Brand Building in 2026 and What Works; Ideas We Saw at ICAST 2026

The Wake Up Call Podcast | High Performance Leadership and Business Strategy · Jul 17, 2026 · 22m

Why would someone stop and look at your brand? What brand ideas are working and where are there some gaps? What ideas did we see and get inspired by at ICAST 2026? How can you build your brand in the new memory economy? Do you have an ecosystem built or are you still relying on the same marketing to build your brand?

Capt. Ryan Van Fleet of Good Karma Sportfishing and Educational Programs and I attended the first day of ICAST 2026. We have a well-developed ecosystem as part of that is that Ryan is a buyer for the Chris's Bait and Tackle Shop at Tavernier Creek Marina.

We were inspired by the…