How to Position Your Pastured Poultry as a Premium Product, and the Economics and Challenges of Doing It with Paul Greive of Primal Pastures (PVP124)

Farm Small Farm Smart Daily · Apr 29, 2016 · 1h 19m

As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."

That's the route that Primal Pastures has gone. They don't sell a cheap product. They have positioned themselves as the premium product. And that means they don't try to compete in on price. And they don't worry about the non-believers or the price discriminant buyers. Because no amount of convincing is going to make that buyer pay up. They already have a price point set in their mind…