Latest / The Vance Crowe Podcast / VCP: NNZP on manufacturing, mining and what it will take to produce products in the US
Transcript
- 0:00Unknown: They control that market. Theycan control the prices in that
- 0:03market. They have, they have thelion's share of the production.
- 0:09And so it's not, you know, weare a marginal producer.
- 0:13And so if they want to subsidizemanufacturing in their world, in
- 0:20in their economy, they candecide to subsidize the steel
- 0:24part, which they do, and throughenergy, through labor laws and
- 0:31things like that, and throughthrough pollution laws, and they
- 0:35can tell those people to sell itto their domestic manufacturers
- 0:40at a certain price and sell itto the world at a different
- 0:42price. And they do
- 0:46so. It's a, it's a, it's asupply chain. It's a, it's a
- 0:49vertically integrated supplychain in Asia, and we don't
- 0:54really have that verticallyintegrated supply chain anymore,
- 0:57so our costs are much higher forthat reason alone, and then if
- 1:04you, if you want to run a steelplan, and in America, in the
- 1:08United States or Canada orWestern Europe, you basically
- 1:13have to meet a lot of pollutionstandards and a lot of
- 1:18other labor standards and OSHAstandards and regulations, and
- 1:24those are very different thanwhat you find in Asia.
- 1:28And so there's a, there's aninheritive comparative
- 1:33advantage. I don't saycompetitive advantage. It's a
- 1:36comparative advantage because ofthe way they run their economy,
- 1:41in my opinion, you know, steelseems like one of those things
- 1:44that's like, yeah, we used tohave to produce steel back, you
- 1:47know, in the industrial age.But, you know, do we, do we need
- 1:50to be producing steel now, Idon't know, do you need to be
- 1:54producing bridges and roads?Because a lot of the steel goes
- 1:57into rebar and, you know,bridges. And do you want to
- 2:01produce? Be able to produce anaircraft carrier
- 2:06or any other type of ship ortruck or car,
- 2:12I don't know it's up, up to, upto the public, right? I mean,
- 2:14what they want to produce, Iguess. But there is a moment of
- 2:18no return, and that moment mayhave come and gone to some
- 2:23extent, where you lose enough ofthe know how, that you literally
- 2:28can't restart it. And I thinkthere was a great article in the
- 2:32Wall Street Journal probablythree or four years ago about
- 2:35how we wanted to make a newicebreaker. And it's taking a
- 2:40long time, because we'veforgotten how to you work with
- 2:42the steel that we makeicebreakers out of. So that
- 2:46talent basically was gone, andthey had to relearn how to work
- 2:51with the steel that icebreakersare made out of. So they could
- 2:53build a new icebreaker. Yeah, Iremember when I was working in
- 2:56the shipping industry and youheard like, oh, it takes, you
- 3:00know, two decades to build aNavy. And you think, like, how
- 3:03is that possible? And then youactually start doing the
- 3:05sailing, and you realize there'sso much to know that you
- 3:08couldn't possibly put it all ina book. There's this, just like,
- 3:11essence of things, that you haveto actually have the physical
- 3:14skill and to imagine that we hadsome knowledge and then lost it
- 3:19is, it's like, hard to imaginethat it can happen unless you've
- 3:23ever been around a deep skilland realize, like, Oh, this is
- 3:26so much more than you could putin a textbook. And that's
- 3:29exactly right. And the doingteaches you so much of what you
- 3:33want to do and what you don'twant to do, and not all that
- 3:37goes in the book.
- 3:39And there is a there is ageneration that is retiring
- 3:43right now. I'm 50 I'll be 56here shortly, and so I'm at the
- 3:48tail end of that generation.I've got another 10 or 15 years
- 3:52ago before I decide I'm going todo something. Maybe I'll do it
- 3:57till I fall over, which becauseI kind of like it, but
- 4:03there's a there's a generationthat is retiring that has not
- 4:06been replaced in the UnitedStates, as far as technical
- 4:09skill and knowledge, justknowledge, and I don't mean
- 4:13educational technical skill. Imean technical skill learned on
- 4:16the job
- 4:18and doing what they're doing.
- 4:21And we do. We have not replacedthat with that. We have
- 4:24continued to
- 4:28innovate to some extent andoptimize so we need fewer and
- 4:32fewer of those people for ouroutput. Our output has gone down
- 4:36in say, the steel makingindustry or the aluminum making
- 4:39industry or the magnesiumindustry, titanium went to zero
- 4:45basically last year, because wedon't make any magnesium
- 4:49anymore. Long story, but youknow, there's a skill set there
- 4:54that we are not
- 4:57continuing to build on. And.
- 5:00Will atrophy, and we will, wewill have to import people to be
- 5:04able to do it, because we won'thave the skills and knowledge to
- 5:10do it anymore, which is a littlescary in my book. We exchanged
- 5:15the Carl Sagan, you know, quoteand and that, that is the world
- 5:21that I see, which is where we'returning into a service and
- 5:25information economy, and we'veforgotten how to do hard things,
- 5:29right? Well, and it seems likeit's pretty dangerous if you're
- 5:31saying, you know, ourbattleships get built, our
- 5:35aircraft carriers, our vehicleswith steel, because if you were
- 5:38to get into war and somebodywere to cut that off from you,
- 5:41then you you'd be done building,or you'd and you'd have to
- 5:44rebuild an industry while you'rein the middle of in a war, being
- 5:47in a war, correct? And, youknow, the interesting part is,
- 5:50everybody brings up World WarTwo and and the Americans can do
- 5:54whatever they want when theywhen they have to, right? And
- 5:57look at what we did during WorldWar Two.
- 5:59Okay, I'm gonna take just amoment to hop in here and
- 6:02introduce the show and do acouple of housekeeping items to
- 6:06start off. I should probablyintroduce the guest. This is
- 6:09nnzp. He is a guy that I havemet through x and then become
- 6:14friends with, but he wants toremain anonymous. He builds
- 6:18cutting edge factories and hasdesign technologies, and he says
- 6:21it really doesn't benefit himmuch for people to know who he
- 6:25is. He's not trying to get anykind of fame or anything. So he
- 6:29talks about his ideas withouthaving his name attached to
- 6:32them. And I am totally okay withthat. He is not a guy that
- 6:36throws stones at other people,so his anonymity isn't a way for
- 6:40him to hide behind trees androcks and be able to snipe
- 6:44people instead, he has reallygreat ideas. He's somebody that
- 6:48is fun to interact with. And Ihave been asking and inviting
- 6:51him on the podcast for years andyears now, and it was only
- 6:55recently that he agreed to dothe podcast and we decided that
- 6:59we would talk about hisknowledge of things like
- 7:02minerals and mining andmanufacturing and how this
- 7:06impacts our own country. Andthis is a great conversation. I
- 7:10was so glad to do it. I did itfrom a wintry day here in St
- 7:14Louis, Missouri. You know, ifyou are a Vance Crowe podcast
- 7:19listener, you've probablynoticed that this is the first
- 7:21episode I've done in more than amonth, I decided that I was
- 7:26going to make a deliberatechoice to only do interviews
- 7:30that I thought would be reallypowerful. There was a stretch
- 7:33there where I was doing theweekly podcast, and sometimes I
- 7:36would just call up somebody andbe like, Hey, man, I need a
- 7:38guest. Let's just talk. And thatwas okay for a long period of
- 7:42time, but now, because mybusiness legacy interviews has
- 7:46grown so substantially, itdidn't really fit, and so I've
- 7:51taken some time, and this hasgiven me the opportunity to
- 7:54really wear down people likennzp and some other guests I
- 7:58have coming up to sit down andhave a long form conversation.
- 8:03So I mentioned legacyinterviews. Yes, we have been
- 8:05busier than ever. The Christmasholiday season, we exploded, but
- 8:11we have continued that peoplerealizing, Hey, mom and dad or
- 8:15grandma and granddad aren'tgoing to be around forever, and
- 8:17it is totally worth it for me tocall up legacy interviews and
- 8:22find out what kind of interviewcan I do with them so we can
- 8:25preserve their stories, theiradventures, their experiences,
- 8:30their wisdom, and be able topass it on to future
- 8:33generations. So if you have beenthinking about doing this for
- 8:36one of your loved ones, Iimplore you, don't wait around.
- 8:40There is no benefit once you'vehad the idea to do it, that you
- 8:44might put it off, it's not goingto get better with age. In fact,
- 8:47the only thing that gets betterwith age is the actual
- 8:49recording. But waiting to recordit comes with its own risk. And
- 8:53I would really encourage youthat if you've been thinking
- 8:55about it, go tolegacyinterviews.com and sign up
- 8:59for me to contact you. I callevery single person that wants
- 9:02to do these legacy interviews,and once we've come to an
- 9:07agreement, then we have somebodycall and schedule, and it all
- 9:09works out great. It is turninginto a really robust and
- 9:13beautiful business. And I'm ifyou'd like to support the show
- 9:16and you'd like to get thisincredible heirloom for your
- 9:19family, go tolegacyinterviews.com
- 9:22All right, let's head back tothe interview with nnzp.
- 9:28Well, World War Two, we were aleader in the world already
- 9:34for all of these materials, andwe had giants of industry. Now,
- 9:40it helped that, you know, ithelped that our lands were
- 9:44pretty much unscathed, exceptfor Hawaii,
- 9:49by the war, and we were able tocontinue to build on that. But
- 9:53what we did in Europe, while wewere destroying in Japan, while
- 9:57we were destroying theirindustry.
- 10:00We were continuing to build oursfrom a fairly good base, and so
- 10:04we just literally overwhelmedthem with volume.
- 10:09Could that happen again? Who'ssitting in that situation today
- 10:13is who? What I would ask andwho's sitting in that situation
- 10:17today is China. China couldliterally overwhelm you with
- 10:21volume,
- 10:23and not only people, but steeland aluminum and titanium and
- 10:27and just manufacturing capacityin general, they could just
- 10:32literally overwhelm you like involume, like we did in World War
- 10:36Two.
- 10:37So we talked about steel. Whatare these other metals? You
- 10:40know, I know these numbers, butaluminum I use for foil and
- 10:45what do I Yeah, aluminum. Youknow, aluminum, we've shrunk 33%
- 10:49while China's gone frombasically zero to the to the
- 10:53world leader, having 60%
- 10:55and it's used in everything.Cars, f1, 50s, are made out of
- 10:58aluminum. Today, the body panelsand the hoods are made out of
- 11:02aluminum. A lot of power trainsare made out of aluminum.
- 11:05Electric motors and B vs aremade out of aluminum,
- 11:09you know. So your transmissioncase aluminum. Airplanes mostly
- 11:14aluminum,
- 11:16you know. So lot of uses foraluminum, including as an
- 11:20industrial metal for your tincans, which are aluminum cans,
- 11:24and your tin foil, which isaluminum foil, right? So, China
- 11:30is the world leader in aluminummagnesium, which is used for all
- 11:35sorts of alloying purposes. Butit also has one huge use or two
- 11:39huge uses. The huge use isdesulfurization of steel. You
- 11:44cannot make high strength steelwithout magnesium. It is a
- 11:47catalyst that takes outimpurities. So that is the major
- 11:52use for magnesium is the makingof steel through the Fisher
- 11:56Fisher process. So you mix itin, and you convert it, and it
- 12:02desulfurizes, takes the sulfurout of the steel, which is an
- 12:05impurity. It also makes ductileiron through the FIS process.
- 12:11That's the fissure process.Steel process is a completely
- 12:14different process, sorry. And,
- 12:17and that creates ductile ironfor from gray iron, so it
- 12:21changes the structure of thematerial. And that's what we use
- 12:26for, you know, steering knucklesand rear differentials and train
- 12:30couplings and train, you know,rate, train wheels and things
- 12:35like that. That's all ductileiron. And then you have the
- 12:39other use for magnesium, besidescasting into forms, is is making
- 12:44titanium and titanium. It takesover one pound of magnesium to
- 12:49make a pound of titanium. It isthe catalyst that turns
- 12:53titanium, you know, it takes theimpurities out and turns it into
- 12:56titanium. So it's magnesium isright next to lithium and sodium
- 13:02on the periodic table. And soit's very super reactive. It
- 13:04reacts with everything,
- 13:06and we use it as purificationand other things. So, and then
- 13:11there's with the rare earth. So,so for titanium, we went from
- 13:14basically the world leader 84%of titanium in 1995
- 13:20to basically zero in 2023
- 13:24now I you know, Meanwhile, Chinahas gone from, what is it? 7000
- 13:30What is this? Metric tons? Tons,7000 tons to 26 260,000
- 13:37tons, while we've basically gonefrom zero. Now, titanium is used
- 13:41in a lot of military products,airplanes and and all kinds of,
- 13:45all kinds of things, a superlightweight, super strong metal.
- 13:49Then you have rare earths, wherewe've started to get involved
- 13:52again. And I see 2023, they'resaying that we have, you know,
- 13:5643 metric tons of mineproduction, which it was up from
- 14:01zero in 2010 Meanwhile, Chinahas gone from zero to 240,000
- 14:06and owns about 70% of thatmarket. So, you know, when you
- 14:09think about the big industrialmetals, major metals, pig iron,
- 14:14you know, this is the from theUSGS website and there. And so
- 14:19this is what we mine, what wepull out of the ground? Well,
- 14:21no, they have a report, okay?And so they give reports on
- 14:26mining. They give reports onprocessing, you know, smelting,
- 14:29things that nature. So it's soit's a little different. The
- 14:32only one that's mining that Iquoted was rare earth. The rest
- 14:35of it is tons produced of rawmaterial. So pig iron. China has
- 14:4068% of the world's output. Wehave two raw steel, they have 53
- 14:45we have four. Aluminum, theyhave 59% we have five magnesium,
- 14:51they have 88%
- 14:52we have basically zero. I knowthere's a startup out in
- 14:57California that's trying to doit from seawater.
- 15:00Titanium we have they have 79%we have basically zero rare
- 15:05earths. They have 70% we haveabout 12 up from zero in 2010
- 15:11and it's all basically relatedto the one mine out in out in
- 15:14California that was shut downbetween 95 and 2000 so they
- 15:19basically control the metalsmarkets, the major metals
- 15:22markets. And if you wanted toturn these things on you, of
- 15:26course, like you said earlier,you have to have the expertise.
- 15:29But how long does it take tobring this back online? If you
- 15:32were like, all right, allsystems go, flip all the
- 15:34switches, it would take probablysomewhere between five years and
- 15:3915 years, depending on what itwhat what it is, right? Even if
- 15:44you threw all the money at it inthe world, and, you know, I, I
- 15:47once told a head of purchasingone time, it's at some point,
- 15:51there's no amount of money thatmakes a difference. You know,
- 15:54all that, all it takes is time,
- 15:58and you have to do the work,right? You can't speed it up
- 16:02with money.
- 16:04So I mentioned the danger of, ifyou go to war, what else should
- 16:08people be thinking about as theyas they hear these numbers
- 16:11seemingly to have crashed. Ithink it affects our costs for
- 16:15manufacturing in the UnitedStates. I mean, we have to buy
- 16:19from,
- 16:21we have to buy a lot of thesethings from the world market
- 16:23because we, frankly, just don'tmake enough of them,
- 16:27and our prices are high becauseof our environmental regulations
- 16:30and labor practices and OSHApractice, OSHA regulations and
- 16:34other regulations, so we are notcompeting on a level playing
- 16:38field, and that that makes ourproducts much higher price than
- 16:44than others. I'm not saying thatwe should,
- 16:48that we should do away with allour environmental policies and
- 16:52our labor policies and blah,blah, blah. I'm not, I'm not
- 16:55saying any of that. What I'msaying is, is that
- 16:59the people that say that, well,it's a it's a competitive
- 17:03market. Yeah, it's a competitivemarket, but it's not, it's not a
- 17:06fair market. If you want to buya, you know, like Tupperware,
- 17:11say, Tupperware sent all oftheir stuff overseas. I think
- 17:13they're bankrupt. I could talkabout them now. They sent all of
- 17:16their stuff. They made it all inAmerica, then they sent it all
- 17:19overseas, right? And you couldbuy a Tupperware bowl for a buck
- 17:24versus it used to cost you, youknow, a couple bucks in the
- 17:27States, right? But the realityis, you know, the the the
- 17:32working conditions and theenvironmental conditions and
- 17:36other things to get to thatdollar reduction that was, that
- 17:40was worth something, right? Andbut because we transferred those
- 17:45issues offshore to the otherside of the world, we're good,
- 17:49they're not good. I mean, it'sokay because it's over there,
- 17:53right? And the reality is,there's more, there's probably
- 17:56more pollution going into theworld from that side of the
- 18:00world than what we had overhere. But we're okay because
- 18:03it's on that side of the world.Well, I tell people, it's still
- 18:07in the world, right? If they'rereally interested,
- 18:11they would, they would beinterested in that so, and if
- 18:14they're really interested inhaving, you know, good jobs
- 18:17versus, you know, service jobs,where everybody's going to sell
- 18:21each other a pizza, you know,I'm going to sell you a pizza
- 18:23and I'm going to collect my myprofit, and then you're going to
- 18:28sell me a pizza back, and you'regoing to collect the profit
- 18:30back. Is that really, you know,both of those add to GDP. But
- 18:34did we get did we go anywhere?Yeah, and you have the problem
- 18:37that, like as companies, arecontinuing to try and add more
- 18:41to their bottom line, orcontinue to drive their stock
- 18:44price up if you move your stuffover to China. So then you save
- 18:47on labor costs. Eventually youget to a point where, like,
- 18:51Yeah, but we got to keepgrowing. And the way we're going
- 18:53to grow is to lower our cost togoods sold. And so we're going
- 18:57to make the plastic a littlethinner. We're going to make the
- 19:00lids, you know, a little bitlike, less sturdy. And then you
- 19:04go down this path whereeventually their stuff isn't
- 19:07markedly high quality, so youdon't use it. So you either you
- 19:12look for another brand, oryou're just stuck in this world
- 19:15of crappy products. Well, yeah.And I think, you know some of
- 19:18that's the old plannedobsolescence, you know, and you
- 19:21know, I know some internationaland General Motors freezers that
- 19:26are still running in northernMichigan. I helped moved one
- 19:30couple years ago, a GeneralMotors freezer, right? Still
- 19:34running,
- 19:35yeah. I mean, that's exactlywhat I want. I want a dishwasher
- 19:38that has those big funk thunkbuttons, because when we moved
- 19:42into our house, it's a 1960shouse, the dishwasher was
- 19:45original, and it worked,awesome. It had no pre you know,
- 19:49had no water flow issues. Itprobably used a lot of water,
- 19:53but that thing got everythingcleaned. And now I've got one
- 19:56with digital buttons thatsometimes the digital buttons
- 19:59don't work, and some.
- 20:00Sometimes it doesn't turn on,right? I just want the big,
- 20:03like, clunky analog thing,instead of everybody liking my
- 20:07stuff, Wi Fi connected, yeah, Imean, and, yeah, I think there's
- 20:11some of that. I think, Ihonestly think B vs are sort of
- 20:15that way to battery electricvehicles. You know, they're kind
- 20:18of throwaways, you know. I mean,you're going to use them for a
- 20:21while. They're not going to beon the road, you know, in in 20
- 20:24years. Is that right? I don'tknow. This is not my
- 20:28perspective. I don't know,unless they come away with a way
- 20:32to swap out batteries, which Iknow China has some companies
- 20:36that are doing swap outbatteries, but,
- 20:41you know, those batteries aren'tgoing to last there. That's just
- 20:43the nature of the battery pack.You know, it's like, you know,
- 20:47rechargeable battery state and Iwill get better. They'll get a
- 20:50lot better. But there arereasons
- 20:54why we have certain things andand why certain things don't
- 20:58last long, as long as they usedto lot of is thrifting. The
- 21:02thrifting is a thing, and that'swhat you were talking about.
- 21:05We're going to thrift the we'regoing to thrift the product down
- 21:09by reducing walls or taking outthings or, you know, there was
- 21:14an article in the Wall StreetJournal about an appliance
- 21:17company just, you know,cheapening up products by not
- 21:20painting them, not paintingparts of them, right? It was in
- 21:23the Wall Street Journal lastweek, I think, or earlier this
- 21:25week, you know. So that's that'sknown as thrifting, and it's
- 21:28real.
- 21:30And, you know, we can do some ofthat. We can change materials.
- 21:34We can do some other things. Wecan, you know, but at some
- 21:38point, you know, people wantthings that work and but we've
- 21:42we've grown, we've become athrowaway world. My sense is
- 21:46that all roads lead back toinflation. You probably already
- 21:49know where I'm going to this.But like, of course,
- 21:51corporations are trying to dothis because their costs to the
- 21:55to, like, the raw materials justkeeps going up and the like,
- 22:00there's no way they can put asmuch value into it, because they
- 22:05need that planned obsolescence.They need to have the you
- 22:08continue to buy things, becausemoney is turning over so much
- 22:12faster, whereas when you have aharder money, people will be
- 22:16much more careful about whatthey buy, but they want to buy
- 22:18something only one time. Yeah, Ithink that inflation is in our
- 22:23future. I think it almost has tobe, given our debt levels
- 22:28and but we've already seen ahuge amount of inflation since,
- 22:35since 2019,
- 22:37and I'm not, COVID was a bigpart of that. We threw a lot of
- 22:40money at supply when supplychains were breaking down, but
- 22:46that caused a second round ofinflation in in wages and
- 22:50services and other things thatis still rippling through the
- 22:54industry,
- 22:56through the country period. Youknow, wages are up
- 23:00significantly. And I don't, youknow, including in the company
- 23:03that I own and run, and I don'tbegrudge anybody that, but I
- 23:08have to pass it on, which meansthat they're going to pay more
- 23:11for stuff. And so there is a,you know, there is a circular
- 23:15factor, as you you know,inflation feeds on inflation,
- 23:19until we have some sort of eventwhere we
- 23:24where the markets break down andthere's too much supply, you
- 23:28know. So inflation is a supplydriven issue, whether it's
- 23:33monetary or goods. You know, ifthere's only, you know, 10 of
- 23:38something versus 100 ofsomething, the 10 will be more
- 23:41expensive, right? It's, it's,there is a supply piece to that,
- 23:46that that is important, andthat's what we saw during COVID.
- 23:49I mean, we saw a huge amount ofmoney being dished out to people
- 23:53in checks from our government
- 23:57while supply chains werebreaking down and everybody was
- 24:02staying at home. And this iswhere I always joke about, you
- 24:06know, electricity from theoutlet, Wi Fi, from the air,
- 24:09water, from the water from thetap, right? I mean, nobody,
- 24:13nobody cares until they can'tget those things right. And they
- 24:17have most people, I don't knowmost people. Maybe that's way
- 24:20too broad, but a lot of peoplehave no idea what it takes to
- 24:26get the water to your faucet orthe electricity to your outlet,
- 24:30or the Wi Fi that's in the air,or the garbage groceries,
- 24:34groceries to the grocery store,garbage away from your house.
- 24:39You know there are truckdrivers, and there are linemen,
- 24:42and there are gas linemen andelectric linemen. There are all
- 24:46sorts of people that have tomake things to keep all of those
- 24:50things going and repair things.And those people were called
- 24:54Essential workers, you know, andwe all worked through COVID.
- 25:00It in our factories. I nevermissed a day in a factory. And
- 25:05you know, that's what kept thewheels on the bus right? But
- 25:11there's a lot of folks thatdon't understand that the wheels
- 25:14are on the bus because wemanufacture things and we fix
- 25:17things, and we we get out of ourhouse, we walk outdoors, take
- 25:21the risk and do what we need todo. And if we don't do that,
- 25:27then you can order all you wanton Amazon. It's not going to
- 25:32show up because it wasn't madeor it can't get to you.
- 25:36Yeah. I mean, I can feel thisstill as a issue in my world,
- 25:40not just the supply chains, butthe high demand on labor. I went
- 25:45to get my truck work done, itwas a problem that only the
- 25:48dealership could handle. Like Itook it to somebody else, and
- 25:51they're like, Yeah, this is toofar into the engine for us to
- 25:53work on. And when you go to callthe dealership, it's three weeks
- 25:57to get in to get an appointment,and you're like, Yeah, but I
- 26:00need this fixed now. And andlike, doesn't matter. Doesn't
- 26:05matter how bad you need itfixed. Doesn't matter how. I
- 26:07mean, you could maybe use moneyto try and jump ahead in the
- 26:09line. But then, to your point,you just further inflation keeps
- 26:13going up, because the the supplyof people that can actually fix
- 26:16these problems is so low. Yeah,I think that's right. And I
- 26:21mean, I will tell you that laboris more available today than it
- 26:25was two years ago.
- 26:28It is in our area. Itunemployment doubled. I can get
- 26:34people to come in
- 26:36and work,
- 26:38you know, pretty muchimmediately now, whereas two
- 26:41years ago, it was virtuallyimpossible,
- 26:46and labor, labor went upsubstantially. I think we're up
- 26:49about 35%
- 26:52all in,
- 26:54you know, from from 2020,
- 26:57so it's and that ripples throughthe economy, right? I mean, you
- 27:02know, I, you know, all mysupplies are up. All my
- 27:06everything that I buy is up from2019, everything, some of them
- 27:12as much as double,
- 27:14right? And it has not come down.And, and we're continuing to
- 27:19make some policy mistakes, Ithink that will continue to
- 27:24drive that
- 27:25such as, I love the planet asmuch as anybody, but affordable,
- 27:30abundant, available energy isthe key to everything, and it is
- 27:35not windmills and solar panels,which are intermittent energy.
- 27:40There has to be base load power,and it has to be abundant.
- 27:45So basically, all of thosethings that you are putting up
- 27:50in the terms of wind and sun,unless you have a storage device
- 27:53somehow, and you can store a lotof energy, you have to build
- 27:56redundant energy in the form ofnatural gas, beaker plants, or
- 28:00nuclear, or burn coal or nuclearfull time. I mean, they're coal
- 28:07or natural gas full time. Therehas to be a base load power,
- 28:10because people want power whenthey want power.
- 28:14It's not like, you know, theyare very accepting. It's like
- 28:18water, it's like the internetnow, right? They want it when
- 28:21they want it, which is rightnow, whenever they decide. And
- 28:25so you know, if you tell themthe sun will shine tomorrow, you
- 28:28know, and you can have somepower, or the wind will blow
- 28:31tomorrow, that doesn't work. Sowe have to come up with a plan
- 28:35that that satisfies that. And ifwe have that plan, we talk about
- 28:40robotics, and we talk about AI,
- 28:43all of those things are massivepower hogs,
- 28:47right? And so you need abundant,affordable, available energy to
- 28:53solve some of these problems atorders of magnitude more than we
- 28:57have right where you're talkingabout we need to generate Not,
- 29:00not just like, oh, let's bringback on the plants that we had
- 29:03before that we've shut down. Butlike many, many, orders of
- 29:07magnitude more, because we needa bottomless well, we need as
- 29:10much energy as we can produce.Because whoever can produce more
- 29:15energy are the ones that canmake the
- 29:18the AI give you the the answersto really incredibly difficult
- 29:22problems. Can, you know, serveas service? Can smelt, you know,
- 29:27steal all these things, butokay, like we're in agreement
- 29:30with that. What are youbuilding? Are you building
- 29:32nuclear? You're gonna go send ageneration of kids to go become
- 29:35nuclear engineers. All the onesthat did it before got their
- 29:39asses handed to him. Yeah, theysure did. They, you know, I
- 29:43think, you know, China'sbuilding everything. They're
- 29:46going to build more coal plantsin the next five years than
- 29:49exist on the face of the planettoday.
- 29:52They're building nuclear they'regoing to, they're going to put
- 29:55online the first thorium nuclearreactor before us. We developed
- 29:59it.
- 30:00But they're going to put itonline. And what is a thorium
- 30:03nuclear thorium salts, asthorium is a radioactive
- 30:06substance, and it they it's thenext generation Modular Reactor,
- 30:10or new generation ModularReactors, the fuel that they
- 30:13use, instead of using uraniumand some other things. And it's
- 30:17the way I read it. It'svirtually meltdown proof.
- 30:21So and they can use it in small,small batches. I mean, like the
- 30:26size of a baseball will power acity for 20 years. I mean, it's,
- 30:30it's pretty incredible stuff.But that's nuclear in general.
- 30:34Nuclear is when you talk aboutenergy sources. You know, you,
- 30:38you not only talk about thesource. But you talk about the
- 30:41density of the source. And ifyou talk about, what is the most
- 30:44dense energy that we know of, itis, is radioactive materials,
- 30:48right? And the next one is, iscoal or oil. And then you move
- 30:55up the chain of hydrocarbons,and finally you get to, you
- 30:59know, wind and solar and and andwater, right? So you got to talk
- 31:04about the density of energy andhow to do that, and that's why
- 31:08China is still building coalplants. They're building
- 31:12everything, solar, wind, coal,nuclear, natural gas, whatever
- 31:17they can get their hands on.They're building power in
- 31:22massive amounts. So mysuggestion would currently is,
- 31:26is nuclear, and the people thatI that say to me, Well, yeah,
- 31:31but we've had all theseproblems. I mean, yeah, we've
- 31:34had, we've had some issues, butI think there's new technology
- 31:38out there. Our technology hasnever been bad. It's always been
- 31:41a failure of cooling,
- 31:43that is, that has caused theproblem, except for in the in
- 31:46the Russian reactors, which hasa void, a negative void problem,
- 31:50as I understand it from readingand and things like that. It was
- 31:55a, it was a design flaw,
- 31:58and so but we've also hadnuclear powering our Navy for
- 32:03how many years, how manydecades,
- 32:07and seem to be doing pretty goodthere, right?
- 32:12We have a pretty good handle onthat, and we train a lot of
- 32:15nuclear engineers through ourNavy,
- 32:18and so they're out there. I havea good friend, one my best
- 32:22friend, and in high schoolbecame a navy Nuke, and then in
- 32:26the 90s, 80s, I guess 88
- 32:31you know, he's an environmental,environmental engineer now, but,
- 32:36but, you know, I think thatthat's The source of the future,
- 32:41and we need to get out of ourown way and figure it out. I
- 32:47mean, even even water. If youwant to solve the water problem,
- 32:51it takes energy, justdesalination, and it takes
- 32:54electricity,
- 32:56right? You want to make lithium,it's it's electricity. You know,
- 33:00you want to make magnesium, it'selectricity. You want to make
- 33:03steel, it's electricity. Itsounds like Trump is looking to
- 33:08come in. I mean, he's talkedabout how much more energy we
- 33:10need. Do you get the sense thatthis new administration is
- 33:15prepared to go the distance thatyou would need to go? I don't
- 33:19know. I mean, I have my hopesright, and I think that he's
- 33:24trying to change the direction.He certainly changed the
- 33:27direction and the conversationthat we were having on China
- 33:33in his last administration, andbrought to light that so can he
- 33:37do that for energy? I hope hecan,
- 33:42and I hope he can for somemanufacturing. And I'm not
- 33:45saying we need to bring backeverything, but certainly we
- 33:47need to. We need to be some wehave to have some self
- 33:50sufficiency.
- 33:52America, United States, or NorthAmerica, is an is an amazing
- 33:57continent from a resourceperspective. There's virtually
- 34:01nothing like it, if you excludeAfrica, which is, you know, is
- 34:05an amazing resource continent aswell, but it has all kinds of
- 34:08issues that. So the energy, it'sall kind of trapped there. All
- 34:12the minerals and energy are kindof trapped right now because of
- 34:15corruption and and governmentissues, right So, so the United
- 34:20States and Canada stand out
- 34:23in the world for what we can do.But we have to want to, yeah,
- 34:28that's what it's going to say,is that, you know, right now to
- 34:31the average person, they'relike, look, I plug, you know,
- 34:33every single TV and computer andcell phone into my wall. I get
- 34:38my electric bill and it allworks, and I have all the power
- 34:41I need if the these other peopleare telling me that we're going
- 34:44to bring back coal, I've beentold for years, this is like,
- 34:47you know, the worst thing youcould do for the environment.
- 34:50You know, nuclear is so scary.What in the world would it take
- 34:54to make it so the regulargeneral public would be
- 34:57supportive of making this sortof step?
- 35:00Wrap up change that you need todo to get orders of magnitude
- 35:02more energy. It's, it's going totake higher, much higher prices,
- 35:05and it's going to take outages,brownouts and blackouts. Oh,
- 35:09man, I do not want to live in aworld where I'm enduring fucking
- 35:13brownouts. I hear you, but Imean people, you know, you go
- 35:18back to Machiavelli and hisquote on change, and people are
- 35:22are very hesitant to change whenthey believe the system is is
- 35:30working right, and they're theyfeel comfortable with the
- 35:36system. So usually changehappens when they can no longer
- 35:40stand what's going on.
- 35:43All right, we're going to take aquick break right here for me to
- 35:47talk about a change that I havemade this year, which is that in
- 35:50the past, I never used to talkabout exactly how I purchased
- 35:54Bitcoin. I am one of thosepeople that does what's called
- 35:56dollar cost averaging, whichmeans I just buy a little bit
- 35:59every day or every week, maybethe amount that you would spend
- 36:02on a cup of coffee, and Iconvert that into Bitcoin. And
- 36:06on the old site that I used touse, I didn't really pay much
- 36:09attention to the fees, until oneday I happened to log in and was
- 36:13looking at stuff, and I waslike, Wait a second, I am giving
- 36:16up a lot of Bitcoin to be ableto pay these fees. So I went
- 36:20looking around for another site,and I had heard my friends,
- 36:23people I trust, people that arein the space, and they were all
- 36:26talking about a company calledriver.com so I went to river, I
- 36:30checked it out, and I wasastonished to find out that if
- 36:34you purchase your Bitcoinreoccurring on their site, they
- 36:38actually waive all the fees. SoI was now going to be able to
- 36:42stack just a little bit moreBitcoin. I'm not looking to do
- 36:44huge purchases. I just want todo a little bit at a time, just
- 36:47convert those dollars intoBitcoin. And if you've been a
- 36:50person that's heard me talkabout Bitcoin, and I know
- 36:53hundreds of you have written toask me about it, to ask where I
- 36:56buy, to get suggestions on howto make it all work, don't
- 36:59worry, I never Dox anybody, evenif you've been a hater online,
- 37:02and then said, Well, maybe Ishould think about doing this.
- 37:06But if you're one of thosepeople, in the past, I've just
- 37:08kind of said there's a bunch ofdifferent sites out there. Now
- 37:11I'm saying I personally buy onriver, and I would recommend, if
- 37:15you're looking for a site thatis trustworthy and one that you
- 37:19know somebody is using, thenriver.com and if you use the
- 37:23affiliate link in the shownotes, you will see that will
- 37:26actually help both me the showbecause I'll get a few Bitcoin
- 37:30for it, and it will also helpyou out. You will get some
- 37:32bitcoin for it. So if you'vebeen thinking about doing it, go
- 37:35to river.com using the affiliatelink below. We don't actually
- 37:39have a formal relationship. Theyjust said, Hey, if you want to
- 37:41do this, you can get support foryour own thing. So go check that
- 37:45out. And let's get back to theepisode with nnzp.
- 37:51So it takes that sort of thing,and I we might be seeing it
- 37:55right now in Germany. I mean,Germany is de industrializing at
- 37:59a rate that that isunbelievable, because of their
- 38:02lack of power, and they havebeen an industrial power because
- 38:07they have had massive amounts ofpower, and they've decided to go
- 38:11a different direction. Now, willthey stay on that path? I don't
- 38:14know, right? Yeah, Texascertainly got a wake up call
- 38:19when they had all those winteroutages, and then all of a
- 38:22sudden they went to the thegovernment came around and was
- 38:24like, All right, what do we haveto do to have a base load that,
- 38:27no matter what, can handle allthis, and that's ended up being
- 38:30what brought Bitcoin and thestate of Texas together was the
- 38:34energy grid, because they couldbuild way more base load than
- 38:37they needed. And the minerswould sit there and say, All
- 38:40right, we'll, we'll suck up allthis energy, and then, if you
- 38:42guys have, you know, higher thanaverage demand, you pay us to
- 38:46turn our miners off, and now youstill have access to all that
- 38:49energy. Well, you're seeing thatin AI too. I mean, there's the
- 38:54conversations about restartingand nuclear plants that have
- 38:57been shut down because they wantto put an AI data center right
- 39:00next to them,
- 39:01you know,
- 39:03because it's constant power asmuch as you want, right?
- 39:07So we're seeing that. We'reseeing some of those
- 39:11discussions. I just don't knowhow that's going to affect if
- 39:14we're going to be a leader inAI, if we're going to be if
- 39:18we're going to bring someindustrialization back,
- 39:21we require energy. We requireit. It's not like, you know,
- 39:27now, if we want to be a serviceeconomy, I mean, if we want to
- 39:32not be who we used to be, we canget by with less energy, but,
- 39:38but I do believe that, you know,we have to realize that a lot of
- 39:43what we're seeing
- 39:45in the world, in the Westernworld, is sort of a death cult.
- 39:51I mean, they won't be happyuntil we're living in caves.
- 39:57You know, did I lose you? No,I'm.
- 40:00I'm right here. Yeah, I I thinkthat the things that people were
- 40:05talked into to support, theywere genuinely like, I want to
- 40:09be a good person. How do you bea good person? You oppose these
- 40:13things because industry is bad,and look at how they treat
- 40:17workers, and look at how theytreat the the environment when
- 40:20they're making this energy. AndI think that people just kind of
- 40:24slowly walk towards that,nodding their head Yes. Let's
- 40:27get rid always the case, theroad to hell is paved with good
- 40:30intentions. And I believe, likeyou, that 99 plus percent of
- 40:34people are good. They want good,right? I do not believe that
- 40:39there's a lot of evil in theworld, although there is evil in
- 40:42the world, right? But I believethat 99 plus percent of people
- 40:46are good and want good things,and want progress and and want
- 40:50to continue down the path. Thereare limits to that, that that
- 40:54keep the lights on, right? Thereare compromises, and there are
- 40:59trade offs, and what we want isa world without compromises and
- 41:03trade offs.
- 41:05Yeah, I've heard that. Iactually heard a Thomas Sowell
- 41:07quote not that long ago thatreally is stuck with me. It's,
- 41:11there are no right answers.There are only trade offs. Yes.
- 41:14So like, you like, that's,that's the actual answer is,
- 41:17like, you can have whateverdesire you want. You just have
- 41:20to understand what it will costyou. And that's the conversation
- 41:24we haven't been having withgeneral society. Of like, Okay,
- 41:28well, if you want all theseenvironmental things, then this
- 41:31is what it's going to cost you.There's going to be people out
- 41:33of work that could be working.Your competitors may actually
- 41:37become a menacing threat, notjust like, Oh, they're going to
- 41:40have a higher standard of livinglike no, they may actually be
- 41:43able to build battleships andthreaten you. They may be able
- 41:45to build nuclear submarines andand, you know, haunt your your
- 41:49dreams and make the the worldterrible for you. That's right.
- 41:54And you know, Thomas Sowell, bythe way, is my wife's favorite
- 41:59economist or writer. She's,she's read him since she was a
- 42:03kid. Her dad used to read him.Oh, man, you married, right,
- 42:06dude.
- 42:09And he's, he's a fantastic fontof knowledge, right?
- 42:14And he's right. And you see itas being an engineer, you know?
- 42:19You see that all the time, beinga business owner and running a
- 42:23business, you see it all thetime. There are
- 42:26good answers, there are betteranswers, there are perfect
- 42:29answers. They all have a costassociated with them. They all
- 42:33have trade offs associated withthem. Some of them are
- 42:36unachievable just because ofphysics, or, you know, how the
- 42:42world works, right, chemistry orphysics, but there are these.
- 42:47There are multiple answers, andyou have to choose based on what
- 42:51you can afford, and I don't meanin dollars, but in all kinds of
- 42:56things. You know, environmental,
- 43:01hurting somebody. You know, youmay have the perfect answer, but
- 43:05it may run the risk of hurtingsomebody badly. And so, yeah, I
- 43:10mean, the trade offs that we cansee are are manifest in the
- 43:15California wildfires arehappening down in LA right, like
- 43:19it is very clear, you decided todo certain things because you
- 43:23wanted to achieve these goals,and that led you down a path.
- 43:28Yeah, and again, I think, youknow, it's, it's fascinating to
- 43:30watch, and I feel for thosepeople, I, you know, I went
- 43:33through a house fire as a kidand lost a lot of our stuff. And
- 43:39you know, you could still, whenyou walk into mom's house, you
- 43:41can still smell. You know, ifyou know what you're smelling,
- 43:44you know what you're smelling,right? And I was in grade
- 43:47school, so I remember it, and welived in a trailer,
- 43:52fifth wheel trailer, for aboutsix or eight months while they
- 43:56rebuilt stuff and cleanedcleaned up, right? So I feel for
- 43:59those people, I mean, it's,it's, it's brutal. I've been
- 44:03through a flood and had to throwa bunch of stuff away, you know,
- 44:07and you lose a lot of memoriesand things like that, and, you
- 44:11know. But
- 44:13on the other hand, there is areason why some of that is
- 44:17happening. It's, it's, yeah,okay, maybe it's climate change.
- 44:21Maybe it's not. I got my owntheories on some of that stuff,
- 44:26but it is dry in December andJanuary in California, almost
- 44:29always. And they have firesthere. Almost always. There are
- 44:34things that they can do
- 44:36to help themselves, but becauseit's they don't believe it's
- 44:41environmentally correct. Theydidn't do some of those things,
- 44:45like cleaning out brush orcreating, creating forest lines
- 44:49because, you know, or forestbreaks because it would look,
- 44:53wouldn't look great, or blah,blah, blah. Now, right now,
- 44:57they're driving bulldozers upand down mountains. Right?
- 45:00Eight. So all the things theydidn't do, they're doing right
- 45:03now, right? It's cleaning outthe brush, and they're, they're
- 45:07making fire breaks withbulldozers on mountains.
- 45:11And so it's, it's a problem,right?
- 45:15So you have a unique experiencein the world of of building
- 45:20things and kind of, I don't evenreally kind of know where I'm
- 45:24where I'm going with this,because what I really want is,
- 45:27what's your take on what's goingon with the drones in the US?
- 45:31What's my take on the drones? Doyou want my conspiracy theory?
- 45:36Or do you want my
- 45:38my my real theory. Oh, I mean, Ithink I want, what do you
- 45:44actually think? What is, what isreally going
- 45:48it's hard to tell what it is. Itcould be a number of things. My
- 45:53guess is, is that it's socialcontagion. To some it's Summit,
- 45:57some extent that you know thatit's, it's on social media. So
- 46:02now everybody's looking forstuff. And
- 46:05when you start looking forstuff, you find stuff. So I
- 46:09think a lot of it is socialcontagion. There might be some
- 46:13military pieces to this. I thinkit. I think the big thing that
- 46:17drives people nuts is nobody cananswer the question succinctly,
- 46:22it's like, well, whose is it?You know? What is it? Are you
- 46:25seeing it,
- 46:27you know? And we get answersfrom the government. Well, it's
- 46:30not, it's not our adversaries.It's not us, you know. But it's
- 46:35not, you know, it's notdetrimental to you. So don't
- 46:37worry about it. Well, that'sthat actually creates the whole
- 46:41conspiracy theory, you know,starts them off running well.
- 46:45And if you were awake duringCOVID at all, you learn your
- 46:49government will lie to you. Theywill lie to you as a noble lie
- 46:53that they are convinced willhelp you in the long run. And so
- 46:57whatever their answer is,particularly when their answer
- 46:59is, we can't really say, but youshould just trust us. It
- 47:03definitely doesn't feel good.I'm distraught over what
- 47:07happened during COVID And whathas happened over the last
- 47:12probably two or three decades,
- 47:16as far as you know, socialcohesion and public trust and
- 47:21how much we have lost COVID wasa major event for a lot of
- 47:24people, including me, you know,
- 47:28on the vaccines and on thewhat's going on, PPE and and
- 47:33other things. The lab leaktheory versus other theories,
- 47:38you know, they did not
- 47:41tell us
- 47:44the truth, I believe,
- 47:47and that has destroyed trust toa large extent in the our
- 47:54patriotism was used against us.I remember they were, you know,
- 47:58hey, the masks won't help you,but we do need them in a
- 48:01hospital setting. So my wife andI, who had prepared and actually
- 48:04had masks, she's a forwardthinker, we were like, all
- 48:07right, it's our civic duty.Let's help our countrymen.
- 48:10Handed off the masks, and thenall of a sudden they're like,
- 48:12now everybody has to wear masks,and you need to wear masks, and
- 48:16then all of a sudden you'regoing through that, and then
- 48:18they're forcing them on you,like, all of these things that
- 48:20we were told like you need to dofor other people were actually
- 48:24just ways to control us, likeyou'd be a fool to go back and
- 48:28trust this, this group, if youknow whatever they say next
- 48:32well. And then you, you, you goto the ivermectin, and you go to
- 48:38the hydroxychloroquine.
- 48:40And, you know, I asked my doctorfor hydroxychloroquine in
- 48:45February of
- 48:482020,
- 48:50and I had heard in Asia thatthat's what they were using.
- 48:57And he told me, I was nuts. Helater came back and told me, Oh,
- 49:01that's preventative that they'rehaving doctors take now
- 49:06he'll never admit to thatanymore,
- 49:09because that is, you know, forboating and then ivermectin and
- 49:14that, that whole deal, you know,this is a wonder drug that is
- 49:19harmless to humans.
- 49:22Okay? I mean, it has been aroundforever,
- 49:26and we use it for a lot ofthings. It's not a parasitical
- 49:30and we use it for a lot ofthings. And they basically told
- 49:33us that we were going to die ifwe took it. You know,
- 49:37anybody that's gone to, youknow, a third world country that
- 49:41was mosquitoes. They give youivermectin, you know, it's one
- 49:45of the things the parasitesthere. It's one of the things to
- 49:48ward off parasites. And theygive it to you in large doses.
- 49:51It's probably one of the thingsthat's been used more widely
- 49:55than a lot of other things, youknow, like aspirin, you know, a.
- 50:00Um, and if you do the researchand you dig into it, I was
- 50:05really interested in 2020,
- 50:07Henry Ford Hospital here inDetroit, had a study. It was
- 50:11prophylactic, prophylacticcocktail that they were giving
- 50:16their people to use, and theywere doing a full on study, and
- 50:22they never published that study,and I think it's still up on
- 50:24their site. They have a letterabout why they didn't publish
- 50:28the study, and it basically saysthat it's not politically the
- 50:33right time to release the study,
- 50:38okay?
- 50:40And what I heard was it wasworking as a prophylactic, not
- 50:43for treatment. I mean, the thingwas, is these things are not,
- 50:48you know, to use if you're inthe hospital on a ventilator,
- 50:52all right, but as aprophylactic, they were working.
- 50:57They were helping your body. Andthen you get into the vitamin D,
- 51:00vitamin C,
- 51:02you know, and zinc. And the zincis a disruptor, and I use that
- 51:09for common colds now. I mean, ifI start feeling bad, I load up
- 51:13on my Vitamin C, Vitamin T, andzinc, you know, and, and sure
- 51:16enough, it knocks it out. Andguess what? That's exactly what
- 51:19zy cam was basically doing, youknow, it's what the zycam spray
- 51:24is. It's, it's Zai is zinc,
- 51:27you know. And there's so they'reusing as a, as a, as a virus
- 51:31disruptor, yeah. Like the thingsthat you're bringing up, like, I
- 51:35actually have started hearingabout zinc a lot more lately.
- 51:38And like, hey, when you startgetting a cold, take it. There's
- 51:40so many things now that arecoming up that were, you know,
- 51:45totally eschewed. Like you, oh,don't use that stuff. Like
- 51:50theories, yeah, it's making itso like you. There's a bunch of
- 51:54stuff where you're like, Idon't, I don't know. I mean,
- 51:56like, I heard that you shouldpasteurize your milk. I lived in
- 51:59Africa, where we even pasteurizethe milk there because it's
- 52:03dirty. You're taking it off adirty teat, off of a off of a
- 52:06goat, but all these other peopleare telling me it tastes better,
- 52:09and it's actually not beendenatured, and there's these
- 52:13benefits to it. Well, I now havea very clear time when the
- 52:18government lied to me, and now Ihave these other people who are
- 52:21saying, this is a benefit. Howdo you navigate this? Like, what
- 52:24you know, you start to look atthe statistics, and they're
- 52:27like, well, it's one in 10,000may get slightly ill from it,
- 52:31and it's one in I don't knowwhat the other numbers are
- 52:34about, like, that'll actuallyget hurt from raw milk. But
- 52:37like, why did we go to thispath? I don't think people went
- 52:41down this path as a nefarioustrick. So how do you how do you
- 52:45get to the bottom of it? I don'tknow whether you ever get to the
- 52:49bottom of it, because you haveto have trust to get to the
- 52:52bottom of it. And that's whatwe've lost, and that's that's my
- 52:55biggest that's why I'mdistraught about what happened
- 52:58and what continues to happen,because democracies operate on
- 53:02trust.
- 53:04And, okay, maybe we're notdemocracy. We're, you know, a
- 53:08republic, RepresentativeRepublic, right? Okay, but okay,
- 53:12Representative republics, ordemocracies, both work on trust,
- 53:17right? And if you can't trustyour government, then you have
- 53:21all kinds of other problems thatcrop up. And you you you can't
- 53:27function as a society, andthat's a real problem, you know.
- 53:31And I spent a lot of timetalking to my mom about during
- 53:35COVID, my mom, at first, youknow, stayed home and, you know,
- 53:39my mom, she stayed sharp lady.
- 53:42But, you know, after a whileshe's like this, you know, I
- 53:46want to see I want to see youguys. I want to see my
- 53:48grandkids. I want to see youknow, I I'm, what was it? I'm 85
- 53:52years old. I haven't got thatmany years left, so I'm not
- 53:56going to give up these years. Soyou guys keep coming. You know,
- 53:59if you're sick, don't come likenormal. I'm old, right? But,
- 54:02but, but I don't want to stopdoing stuff, so let's just keep
- 54:07doing it. She'd go to thedoctor, and she'd go into town
- 54:10to rehab, you know, which is hersocial hour, and all these other
- 54:15things, you know, go down to eatand, you know, it was a,
- 54:20she's like, I lived throughpolio. I lived through small
- 54:24smallpox. There were multipleother scarlet fever. You know,
- 54:31these things were killers,right? And this one doesn't
- 54:34appear to be unless you'realready sick, which I'm old, and
- 54:37I'm all, I'm kind of sick thosebut so it might get me. But you
- 54:41know, what, if I give up three,two or three years of my life,
- 54:44what, you know, what did I get?Right? I'd rather keep living.
- 54:51And if I die, I die, and thatwas what she said to me, you
- 54:54know, I'd say, Mom, you know,maybe you shouldn't go to, you
- 54:57know, the big city, right where,you know, just.
- 55:00Shop or whatever. So you go andit's gonna get if it's gonna get
- 55:03me, it's gonna get
- 55:05me. Well, you bring up theseterrible diseases like polio and
- 55:10scarlet fever and stuff. Andright now, we have a battery of
- 55:14vaccines. They start puttingyour infant on them almost right
- 55:17away. I had a good friend,hardcore, like, very ASPE dude
- 55:22that will go through the data,and he's had two kids, and now
- 55:25he's got a third one, and he'slike, actually, we're looking at
- 55:28what they're bringing up aboutvaccines, and I'm not sure it's
- 55:32worth the trade off. And that'sexactly where we started this,
- 55:35right? Which is, what is thetrade off? You don't trust your
- 55:38government. You think, hey, theythey have other people's
- 55:42interests, either pharmaceuticalinterests, or, you know,
- 55:46whatever it is that now we'renow, we're questioning vaccines,
- 55:51which I would have said fouryears ago.
- 55:55You know, that is as close togetting something that I would
- 55:58mandate on other people as youcould have, I'm pretty hardcore
- 56:01libertarian, and I still wasn'tat the point where I'd say, you
- 56:04you mandate the polio or measlesvaccine. But like, once this
- 56:08breaks out, you know, smallpox,this is terrible, this is going
- 56:12to cause all kinds of problems.And now, the further down the
- 56:16path I'm all the more you know,anarchist, and there's no chance
- 56:20that the government should havethe power to mandate anything,
- 56:23but like, now I'm like, I don'tknow. Should you even take
- 56:25voluntary should you givevoluntary vaccines to your kids?
- 56:28So we are now at the totalbreakdown, and are we doing the
- 56:32same thing that California didwhen we're like, Yeah, we don't
- 56:35want to take vaccines. And thennow there's a wildfire, and it
- 56:39burns everything down, so Idon't want to be a part of that.
- 56:42I think we are at that point.And I think we're, you know,
- 56:48listen, there are some of thesethat are very old and and
- 56:51vaccines, and they work, youknow, and they have a long
- 56:55history with very low incidencerates. There are some newer ones
- 56:58that I,
- 56:59you know, I don't know, right?But I remember going into the
- 57:03cafeteria and taking the sugarcube with the, you know, the
- 57:06MMR, right?
- 57:09And I, my sister has a polio,you know, Scar, polio vaccine,
- 57:14Scar. And I don't, I was thefirst one that didn't have first
- 57:18generation didn't have it. But Iremember growing up with people
- 57:21that that had built up shoes.Saw one the other day, actually,
- 57:27you know, he had Polo. That waswhat happened, right? And they,
- 57:31they had, you know, one shoe hasa as a five inch sole on it,
- 57:35right? Because their legs short,yeah, it's indelibly marked on
- 57:39me. I have a buddy in college,he had a white mother that is
- 57:42just a staggeringly beautifulwoman, but has a horrible limp.
- 57:47And like, you're like, whathappened there? Oh, she got
- 57:51polio. And so you see, like, Oh,that is disfiguring. Like, can't
- 57:56even walk, right? I don't wantthat running around. But at the
- 58:00same time, you hear these peoplesaying, well, the government's
- 58:03put in all these or allowed thepharmaceuticals to do it. They
- 58:05have adjuvants andpreservatives, and I think this
- 58:08is causing autism. And you'relike, Well, I, you know, they
- 58:11tell me it's not, but they alsotold me to give up my masks. So
- 58:14and so you've got this situationwhere highly, you know, people
- 58:18that have the ability to discernthings, for the most part, are
- 58:21left in the position where,like, I don't know what to do, I
- 58:23got to trust somebody I agree.And I have a sister in law who
- 58:27had her first child is awardedthe state today. She's would be
- 58:33probably 24
- 58:38and it was her first round ofvaccines, and she spiked 107 or
- 58:44108 degree fever. It fried herbrain. They were still living
- 58:51with her when I was dating mywife and got married, and they
- 58:55had to make the hard decision toinstitutionalize her, because
- 58:58they literally all she did wasscream and roll around. She
- 59:01couldn't walk, she couldn't feedherself, she couldn't take care
- 59:03of herself. There was nobodyhome, right? And that was a
- 59:07vaccine injury, almost certainhappened the day after she took
- 59:11her first round of vaccines. Soshe had a reaction,
- 59:16you know, so, but she had herother two kids vaccinated,
- 59:22you know, and they're fine. Mykids got vaccinated. They're
- 59:25fine, right? We didn't take themall. But you know, we also, you
- 59:30know, we've, we've increased thenumber so staggeringly over the
- 59:35last 30 years. And some of them,I think, need to be looked at,
- 59:39and some of them don't. I also,you know, if you want to talk
- 59:42pharmaceuticals, I I have noidea why pharmaceuticals can.
- 59:46Can advertise on TV.
- 59:49Why are they allowed? I mean,
- 59:52why do I need to know about, youknow,
- 59:56humera, for example, right? I.
- 1:00:00And
- 1:00:03makes sense, though, and this isconspiratorial too, but I think
- 1:00:06probably makes sense. I don'tthink that those Well, I think
- 1:00:09it's money, but I think it'smoney in a very nefarious way. I
- 1:00:11think it's like NBC or CNBCcan't afford these hosts that
- 1:00:18they have unless they have hugeamounts of money, then they pay.
- 1:00:22So the pharmaceutical companies,you can't, you can't advertise
- 1:00:25Jack Daniels anymore. Yeah,right, right. I mean, I can't
- 1:00:29advertise Newports anymore. Imean, I'm actually against all
- 1:00:33of these rules. What we, what Iwould say is the government
- 1:00:36shouldn't have control over thebroadcast airwaves to begin
- 1:00:39with. And then you have thewhole question of like, All
- 1:00:41right, well, how do you, how doyou allocate the, you know, the
- 1:00:44bandwidth, and how do youchoose? But at the end of the
- 1:00:47day, every time we set up one ofthese rules, we just create a
- 1:00:50system that whoever has themoney piled up, can
- 1:00:56I guess what I'm what I'm sayingis, is that, you know it is
- 1:01:01EpiPen is a great example ofpeople, you know, abusing the
- 1:01:05system. The pharmaceuticalabusing the system. You know,
- 1:01:09epinephrine is, epinephrine isoff, off label. You know it's,
- 1:01:14it's, but they keep getting thepatent for the pin, renewed the
- 1:01:20delivery device?
- 1:01:23Yeah. I mean, you're you and Ithis actually may be an
- 1:01:26interesting discussion. I'mpretty much against patents. I
- 1:01:30think that we like, I like, whatare we doing? You that is an
- 1:01:34idea, and the fact that you nowhave the force of the government
- 1:01:38to come along and say you're notallowed to use that idea because
- 1:01:41that guy had it first, andyou're in manufacturing, you've
- 1:01:44built things, so you probablyhave a very different
- 1:01:46perspective here, but to me, itadds a whole lot of power in the
- 1:01:50government to enforce rulesaround ideas. So there's,
- 1:01:56there's two sides to this coin,right, and
- 1:02:01the one side is, is that I am Ifigured out something
- 1:02:09that nobody else has everfigured out.
- 1:02:13Should everybody be allowed tocopy that on day one? Should I
- 1:02:17have the ability to monetizethat at least somehow,
- 1:02:23I would say you would get awhole lot less in it may, you
- 1:02:26may get a whole lot lessinnovation. I won't say you will
- 1:02:28get, you may get a whole lotless innovation if you don't
- 1:02:31allow them to monetize. What'sthe point? Right? Unless so you
- 1:02:36get a whole lot less patents forcertain and everybody will go to
- 1:02:39know how I hold exactly zeropatents, not because I've come
- 1:02:43up with zero patentable ideas,but in order to get a patent,
- 1:02:47you have to tell them exactlyhow you did it.
- 1:02:50Okay? So as long as you're in anarea that
- 1:02:56enforces patents,
- 1:02:58that's great, right? I can tellyou exactly how you did it, you
- 1:03:01can't do it, but let's take theconversation that we had to
- 1:03:05begin this with minerals, andlet's take a place that doesn't
- 1:03:08necessarily enforce patents. Sonow I've told you exactly how I
- 1:03:12did it,
- 1:03:16okay,
- 1:03:18and so you're going to go doexactly what I did, and go to
- 1:03:21every place else that won'tenforce that patent,
- 1:03:25right, and sell my product, whatI came up with. So
- 1:03:32in my world, know how might bebetter,
- 1:03:36right? And know how is the otherside of that coin, which is the
- 1:03:39unpatentable idea that you theunpatent idea that you came up
- 1:03:43with that nobody's figured outyet. So I'm I built a better
- 1:03:47mouse trap, but
- 1:03:51I'm going to not even sell youthe mouse trap. I'm going to
- 1:03:54sell you the mouse catchingservice,
- 1:03:58right? And you can't look at mymouse trap. It's in a box
- 1:04:02because I don't want you to knowhow I did it.
- 1:04:05Now you're going to send allkinds of people around try to
- 1:04:08steal my mouse traps, right? SoI'm going to have to probably
- 1:04:10put some sort of, you know,defeat device on them, right? So
- 1:04:16you can't figure out how I didit. But that's the other side of
- 1:04:20the patent conversation, andthere's a lot of engineers and
- 1:04:23industries that operate on knowhow. And especially, I think,
- 1:04:28since
- 1:04:30China really came into the WTOand was really ripping off
- 1:04:35patents, and that's what theydo. And now it's interesting,
- 1:04:41because Japanese rings patents,the Japanese ringed patents. So
- 1:04:44you'd come up with an idea, andthey would come up with every
- 1:04:48possible variation on that ideathat they could think of, and
- 1:04:52patent everything around you. Soyou were stuck with the original
- 1:04:55idea, and if you moved one wayor the other, you know, they
- 1:04:58basically have a patent, you'dbe.
- 1:05:00Fringing on their patent, right?That was the Japanese were
- 1:05:03brilliant on that, actually, andreally good, but the Chinese
- 1:05:08would just ignore your patent.And I was in, you know, they
- 1:05:12talked about all the patentsthat China files and all the
- 1:05:15stuff, listen, I was in. I'vebeen, I've been working in China
- 1:05:19since 2001
- 1:05:20and in order to get our hightech license, you had to come up
- 1:05:25with three patents. And you talkto your patent people, and
- 1:05:29they're like, Well, why didn'tyou patent that? Well, I didn't
- 1:05:31design that. Nobody cares. It
- 1:05:35doesn't matter. You just gottafile patents so you get your
- 1:05:38high tech status
- 1:05:40right. So you could patentsomebody else's design.
- 1:05:44Okay? Makes it through theChinese system. You get your
- 1:05:49three patents, and you get yourhigh tech status, and you're all
- 1:05:52good. You get tax tax rebatesfor another five years.
- 1:05:56So it's a it's a game.
- 1:06:00And the whole, know how patentthing is kind of a game that you
- 1:06:03got to understand, whether youwant people to understand what
- 1:06:06you did or not, is China doingthat to get you to participate
- 1:06:12in a like a moral quandary? Andthen you've already, you've
- 1:06:15already, you know, China as awhole is a moral quandary, but
- 1:06:19that's a whole other discussion,but the answer is yes, and no, I
- 1:06:25think. But the bigger answer atthat time was, is that
- 1:06:30China's government is thecentral government is very
- 1:06:35disconnected from potentialgovernment. So the central
- 1:06:37government would put out we wantto move to more high tech
- 1:06:41industry. Okay, so that getslaid down to the to the
- 1:06:46provinces, and the provincialleaders premieres get their
- 1:06:52grades on whether they move toan industrial, more high tech
- 1:06:56industrial policy. So what dothey do? They go out and they
- 1:07:01figure out how to move to a morehigh tech, at least on paper
- 1:07:05industrial policy. So okay,let's have everybody file
- 1:07:08patents, and then they could getthis high tech credit that the
- 1:07:11central government is giving us,and we get credit too, right? So
- 1:07:17maybe nothing has changed, buteverybody is now high tech, and
- 1:07:22they can spout it out thatwe've, we've, we filed this many
- 1:07:26patents, and we're leading inthe patent race. And, you know,
- 1:07:30so some of us propaganda, andsome of us the incentives, you
- 1:07:34know, be careful what youmeasure, because you get what
- 1:07:36you measure, bureaucratichellscape. I mean, this is the
- 1:07:40way our corporations work. Yeah,there's some of that, but it's
- 1:07:43very prevalent in the provinces,you know, and they compete
- 1:07:48against each other for, youknow, the next level up and and
- 1:07:52how they are seen by the CentralCommittee and and things of that
- 1:07:56nature. So they're going to dothey're going to help you scam
- 1:08:00the system. So your part onpatents, I actually am
- 1:08:04surprised. I thought you weregoing to be like, no, let me
- 1:08:07shove patents down your throatas hard as I can, because that's
- 1:08:10the way most engineers are. Man,at Monsanto, when I would talk
- 1:08:13about, I don't think we shouldhave intellectual property
- 1:08:15rights on on genes. Man, thesepeople would flip out. And I
- 1:08:20like your, your take on that,right? Like,
- 1:08:24have patents on genes, becausethat's God's patent.
- 1:08:32I mean,
- 1:08:34I just Okay, so you discoveredsomething that's not creating
- 1:08:38something,
- 1:08:40yeah, you can't patent math,right? You can't patent a fact,
- 1:08:44right? If something is true,then you can't patent that they
- 1:08:46definitely got somehow found.Like a weird way to do a flip,
- 1:08:52flip over loop to be able tosay, we can patent that, because
- 1:08:55you're not allowed to patent amathematical equation, because
- 1:08:58that's considered discovered,not not created, isn't a gene
- 1:09:02discovered? Yeah. I mean, Ifrankly, like, I really like
- 1:09:06your case against them on apurely, like, pragmatic level,
- 1:09:11about, like, well, I don'treally want to tell you how to
- 1:09:13do this, because then the secretmight get out of the box, and
- 1:09:16you've been in a position whereyou've benefited from being able
- 1:09:20to keep knowledge secret? Yeah,absolutely. Working on some
- 1:09:24stuff right now.
- 1:09:27Of course, I'm not asking you totell me what it is, but in what
- 1:09:30way, like, Is it like theprocess of, let's say, smelting,
- 1:09:33like the order that you put itin? What do you mean? I'm
- 1:09:36developed. I'm developing with
- 1:09:40a company that I am related,that I have a relationship with
- 1:09:45a new process to help pull backparts that have been overseas
- 1:09:50for years.
- 1:09:52And it's, it's an old processwith a new idea, right? So I'm,
- 1:09:57I'm going to do it differently,and I'm going to.
- 1:10:00Be able to produce product much,much cheaper than anybody else
- 1:10:04in the United States, and shouldbe able to compete with my Asian
- 1:10:10competitors. And this is a wayto get around the fact that
- 1:10:13we're not producing the rawmaterials. So you're gonna go
- 1:10:16recycle them. Yeah, it's, Imean, listen, I mean, we're all
- 1:10:20there's only one thing that'ssellable in the world, and it's
- 1:10:24time.
- 1:10:26Time is the only thing that's ofvalue. And we monetize our time
- 1:10:31through a lot of things, right?We can sell corn, or we can sell
- 1:10:36auto parts, or we can sellanything, but I'm selling my
- 1:10:40time. You're selling your time.You know, we the way we monetize
- 1:10:44it. Maybe we're selling itdirectly. Maybe you work for
- 1:10:47somebody and they pay you to dostuff, so you're sold it
- 1:10:51directly. You sold eight hours aday of your time for X number of
- 1:10:54dollars. Right, as a businessowner,
- 1:10:58I sell my time by by monetize mytime, by selling parts,
- 1:11:04right? So if I can figure out away to make profit or make more
- 1:11:08per unit time,
- 1:11:11or more good per unit time, thenI can make more. I can still
- 1:11:16reduce my price and make moreper hour,
- 1:11:19right? So in my world,everything circles back to time.
- 1:11:25It's the only thing that's oflimited quantity in your life,
- 1:11:30and you sell it every day.
- 1:11:34So and what? What is it? I thinkit's Epicurious that it's it's
- 1:11:38not that we're given too littletime, it's that we waste so
- 1:11:41much,
- 1:11:42right? So
- 1:11:44everything for me comes back totime.
- 1:11:48I like this a great deal. And infact, in my own world of legacy
- 1:11:51interviews, it actually mapsdirectly to what I think,
- 1:11:54because I'm always saying, like,you could record your family,
- 1:11:58like, absolutely you haveequipment to do it. You have the
- 1:12:01relationship. They're rightthere with you. But what happens
- 1:12:04with us is that we're going totake the time to do it, and it's
- 1:12:08actually going to get done. Andthat's ultimately, like, why
- 1:12:12people are like, you know, it'sjust, yeah, I could do it
- 1:12:15myself, but, like, doing it thisway just just resolves the
- 1:12:17problem. And then, you know, ofcourse, quality. But like the
- 1:12:21the I had never thought todirectly say that, and that
- 1:12:25that's not just the businessthat I'm in, it's the business
- 1:12:27you're in. That's, it's thebusiness everybody's in,
- 1:12:30stockbroker selling his time,you know, trying to convince
- 1:12:34people to do something, right?And a lot, yeah, and that you
- 1:12:38don't have to go look up theseideas. You don't have to go look
- 1:12:40at the, you know, the p and Eratings. I'll just give it to
- 1:12:43you, and that might changeanything you can do to in, you
- 1:12:47know, that's why you hire morepeople, right? Because you don't
- 1:12:52want to spend 24 hours a daydoing it, and you can afford now
- 1:12:56to hire a couple people to helpyou, right? You have other
- 1:12:59things you want to do with yourtime, because, you know, it's
- 1:13:01valuable, right? And I had, youknow, this is my dad was pretty
- 1:13:06influential on some of thisstuff, you know, he was like a
- 1:13:10gentleman philosopher. I didn'trealize it until I was much
- 1:13:13older, right? But he had allthese sayings about different
- 1:13:16stuff and, and then I started,you know, I'm an engineer, and
- 1:13:20I've had some discussion withLuke Burgess online about, you
- 1:13:25know, people who should peoplestudy the classics, or, you
- 1:13:28know, humanities and things likethat. And the answer is yes, but
- 1:13:32you got to walk your way upMaslow's hierarchy of needs. You
- 1:13:35need to have a job and aprofession that you can support
- 1:13:39yourself and have extra time sothat you can study those things,
- 1:13:43I think, because they're supervaluable. But I've also had a
- 1:13:47couple brushes with death, and,you know, from young times to
- 1:13:52recent and, you know, and andwhat's the saying? I think it's
- 1:13:56Seneca, or somebody said, Everyman lives two lives, and the
- 1:14:00second begins when he realizeshe has but one, right?
- 1:14:05So once you realize, and talkingto young kids is hilarious like
- 1:14:09that, because you know, time isnot a thing for them, yeah,
- 1:14:15yeah. In fact, they're so like,like, my, my four year old, all
- 1:14:18she wants is time to movefaster. She has no concept of
- 1:14:21like. So when you realize thatyou have only one life, what
- 1:14:25happened in your Second Life,then,
- 1:14:28well, you know, I was told byone of my mentors that at some
- 1:14:32point you knew from an innovatorto being an innovator to being
- 1:14:36an educator.
- 1:14:38So I decided,
- 1:14:42after a couple of the morerecent ones, I had cancer in
- 1:14:452016 and then I wrecked a snowmeal, pretty bad in 2019 hours.
- 1:14:49Joke about I met my deductibleand my family deductible all by
- 1:14:54midnight on January 1 2019
- 1:14:57you know.
- 1:15:00Yeah,
- 1:15:01because I got a nice lifeflight, and I got a nice private
- 1:15:03flight out of it, and the wholenine yards, right? But I decided
- 1:15:08that that's what I wanted to be.I wanted to teach what I know to
- 1:15:12other people, right down to thefact that we all sell our time.
- 1:15:16That's the only thing valuablein life.
- 1:15:19And you know how to do thisstuff and pass on what I was
- 1:15:25taught by some great mentors. Ihad 234,
- 1:15:30really fantastic mentors, mydad, couple bosses, a couple
- 1:15:36personal on the personal side,you know, and they taught me so
- 1:15:39much. And I've read. I'm avoracious reader, and you know,
- 1:15:45it's,
- 1:15:47it's time, it's time to passthat on to my kids and to others
- 1:15:53that want it, that want it, youknow? And the old saying goes,
- 1:15:57you know, when, when the studentknocks the the teacher appears,
- 1:16:00you can't teach somebody thatdoesn't want to learn. Want to
- 1:16:03learn, so you have to wait forthe student to knock but you but
- 1:16:07once they do, you know, you pickup people to mentor, right? And
- 1:16:12that's what I try to do. And inmy industry, I try to continue
- 1:16:17to teach people, okay? This isthe fundamentals. It is the
- 1:16:20basics. I was talking to aservice guy yesterday, and he's
- 1:16:23like, there aren't a lot ofpeople around like you anymore,
- 1:16:26right, that know the deep down,dark secrets of of how we used
- 1:16:31to do it, right? And I said, I'mtrying to teach them sometimes I
- 1:16:35teach them bad things, right?You know, things that they work,
- 1:16:40but you maybe you shouldn't knowthis. And I tell them
- 1:16:43that I want to give you a toolhere, but please use it very
- 1:16:47sparingly, right?
- 1:16:50But because you can destroystuff if you don't pay
- 1:16:53attention. But, well, there's aplace for the dark arts, right?
- 1:16:56Once you're really an expert,yeah, there's a place for that,
- 1:17:01and it's not, I don't believethat there's alchemy to it. I
- 1:17:04believe that it's I believe inscience and I believe in physics
- 1:17:07and engineering and everything,you know, I kind of laugh at the
- 1:17:12whole Elon first principlesthing, because that was my
- 1:17:16mentor in the 90s. He was afirst principles guy, right? I
- 1:17:19mean, it's like he looked at meand he said, it's an engineering
- 1:17:23problem. You're an engineer. Youcould figure it out,
- 1:17:28right? Let physics be thedeterminer of what you could do,
- 1:17:33right? You say first principles.I don't know that I could if
- 1:17:36somebody said, What does it meanto be a first principles
- 1:17:39thinker? It's a concept I hear,but I don't know what it means.
- 1:17:42Well, for example, if you wantto, if you want to, if you have
- 1:17:47something that's
- 1:17:48say too hot, right? I say a partor something, how are you going
- 1:17:54to it's, let's say that you'rethrottling a CNC machine because
- 1:17:58your coolant is too hot and it'stearing up tools, something like
- 1:18:02that, right? Okay,
- 1:18:06you shouldn't be throttling theCNC. You should be figuring out
- 1:18:08how to cool off the coolant,
- 1:18:11right? So let's not work on,let's not work on anything in
- 1:18:16that CNC, because people arelike, well, I need to speed it
- 1:18:18up and not do this. So I'm goingto change all this programming.
- 1:18:22Let's go to the direct source ofthis. This is B to use in,
- 1:18:27equals b to use out. Don't useworkarounds. Get to the core
- 1:18:31problem. Go to the root cause.Find Your HERBIE, if you're if
- 1:18:36you're a gold rat guy, find yourHerbie and work on your Herbie.
- 1:18:40Right? You you a gold rat. Eli,gold rat and the goal never even
- 1:18:46heard of. The goal is probablythe best manufacturing book on
- 1:18:52the planet that if you get goldrat and dimming together, you
- 1:18:55have manufacturing whipped
- 1:18:58right, does Demings, SPC andquality control. And gold red is
- 1:19:04all about throughput. It'sconstraint constraint theory,
- 1:19:07right? So those are the two Ialways point people to. And you
- 1:19:12know, it's all about findingyour HERBIE, finding your
- 1:19:15finding your real constraint,
- 1:19:18or finding your real root causeand fixing that. And, you know,
- 1:19:25Henry Ford said it, Elon said itthat a lot of engineers spend a
- 1:19:28lot of time perfecting processthat shouldn't even exist,
- 1:19:35right?
- 1:19:37It's a workaround.
- 1:19:39Why are you even doing it. Imean, I think this is something
- 1:19:43said in science a lot, that it'slike, the hardest part is
- 1:19:47actually defining the problem.If you define the problem like,
- 1:19:51you find it right, if you know,like, what is actually the thing
- 1:19:54that we're trying to solve here,that is most of the challenge.
- 1:19:59Because.
- 1:20:00Is it's once you discover theright problem to be solving,
- 1:20:03then when you solve it, you'reat first principles, but it is
- 1:20:06very, very difficult. Like, youknow, you look at a sales
- 1:20:09problem, you're like, Well, theproblem is that we're not
- 1:20:11selling enough. Well, is it? Isthat the core, yeah, like, or is
- 1:20:14there another problem thatyou're actually trying to say,
- 1:20:17maybe a symptom, maybe we havean inferior product, or maybe
- 1:20:19our prices are too high or costor too high, or maybe our sales
- 1:20:23marketing isn't done, yeah? Or,you know, there could be a
- 1:20:26number of issues that areleading to that outcome. That is
- 1:20:31a that is an outcome, and youhave to have inputs and outputs,
- 1:20:35and you have to figure out whichone it is sales, revenue is an
- 1:20:38output,
- 1:20:40right? It's not an input, andit's do you have what your
- 1:20:44customers need? Are you makingit? Can you make it in the
- 1:20:48quantities they need? Can youmake it at the quality levels
- 1:20:51need, and can you make it at thecost they need?
- 1:20:54And if you can do that, thenyou'll have more sales than you
- 1:20:57can possibly stand,
- 1:20:59right? And if you look throughhistory, that's what happens.
- 1:21:03That's the story of the Model T,right? And another book who is
- 1:21:10that it's not Womack, it's
- 1:21:13it's the machine that changedthe world. And it's about the
- 1:21:17it's about the moving assemblyline.
- 1:21:21And Henry Ford's invention ofthe moving assembly line. It's
- 1:21:24called a machine that changedthe world. And,
- 1:21:27you know, you're talking aboutmanufacturing and factories and
- 1:21:31things like this. And, you know,growing up, the idea that you
- 1:21:34would become a factory workerwas seen as like saying, I'm
- 1:21:38gonna go become a slave. I'mgonna go become surf. What
- 1:21:42should people know about factorywork that they don't know? Um,
- 1:21:49what do I say? I mean,
- 1:21:52it's reasonably well paid, butit's not as well paid as it
- 1:21:55should be. I think that. Well,that's what we're trying I mean,
- 1:21:58because we're not as efficientas we should be.
- 1:22:03It's a lot of fun, I mean, to bean engineer in a factory, or to
- 1:22:07be part of the process team orthe tooling team, it's a whole
- 1:22:11lot of fun because you'resolving problems every day. You
- 1:22:14know it's, it's, there's a lotof tedious work for the average
- 1:22:18worker. We try to,
- 1:22:21we try to eliminate as much asthat as possible. And the
- 1:22:24question I have to ask everyone,you know when they're doing
- 1:22:28something and you know whenthey're setting up the process
- 1:22:31or something, would you wantyour mom to do that for eight
- 1:22:34hours a day, five days a week,
- 1:22:37right? But if you don't wantyour mom doing it,
- 1:22:41then, why are you having thisperson do it? Let's figure out a
- 1:22:45different way. So give me anexample of how that would
- 1:22:47change. You know something,
- 1:22:51I mean, somebody standing on aconcrete floor with a file in
- 1:22:56their hand filing something foreight hours a day,
- 1:23:00right? Carpal Tunnel comingcoming your way.
- 1:23:04Back problems coming your way.So can we give them? Is it
- 1:23:09something where they can sitdown? Is it something where they
- 1:23:12can we can put a rubber matunder them? Can we automate that
- 1:23:15process and eliminate thatentirely so somebody doesn't
- 1:23:18have to do that? Can we fix, canwe go to first principles? Why
- 1:23:22is it happening? Why are wegoing to file it right? And can
- 1:23:26we fix the very root cause ofit, or will it always kind of be
- 1:23:30there, and we can't figure outhow to fix that right? So that's
- 1:23:34what you got to get them tofocus on. That's what you try to
- 1:23:37get people to focus on, is iseliminating those, those spots
- 1:23:41where, you know people, weshouldn't have people doing
- 1:23:45those things. And by the way,that's what the Chinese do. It
- 1:23:48spades. There are boatloads ofpeople standing there filing
- 1:23:52stuff.
- 1:23:54I mean, that's a brilliant wayto describe the comparative
- 1:23:57advantage in this, because it itshows like, well, if you have
- 1:24:03people and you can throw them atthat, and you don't care whether
- 1:24:06or not and they cost nothing,virtually, right, then you don't
- 1:24:09have to solve problems. Like, atthe deeper level, you can just
- 1:24:13throw, you can just throw cheaplabor at it. Yeah. I mean,
- 1:24:15listen, when I first startedgoing there, one of my JVs, I
- 1:24:18was with a big state ownedcompany, and one of their
- 1:24:22metrics that we as part of theJV, that we had to report out on
- 1:24:27was how many deaths we had.
- 1:24:29Okay, it was a KPI, you know,
- 1:24:35right
- 1:24:37now we didn't have any,
- 1:24:40but the fact that it existed
- 1:24:43was like, you know, and theywere a big, multi billion dollar
- 1:24:46organ, state owned, you know,
- 1:24:50you know, but it's there. Howmany people did you kill?
- 1:24:56And there's probably tolerancesthere, right? How many people
- 1:24:59you employ?
- 1:25:00COVID versus how many peopledie? And I don't know, I mean,
- 1:25:04I don't remember whether it wasstill there when I, when I left
- 1:25:08that company, and I certainlydidn't have any my companies
- 1:25:11that I ran as wolfies, you know,of wholly owned, you know. But
- 1:25:15I guess, you know, it made me,
- 1:25:19you know, my, my skin crawl alittle bit, right? It would,
- 1:25:23yeah, but that's the world thatwe were part of over there. Now,
- 1:25:30if you that happens over here,you got big problems.
- 1:25:36Yeah, that's something OSHAdoesn't ask you, is how many
- 1:25:39they will shut down your plantand they will crawl all over you
- 1:25:42forever, and they should,
- 1:25:45right? I mean our job as asbusiness owners and and
- 1:25:50manufacturing leaders orwhatever, maybe it's an elevator
- 1:25:53leader or or, you know,whatever, is to send everybody
- 1:25:57home at least as good as theycame in.
- 1:26:00That's job number one.
- 1:26:04So we're about to wrap up. But Iwould be remiss if I didn't ask
- 1:26:08you, what does nn ZP meannothing,
- 1:26:13really, absolutely nothing. It'sjust static. It's just noise,
- 1:26:17just noise. 1730 doesn't meananything, if that's my Twitter,
- 1:26:23you know, and that doesn't meananything either. It's just
- 1:26:25random. Wow, I'm gonna, I'mgonna stack this away in my
- 1:26:30conspiracy theories that you'relying, and then it does mean
- 1:26:33something, and that there's likea hidden if it does what it
- 1:26:37means, I mean. But
- 1:26:39I decided at some point severalyears ago to change Twitter
- 1:26:43handles and, and I, you know, I
- 1:26:48just typed some numbers andletters and numbers in and and
- 1:26:52picked avatar that basically, Ithink it says, If you don't do
- 1:26:56maintenance on your equipment,your equipment will decide When
- 1:26:59the maintenance is
- 1:27:01due. I don't really know what itsays, you know. And you know, I
- 1:27:06wanted to be mostly anonymous,because I know a lot of people
- 1:27:11in the industry, and I don'twant to, you know, in my
- 1:27:13industry and the larger autoindustry, and I really don't
- 1:27:17want to be that guy callingpeople out. I there were some
- 1:27:20people in my position that didthat when I was a younger guy,
- 1:27:24and I just didn't think it wasvery see, you know, they thought
- 1:27:26it was a little unseemly. And Iwant to be have good
- 1:27:30interactions with people onlinethat, you know, a lot of people
- 1:27:36know who I am, and a lot ofpeople don't, and that's fine
- 1:27:40with me. I just like being who Iam, I guess. Well, that sounds
- 1:27:47like a perfect place to to wrapup. So, man, thank you so much
- 1:27:52for sitting down with me anddoing this. Is some long, long
- 1:27:55time I've been wanting to dothis. Hopefully it's worthwhile.
- 1:27:59I mean, I, you know, I don't
- 1:28:02consider myself a philosopher oror anything that's generally
- 1:28:08worth listening to. So there yougo. Well, I've known ever since
- 1:28:12our first conversation that thiswould be a great podcast, and I
- 1:28:15was right.
- 1:28:22You