:09
  to
• 32:09
  do
• 32:09
  this.
• 32:10
  And
• 32:10
  what
• 32:10
  you're
• 32:10
  able
• 32:10
  to
• 32:11
  do
• 32:11
  is
• 32:11
  you're
• 32:11
  able
• 32:11
  to
• 32:11
  bridge
• 32:12
  that
• 32:12
  gap.
• 32:12
  And
• 32:13
  I
• 32:13
  think
• 32:14
  the
• 32:14
  more
• 32:14
  people
• 32:14
  go,
• 32:14
  well,
• 32:15
  I
• 32:15
  would
• 32:15
  love
• 32:15
  to
• 32:15
  do
• 32:15
  this,
• 32:16
  I
• 32:16
  just
• 32:16
  don't
• 32:17
  know
• 32:17
  the
• 32:17
  how.
• 32:17
  For
• 32:17
  the
• 32:17
  majority
• 32:18
  of
• 32:18
  people,
• 32:18
  people,
• 32:19
  it's
• 32:19
  not
• 32:19
  that
• 32:19
  they
• 32:20
  don't
• 32:21
  know
• 32:21
  what
• 32:21
  they
• 32:21
  want
• 32:22
  to
• 32:22
  do,
• 32:22
  it's
• 32:22
  just
• 32:22
  they
• 32:23
  don't
• 32:23
  know
• 32:23
  the
• 32:23
  how.
• 32:23
  And
• 32:24
  the
• 32:24
  more
• 32:25
  those
• 32:25
  bridges
• 32:25
  can
• 32:26
  be
• 32:26
  gapped
• 32:26
  and
• 32:26
  go,
• 32:26
  well,
• 32:27
  this
• 32:27
  can
• 32:27
  be
• 32:27
  done.
• 32:27
  And
• 32:28
  here's
• 32:28
  an
• 32:28
  example
• 32:29
  of
• 32:29
  somebody
• 32:29
  that's
• 32:29
  done
• 32:29
  it.
• 32:29
  Here's
• 32:30
  an
• 32:30
  example
• 32:30
  of
• 32:30
  somebody
• 32:30
  that's
• 32:31
  done
• 32:31
  it.
• 32:31
  And
• 32:31
  it's
• 32:31
  the
• 32:31
  same
• 32:31
  for
• 32:32
  guys
• 32:32
  as
• 32:32
  well.
• 32:32
  You
• 32:32
  know,
• 32:32
  I've
• 32:33
  got
• 32:33
  so
• 32:33
  many.
• 32:34
  I'm
• 32:34
  at
• 32:34
  an
• 32:34
  age
• 32:34
  where
• 32:34
  a
• 32:35
  lot
• 32:35
  of
• 32:35
  my
• 32:35
  friends
• 32:35
  are
• 32:36
  having
• 32:37
  kids
• 32:37
  and
• 32:37
  they're
• 32:37
  the
• 32:37
  same.
• 32:38
  They
• 32:38
  want
• 32:38
  to
• 32:38
  be
• 32:38
  able
• 32:38
  to
• 32:38
  do
• 32:39
  the
• 32:39
  school
• 32:39
  run,
• 32:39
  they
• 32:39
  want
• 32:40
  to
• 32:40
  be
• 32:40
  able
• 32:40
  to
• 32:40
  be
• 32:40
  there
• 32:41
  for
• 32:41
  after
• 32:41
  school
• 32:42
  clubs
• 32:42
  and
• 32:43
  to
• 32:43
  be
• 32:43
  able
• 32:43
  to
• 32:43
  watch
• 32:44
  whatever.
• 32:44
  They
• 32:44
  want
• 32:44
  to
• 32:45
  be
• 32:45
  able
• 32:45
  to
• 32:45
  do
• 32:45
  these
• 32:45
  things.
• 32:46
  And
• 32:46
  it's
• 32:46
  a
• 32:47
  case
• 32:47
  of
• 32:47
  just
• 32:47
  knowing,
• 32:48
  well,
• 32:49
  how
• 32:49
  and
• 32:49
  who's
• 32:50
  done
• 32:50
  it
• 32:50
  in
• 32:50
  a
• 32:51
  way
• 32:51
  where
• 32:51
  they've
• 32:51
  been
• 32:51
  able
• 32:51
  to
• 32:51
  do
• 32:52
  both.
• 32:52
  And
• 32:52
  I
• 32:52
  think
• 32:52
  that's
• 32:52
  the
• 32:52
  difference.
• 32:53
  Yeah,
• 32:53
  finding
• 32:53
  the
• 32:54
  flexibility
• 32:54
  so
• 32:55
  that
• 32:55
  it
• 32:55
  works.
• 32:55
  And
• 32:55
  I
• 32:55
  think
• 32:55
  it
• 32:56
  is.
• 32:56
  It's
• 32:56
  like
• 32:56
  balance.
• 32:56
  I
• 32:57
  mean,
• 32:57
  there
• 32:57
  is
• 32:57
  no
• 32:58
  true
• 32:58
  work
• 32:58
  life
• 32:58
  balance.
• 32:59
  I
• 32:59
  think,
• 32:59
  like,
• 32:59
  sometimes
• 33:00
  work
• 33:00
  wins,
• 33:00
  sometimes
• 33:01
  home
• 33:01
  wins,
• 33:01
  sometimes
• 33:02
  there's
• 33:02
  a
• 33:02
  blend.
• 33:03
  But
• 33:03
  I
• 33:03
  think
• 33:04
  now
• 33:04
  with
• 33:04
  technology
• 33:05
  there
• 33:05
  is
• 33:05
  more
• 33:05
  opportunity.
• 33:06
  And
• 33:06
  I
• 33:06
  guess
• 33:06
  it
• 33:06
  comes
• 33:07
  down
• 33:07
  to
• 33:07
  understanding
• 33:08
  or
• 33:09
  having
• 33:09
  the
• 33:09
  belief
• 33:09
  that,
• 33:10
  like,
• 33:10
  infinite
• 33:11
  success
• 33:11
  is
• 33:11
  possible
• 33:12
  for
• 33:12
  all
• 33:12
  of
• 33:12
  us.
• 33:12
  It's
• 33:13
  just
• 33:13
  a
• 33:13
  choice.
• 33:14
  And
• 33:15
  I
• 33:15
  think
• 33:15
  maybe
• 33:15
  perception
• 33:16
  is
• 33:17
  now
• 33:17
  that,
• 33:18
  you
• 33:18
  know,
• 33:18
  there
• 33:19
  are
• 33:19
  more
• 33:19
  people
• 33:19
  doing
• 33:20
  it
• 33:20
  and
• 33:20
  there
• 33:20
  are
• 33:20
  more
• 33:20
  people
• 33:21
  kind
• 33:21
  of,
• 33:21
  you
• 33:22
  know,
• 33:22
  bridging
• 33:22
  that
• 33:22
  gap.
• 33:23
  I'm
• 33:23
  not
• 33:23
  saying
• 33:23
  that
• 33:24
  a
• 33:24
  million
• 33:24
  has
• 33:24
  to
• 33:25
  be
• 33:25
  the
• 33:25
  milestone.
• 33:26
  I
• 33:26
  mean,
• 33:26
  it
• 33:26
  could
• 33:26
  be
• 33:26
  that
• 33:27
  someone
• 33:27
  has
• 33:27
  a
• 33:27
  business
• 33:28
  that's
• 33:28
  a
• 33:28
  hundred
• 33:28
  thousand
• 33:29
  and
• 33:29
  that's
• 33:29
  their
• 33:30
  absolute
• 33:30
  dream.
• 33:32
  Where
• 33:32
  is
• 33:32
  your
• 33:33
  dream,
• 33:33
  like
• 33:34
  your
• 33:34
  vision
• 33:34
  for
• 33:35
  Will
• 33:35
  in
• 33:35
  the
• 33:35
  next
• 33:36
  five,
• 33:36
  ten
• 33:36
  years?
• 33:36
  Like,
• 33:36
  where
• 33:37
  do
• 33:37
  you
• 33:37
  want
• 33:37
  to
• 33:37
  take
• 33:37
  your
• 33:37
  business?
• 33:38
  What
• 33:39
  I'm
• 33:40
  attempting
• 33:40
  to
• 33:41
  do
• 33:41
  is
• 33:41
  create
• 33:42
  the
• 33:43
  go
• 33:44
  to
• 33:44
  platform
• 33:45
  for
• 33:46
  personal
• 33:46
  development
• 33:46
  for
• 33:47
  entrepreneurs
• 33:48
  in
• 33:48
  the
• 33:48
  uk.
• 33:49
  So
• 33:50
  in
• 33:50
  terms
• 33:50
  of
• 33:50
  online
• 33:50
  resources,
• 33:51
  having
• 33:51
  everything
• 33:52
  where
• 33:52
  people
• 33:52
  can
• 33:52
  come
• 33:52
  together,
• 33:53
  the
• 33:54
  community
• 33:54
  element
• 33:54
  is
• 33:55
  a
• 33:55
  huge
• 33:55
  component.
• 33:55
  Content
• 33:56
  is
• 33:56
  a
• 33:56
  huge
• 33:56
  element.
• 33:57
  I'm
• 33:57
  a
• 33:57
  massive
• 33:58
  believer
• 33:58
  in
• 33:58
  collaboration
• 33:59
  and
• 34:00
  having
• 34:01
  great
• 34:01
  people,
• 34:01
  great
• 34:02
  minds
• 34:02
  with
• 34:02
  great
• 34:02
  knowledge
• 34:03
  that
• 34:03
  can
• 34:03
  come
• 34:03
  onto
• 34:04
  the
• 34:04
  platform,
• 34:04
  share
• 34:04
  via
• 34:05
  the
• 34:05
  platform,
• 34:05
  have
• 34:06
  the
• 34:06
  community
• 34:06
  element
• 34:07
  that
• 34:07
  connects
• 34:07
  people,
• 34:08
  have
• 34:08
  the
• 34:08
  coaching
• 34:09
  for
• 34:09
  people
• 34:09
  that
• 34:09
  want
• 34:09
  to
• 34:09
  maybe
• 34:10
  accelerate
• 34:10
  that
• 34:11
  and
• 34:11
  bridge.
• 34:12
  Those
• 34:12
  are
• 34:12
  not
• 34:12
  bridge,
• 34:13
  but
• 34:13
  have
• 34:13
  those
• 34:13
  three
• 34:14
  elements
• 34:14
  to
• 34:14
  help
• 34:14
  people
• 34:15
  bridge
• 34:16
  that
• 34:16
  transition.
• 34:17
  So
• 34:17
  if
• 34:17
  they
• 34:17
  don't
• 34:17
  know
• 34:17
  what
• 34:18
  they
• 34:18
  want,
• 34:18
  we
• 34:18
  can
• 34:18
  help
• 34:18
  them
• 34:18
  get
• 34:19
  clear
• 34:19
  on
• 34:19
  what
• 34:19
  they
• 34:19
  want
• 34:19
  to
• 34:19
  do.
• 34:20
  If
• 34:20
  they
• 34:20
  know
• 34:20
  what
• 34:20
  they
• 34:20
  want
• 34:21
  to
• 34:21
  do,
• 34:21
  but
• 34:21
  they
• 34:21
  don't
• 34:21
  know
• 34:21
  how
• 34:21
  to
• 34:21
  do
• 34:21
  it,
• 34:22
  we
• 34:22
  can
• 34:22
  help
• 34:22
  them
• 34:22
  do
• 34:22
  it.
• 34:22
  And
• 34:23
  that's
• 34:24
  really
• 34:24
  something
• 34:25
  that
• 34:25
  I
• 34:25
  do
• 34:26
  feel.
• 34:26
  Feel
• 34:26
  passionate
• 34:27
  about.
• 34:27
  You
• 34:27
  mentioned
• 34:28
  it
• 34:28
  early
• 34:28
  on.
• 34:28
  You
• 34:28
  know,
• 34:28
  vision
• 34:29
  is.
• 34:29
  What
• 34:30
  is
• 34:30
  that
• 34:30
  vision?
• 34:30
  What
• 34:30
  does
• 34:31
  it
• 34:31
  look
• 34:31
  like?
• 34:31
  Like
• 34:32
  practice.
• 34:32
  If
• 34:32
  you
• 34:32
  were
• 34:32
  to
• 34:32
  close
• 34:33
  your
• 34:33
  eyes
• 34:33
  and
• 34:34
  imagine
• 34:34
  waking
• 34:35
  up
• 34:35
  on
• 34:35
  your
• 34:36
  ideal
• 34:36
  day,
• 34:37
  where
• 34:37
  are
• 34:37
  you
• 34:37
  waking
• 34:38
  up?
• 34:38
  Who
• 34:38
  are
• 34:38
  you
• 34:38
  waking
• 34:38
  up
• 34:38
  with?
• 34:39
  What's
• 34:39
  the
• 34:39
  next
• 34:39
  thing
• 34:40
  you're
• 34:40
  going
• 34:40
  to
• 34:40
  go
• 34:40
  and
• 34:40
  do?
• 34:40
  I
• 34:40
  know
• 34:41
  you
• 34:41
  love
• 34:41
  your
• 34:42
  Wellness
• 34:42
  Wednesdays.
• 34:43
  Yeah,
• 34:43
  Wellness
• 34:43
  Wednesdays
• 34:44
  and
• 34:44
  Free
• 34:44
  Time
• 34:44
  Fridays.
• 34:45
  Wellness
• 34:45
  Wednesdays
• 34:46
  and
• 34:46
  Free
• 34:46
  Time
• 34:46
  Fridays.
• 34:46
  And
• 34:47
  being
• 34:47
  able
• 34:47
  to
• 34:48
  have
• 34:48
  these
• 34:48
  things.
• 34:48
  Well,
• 34:48
  that's
• 34:48
  what
• 34:49
  I
• 34:49
  want
• 34:49
  to
• 34:49
  be
• 34:49
  able
• 34:49
  to
• 34:49
  do.
• 34:49
  And
• 34:50
  then
• 34:50
  I
• 34:50
  want
• 34:50
  to
• 34:50
  go
• 34:50
  and
• 34:50
  do
• 34:50
  a
• 34:50
  bit
• 34:50
  of
• 34:51
  this,
• 34:51
  and
• 34:51
  then
• 34:51
  I
• 34:51
  want
• 34:51
  to
• 34:51
  come
• 34:52
  do
• 34:52
  a
• 34:52
  bit
• 34:52
  of
• 34:52
  this.
• 34:52
  And
• 34:53
  it
• 34:53
  comes
• 34:53
  down
• 34:53
  to
• 34:53
  choice.
• 34:54
  And
• 34:54
  I
• 34:54
  think
• 34:54
  that's
• 34:54
  why
• 34:55
  so
• 34:55
  many
• 34:56
  people
• 34:56
  go
• 34:56
  into
• 34:57
  business,
• 34:58
  the
• 34:59
  majority
• 34:59
  of
• 34:59
  them,
• 35:00
  even
• 35:00
  though
• 35:00
  they
• 35:00
  might
• 35:00
  say
• 35:00
  they
• 35:01
  go
• 35:01
  into
• 35:01
  business
• 35:01
  for
• 35:01
  money,
• 35:02
  they're
• 35:02
  not
• 35:02
  going
• 35:02
  into
• 35:03
  business
• 35:03
  for
• 35:03
  money,
• 35:03
  they're
• 35:03
  going
• 35:03
  into
• 35:04
  business
• 35:04
  for
• 35:04
  freedom.
• 35:05
  And
• 35:05
  the
• 35:05
  money,
• 35:05
  money
• 35:06
  they
• 35:06
  perceive
• 35:07
  gives
• 35:07
  them
• 35:07
  the
• 35:07
  freedom
• 35:08
  in,
• 35:08
  in
• 35:08
  the
• 35:08
  majority
• 35:09
  of
• 35:09
  cases.
• 35:10
  So
• 35:10
  how
• 35:11
  do
• 35:11
  you
• 35:11
  create
• 35:11
  that
• 35:11
  life
• 35:12
  that
• 35:12
  gives
• 35:12
  you
• 35:12
  the
• 35:12
  freedom,
• 35:12
  whether
• 35:13
  it's
• 35:13
  the
• 35:13
  holidays,
• 35:13
  whether
• 35:14
  it's
• 35:14
  this,
• 35:14
  whether
• 35:14
  it's
• 35:14
  that,
• 35:14
  whatever
• 35:15
  it
• 35:15
  might
• 35:15
  be
• 35:16
  that
• 35:16
  enables
• 35:16
  you
• 35:16
  to
• 35:16
  do
• 35:16
  things,
• 35:17
  or
• 35:17
  other
• 35:17
  people's
• 35:18
  freedom.
• 35:18
  So
• 35:18
  for
• 35:18
  a
• 35:18
  lot
• 35:18
  of
• 35:18
  people
• 35:19
  it's,
• 35:19
  they
• 35:19
  want
• 35:19
  to
• 35:19
  be
• 35:20
  able
• 35:20
  to
• 35:20
  earn
• 35:20
  a
• 35:20
  certain
• 35:20
  amount
• 35:21
  of
• 35:21
  money,
• 35:21
  to
• 35:21
  be
• 35:22
  able
• 35:22
  to
• 35:22
  give
• 35:22
  their
• 35:22
  children
• 35:22
  or
• 35:23
  their
• 35:23
  grandchildren
• 35:23
  or
• 35:24
  their
• 35:24
  grandchildren's
• 35:24
  children
• 35:25
  the
• 35:25
  freedom
• 35:26
  to
• 35:26
  be
• 35:26
  able
• 35:26
  to
• 35:26
  do
• 35:27
  what,
• 35:27
  what
• 35:28
  they
• 35:28
  would
• 35:28
  really
• 35:28
  love
• 35:28
  to
• 35:28
  do.
• 35:29
  And,
• 35:29
  and
• 35:29
  that's
• 35:29
  where
• 35:30
  I
• 35:30
  think
• 35:30
  that
• 35:31
  we
• 35:31
  will
• 35:31
  see
• 35:31
  more
• 35:32
  and
• 35:32
  more
• 35:32
  people
• 35:33
  when
• 35:33
  they've
• 35:33
  got
• 35:33
  those
• 35:34
  role
• 35:34
  models
• 35:34
  of
• 35:34
  being
• 35:35
  able
• 35:35
  to
• 35:35
  say,
• 35:35
  hey,
• 35:35
  look,
• 35:36
  I
• 35:36
  was
• 35:36
  able
• 35:36
  to
• 35:37
  do
• 35:37
  really
• 35:38
  well
• 35:38
  in
• 35:38
  business,
• 35:39
  but
• 35:39
  I
• 35:39
  didn't
• 35:40
  sacrifice
• 35:41
  my
• 35:41
  family
• 35:41
  for
• 35:42
  20
• 35:42
  years.
• 35:42
  And
• 35:43
  that's
• 35:43
  the
• 35:43
  difference
• 35:44
  that
• 35:44
  I
• 35:44
  think
• 35:44
  online
• 35:46
  we're
• 35:46
  only
• 35:46
  really
• 35:46
  starting
• 35:47
  to
• 35:47
  see,
• 35:47
  although
• 35:47
  we've
• 35:47
  been
• 35:48
  online
• 35:48
  since
• 35:48
  whatever
• 35:48
  it
• 35:49
  is,
• 35:49
  1990,
• 35:50
  whatever
• 35:50
  year.
• 35:50
  But
• 35:51
  now
• 35:51
  I
• 35:51
  think
• 35:52
  it's
• 35:52
  easier
• 35:52
  than
• 35:52
  ever
• 35:53
  to
• 35:53
  be
• 35:53
  able
• 35:53
  to
• 35:54
  create
• 35:55
  an
• 35:55
  online
• 35:55
  business
• 35:56
  that
• 35:56
  can
• 35:56
  help
• 35:56
  others.
• 35:57
  Yeah,
• 35:57
  definitely.
• 35:57
  Like
• 35:57
  Covid
• 35:58
  was
• 35:58
  the
• 35:58
  catalyst
• 35:58
  there.
• 35:59
  But,
• 35:59
  but
• 35:59
  I
• 36:00
  would
• 36:00
  say
• 36:00
  that
• 36:00
  we've
• 36:00
  seen
• 36:01
  a
• 36:01
  huge
• 36:01
  shift
• 36:01
  in
• 36:01
  the
• 36:02
  online
• 36:02
  space
• 36:03
  and
• 36:03
  the
• 36:03
  coaching
• 36:03
  industry
• 36:04
  since
• 36:04
  then.
• 36:05
  And
• 36:05
  maybe
• 36:05
  not
• 36:05
  all
• 36:05
  positively,
• 36:07
  there
• 36:07
  is
• 36:07
  a
• 36:07
  lot
• 36:07
  of
• 36:08
  talk
• 36:08
  about
• 36:09
  entrepreneurs
• 36:10
  being
• 36:10
  burned,
• 36:11
  having
• 36:11
  awful
• 36:12
  scenarios
• 36:13
  where
• 36:13
  they've
• 36:13
  been
• 36:13
  put
• 36:14
  off.
• 36:14
  Actually,
• 36:14
  you
• 36:14
  know,
• 36:15
  being
• 36:15
  in
• 36:15
  business,
• 36:16
  what's
• 36:16
  your
• 36:16
  view
• 36:17
  of
• 36:17
  the
• 36:17
  online
• 36:18
  and
• 36:18
  particularly
• 36:19
  the
• 36:19
  coaching
• 36:19
  space
• 36:19
  right
• 36:20
  now?
• 36:20
  Yeah,
• 36:21
  it
• 36:21
  is
• 36:21
  a
• 36:21
  big
• 36:21
  topic
• 36:22
  and,
• 36:22
  and
• 36:22
  I'm,
• 36:22
  I'm
• 36:23
  going
• 36:23
  to
• 36:23
  link
• 36:23
  it
• 36:23
  back
• 36:23
  to,
• 36:24
  to,
• 36:25
  to
• 36:25
  you
• 36:25
  and
• 36:25
  what
• 36:26
  you
• 36:26
  did
• 36:26
  very
• 36:26
  early
• 36:26
  on.
• 36:27
  So
• 36:27
  with
• 36:28
  your
• 36:28
  academy,
• 36:29
  I
• 36:29
  know
• 36:29
  you
• 36:29
  jumped
• 36:30
  through
• 36:30
  loads
• 36:30
  of
• 36:30
  hoops
• 36:31
  that
• 36:31
  were
• 36:31
  really
• 36:32
  difficult
• 36:32
  and
• 36:33
  challenging,
• 36:34
  but
• 36:35
  it
• 36:35
  meant
• 36:35
  that
• 36:36
  you
• 36:36
  had
• 36:37
  to
• 36:37
  tick
• 36:37
  a
• 36:38
  lot
• 36:38
  of
• 36:38
  boxes
• 36:38
  and
• 36:39
  do
• 36:39
  a
• 36:39
  lot
• 36:39
  of
• 36:39
  things
• 36:39
  the
• 36:39
  quote,
• 36:40
  unquote
• 36:40
  right
• 36:41
  way.
• 36:41
  And
• 36:43
  that
• 36:43
  meant
• 36:44
  that
• 36:45
  you
• 36:46
  had
• 36:46
  to
• 36:46
  adhere
• 36:47
  to
• 36:47
  a
• 36:47
  certain
• 36:47
  protocol
• 36:48
  and
• 36:49
  code
• 36:49
  of
• 36:49
  conduct
• 36:50
  to
• 36:51
  make
• 36:51
  sure
• 36:51
  that
• 36:51
  certain
• 36:52
  things
• 36:52
  were
• 36:52
  delivered
• 36:52
  on.
• 36:53
  And
• 36:54
  then
• 36:55
  also
• 36:55
  you
• 36:55
  had
• 36:56
  lots
• 36:56
  of
• 36:56
  these
• 36:57
  pop
• 36:58
  up
• 36:58
  people
• 36:59
  teaching
• 37:00
  digital
• 37:00
  marketing
• 37:01
  online
• 37:02
  that
• 37:02
  have
• 37:02
  maybe
• 37:02
  got
• 37:03
  a
• 37:03
  tiny
• 37:03
  little
• 37:03
  bit
• 37:03
  of
• 37:03
  experience
• 37:04
  and
• 37:04
  all
• 37:04
  of
• 37:04
  a
• 37:05
  sudden
• 37:05
  are
• 37:05
  delivering
• 37:06
  on
• 37:06
  that.
• 37:07
  So
• 37:07
  the
• 37:07
  difference
• 37:07
  being
• 37:08
  is
• 37:08
  that
• 37:09
  you've
• 37:09
  gone
• 37:09
  and
• 37:10
  done
• 37:10
  the
• 37:10
  proper
• 37:11
  qualifications,
• 37:11
  let's
• 37:12
  call
• 37:12
  it,
• 37:12
  and
• 37:13
  got
• 37:13
  the
• 37:13
  appropriate
• 37:13
  accreditations
• 37:15
  to
• 37:15
  be
• 37:15
  able
• 37:15
  to
• 37:15
  deliver
• 37:16
  it.
• 37:16
  But
• 37:17
  because
• 37:17
  it's
• 37:17
  not
• 37:17
  something
• 37:18
  that's
• 37:18
  regulated,
• 37:19
  other
• 37:19
  people
• 37:20
  could
• 37:20
  do
• 37:20
  it.
• 37:21
  The
• 37:21
  same
• 37:21
  things
• 37:21
  happen
• 37:21
  with
• 37:22
  coaching.
• 37:22
  One
• 37:23
  of
• 37:23
  the
• 37:23
  things
• 37:23
  that
• 37:23
  I
• 37:23
  did
• 37:23
  really
• 37:24
  early
• 37:24
  on
• 37:24
  when
• 37:24
  I
• 37:24
  first
• 37:24
  decided
• 37:25
  that
• 37:25
  I
• 37:25
  wanted
• 37:25
  to
• 37:25
  become
• 37:26
  a
• 37:26
  coach.
• 37:26
  I
• 37:26
  spoke
• 37:26
  to
• 37:26
  a
• 37:26
  bunch
• 37:26
  of
• 37:27
  different
• 37:27
  coaches
• 37:27
  and
• 37:28
  asked
• 37:28
  how
• 37:28
  did
• 37:28
  you
• 37:28
  do
• 37:28
  it?
• 37:28
  What
• 37:29
  did
• 37:29
  you
• 37:29
  do
• 37:29
  again?
• 37:30
  Modeling
• 37:30
  other
• 37:31
  people.
• 37:31
  And
• 37:32
  one
• 37:32
  of
• 37:32
  the
• 37:32
  coaches
• 37:32
  said
• 37:33
  to
• 37:33
  me,
• 37:33
  well,
• 37:33
  one
• 37:34
  of
• 37:34
  the
• 37:34
  things
• 37:34
  I
• 37:34
  highly
• 37:34
  recommend
• 37:35
  you
• 37:35
  go
• 37:35
  and
• 37:35
  do
• 37:35
  is
• 37:36
  go
• 37:36
  and
• 37:36
  do
• 37:36
  a
• 37:36
  training
• 37:36
  course,
• 37:37
  but
• 37:37
  make
• 37:37
  sure
• 37:38
  you
• 37:38
  go
• 37:38
  and
• 37:38
  do
• 37:38
  it
• 37:38
  with
• 37:39
  one
• 37:39
  of
• 37:39
  the
• 37:39
  companies
• 37:40
  that
• 37:40
  is
• 37:40
  ICF
• 37:41
  accredited.
• 37:41
  So
• 37:42
  the
• 37:42
  ICF
• 37:43
  is
• 37:43
  not
• 37:43
  the
• 37:43
  notorious
• 37:44
  West
• 37:44
  Ham
• 37:45
  intercity
• 37:45
  firm,
• 37:45
  the
• 37:45
  football
• 37:46
  hooligans,
• 37:46
  but
• 37:46
  is
• 37:47
  the
• 37:47
  International
• 37:47
  Coaching
• 37:47
  Federation.
• 37:48
  And
• 37:49
  at
• 37:49
  the
• 37:49
  time
• 37:50
  they
• 37:50
  were
• 37:50
  regarded
• 37:51
  and
• 37:51
  arguably
• 37:52
  still
• 37:52
  are
• 37:53
  the
• 37:53
  gold
• 37:54
  standard
• 37:54
  of
• 37:55
  coaching
• 37:55
  accrediting
• 37:56
  body
• 37:56
  around
• 37:57
  the
• 37:57
  world.
• 37:57
  And
• 37:58
  nowadays
• 37:58
  if
• 37:59
  people
• 37:59
  are
• 38:00
  coaches
• 38:00
  and
• 38:00
  they
• 38:00
  a
• 38:00
  lot
• 38:00
  of
• 38:01
  the
• 38:01
  time
• 38:01
  want
• 38:01
  to
• 38:01
  go
• 38:01
  into
• 38:02
  corporate,
• 38:03
  they
• 38:03
  will
• 38:03
  request
• 38:04
  for
• 38:04
  an
• 38:04
  ITF
• 38:05
  accredited
• 38:05
  coaches
• 38:06
  or
• 38:06
  if
• 38:06
  it's
• 38:06
  uk,
• 38:07
  I
• 38:07
  think
• 38:07
  it's
• 38:07
  called
• 38:07
  the
• 38:07
  AC
• 38:08
  association
• 38:08
  of
• 38:08
  Coaching.
• 38:09
  From
• 38:09
  off
• 38:09
  the
• 38:09
  top
• 38:10
  of
• 38:10
  my
• 38:10
  head,
• 38:10
  the
• 38:10
  sort
• 38:11
  of
• 38:11
  the
• 38:11
  two
• 38:11
  organizations
• 38:12
  and
• 38:12
  what
• 38:12
  that
• 38:13
  did
• 38:13
  was
• 38:13
  it
• 38:13
  took
• 38:13
  a
• 38:13
  lot
• 38:14
  longer
• 38:14
  but
• 38:15
  I
• 38:15
  went
• 38:15
  through
• 38:15
  a
• 38:15
  certain
• 38:16
  process.
• 38:16
  Whereas
• 38:16
  now
• 38:17
  people
• 38:18
  hear
• 38:18
  the
• 38:18
  word
• 38:18
  coach
• 38:19
  and
• 38:20
  you
• 38:20
  could
• 38:20
  have
• 38:20
  someone
• 38:21
  that
• 38:21
  has
• 38:21
  learned
• 38:22
  to
• 38:22
  lay
• 38:23
  flooring
• 38:23
  and
• 38:24
  all
• 38:24
  of
• 38:24
  a
• 38:24
  sudden
• 38:24
  they're
• 38:24
  a
• 38:24
  flooring
• 38:25
  coach.
• 38:25
  And
• 38:26
  we
• 38:26
  just
• 38:26
  use
• 38:26
  this
• 38:26
  term
• 38:27
  and
• 38:27
  it's
• 38:28
  not
• 38:28
  a
• 38:28
  protected
• 38:28
  term.
• 38:29
  Interestingly,
• 38:29
  accountant
• 38:30
  isn't
• 38:30
  a
• 38:31
  protected
• 38:31
  term.
• 38:31
  Anyone
• 38:32
  can
• 38:32
  call
• 38:32
  themselves
• 38:33
  an
• 38:33
  accountant,
• 38:33
  but
• 38:34
  not
• 38:34
  anyone
• 38:34
  can
• 38:34
  call
• 38:35
  themselves
• 38:35
  a
• 38:36
  chartered
• 38:36
  accountant.
• 38:37
  And
• 38:37
  there's
• 38:37
  lots
• 38:37
  of
• 38:38
  examples
• 38:38
  of
• 38:39
  chartership.
• 38:39
  So
• 38:40
  what
• 38:40
  do
• 38:40
  I
• 38:40
  think
• 38:40
  is
• 38:41
  going
• 38:41
  to
• 38:41
  happen?
• 38:41
  I
• 38:41
  think
• 38:42
  that
• 38:42
  at
• 38:42
  some
• 38:43
  stage
• 38:44
  there
• 38:44
  will
• 38:44
  be
• 38:45
  some
• 38:45
  form
• 38:45
  of
• 38:46
  chartership
• 38:47
  that
• 38:47
  will
• 38:47
  hopefully
• 38:48
  come
• 38:48
  in
• 38:48
  because
• 38:49
  it
• 38:49
  will
• 38:49
  separate
• 38:50
  people.
• 38:51
  We
• 38:51
  will
• 38:51
  see
• 38:52
  there
• 38:52
  are
• 38:52
  some
• 38:52
  great
• 38:53
  organizations.
• 38:54
  So
• 38:54
  there's
• 38:54
  an
• 38:54
  organization
• 38:55
  called
• 38:55
  CPD
• 38:56
  Standards.
• 38:56
  They
• 38:56
  created
• 38:57
  a
• 38:57
  body
• 38:58
  to
• 38:59
  essentially,
• 38:59
  I
• 38:59
  suppose
• 39:00
  you
• 39:00
  could
• 39:00
  call
• 39:00
  it
• 39:00
  regulate
• 39:01
  coaches
• 39:02
  because
• 39:02
  the
• 39:02
  ICF
• 39:03
  deals
• 39:03
  with
• 39:04
  creating
• 39:04
  accreditation
• 39:05
  on
• 39:05
  what
• 39:06
  you've
• 39:06
  trained
• 39:07
  in,
• 39:08
  whereas
• 39:08
  what
• 39:08
  this
• 39:09
  particular
• 39:09
  organization
• 39:11
  we're
• 39:11
  doing
• 39:11
  under
• 39:11
  the
• 39:11
  CPD
• 39:12
  Standards,
• 39:12
  which
• 39:13
  is
• 39:13
  called
• 39:13
  Coach
• 39:13
  of
• 39:13
  Excellence,
• 39:14
  they're
• 39:15
  not
• 39:15
  helping
• 39:15
  you
• 39:15
  get
• 39:15
  qualified,
• 39:16
  but
• 39:16
  once
• 39:16
  you're
• 39:17
  qualified,
• 39:17
  they
• 39:18
  had
• 39:18
  this
• 39:18
  really,
• 39:19
  really
• 39:20
  strict
• 39:20
  process
• 39:21
  and
• 39:21
  I've
• 39:22
  never
• 39:22
  seen
• 39:22
  anything
• 39:23
  like
• 39:23
  it
• 39:23
  in
• 39:23
  terms
• 39:23
  of
• 39:23
  the
• 39:24
  stuff
• 39:24
  that
• 39:24
  they
• 39:24
  wanted
• 39:24
  to
• 39:24
  get
• 39:25
  from
• 39:25
  me
• 39:25
  to
• 39:26
  prove
• 39:26
  that
• 39:26
  I've
• 39:27
  done
• 39:27
  a
• 39:27
  certain
• 39:27
  level
• 39:27
  to
• 39:28
  be
• 39:28
  able
• 39:28
  to
• 39:28
  get
• 39:28
  accredited
• 39:29
  in
• 39:29
  coach
• 39:30
  of
• 39:30
  excellence.
• 39:30
  So
• 39:30
  they're
• 39:31
  doing
• 39:31
  a
• 39:31
  great
• 39:31
  job,
• 39:31
  but
• 39:31
  they're
• 39:32
  still,
• 39:32
  they're
• 39:32
  a
• 39:32
  private
• 39:33
  organization
• 39:33
  that
• 39:34
  are,
• 39:34
  that
• 39:34
  are
• 39:34
  trying
• 39:34
  to,
• 39:35
  I
• 39:36
  suppose,
• 39:36
  quote,
• 39:36
  unquote,
• 39:36
  clean
• 39:37
  up
• 39:37
  the
• 39:37
  industry.
• 39:37
  But
• 39:38
  until
• 39:39
  you
• 39:39
  see
• 39:39
  something
• 39:39
  across
• 39:40
  the
• 39:40
  board,
• 39:40
  that's
• 39:41
  where,
• 39:41
  where
• 39:41
  people
• 39:42
  go,
• 39:42
  I
• 39:42
  want
• 39:42
  a
• 39:43
  coach,
• 39:43
  but
• 39:43
  I'll
• 39:43
  go
• 39:43
  with
• 39:43
  this
• 39:44
  person
• 39:44
  because
• 39:44
  they're
• 39:45
  cheaper
• 39:45
  only
• 39:46
  to
• 39:46
  then
• 39:46
  get
• 39:46
  Burned.
• 39:47
  And
• 39:47
  it's
• 39:47
  the
• 39:47
  same.
• 39:48
  I
• 39:48
  say
• 39:48
  accountants
• 39:49
  as
• 39:49
  an
• 39:49
  example.
• 39:49
  People
• 39:50
  have
• 39:50
  had
• 39:50
  a
• 39:50
  really
• 39:50
  bad
• 39:50
  accountant
• 39:51
  because
• 39:51
  they
• 39:51
  didn't
• 39:52
  want
• 39:52
  to
• 39:52
  pay
• 39:52
  the
• 39:52
  money
• 39:52
  for
• 39:52
  the
• 39:53
  chartered
• 39:53
  accountant.
• 39:53
  But
• 39:53
  the
• 39:54
  reason
• 39:54
  you
• 39:54
  pay
• 39:54
  the
• 39:54
  money
• 39:54
  for
• 39:55
  the
• 39:55
  chartered
• 39:55
  accountant
• 39:55
  is
• 39:56
  because
• 39:56
  if
• 39:56
  it
• 39:56
  goes
• 39:57
  wrong,
• 39:57
  you
• 39:58
  can
• 39:58
  claim
• 39:59
  on
• 39:59
  their
• 39:59
  professional
• 40:00
  liability
• 40:00
  insurance
• 40:01
  and,
• 40:01
  and
• 40:01
  all
• 40:02
  that
• 40:02
  stuff.
• 40:02
  Professional
• 40:02
  indemnity
• 40:03
  insurance.
• 40:03
  I
• 40:03
  mean,
• 40:03
  I
• 40:03
  don't
• 40:04
  even
• 40:04
  think
• 40:04
  a
• 40:04
  lot
• 40:04
  of
• 40:04
  coaches
• 40:05
  even
• 40:05
  know
• 40:05
  what
• 40:05
  professional
• 40:05
  indemnity
• 40:06
  is.
• 40:07
  And
• 40:07
  I
• 40:07
  guess
• 40:07
  it
• 40:07
  comes
• 40:08
  down
• 40:08
  to
• 40:08
  the
• 40:08
  fact
• 40:08
  that
• 40:08
  I
• 40:09
  suppose
• 40:09
  in
• 40:09
  the
• 40:09
  space
• 40:09
  we
• 40:10
  see
• 40:10
  people
• 40:10
  be
• 40:11
  successful
• 40:11
  in
• 40:11
  their
• 40:11
  business
• 40:12
  or
• 40:12
  the
• 40:12
  service
• 40:12
  they
• 40:13
  provide
• 40:13
  and
• 40:14
  then
• 40:15
  obviously
• 40:15
  think,
• 40:15
  well,
• 40:16
  I
• 40:16
  can
• 40:16
  teach
• 40:16
  that
• 40:17
  for
• 40:17
  me
• 40:17
  that
• 40:17
  I
• 40:17
  see
• 40:17
  that
• 40:18
  more
• 40:18
  as
• 40:18
  mentoring.
• 40:19
  And
• 40:19
  you
• 40:20
  know,
• 40:20
  I
• 40:20
  think
• 40:20
  there's
• 40:20
  a
• 40:21
  real
• 40:21
  tricky
• 40:21
  area
• 40:22
  that
• 40:22
  when
• 40:22
  you
• 40:22
  maybe
• 40:23
  haven't
• 40:23
  gone
• 40:23
  with,
• 40:24
  and
• 40:24
  there's
• 40:24
  multiple
• 40:25
  accreditations
• 40:26
  out
• 40:26
  there,
• 40:26
  we've
• 40:26
  got
• 40:26
  our
• 40:26
  own
• 40:27
  accredited,
• 40:27
  you
• 40:27
  know,
• 40:28
  growth
• 40:28
  coaching
• 40:28
  certification.
• 40:29
  If
• 40:29
  you
• 40:30
  haven't
• 40:30
  got
• 40:30
  the
• 40:30
  tools
• 40:31
  maybe
• 40:31
  to
• 40:32
  manage
• 40:33
  some
• 40:33
  of
• 40:33
  the
• 40:33
  things
• 40:33
  that
• 40:34
  come
• 40:34
  from
• 40:34
  coaching,
• 40:34
  which
• 40:35
  is
• 40:35
  often
• 40:35
  mindset
• 40:36
  led,
• 40:36
  this
• 40:37
  is
• 40:37
  where
• 40:37
  I
• 40:37
  think
• 40:37
  there
• 40:37
  can
• 40:38
  be
• 40:38
  some
• 40:38
  tricky
• 40:38
  territory
• 40:39
  because
• 40:39
  I've
• 40:39
  had
• 40:39
  a
• 40:39
  lot
• 40:39
  of
• 40:39
  people
• 40:39
  come
• 40:40
  to
• 40:40
  me
• 40:41
  who
• 40:41
  have
• 40:42
  gone
• 40:42
  to
• 40:42
  somebody
• 40:42
  who
• 40:43
  is
• 40:43
  maybe
• 40:43
  a
• 40:43
  traditional
• 40:44
  mentor
• 40:44
  and
• 40:45
  the
• 40:45
  biggest
• 40:46
  success
• 40:46
  barrier
• 40:46
  they've
• 40:46
  got
• 40:47
  is
• 40:47
  their
• 40:47
  own
• 40:47
  mindset.
• 40:48
  So
• 40:48
  regardless
• 40:48
  how
• 40:48
  much
• 40:48
  they
• 40:49
  learn,
• 40:49
  they're
• 40:49
  never
• 40:50
  going
• 40:50
  to
• 40:50
  move
• 40:50
  past
• 40:51
  it
• 40:51
  or
• 40:52
  they've,
• 40:52
  they've
• 40:52
  gone
• 40:53
  to
• 40:53
  retreats
• 40:53
  and
• 40:53
  things
• 40:53
  like
• 40:54
  that
• 40:54
  open
• 40:54
  themselves
• 40:54
  up.
• 40:55
  That
• 40:56
  person
• 40:56
  maybe
• 40:56
  has
• 40:57
  unlocked
• 40:58
  something
• 40:58
  and
• 40:58
  there's
• 40:58
  been
• 40:59
  no
• 40:59
  one
• 40:59
  to
• 40:59
  manage
• 41:00
  that
• 41:00
  process
• 41:00
  through.
• 41:01
  And
• 41:01
  I've,
• 41:01
  I've
• 41:01
  had
• 41:01
  to
• 41:01
  step
• 41:02
  in
• 41:02
  myself
• 41:02
  and
• 41:02
  do
• 41:03
  these
• 41:03
  things
• 41:03
  at
• 41:04
  events
• 41:04
  and
• 41:04
  retreats
• 41:04
  and
• 41:05
  are
• 41:05
  even
• 41:05
  mine.
• 41:06
  So
• 41:06
  I'm
• 41:07
  hoping
• 41:08
  or
• 41:08
  hopeful
• 41:08
  that
• 41:09
  we
• 41:09
  do
• 41:09
  see
• 41:09
  more
• 41:09
  of
• 41:09
  regulation
• 41:10
  around
• 41:10
  it
• 41:11
  because,
• 41:11
  you
• 41:11
  know,
• 41:12
  obviously
• 41:12
  people
• 41:12
  doing
• 41:13
  a
• 41:13
  digital
• 41:13
  marketing
• 41:13
  degree,
• 41:14
  that's
• 41:14
  one
• 41:14
  thing,
• 41:15
  but
• 41:15
  doing
• 41:16
  a
• 41:16
  coaching
• 41:16
  qualification,
• 41:17
  you
• 41:17
  know,
• 41:18
  I
• 41:18
  think
• 41:18
  there
• 41:19
  has
• 41:19
  to
• 41:19
  be
• 41:19
  a
• 41:19
  line
• 41:20
  maybe
• 41:20
  carved
• 41:20
  out
• 41:21
  of
• 41:21
  how
• 41:21
  people
• 41:22
  present
• 41:22
  themselves.
• 41:23
  So
• 41:24
  if
• 41:24
  you
• 41:25
  think
• 41:25
  about
• 41:26
  where
• 41:26
  you'd
• 41:26
  like
• 41:26
  coaching
• 41:27
  to
• 41:27
  go,
• 41:28
  what
• 41:28
  would
• 41:29
  be
• 41:29
  your
• 41:30
  hope
• 41:30
  or
• 41:30
  vision
• 41:31
  that
• 41:31
  it
• 41:31
  becomes.
• 41:31
  A
• 41:31
  recognized
• 41:32
  professional
• 41:33
  service?
• 41:34
  So
• 41:34
  solicitors
• 41:35
  is
• 41:35
  a
• 41:35
  form
• 41:36
  of
• 41:36
  professional
• 41:36
  service.
• 41:37
  Accountants
• 41:37
  is
• 41:38
  a
• 41:38
  form
• 41:38
  of
• 41:38
  professional
• 41:38
  service,
• 41:39
  just
• 41:39
  to
• 41:39
  name
• 41:39
  a
• 41:39
  couple
• 41:40
  of
• 41:40
  examples.
• 41:40
  And
• 41:41
  for
• 41:41
  it
• 41:41
  to
• 41:41
  be
• 41:41
  recognized
• 41:42
  in
• 41:42
  that
• 41:42
  way.
• 41:43
  And
• 41:43
  there
• 41:43
  is
• 41:44
  an
• 41:44
  organization,
• 41:44
  isn't
• 41:44
  there,
• 41:45
  the
• 41:45
  Chartered
• 41:45
  Institute
• 41:46
  of
• 41:46
  Personal
• 41:46
  Development
• 41:47
  from
• 41:47
  memory.
• 41:48
  But
• 41:48
  it's
• 41:49
  being
• 41:49
  able
• 41:49
  to
• 41:49
  have
• 41:49
  it
• 41:50
  as
• 41:50
  that
• 41:50
  recognized
• 41:51
  skill.
• 41:51
  You
• 41:52
  or
• 41:52
  I
• 41:52
  couldn't
• 41:52
  do
• 41:52
  the
• 41:53
  electrics
• 41:53
  for
• 41:53
  this
• 41:53
  building
• 41:54
  that
• 41:54
  we're
• 41:54
  in
• 41:54
  and
• 41:55
  sign
• 41:55
  them
• 41:55
  off
• 41:56
  because
• 41:57
  you
• 41:57
  have
• 41:57
  to
• 41:57
  be
• 41:58
  qualified
• 41:59
  in
• 41:59
  a
• 41:59
  certain
• 41:59
  way.
• 42:00
  And
• 42:00
  I
• 42:00
  think
• 42:00
  that,
• 42:00
  that
• 42:01
  if
• 42:01
  it
• 42:01
  gets
• 42:02
  to
• 42:02
  that
• 42:02
  level
• 42:02
  where
• 42:02
  people
• 42:03
  have
• 42:03
  to
• 42:03
  have
• 42:04
  a
• 42:04
  certain
• 42:04
  level
• 42:05
  of
• 42:05
  training
• 42:05
  in
• 42:05
  the
• 42:06
  same
• 42:06
  way
• 42:06
  that
• 42:06
  an
• 42:07
  electrician
• 42:07
  would
• 42:08
  or
• 42:08
  a
• 42:08
  plumber
• 42:08
  would
• 42:09
  or
• 42:09
  anything
• 42:09
  else
• 42:09
  to
• 42:10
  be
• 42:10
  able
• 42:10
  to
• 42:10
  do
• 42:10
  the
• 42:11
  work
• 42:11
  with
• 42:11
  somebody.
• 42:13
  Every
• 42:13
  industry
• 42:14
  is
• 42:15
  going
• 42:15
  to
• 42:15
  have
• 42:15
  guys
• 42:15
  that
• 42:16
  aren't
• 42:16
  as
• 42:17
  good
• 42:17
  as
• 42:17
  others
• 42:17
  and
• 42:18
  you're
• 42:18
  going
• 42:18
  to
• 42:18
  have
• 42:18
  the,
• 42:18
  the
• 42:18
  rogues
• 42:19
  and
• 42:19
  whatever
• 42:19
  else.
• 42:19
  But
• 42:19
  in
• 42:20
  the
• 42:20
  same
• 42:20
  way
• 42:20
  they
• 42:20
  got,
• 42:20
  or
• 42:21
  they've
• 42:21
  attempted
• 42:21
  to
• 42:21
  get
• 42:21
  rid
• 42:22
  of
• 42:22
  a
• 42:22
  lot
• 42:22
  of
• 42:22
  the
• 42:22
  rogue
• 42:22
  builders
• 42:23
  and
• 42:23
  the
• 42:23
  rogue
• 42:23
  trades
• 42:24
  people
• 42:24
  and
• 42:24
  all
• 42:24
  the
• 42:24
  rest
• 42:25
  of
• 42:25
  it,
• 42:25
  we're
• 42:25
  just
• 42:25
  going
• 42:25
  to
• 42:25
  follow
• 42:26
  suit
• 42:26
  and
• 42:27
  hopefully
• 42:27
  sooner
• 42:27
  rather
• 42:28
  than
• 42:28
  later
• 42:28
  because
• 42:28
  it
• 42:28
  will
• 42:29
  just
• 42:29
  mean
• 42:29
  that
• 42:29
  there'll
• 42:29
  be
• 42:29
  less
• 42:30
  people
• 42:30
  that,
• 42:30
  that
• 42:31
  are
• 42:31
  affected
• 42:32
  as
• 42:32
  a
• 42:32
  result.
• 42:33
  Yeah,
• 42:33
  and
• 42:33
  it
• 42:33
  is,
• 42:33
  it's
• 42:33
  about
• 42:34
  the
• 42:34
  person
• 42:34
  who's
• 42:34
  impacted
• 42:35
  because
• 42:35
  it
• 42:35
  can
• 42:35
  be
• 42:35
  quite
• 42:35
  catastrophic.
• 42:36
  I've
• 42:37
  always
• 42:37
  had
• 42:37
  to
• 42:37
  do
• 42:37
  CPD
• 42:38
  from
• 42:38
  a
• 42:38
  digital
• 42:38
  side
• 42:38
  of
• 42:38
  things
• 42:39
  and
• 42:39
  also
• 42:39
  for
• 42:39
  coaching
• 42:40
  and
• 42:41
  I
• 42:41
  do
• 42:41
  around
• 42:41
  about
• 42:42
  120
• 42:42
  hours
• 42:43
  a
• 42:43
  year.
• 42:43
  So
• 42:44
  I
• 42:44
  think
• 42:44
  in
• 42:44
  any
• 42:44
  practice
• 42:45
  you
• 42:45
  would
• 42:45
  want
• 42:46
  or
• 42:46
  hope
• 42:46
  that
• 42:46
  the
• 42:46
  person
• 42:47
  was
• 42:47
  still
• 42:47
  learning
• 42:48
  themselves.
• 42:49
  What's
• 42:49
  the
• 42:50
  biggest
• 42:51
  thing
• 42:51
  in
• 42:51
  terms
• 42:51
  of
• 42:52
  your
• 42:52
  own
• 42:52
  personal
• 42:52
  development
• 42:53
  around
• 42:53
  coaching
• 42:54
  that
• 42:54
  you
• 42:55
  feel
• 42:55
  is
• 42:55
  important?
• 42:56
  Continuous
• 42:57
  learning.
• 42:57
  You
• 42:57
  know,
• 42:57
  Kite
• 42:58
  Kaizen
• 42:58
  Continuing,
• 42:59
  never
• 42:59
  ending
• 42:59
  improvement.
• 43:00
  That,
• 43:00
  that
• 43:00
  constant
• 43:01
  process
• 43:01
  of
• 43:02
  growing.
• 43:03
  There's
• 43:03
  stuff
• 43:03
  that
• 43:04
  I
• 43:04
  have
• 43:05
  learned
• 43:05
  now
• 43:05
  that
• 43:05
  I
• 43:06
  didn't
• 43:06
  know
• 43:06
  five
• 43:06
  or
• 43:07
  six
• 43:07
  years
• 43:07
  ago
• 43:07
  and
• 43:07
  I.
• 43:08
  Mastery
• 43:08
  for
• 43:09
  me
• 43:09
  is
• 43:09
  not
• 43:09
  a
• 43:09
  destination.
• 43:10
  Yes,
• 43:11
  you
• 43:11
  can
• 43:11
  do.
• 43:11
  If
• 43:11
  you,
• 43:12
  if
• 43:12
  you
• 43:12
  think
• 43:12
  in
• 43:12
  traditional
• 43:13
  terms,
• 43:14
  you
• 43:14
  do
• 43:14
  your
• 43:15
  GCSEs
• 43:15
  or
• 43:16
  whatever
• 43:16
  they
• 43:16
  call
• 43:16
  them
• 43:16
  these
• 43:17
  days,
• 43:17
  then
• 43:17
  your
• 43:17
  A
• 43:18
  levels,
• 43:18
  then
• 43:19
  you
• 43:19
  go
• 43:19
  to
• 43:20
  university,
• 43:20
  you
• 43:20
  do
• 43:21
  a
• 43:21
  degree,
• 43:21
  then
• 43:21
  you
• 43:22
  do
• 43:22
  a
• 43:22
  master's,
• 43:22
  then
• 43:22
  you
• 43:22
  do
• 43:22
  a
• 43:23
  PhD.
• 43:23
  People
• 43:24
  are
• 43:24
  just
• 43:24
  getting
• 43:25
  more
• 43:25
  and
• 43:25
  more
• 43:26
  knowledge
• 43:27
  in
• 43:27
  a
• 43:27
  specific
• 43:28
  area.
• 43:28
  And
• 43:28
  generally
• 43:29
  speaking,
• 43:29
  you,
• 43:29
  you
• 43:30
  niche
• 43:30
  down,
• 43:30
  don't
• 43:30
  you?
• 43:31
  You
• 43:31
  do
• 43:31
  a
• 43:31
  PhD
• 43:31
  in
• 43:32
  a
• 43:32
  specific,
• 43:33
  really
• 43:33
  micro
• 43:33
  niche
• 43:34
  area.
• 43:35
  And
• 43:35
  that
• 43:36
  is
• 43:36
  what
• 43:37
  I
• 43:37
  love
• 43:37
  to
• 43:37
  do.
• 43:37
  There's,
• 43:38
  there's
• 43:38
  a
• 43:38
  few
• 43:38
  key
• 43:39
  areas
• 43:39
  that
• 43:40
  I
• 43:40
  just
• 43:40
  love
• 43:40
  to
• 43:41
  go
• 43:41
  really,
• 43:41
  really
• 43:41
  deep
• 43:42
  on
• 43:42
  and
• 43:43
  learn
• 43:44
  more
• 43:44
  and
• 43:44
  more
• 43:44
  and
• 43:44
  more
• 43:45
  because
• 43:45
  it
• 43:45
  becomes
• 43:46
  the
• 43:46
  nuances.
• 43:47
  That's
• 43:47
  the
• 43:47
  bit
• 43:48
  that
• 43:48
  I
• 43:48
  love
• 43:48
  is
• 43:48
  the
• 43:48
  nuances.
• 43:49
  And,
• 43:49
  and
• 43:50
  I
• 43:51
  think
• 43:51
  it
• 43:51
  was
• 43:52
  Albert
• 43:52
  Einstein
• 43:53
  that
• 43:53
  said,
• 43:53
  the
• 43:53
  more
• 43:54
  I
• 43:54
  learn,
• 43:54
  the
• 43:55
  more
• 43:55
  I
• 43:55
  realize,
• 43:55
  the
• 43:55
  less
• 43:56
  I
• 43:56
  know.
• 43:56
  Or
• 43:56
  something
• 43:56
  to
• 43:57
  that
• 43:57
  effect.
• 43:57
  It
• 43:57
  may
• 43:57
  not
• 43:58
  have
• 43:58
  been
• 43:58
  Einstein.
• 43:58
  And
• 43:58
  I've
• 43:59
  certainly
• 43:59
  found
• 43:59
  that
• 44:00
  to
• 44:00
  be
• 44:00
  the
• 44:00
  case.
• 44:00
  The
• 44:01
  more
• 44:01
  I'm
• 44:01
  learning,
• 44:01
  the
• 44:02
  more
• 44:02
  I'm
• 44:02
  going,
• 44:02
  wow,
• 44:02
  I
• 44:03
  didn't
• 44:03
  realize
• 44:03
  that.
• 44:03
  And
• 44:04
  it
• 44:04
  unlocks
• 44:05
  this
• 44:05
  little
• 44:05
  bit
• 44:06
  more
• 44:06
  information,
• 44:06
  unlocks
• 44:07
  a
• 44:07
  whole
• 44:09
  nother
• 44:09
  area
• 44:09
  of
• 44:10
  areas
• 44:10
  because
• 44:10
  now
• 44:10
  I
• 44:11
  can
• 44:11
  start
• 44:11
  connecting
• 44:11
  everything
• 44:12
  up
• 44:12
  together
• 44:12
  and
• 44:13
  create
• 44:13
  these
• 44:13
  little
• 44:14
  nuances
• 44:14
  that
• 44:15
  are
• 44:15
  tiny
• 44:16
  but
• 44:16
  actually
• 44:17
  can
• 44:17
  make
• 44:17
  a
• 44:17
  Huge
• 44:17
  difference
• 44:18
  for
• 44:18
  people.
• 44:19
  So,
• 44:19
  yeah,
• 44:19
  I
• 44:20
  agree.
• 44:20
  I
• 44:20
  mean,
• 44:20
  I've
• 44:20
  been
• 44:20
  doing
• 44:21
  a
• 44:21
  lot
• 44:21
  on
• 44:21
  holistic
• 44:21
  meditation,
• 44:21
  modalities,
• 44:22
  nlp,
• 44:23
  really
• 44:23
  kind
• 44:23
  of
• 44:23
  getting
• 44:24
  into
• 44:25
  delving
• 44:25
  deeper
• 44:25
  and
• 44:26
  deeper
• 44:26
  into
• 44:26
  neuroscience
• 44:27
  and
• 44:27
  really
• 44:27
  looking
• 44:28
  at
• 44:28
  not
• 44:29
  just
• 44:29
  the
• 44:30
  process
• 44:30
  of
• 44:30
  it,
• 44:30
  but
• 44:31
  things
• 44:31
  like
• 44:31
  the.
• 44:32
  The
• 44:32
  habits
• 44:32
  of
• 44:33
  highly
• 44:33
  successful
• 44:34
  people
• 44:34
  and
• 44:34
  linking
• 44:34
  that
• 44:35
  back
• 44:35
  to
• 44:35
  what
• 44:35
  we
• 44:35
  can
• 44:36
  do
• 44:36
  day
• 44:36
  to
• 44:37
  day.
• 44:37
  So,
• 44:38
  on
• 44:38
  a
• 44:38
  final
• 44:38
  note,
• 44:39
  then,
• 44:39
  if
• 44:39
  you
• 44:39
  think
• 44:40
  about
• 44:41
  one
• 44:42
  parting
• 44:42
  statement
• 44:43
  or
• 44:43
  piece
• 44:44
  of
• 44:44
  advice
• 44:44
  you
• 44:44
  could
• 44:44
  give
• 44:45
  our
• 44:45
  audience,
• 44:45
  who
• 44:46
  are
• 44:46
  a
• 44:46
  mix
• 44:46
  of,
• 44:46
  obviously
• 44:47
  business
• 44:47
  owners,
• 44:47
  male
• 44:48
  and
• 44:48
  female,
• 44:48
  what
• 44:49
  would
• 44:49
  that
• 44:49
  piece
• 44:50
  of
• 44:50
  advice
• 44:50
  be?
• 44:51
  To
• 44:52
  create
• 44:52
  a
• 44:53
  life
• 44:53
  or
• 44:54
  have
• 44:54
  a
• 44:54
  mission
• 44:54
  in
• 44:55
  life
• 44:56
  that
• 44:57
  you
• 44:57
  never
• 44:57
  achieve.
• 44:59
  And
• 45:00
  the
• 45:00
  reason
• 45:00
  for
• 45:01
  that
• 45:01
  is
• 45:01
  so
• 45:01
  many
• 45:02
  people,
• 45:02
  they
• 45:03
  put
• 45:03
  all
• 45:03
  of
• 45:03
  this
• 45:04
  time,
• 45:04
  this
• 45:05
  energy
• 45:05
  and
• 45:05
  this
• 45:05
  effort
• 45:06
  into
• 45:07
  a
• 45:07
  particular
• 45:08
  point
• 45:08
  in
• 45:09
  the
• 45:09
  future,
• 45:10
  which
• 45:10
  is
• 45:10
  that
• 45:10
  going
• 45:11
  to
• 45:11
  be
• 45:11
  their
• 45:11
  pinnacle
• 45:12
  moment,
• 45:12
  their
• 45:12
  moment
• 45:13
  where
• 45:13
  they
• 45:13
  go,
• 45:13
  oh,
• 45:14
  ah,
• 45:14
  I've
• 45:14
  made
• 45:15
  it,
• 45:15
  I
• 45:15
  can
• 45:15
  kick
• 45:15
  my
• 45:15
  feet
• 45:16
  up
• 45:16
  now,
• 45:16
  I
• 45:16
  can
• 45:16
  sit
• 45:16
  back,
• 45:17
  I
• 45:17
  can
• 45:17
  relax.
• 45:18
  There
• 45:18
  are
• 45:18
  so
• 45:19
  many
• 45:19
  people
• 45:19
  that
• 45:20
  we've
• 45:20
  worked
• 45:20
  with
• 45:21
  that
• 45:21
  have
• 45:22
  achieved,
• 45:22
  by
• 45:22
  pretty
• 45:23
  much
• 45:23
  everybody's
• 45:23
  standards,
• 45:24
  incredible
• 45:25
  success,
• 45:26
  and
• 45:27
  they
• 45:28
  get
• 45:29
  to
• 45:29
  that
• 45:29
  moment.
• 45:29
  Is
• 45:30
  this
• 45:30
  it?
• 45:31
  Is
• 45:31
  this
• 45:31
  it?
• 45:31
  Is
• 45:32
  this
• 45:32
  what
• 45:32
  it's
• 45:32
  really
• 45:33
  about?
• 45:33
  Whereas
• 45:34
  if
• 45:34
  you
• 45:34
  have
• 45:34
  that
• 45:34
  mission,
• 45:35
  that's
• 45:35
  the
• 45:35
  equivalent
• 45:35
  of
• 45:35
  trying
• 45:35
  to
• 45:36
  empty
• 45:36
  the
• 45:36
  sea
• 45:36
  with
• 45:36
  students.
• 45:37
  Why
• 45:37
  I
• 45:37
  call
• 45:37
  it
• 45:37
  the
• 45:37
  North
• 45:37
  Star?
• 45:38
  Like,
• 45:38
  what's
• 45:38
  the
• 45:38
  North
• 45:38
  Star?
• 45:39
  Because.
• 45:39
  Because
• 45:40
  once
• 45:40
  upon
• 45:40
  a
• 45:40
  time,
• 45:40
  there's
• 45:40
  a
• 45:41
  famous
• 45:41
  story
• 45:41
  involving
• 45:41
  a
• 45:42
  baby.
• 45:42
  It
• 45:42
  was
• 45:42
  born
• 45:42
  in
• 45:42
  December
• 45:43
  in
• 45:43
  a
• 45:43
  stable
• 45:43
  and
• 45:43
  there
• 45:44
  was
• 45:44
  three
• 45:44
  men
• 45:44
  that.
• 45:45
  That
• 45:45
  found
• 45:45
  this
• 45:45
  baby
• 45:45
  and
• 45:45
  they
• 45:46
  followed
• 45:46
  the
• 45:46
  North
• 45:46
  Star,
• 45:47
  but
• 45:47
  they
• 45:47
  never
• 45:47
  went
• 45:48
  to
• 45:48
  the
• 45:48
  North
• 45:48
  Star,
• 45:48
  they
• 45:49
  just
• 45:49
  used
• 45:49
  it
• 45:49
  as
• 45:49
  their
• 45:49
  guiding
• 45:50
  light.
• 45:50
  So
• 45:50
  if
• 45:50
  you
• 45:50
  can
• 45:50
  forever
• 45:51
  use
• 45:51
  this
• 45:51
  guiding
• 45:51
  light
• 45:52
  that
• 45:52
  you
• 45:52
  accept
• 45:52
  you're
• 45:52
  never
• 45:52
  going
• 45:53
  to
• 45:53
  achieve,
• 45:53
  yes,
• 45:53
  you
• 45:54
  can
• 45:54
  create
• 45:54
  milestones
• 45:55
  that
• 45:55
  you
• 45:55
  want
• 45:55
  to
• 45:55
  achieve
• 45:56
  along
• 45:56
  the
• 45:56
  way,
• 45:57
  but
• 45:58
  you're
• 45:58
  constantly
• 45:59
  moving
• 45:59
  forward
• 46:00
  and
• 46:00
  feeling
• 46:00
  fulfilled
• 46:01
  as
• 46:01
  you're
• 46:01
  moving
• 46:01
  forward.
• 46:02
  And
• 46:02
  there
• 46:02
  will
• 46:02
  be
• 46:02
  challenges,
• 46:03
  but
• 46:03
  optimal
• 46:04
  growth
• 46:04
  comes
• 46:05
  at
• 46:05
  the
• 46:05
  border
• 46:05
  of
• 46:05
  support
• 46:05
  and
• 46:06
  challenge.
• 46:06
  So
• 46:06
  you're
• 46:07
  growing
• 46:07
  when
• 46:08
  you're
• 46:08
  being
• 46:08
  challenged
• 46:09
  and
• 46:09
  you're
• 46:09
  not
• 46:09
  growing.
• 46:10
  And
• 46:10
  in
• 46:10
  fact,
• 46:10
  you're
• 46:10
  potentially,
• 46:11
  you're
• 46:12
  not
• 46:12
  growing
• 46:12
  when
• 46:12
  it's
• 46:13
  too
• 46:13
  comfortable
• 46:13
  as
• 46:13
  well.
• 46:14
  So
• 46:15
  it
• 46:15
  comes
• 46:15
  out.
• 46:15
  If
• 46:15
  you're
• 46:15
  not
• 46:16
  growing,
• 46:16
  you're
• 46:16
  dying,
• 46:16
  that
• 46:16
  type
• 46:17
  of
• 46:17
  view.
• 46:17
  So
• 46:17
  have
• 46:17
  it
• 46:18
  having
• 46:18
  that
• 46:18
  thing
• 46:19
  and
• 46:19
  working
• 46:19
  towards
• 46:20
  it
• 46:20
  and
• 46:20
  it
• 46:20
  will
• 46:20
  happen,
• 46:21
  it
• 46:21
  will
• 46:21
  flow
• 46:21
  and
• 46:21
  it
• 46:21
  will
• 46:22
  change.
• 46:22
  You're
• 46:22
  not
• 46:22
  going
• 46:22
  to
• 46:22
  stay
• 46:22
  perfectly
• 46:23
  on
• 46:23
  track.
• 46:24
  But
• 46:24
  I
• 46:24
  think
• 46:24
  that
• 46:25
  that's
• 46:25
  one
• 46:26
  of
• 46:26
  the
• 46:26
  most
• 46:26
  important
• 46:27
  things
• 46:27
  that
• 46:27
  people
• 46:27
  do
• 46:28
  to
• 46:28
  have
• 46:28
  a
• 46:28
  fulfilled
• 46:28
  life.
• 46:29
  Because
• 46:29
  when
• 46:29
  it
• 46:29
  comes
• 46:29
  to
• 46:30
  the
• 46:30
  end,
• 46:30
  whenever
• 46:30
  that
• 46:30
  is,
• 46:31
  whether
• 46:31
  it's
• 46:31
  in
• 46:31
  4,000
• 46:32
  weeks
• 46:32
  or
• 46:32
  whether
• 46:33
  it's
• 46:33
  150
• 46:34
  years
• 46:34
  old.
• 46:34
  I'm
• 46:34
  living
• 46:35
  to
• 46:35
  150.
• 46:36
  I
• 46:37
  think
• 46:37
  we
• 46:37
  all
• 46:37
  want
• 46:38
  to
• 46:38
  look
• 46:38
  back
• 46:38
  and
• 46:38
  go,
• 46:38
  do
• 46:38
  you
• 46:38
  know
• 46:39
  what?
• 46:39
  What?
• 46:40
  I
• 46:40
  gave
• 46:40
  it
• 46:41
  my
• 46:41
  all.
• 46:41
  Yeah,
• 46:41
  sure,
• 46:41
  there
• 46:41
  were
• 46:42
  times
• 46:42
  when
• 46:42
  I
• 46:42
  was
• 46:42
  a
• 46:42
  little
• 46:42
  bit
• 46:43
  scared
• 46:43
  and
• 46:43
  sure,
• 46:43
  there
• 46:43
  were
• 46:44
  times
• 46:44
  when
• 46:44
  I
• 46:44
  thought
• 46:44
  that
• 46:45
  I
• 46:45
  wasn't
• 46:45
  going
• 46:45
  to
• 46:46
  get
• 46:46
  through
• 46:46
  it,
• 46:46
  but
• 46:46
  you
• 46:46
  can
• 46:47
  go,
• 46:47
  I
• 46:48
  gave
• 46:48
  it
• 46:48
  my
• 46:48
  all.
• 46:48
  I
• 46:48
  absolutely
• 46:49
  went
• 46:49
  for
• 46:49
  it.
• 46:50
  And
• 46:50
  I
• 46:50
  had
• 46:51
  great
• 46:51
  fulfillment
• 46:51
  along
• 46:52
  the
• 46:52
  way.
• 46:52
  And
• 46:52
  as
• 46:53
  cliche
• 46:53
  as
• 46:53
  the
• 46:54
  saying
• 46:54
  is,
• 46:55
  enjoy
• 46:55
  the
• 46:55
  journey.
• 46:56
  Because
• 46:56
  that,
• 46:56
  that's
• 46:57
  what
• 46:57
  you
• 46:57
  can
• 46:57
  do
• 46:57
  when
• 46:57
  you've,
• 46:58
  when
• 46:58
  you've
• 46:58
  got
• 46:58
  that
• 46:58
  thing
• 46:58
  that
• 46:59
  every
• 46:59
  single
• 46:59
  day
• 46:59
  you're
• 47:00
  working
• 47:00
  towards,
• 47:00
  no
• 47:00
  matter
• 47:01
  how
• 47:01
  small
• 47:01
  that
• 47:01
  tiny
• 47:02
  action
• 47:02
  is,
• 47:03
  it's
• 47:03
  getting
• 47:03
  you
• 47:03
  closer
• 47:04
  and
• 47:04
  closer
• 47:05
  to
• 47:05
  fulfilling
• 47:06
  that
• 47:06
  mission.
• 47:06
  I
• 47:07
  think
• 47:07
  of
• 47:07
  it
• 47:07
  like,
• 47:07
  you
• 47:07
  know,
• 47:07
  once
• 47:08
  upon
• 47:08
  a
• 47:08
  time
• 47:08
  when
• 47:08
  we
• 47:08
  used
• 47:09
  to
• 47:09
  use
• 47:09
  computers
• 47:09
  and
• 47:09
  they
• 47:09
  used
• 47:09
  to
• 47:10
  have
• 47:10
  the
• 47:10
  loading
• 47:10
  bars,
• 47:10
  you
• 47:11
  know,
• 47:11
  a
• 47:11
  lot
• 47:11
  of
• 47:11
  them
• 47:11
  don't
• 47:12
  have
• 47:12
  them
• 47:12
  now
• 47:12
  because
• 47:12
  they're
• 47:12
  so
• 47:12
  quick.
• 47:13
  Everything
• 47:13
  just
• 47:13
  loads
• 47:13
  so
• 47:14
  quickly.
• 47:14
  But
• 47:14
  it
• 47:14
  used
• 47:14
  to
• 47:14
  be
• 47:14
  loading,
• 47:15
  loading,
• 47:15
  loading,
• 47:15
  it
• 47:15
  gets
• 47:16
  to
• 47:16
  100%
• 47:16
  and
• 47:16
  then
• 47:16
  it
• 47:16
  was
• 47:17
  done.
• 47:17
  Whereas
• 47:17
  I
• 47:17
  think
• 47:17
  of
• 47:18
  it
• 47:18
  of
• 47:18
  a
• 47:18
  never
• 47:18
  ending
• 47:19
  loading
• 47:19
  bar
• 47:19
  and
• 47:20
  you
• 47:20
  constantly
• 47:21
  can
• 47:21
  look
• 47:21
  at
• 47:21
  it
• 47:21
  and
• 47:21
  go,
• 47:21
  wow,
• 47:22
  look
• 47:22
  how
• 47:22
  much
• 47:23
  blue
• 47:24
  there
• 47:24
  is.
• 47:24
  For
• 47:24
  example,
• 47:25
  if
• 47:25
  it's
• 47:25
  the
• 47:25
  blue
• 47:25
  part
• 47:25
  that's
• 47:26
  showing
• 47:26
  the
• 47:26
  progress,
• 47:26
  look
• 47:27
  how
• 47:27
  much
• 47:27
  there
• 47:27
  is.
• 47:28
  And
• 47:28
  we
• 47:28
  see
• 47:28
  it
• 47:28
  that
• 47:28
  way.
• 47:29
  I
• 47:29
  love
• 47:29
  it
• 47:29
  because
• 47:29
  it's
• 47:29
  kind
• 47:29
  of
• 47:29
  like
• 47:30
  a
• 47:30
  ever
• 47:30
  evolving
• 47:31
  process,
• 47:31
  purpose,
• 47:32
  something
• 47:32
  that
• 47:32
  we're
• 47:32
  like,
• 47:33
  it's
• 47:33
  our
• 47:33
  mission,
• 47:33
  our
• 47:33
  vision,
• 47:33
  our
• 47:34
  passion.
• 47:34
  It's
• 47:35
  like
• 47:35
  we're
• 47:36
  constantly
• 47:36
  striving
• 47:37
  for
• 47:37
  something
• 47:37
  that
• 47:38
  we
• 47:38
  love
• 47:38
  and
• 47:39
  enjoy
• 47:39
  and
• 47:39
  really
• 47:40
  want
• 47:40
  to
• 47:40
  do.
• 47:40
  So
• 47:41
  if
• 47:41
  someone
• 47:41
  wants
• 47:41
  to
• 47:42
  get
• 47:42
  your
• 47:42
  book
• 47:42
  or
• 47:42
  connect
• 47:43
  with
• 47:43
  you,
• 47:43
  where
• 47:43
  is
• 47:44
  the
• 47:44
  best
• 47:44
  place
• 47:44
  to
• 47:44
  find?
• 47:44
  Well,
• 47:45
  best
• 47:45
  place
• 47:45
  to
• 47:45
  find
• 47:45
  will
• 47:46
  is
• 47:46
  willpolston.com
• 47:47
  if
• 47:47
  you
• 47:48
  want
• 47:48
  to
• 47:48
  sort
• 47:49
  of
• 47:49
  head
• 47:49
  to
• 47:49
  the
• 47:49
  website,
• 47:50
  you
• 47:50
  can
• 47:50
  get
• 47:50
  to
• 47:50
  all
• 47:50
  of
• 47:50
  the
• 47:51
  social
• 47:51
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• 47:51
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• 47:51
  there
• 47:52
  and
• 47:52
  we'll
• 47:52
  post
• 47:53
  them
• 47:53
  on.
• 47:53
  On
• 47:53
  everything
• 47:54
  on,
• 47:54
  on
• 47:54
  pretty
• 47:55
  much
• 47:55
  all
• 47:55
  the
• 47:55
  social
• 47:56
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• 47:56
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• 47:58
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• 47:58
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• 47:59
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• 47:59
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• 47:59
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• 47:59
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• 47:59
  you
• 47:59
  love.
• 48:00
  Easiest
• 48:00
  place
• 48:01
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• 48:01
  most
• 48:01
  people
• 48:01
  is
• 48:02
  Amazon.
• 48:02
  Amazing.
• 48:03
  Thank
• 48:03
  you
• 48:03
  so
• 48:03
  much
• 48:04
  for
• 48:04
  joining
• 48:04
  us.
• 48:04
  Thank
• 48:04
  you
• 48:04
  for
• 48:05
  having
• 48:05
  me.
• 48:06
  Thanks
• 48:06
  for
• 48:06
  listening
• 48:07
  to
• 48:07
  dawn
• 48:07
  of
• 48:08
  a
• 48:08
  New
• 48:08
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• 48:08
  the
• 48:08
  podcast
• 48:09
  brought
• 48:09
  to
• 48:09
  you
• 48:09
  in
• 48:09
  association
• 48:10
  with
• 48:11
  the
• 48:11
  Her
• 48:11
  Power
• 48:12
  community.
• 48:13
  This
• 48:13
  initiative
• 48:14
  was
• 48:14
  founded
• 48:14
  by
• 48:14
  myself
• 48:15
  and
• 48:15
  it's
• 48:15
  all
• 48:15
  about
• 48:16
  empowering
• 48:16
  female
• 48:16
  founders
• 48:17
  to
• 48:17
  recognize
• 48:18
  their
• 48:18
  limitless
• 48:19
  potential
• 48:20
  and
• 48:20
  pursue
• 48:21
  their
• 48:21
  ambitions
• 48:21
  with
• 48:22
  confidence.
• 48:23
  Now
• 48:23
  there
• 48:23
  is
• 48:24
  less
• 48:24
  than
• 48:24
  1.8%
• 48:25
  that
• 48:25
  goes
• 48:26
  into
• 48:26
  investing
• 48:27
  in
• 48:27
  female
• 48:27
  founded
• 48:28
  businesses
• 48:28
  and
• 48:29
  we
• 48:29
  are
• 48:29
  here
• 48:30
  to
• 48:30
  make
• 48:30
  positive
• 48:31
  change.
• 48:31
  So
• 48:32
  come
• 48:32
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• 48:32
  support
• 48:32
  us
• 48:32
  on
• 48:33
  Instagram
• 48:33
  at
• 48:33
  Her
• 48:34
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• 48:34
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• 48:35
  and
• 48:35
  find
• 48:35
  out
• 48:35
  more
• 48:36
  about
• 48:36
  what
• 48:36
  we're
• 48:36
  doing
• 48:37
  to
• 48:37
  support
• 48:37
  female
• 48:38
  founders
• 48:38
  to
• 48:39
  scale
• 48:39
  and
• 48:39
  grow
• 48:39
  their
• 48:40
  businesses.