Nir Eyal — The Psychology of Addictive Products (EP.266)
Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.
Today, we dig into Nir's first book, "Hooked: How to Build Habit-Forming Products." We also discuss the difference between coercion and persuasion, AI's use case as our personal Jiminy Cricket and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, "Hmm, that's interesting!", check out our Substack.
Important Links:
Nir's personal blog
Nir's LinkedIn
Nir's…
The skinny
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