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💪🏻The POWER of Speed to Lead Automation! · Marketing For Tradies

• 0:00
  SPEAKER_00: Most businesses will take hours, if not days, to get back to a lead after they've inquired.
• 0:06
  SPEAKER_00: You can't be sitting there on your laptop or on your phone waiting for those inquiries to come in and to make sure that that five-minute window is met.
• 0:15
  SPEAKER_00: And think about your website as a marketing system.
• 0:18
  SPEAKER_00: It's not just a website that's pretty and they're nice to have.
• 0:22
  SPEAKER_00: It is something that should be supporting you in your success.
• 0:25
  SPEAKER_00: And little things like this can make a huge difference.
• 0:28
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:36
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:44
  SPEAKER_00: Let's dive in.
• 0:48
  SPEAKER_00: What if I told you that one simple action could drastically increase the results that you're getting in your business right now?
• 0:57
  SPEAKER_00: Well, in today's episode, I'm talking about what I call the speed to lead automation.
• 1:02
  SPEAKER_00: And it's one simple system that every business should have implemented to enable them to get back to leads within the critical five-minute window after their inquiry comes through your website so that you can save time, streamline, and not have to worry about getting back to everyone instantly or leaving money on the table because you're not getting back to people within days or even hours can make a big difference.
• 1:30
  SPEAKER_00: So in today's episode, we're going to dive into the importance of automation, specifically the speed to lead automation, as well as what you can be doing to implement these kind of systems into your business too.
• 1:42
  SPEAKER_00: So most businesses will take hours, if not days, to get back to a lead after they've inquired.
• 1:48
  SPEAKER_00: Because generally, people that are uh the majority of businesses are owner operated, you're busy, you're serving customers and clients, you've got a packed-out schedule, you may be on the tools, you may be on site, you may be in calls and meetings.
• 2:03
  SPEAKER_00: But when an inquiry comes through, there is a critical five-minute window that if you get back to them within that window, it makes a huge difference in your ability to convert them into a customer.
• 2:17
  SPEAKER_00: So there's actually been studies to show how important that five-minute window is.
• 2:21
  SPEAKER_00: But the truth is that it's not practical or realistic that you're gonna get back to everyone within five minutes unless you have, you know, a sales team or someone that's specifically looking after sales for your business.
• 2:34
  SPEAKER_00: So what do you do?
• 2:35
  SPEAKER_00: You can't be sitting there on your laptop or on your phone waiting for those inquiries to come in and to make sure that that five-minute window is met.
• 2:45
  SPEAKER_00: So, what you can do instead is implement systems that automate that process for you.
• 2:51
  SPEAKER_00: Because the truth is, when someone inquires through your website and they submit a lead form, that is when they're in that buying mindset.
• 2:59
  SPEAKER_00: So we need to think about sales psychology and human psychology.
• 3:02
  SPEAKER_00: They have taken an action to put their details into a form.
• 3:07
  SPEAKER_00: And it's really important to think about this from like the human perspective, too, of the fact that someone has physically gone to your website, maybe they've searched in Google, they've found you, they've put the form through, they are ready and they have a buying mindset.
• 3:21
  SPEAKER_00: So the longer that you leave this person to ruminate on their decision to contact you or even go to a competitor or do anything else that's going to distract them, their likelihood of actually converting just continues to decline.
• 3:40
  SPEAKER_00: If they are really, really ready to take action, they're probably inquiring with your competitors right now, too.
• 3:48
  SPEAKER_00: And the truth is that the person that's gonna win that deal, then the person that's gonna get that client is the one that gets back to them fast enough with an offer that's going to suit them, uh, and giving them kind of that preface of what the experience is like working with you.
• 4:04
  SPEAKER_00: So if you've ever inquired with someone, you've put a form through their website and they've taken more than a day to get back to you, or even a few hours, you can probably remember from your own experience how that felt.
• 4:20
  SPEAKER_00: You probably lost a lot of interest, especially if it wasn't something that was really, really urgent.
• 4:26
  SPEAKER_00: So the more you can increase or actually decrease the amount of time it takes to get back to someone, the better because you're capturing them while they're hot, they're ready to buy, and they're in that frame of mind that means they're more likely to take action, whatever that next step is in your sales process, too.
• 4:45
  SPEAKER_00: So, what do you do?
• 4:46
  SPEAKER_00: What actually is the speed to lead automation that I am talking about here?
• 4:51
  SPEAKER_00: So, when we look at systems, I like to keep it as simple as possible for everyone involved because generally the business owners that we're working with aren't, you know, the most tech-savvy people.
• 5:04
  SPEAKER_00: Like they're experts and amazing at what they do in serving their clients, in the service that they provide, in running and operating their business.
• 5:13
  SPEAKER_00: But when it comes to things like automations and systems and processes, these can get very, very complex very, very quickly.
• 5:20
  SPEAKER_00: So the best thing is to keep it as simple as possible.
• 5:24
  SPEAKER_00: So the speed to lead automation works by turning your website call to action and inquiry process into a mini system itself.
• 5:34
  SPEAKER_00: So when someone puts a form through your website, what we do and what we recommend every person has implemented into their business is an automated email and or SMS that goes out to the customer to acknowledge their inquiry.
• 5:52
  SPEAKER_00: So you want to make sure they feel seen and to also confirm that their inquiry was received because you know it can happen on websites that you uh inquire if they don't have the right software setup and things like that or the right integrations in place, leads can get lost.
• 6:10
  SPEAKER_00: So that would be to make sure that you're working with someone who is testing these things for you.
• 6:15
  SPEAKER_00: But regardless, I'm sure you've been to a website where you've been unsure as to whether the inquiry even went through.
• 6:22
  SPEAKER_00: So the first thing is to acknowledge them, make them feel seen.
• 6:26
  SPEAKER_00: It confirms they've been received.
• 6:29
  SPEAKER_00: It also gives them a time frame of when they can expect to hear from you.
• 6:35
  SPEAKER_00: So this email or SMS needs to acknowledge, give them a time frame, and also give them a next step.
• 6:43
  SPEAKER_00: So if there's something in your sales process right now where after someone inquires, maybe say, let's, for example, say they request a quote on your website.
• 6:53
  SPEAKER_00: So they've requested a quote, they've added their information.
• 6:56
  SPEAKER_00: We don't want to have too many fields on the website form.
• 7:00
  SPEAKER_00: So what we can do is get their name, email address, phone number, maybe some additional information about what they're looking for.
• 7:07
  SPEAKER_00: That gets sent into your system, but then there's an automated email that goes out to that lead to again acknowledge, give them a time frame, and then to also give them the next steps.
• 7:17
  SPEAKER_00: And in that example, the next steps may be additional questions that you need to ask.
• 7:23
  SPEAKER_00: Perhaps it's to book in a call.
• 7:26
  SPEAKER_00: Maybe it's some other information that you need to collect or there's another action, depending on what your business does or offers.
• 7:34
  SPEAKER_00: But the point is that we're getting back to the lead.
• 7:37
  SPEAKER_00: It's literally actually within, you know, 60 seconds of their inquiry coming through generally, unless there's any delays, it may be up to two minutes.
• 7:45
  SPEAKER_00: But they're getting something in their inbox or on their phone instantly.
• 7:50
  SPEAKER_00: So you can only imagine how this changes the perception of what you're offering to.
• 7:57
  SPEAKER_00: Like it makes you look so much more professional.
• 8:01
  SPEAKER_00: It makes your potential customer feel like you actually care and that you want to service them at a high level as well.
• 8:10
  SPEAKER_00: And it just increases your overall brand perceived value.
• 8:15
  SPEAKER_00: And also on the other side of things, more tangible things that it helps you with.
• 8:21
  SPEAKER_00: It helps you convert more leads into sales because you're reaching people at that critical five-minute mark.
• 8:28
  SPEAKER_00: You're giving them something to look forward to and something to do next if it's relevant, but you're also then prefacing that contact that you'll have, which really should be within the first 12 to 24 hours.
• 8:43
  SPEAKER_00: If it can be much less than that, that would be ideal.
• 8:46
  SPEAKER_00: But again, we have to be realistic here.
• 8:48
  SPEAKER_00: Owner-operated businesses are already spread thin.
• 8:51
  SPEAKER_00: So anything that you can do to increase your lead-to-sale conversion rate, which is going to end up resulting in more sales and revenue for you, and everyone wants that.
• 9:03
  SPEAKER_00: But also, if it can save you time as well, then that's a win too.
• 9:08
  SPEAKER_00: So the speed to lead automation is something that any business can implement into their processes.
• 9:14
  SPEAKER_00: It's very, very simple.
• 9:15
  SPEAKER_00: It's just an automated response to any inquiry that comes through your website.
• 9:21
  SPEAKER_00: It acknowledges them, makes them feel seen.
• 9:24
  SPEAKER_00: It gives you a higher perceived value of your brand.
• 9:28
  SPEAKER_00: It prefaces what it's like to work with you.
• 9:31
  SPEAKER_00: It gives them a time frame, gives them expectations on what to what's going to happen next, and then gives them an action to take too.
• 9:38
  SPEAKER_00: So keeps them engaged through that process.
• 9:40
  SPEAKER_00: Again, it helps you with conversions, but also your brand authority and the perceived value that you're offering to.
• 9:48
  SPEAKER_00: So don't let your prospects go cold.
• 9:50
  SPEAKER_00: Strike while the iron's hot.
• 9:52
  SPEAKER_00: When you get a lead come through, get onto them pretty much straight away as soon as you can, but have this automation in place.
• 9:59
  SPEAKER_00: It will make a huge difference.
• 10:01
  SPEAKER_00: We've seen it increase conversions by 50% literally overnight.
• 10:05
  SPEAKER_00: So you can only imagine how that results in more sales and revenue for you.
• 10:10
  SPEAKER_00: So implement it, put it into place, make sure you get back to your leads and think about your website as a marketing system.
• 10:16
  SPEAKER_00: It's not just a website that's pretty and they're nice to have.
• 10:20
  SPEAKER_00: It is something that should be supporting you in your success.
• 10:24
  SPEAKER_00: And little things like this can make a huge difference.
• 10:27
  SPEAKER_00: Now, if you have no idea how to put this into place, let me explain what we can do.
• 10:32
  SPEAKER_00: So we have a CRM system that is preloaded with this system as well as many others that you can simply install into your business, connect to your website, and have these systems and automation set up pretty much instantly.
• 10:45
  SPEAKER_00: So I'm gonna put the link to sign up for a 14-day free trial into the show notes.
• 10:51
  SPEAKER_00: This is the only place it's going to be available right now.
• 10:54
  SPEAKER_00: So I'm gifting this to everyone who is listening to the podcast.
• 10:58
  SPEAKER_00: It is a complete customer relationships manager.
• 11:02
  SPEAKER_00: It's all of our business systems in one 14-day free trial.
• 11:06
  SPEAKER_00: It includes the speed to lead automation that you can have installed into your business literally within the next couple hours.
• 11:12
  SPEAKER_00: So grab that in the show notes.
• 11:14
  SPEAKER_00: Reach out with any questions that you have.
• 11:16
  SPEAKER_00: Let's automate, systemize, and scale up your business with these kind of processes that's gonna help you save time and convert more leads into sales.
• 11:26
  SPEAKER_00: Thank you for listening to websites that convert.
• 11:28
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 11:34
  SPEAKER_00: Follow us on all social media.
• 11:36
  SPEAKER_00: And if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 11:44
  SPEAKER_00: I'll see you in the next episode.