Latest / Futureproof Founder Podcast
228 Andy Culligan - Innovative B2B Marketing Strategies: Turn Brand Awareness into Demand Generation
In today's episode, we are joined by Andy Culligan, a seasoned marketing leader with a remarkable background in sales development and a knack for aligning sales and marketing strategies.
Andy shares his extensive experience with over 20 SaaS companies and offers a unique perspective on hiring practices, the advantages of a fractional CMO, and strategic growth strategies. We explore the significance of account-based marketing, creative demand generation, and the importance of building real relationships with audiences.
Andy also sheds light on avoiding common pitfalls founders face in…
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