People Buy Milkshakes Early in the Morning. A New Product Is Born.

The Investor Coaching Show with Paul Winkler · Mar 2, 2026 · 26m

Evan talks about how McDonald's discovered that most of their milkshakes were sold before 10 a.m., which sparked a heavily sold product that keeps many businesses running: the frozen coffee beverage. Listen along as Paul and Evan discuss how flexible and dynamic businesses can be and why trying to pick the winners out of the crowd has proved to be a bad tactic for investors. Later in the episode, Paul and Evan talk about private equity and why the industry seems to only focus on the upside: because it makes the industry a lot of money. Evan encourages investors to exchange the word “private”…