Optimize Your Sales Process with Alice Heiman

The SmallBizChat with Melinda Emerson · Dec 18, 2019 · 21m · transcript

In this episode, Melinda Emerson is joined by sales expert, Alice Heiman. They discuss the challenges small businesses face in generating consistent sales, the importance of setting sales goals, and effective lead generation strategies. Alice also sheds light on networking, personal branding, and key factors to consider when hiring a salesperson, including job description, personality fit, and cultural fit. They also delve into compensation structures for salespeople. (0:00) Introduction to the SmallBizChat podcast and Melinda Emerson (1:13) Guest Introduction: Alice Hyman and her expertise…