Latest / Found in AI: AI Search Visibility, SEO, & GEO
Bing's New AI Visibility Data, ChatGPT Citation Shifts & the Attribution Problem
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AI search measurement is getting more sophisticated, but is the data becoming more reliable?
In this week's Found in AI news update, Cassie Clark covers Bing's new Topics Portfolio beta, Ahrefs research showing shifts in ChatGPT citations toward primary sources, and Nozzle's findings about misleading Google results served to rank trackers.
She also explores why missing ChatGPT referral tracking data could make AI-driven traffic harder to measure, plus Yahoo's latest AI search…
The skinny
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