Latest / En Roue Libre Podcast avec Antoine Taillefer / #58 - Jason Schiers - The man who turns carbon into gold
Transcript
- 1:13Jason. Good Morning.
- 1:25How can you make GT Great again ?
- 3:00What was your first compagnie ?
- 3:26Exetera I am but then I got to place were I am than wanting to
- 3:36do mouth wills for long time and can't get this.
- 3:46About this Kind of back are. A no Man on I have I cave from
- 3:56the School of Our Knox, i've been a minced that i've shifteen
- 4:00starting. So How to you get the know i'll
- 4:05been in the I ? Have was in different et can't
- 4:16learning when it back Carbon was really unic when I was in there,
- 4:20do you say Carbon was like ? Bing Energy to a language die
- 4:25always fuck and manufacturing Kings and Carbon be King discain
- 4:30Berry and with my back round is a tool Maker I can design very
- 4:38home you need Tools that I Love me to but all the features in
- 4:40the parts without have to do you Real work which gave me aband I
- 4:45can I gave we all. There to there.
- 5:16Can a. Open the creativity I've what
- 5:32you can you ? Can use there with there with
- 5:44you, with you. And so another Little loth a
- 5:51people i'd start of the Company making car parts, and What Faith
- 6:05I was Doing pull with you. I'm so II am all so car III live
- 6:18I loved to Go fast I am lived like a people billing is colored
- 6:27this San CARS Real like a Hill in the Head.
- 7:13The automated parts mets Park to a gentleman the and The Walking
- 7:34to a cadenet they's way. When a sell out and Hand in our
- 7:45so andredops Seven I backs to Burton for there binding the
- 7:50cover is sax is here this cast last Night to a Black time and
- 7:56kayak blades Head and decrist State any a safety system for
- 8:01about to years and that Game me the time and analysed and drink
- 8:04that time and dial the World first carrement will because I
- 8:08think. All that physical
- 8:20caractéristians. How EPIC ?
- 8:44Came Edge. Ten years before that.
- 8:59So I made Sense to continue to you Rob products I wis it's
- 9:06started be for Mount by product. How come what it did the first
- 9:13will le first Carbon montant back will I did I did.
- 9:18That time to late ninety thousands Carbon wasn's The One
- 9:23another people Doing release trucking products.
- 9:26You Scene is Pretty fragile and and I think the way processing
- 9:32in provided opportunity the Strong is children the round if
- 9:36you with you, with you with you that you're gonna know.
- 9:55If you make can, I want a fair I.
- 10:20Want a fair ? When you first road that's.
- 10:28That out of the Gate, the first paddle stux and me did it.
- 10:32I got me it the Power transfer with there's a litt.
- 10:51What did it take to make those wills ?
- 10:55What did you bring into into it to make ?
- 11:02It work. When I got to when I got to Edge
- 11:21like when a the first thing I had do I dress with with the
- 11:27back and Carbon will that there that I that I that I that I that
- 11:31I that I that I that I that I that I that I that I that I that
- 11:34I that I that I that I that I that I that I that's I that I
- 11:39that I that I that's I that I that I, that I that's I.
- 11:47And and earlything the really can you give me the opportunity
- 11:55with the intégration on this bikes on the realing be worm
- 12:06Breaking on the Real Man any more and if you were dirt
- 12:13through the Real harder to through thereum.
- 12:17What did you do to make it say strong ?
- 12:26Resistance to shucks and. Around any Kind of opening seam
- 12:49Or Edge if you can not cut the carvent you retain at in an in
- 12:53christs train and so like a specialy for spall where you
- 12:59have such a high force in such a small Love I where you have a
- 13:11more that back to live. How did ?
- 13:29You. Get the.
- 13:39Know. I am in when i'd when I start it
- 13:46Edge on my activity II to the Cup Love montant juste that down
- 13:52with my fair that high when in my fairy people we in I will
- 14:01every problem there was with Carbon Reims I got on a right
- 14:08work and we just Brain Storm. I Want a ever Big problems Word
- 14:11rainbreaking in road in the road and the break on so we came up
- 14:18for the machine, the breaks surface, the Breaking on a road
- 14:36will. With I am I then I think thin, I
- 14:53think thin, I think thin with I thin, I thin, I thin.
- 15:08Is really challenge in the getard I will did get to the
- 15:10first skyroad counter realds and super exiting and getting that
- 15:14first road carbing counter for me with really Bing drive and we
- 15:18gonna Heart I will really being drive and I have to Mount will
- 15:24were will earle will I that seval Times about you can we
- 15:33please Move to ors ? Made it so visible, so unique.
- 15:53As a Brand that we see know as a when of the beautiful brains.
- 15:58What IA bendo and wills it the prior companies I and everything
- 16:03we it down on the product I will test I we test I we test I we in
- 16:14there I thinking that. I learn Berry quickly the value
- 16:22marketing and I would what other compagnie is make products.
- 16:27We will test star products against star products when I
- 16:39would a good. II Heard someberry clever people
- 16:52the help me make even better product I III want to everybody.
- 17:16Special place I got to clear my Head what I Call my mental diper
- 17:22I got take all his sof have Go back a clean Die Hard it's How
- 17:39it's How it's How it's won I was it's would I did it's would.
- 17:46But all I have a early and the have Sid where like Mount bite
- 17:50Lite on your side in in a garage what is Morning some like coming
- 17:55to with a camer on the backs on there before Heart.
- 18:21Is more this with you ? And
- 19:10and. Real against been opportunally
- 19:26because I is looking of the get titans and a give me I should as
- 19:43I kill. I will down her wills in the
- 19:46Game me chansa syndicat it I will that I will I.
- 20:14With a Big with a Big can. I want it to the rife we we all
- 20:25some of US Discovery like and V on syndicate bikes and we were
- 20:32like waouh there widing Carbon wills in don't Hell on on dont
- 20:39dont Hell bykes How do do that ? And yes, like what what is the
- 20:44contribution of syndicate in the visibility and growing of the
- 20:52company ? I think what happen it's
- 20:55spécific time friend is I metal guys and robb Rob as it Rob is
- 21:05so passion like. And and Joe became the connecter
- 21:36between is not that that combination with product wanna
- 21:41Best Times in my Life because there is a while with you wanna
- 21:46try to I chieve and so that combination of working together
- 21:50really exploited in all to just to got I'm but for me then I
- 21:55still have this roads I to the business right.
- 21:59And I still have the same road competitors I did had before you
- 22:03know that it then Killing me Hand home I got Walking to try
- 22:11shop I'll be talking this in trattle it's and say you are
- 22:15Hero is is facious there Hero I product is good is there a
- 22:19product be can't be King is they always closed ?
- 22:26And so Heaven the road products Ben if it from the downhill
- 22:33product. What did you build as a Carbon
- 22:42ream like we did you constant and the challenge of building
- 22:47Saturday will are very. What experience is can you share
- 22:54about building the perfect ? Hits I can give it to on spot in
- 23:04IIA my that have very unic back Ground and and saw start ivery
- 23:11Young with learning about How to business model so I King my
- 23:16business right like I learn business and.
- 23:20I'll muteen to surf and skate closing and nineteen House way
- 23:24for business and so that to me about like the Core demographic
- 23:30calling the Core demographic hits not what every that so
- 23:47important. And not to be everything an
- 23:54everything an. Everything an Everything an.
- 24:16So when I got take hearden Fire I was like when i're got a Envy
- 24:21I have multiple business is that I that me business I that had
- 24:26opportunties to working x xtreams like and Heather like
- 24:31fashioner Core Or Or manufacturing an everything can
- 24:38I can't get we anyth everything I want and and.
- 24:45And I got I give good some Creative to Paul Love like Paul
- 24:48loose is what I in use me that Karam a figer and he was III
- 24:54think sometimes to et there be Paul was a Dream like nothing
- 25:00was an an again Abel to Paul and there with it was really really
- 25:09with a carlin. I'll all this opportunities that
- 25:45we can all inch. Back to Love that that there
- 25:51with San cruse and the syndicate.
- 25:53That best in How with that to with a with it with a with
- 26:04you'll people in a professionnal setting with you.
- 26:12Everyone with so Series about making the best of and that's up
- 26:18my try to do in all this prior situation so I will come on my
- 26:34people. Test if you stories I.
- 26:44Will I will I will I did I will I will I will I will I will I
- 26:56will I will I am. He a he test Road unfor a couple
- 27:09Days and Call me back Kinect back to Days and he gotta wills
- 27:14rollum Call me that I can this is How to Magic there wills
- 27:17where a time and is a gonna can I can send you robe rush Cup
- 27:24skate card Member I'm for me as I can this girl skate whating
- 27:30I'm on my got it's are a rust cut being I know it is here is
- 27:35you know what you. I'll that Blue my mind and and
- 27:38think is kind a progress and and and thing can't just can't hand
- 27:56in my production. Say up Monday Night.
- 28:59A caban hewlitt Howan George Stops and Sales to do not bered
- 29:05me and like okay is like you gonna me Cedric Killing and just
- 29:09steepy reloaded like you final I'm good i'll would that me like
- 29:19as Crazy Kiss robe to all they is on the bike I just boss.
- 29:26How not no, really, i'll know it have that fanboy thing all in
- 29:41for robed so any way Wake in this Kevin to revein to reveinds
- 29:49that I don't here this you. Robes never this up anal me not
- 29:56once I Kiss our is Ben Amazing Human so I'm met Rob super cool
- 30:04next Stay we Go out right get out all just up in there is
- 30:16stoping and. Craigas satched take hed in Love
- 30:22he loved tech Hand do you come to bottom and Greg stake goes to
- 30:38the Truth. Joe find we can season Let's
- 30:51grat that I am and Steve One an nothing to do it as veris
- 31:07captical and so How what I don't take that.
- 31:45And the first run Steve did very careful I there is Love II can
- 31:58keep up when I'm that I that were I that what I.
- 32:10Rob coulsry epses What you gonna do you what you gonna do you
- 32:24that there what you will there what will you will you will you
- 32:38will you will you that. Are is really gonna getting me
- 33:08to fuck my for my that that's why that and that that that that
- 33:19that that that that that that that that.
- 33:27Won't got the full Story of Andy, but.
- 33:34Can you shre might your best Memory if if that was not.
- 33:38I am all they and this and. And Dance and.
- 34:31Even had another way, this sky's the America.
- 34:40There is no way you can way to. There is that bind thousand and
- 34:59eighty. Were the sponsor syndicat we
- 35:05were Winning try happle Hands we here Winning road dresses most
- 35:09of the handbill companies I want to all the handbill back
- 35:16companies in americ all they wanna do Carbon i'll do you
- 35:24special to you make logs. How is an and be show because
- 35:33not because and be was grave because for to year I help them
- 35:36what to being with loves with Stay with forge and I can work
- 35:42in there business is before with launch an and be product.
- 35:46So I had Amazing relationshipster enregistreal
- 35:50beautiful to Watch this thing is can I Blow up everywhere I with
- 35:58love ? I'm if I were if if.
- 36:06I will Move now I be there if. If, if, if, IE.
- 36:30The it'll eat it's Company.
- 36:55Robert's up happ in the Gand and Gaspard US He's you are gring
- 37:02Brothers now he hits a product Robin this IA product own this
- 37:15is a Works you can't How it's you're got it's hall me and you
- 37:20come. A come down and I Call drop and
- 37:30like what you do on robe I can want to Real with you do on up.
- 37:51So if you want in met what does dies in just can I fell in Love
- 38:07it that ruper people there is are you can I Love it that in
- 38:18there is are you. Sign ever really got an eating
- 38:32Go on and and brux is. We here the touch ment with the
- 39:13hubs. I am II don't wanna send it
- 39:17thing I kill like that I will I will I will I will I will I that
- 39:31I. This I am.
- 39:34I this I am, I know what I am, I know what I know what you are
- 39:39you. A building Product Hour of
- 39:43really expansion materials I feel like that have to Real like
- 39:51a hat a last and and I'm Doing this Times of excentric design
- 40:01to me. Scanner like I like it's can an
- 40:19amorly banker up to, you know, you know you can't you.
- 40:32Will last a won time a really Grey a luminium product is going
- 40:37to fathy will you take heard ? It is specialy for rim's.
- 40:43Hah and frames right I'll been like being heavier I here you'd
- 40:49Rider Luminium Frame for teeth three years and I justified
- 40:52sloppy I have to teat the years of hard writing and you do you
- 40:56like any in New by. Come on byke, you can right for
- 41:10ten years and is make you can't like that like that re.
- 41:27You know, presentation, everything, so for me, I just in
- 41:31there. Do you star to release a
- 41:34products One after never after nothers what ?
- 41:43I gotta. Fucking jug he non thing I gotta
- 41:50fucking joke he I gotta fucking. C'est father Just hedge Hands
- 41:57all we sure talking I did the Game IGTI like you like you
- 42:14can't just like you like AGGT what it's bust are you ?
- 42:21And and I will an in the down and California Command and I
- 42:26come on I will come on I wis I will come it train and i'll been
- 42:38out that Morning and and some in my I'm still in like get out the
- 42:42Ocean closing I can old Holy t-shirt.
- 42:46And fluth Flops and and and II his there have and Tokyo the
- 42:54Marguerite the parking Love and I roll I Walk to the back a
- 43:01builing I'm my Heart stand in up in I'm orional t-shirt and an
- 43:06everybody's in suit and and I turn round star Walk away an an
- 43:11any you Joe like a Jay what you to in.
- 43:14Are you are you to you think to you are you think you are you ?
- 43:39And so. This is the mission.
- 43:41This is the mission. This is ?
- 43:46What I've going to that ? I think what somes up the
- 44:00opportunity best. He hunner in Fifty page deck
- 44:10there is slide that I gonna pool the public there is a what I did
- 44:18you bran that did they is to they is that's they that's what
- 44:29really Power full like motivater for me because if for that.
- 44:37This is really good opportunity for me.
- 44:48The makes and product and Go to that Group a people a rocking
- 45:01Nice eaty. Bad my 6 like a protect with
- 45:07super bad product Solid Little heavy a realm a Little Love in
- 45:16an hant to orte the hance on the decisions to you are on the
- 45:29Brand is so for me I. I think ferred most Sky imagine
- 45:38most people thirty five thirty sexes all an older we all have
- 45:45some type IGT Story I did I did I first be I mix by everyone
- 45:52what I will I think I think I think I think I think you are.
- 46:04So I think for me be knable just re andred you some relivery
- 46:07products to that grill to people.
- 46:09I think when a find sexe I'm and so my first can't step for this
- 46:16is just git back to that that ten 2nd step to that.
- 46:33What can ? We have a time frame of do steps
- 46:44my whats the plan so as you most reveal bik industrie will tell
- 47:01you. The Horror panic.
- 47:04And then came the release everybody Wonder by now.
- 47:09And so biked industries to everybod with a biked a
- 47:23factoring The Last year. What is lotd more bikes anaries
- 47:33the mend not save the Market, the Market, the Market.
- 47:42There is there is that we are to be in there.
- 47:56There is this. There is are
- 48:56you ? When are you, jere my starky you
- 49:20within ex rock shack Sky like Fifty years in the only like a.
- 49:43Life. Not there Company is where when
- 49:48Day sometimes struggle and sometime there late of just.
- 49:57Like you prove who you are, you that where are you got it ?
- 50:10We got it to Real like. What we you bring to GT to make
- 50:21it as good ? As it was original.
- 51:31A part from a Brand, so you talk to about the I drive, about
- 51:36innovation, but and there is the triple triangle, How How will we
- 51:45be about to recognize AGT bike ? From any of that skating
- 51:56harder ? For me as an industrie Intel we
- 52:04have a technological break there will chassing the very small
- 52:10incremental Games so it it's really can I coming back to when
- 52:15not selling a pratique is a rebelly is product to reality
- 52:18good will selling culture and so How How j t'es gonna stand a
- 52:22part is gonna be is unic culture.
- 52:28Now on peoples but can an Natural fine and in to builing
- 52:31quid expans and products I'm realick side to be involved in
- 52:35the Company that I can Bill products and so GT would safe
- 52:41focus I creating I Great product that the protect to you can a
- 52:46fort and and so will have what Nice and anthry level price bike
- 52:53but the activity will. I will hold that we How is pring
- 53:51spicing final on that's spy see astery found and so I gits
- 53:56harder with the Technology being solive and out.
- 54:01I think for me the original Spice for GT if if you are
- 54:06watching is an looking for intention is gonna be we were
- 54:12trading hard that Little différy.
- 54:15Were trying the build the culture round the Brand is
- 54:18really focus on the Core demar in the people a ride bike for
- 54:23fine and there and they a Little like this is a people a ride and
- 54:38bike for the celebration bikes. Creating it's.
- 55:12Up that principal of continua some perd II think that like
- 55:34that like I did I did I did I did I date ?
- 55:39I'll does does. Can the Magic bullet kine come ?
- 55:46Out when we launch. When is the the Launch I am we
- 55:58we will star launching the first.
- 57:03Sexes is really down with One moment it's stand with many can
- 57:12system mements and. So who important is that for you
- 57:16to Go back to ? I beat.
- 57:19Is II know for me, everything comes down to my customers.
- 57:29IB dees, Your critical to apost like this I did I know IBD
- 57:39owners who like Or not like this I did I am I think you are IBD
- 57:51just like all live is our having to changed you are there
- 57:56business into where this is going ?
- 57:59And so for me Lake husbing Evil to develops successful digital
- 58:04programms that that make a priori the bringing in relation
- 58:10back the IBD is the trick like that's the keepa to people
- 58:15argent in there so US is Brain House we me the I be dies for a
- 58:21cost a help the experience what i'll be so is very import.
- 58:27We take there is fronces back to the same Partner the help
- 58:31builder business is rare I the biked industry Tell up by
- 58:38havidies and there is a beat it is there is are is our programme
- 58:46even do this digital commerces be coming Sopra.
- 58:54In old we have that I be die is a working Partner for a Castle
- 58:58he non and to be fair like I thing and I.
- 59:08Thing as Brand Hand to I die this I want to, I want to, I
- 59:12want to, I want to, I need to i'd a presence and you will so
- 59:16need to Cell online. Wall so we we alt so whre.
- 59:52We want Salt, so we had to do you quickly so we when till I
- 59:57see were with we with what with par I progaming.
- 1:00:21Like ain't so when I Go gonna spatialist and no and so and
- 1:00:26like is this is Family is there is there is this is this Hun by
- 1:00:31people it Eve no emperor long time and trust and and all that
- 1:00:38so we we gonna we had I have a digital Strategy when we ran in
- 1:00:41the trouble with they be this so full.
- 1:01:20Her double. And you have in the Mike Bill in
- 1:01:40there is a zero risk opportun did it I B d.
- 1:01:57To make money I for. Did IBD ?
- 1:02:06I'm hopeing where with in Days without Amazing because where we
- 1:02:12band uns up like we hat a really good be I mix Partner and and
- 1:02:16frenchies and the Sarah Steam is don't Great we GTO what ears but
- 1:02:20I don't think mouth and hirs not Hell in Hell to way so where
- 1:02:25release I did it Friends Stern back on the massive back Market
- 1:02:33in. There's are US a mobile come is
- 1:02:35a Friends. What are the next steps for you
- 1:02:42like quiz ? We so will can book content in
- 1:02:51the sign in an outs distributors.
- 1:03:55So GT with trang the Bee I lot the thin thin there I would have
- 1:04:11some fine Kid bites speakers. So everything for like about by
- 1:04:29to Little performer bikes up to et twenty and twenty twenty
- 1:04:45twenty twenty twenty. And and on the mound side with
- 1:04:53release to kill back is will so very spécifique down Hill Free
- 1:04:58right underal tral in Love like. A last question, if you had to
- 1:06:15here someone in. On the podcast.
- 1:06:42On I say II Guess you're a couple I Love you couple i've
- 1:06:54give you are you I loved you, I here you in there behind you and
- 1:07:08I with you. I'm I'm hatley was I have my
- 1:07:12favor it is that old score you will you cedrics Steve Greg I
- 1:07:17that I that I that I've I that I've Love here I here I here I
- 1:07:29here I here I did I here I here a what it.
- 1:07:34There experience What's turing Love years that.
- 1:07:43Thank you for that. Thank you for sharing that
- 1:07:47Story. Sorry for that.
- 1:07:51We should a best and can't wait to see a New thing from Duty.
- 1:07:56And for me you to you like take you for the oper Trinity, and I
- 1:08:00wish you the best.