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#604: Creating a great post-purchase customer experience with Colleen Coulter, Route
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships.
Today we’re going to talk about how to create a great post-purchase experience, what some of the key elements are, and what retailers need to be thinking about next.
To help me discuss this topic, I’d like to welcome Colleen Coulter, SVP, Customer Success and Experience at Route.
Colleen Coulter leads…
The skinny
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