Your Mother Does Not Count: Your first sales were affection with a receipt.
Five weeks of building eleven things in public, and on Saturday morning there were finally sales to read out loud. Then Fay looked at who had bought. Every single buyer already had her phone number.
This episode is about what actually counts as a first customer, and why the warm early sales are the most misleading number in a new business. It covers Mark Granovetter's research on where useful news really comes from, why the twelve people you keep going back to are your comfort rather than your network, how to build a list of the eighty people you have quietly let go quiet, and the one…
The skinny
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