
Why Niche Beats Generalists Every Time ft. Troy Chakarun
"We knew the need before they knew the need."
Before Troy Chakarun was helping scale one of the fastest-growing firms in insurance, he was making cold calls, sorting mail, answering phones, and getting yelled at by strangers at Merrill Lynch.
His first job in business? Picking up a phone book and calling dead people.
Not exactly glamorous. But it taught him how to sell, how to handle rejection, and how to outwork almost everybody around him.
After Merrill, Troy moved through ING and Voya, built high-performing sales teams, got deep into data-driven distribution, and eventually brought that…
The skinny
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