Latest / COMPLY: The Marketing Compliance Podcast
Episode 76: The Bank Marketing Compliance Risks You’re Missing - Part 1
This is the first part of a two-part discussion between PerformLine's Ashley Cianci, Katie Daley Infante, and Brilene Feyler, as they discuss the latest research that reveals that marketing compliance risk isn't random and where regulatory and brand risk is hiding across affiliate, publisher, and third-party pages, and why traditional controls miss it.
In this episode, we dive into:
Predictable Risks: 65% of compliance issues clustered into a small number of repeatable patterns.
Visibility Gaps: 8% of discovered pages showed potential compliance risk, often lived on affiliate and third-party…
The skinny
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