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Ep. 62- Adam Trenk: CEO Genuine Billy Cook Saddles
Adam Trenk, CEO of Genuine Billy Cook Saddles. When he acquired the company in 2019 after the founder passed, the brand had lost much of the reputation for quality that made it a household name for decades. His mission wasn't simply to operate a saddle company. It was to restore Billy Cook as the benchmark for craftsmanship in the western saddle market and to build products that people use and appreciate while they make the best memories of their lives.
Billy Cook Saddles hit their first profitable year in 2023, and then a tornado completely destroyed their factory in Sulphur, Oklahoma in…
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