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Latest / Business Class: The Global Tourism Leadership Conversation

Beth Potter, TIAC-AITC turning travel tragedy into amazing experiences

Beth Potter, Executive Director at the Tourism Industry Association of Canada, shares her own professional journey with The Tourism Academy's Chief Strategist and host, Stephen Ekstrom on this episode of Business Class. Beth shares insight on the power of tourism to the Canadian economy and how a pretty awful travel experience turned into new lifelong friendships, great food and a cultural exchange like no other.

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