Behind the winning work: WARC Rankings Effective 100
Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins WARC's Anna Hamill to share the inside story behind the winning work.Find the full WARC Effective 100 Rankings here. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free…
The skinny
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