EP 268: Assaf Baciu, Persado
Your new go-to-market(ing) strategy – balancing compliance and speed with agentic AI
Detailed Summary:
In this Finovate Podcast episode, Greg interviews Asaf Baciu, President and Co-Founder of Persado, an agentic AI platform that optimizes both marketing performance and regulatory compliance for financial institutions. Assaf explains how banks and fintechs currently face a significant challenge with disjointed marketing and compliance teams, resulting in inefficient content approval processes that can take up to 12 weeks for a single subject line. This slow process prevents financial…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.