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Digital Marketing Today: Attribution, Trust, and the Rise of AI Commerce
In this episode of Digital Marketing Today, we explore the latest digital marketing news, techniques, and innovations shaping how brands drive measurable growth across SEO, EDMs, social media, paid ads, and AI-powered commerce. First, we unpack Oktopost’s inclusion in Gartner’s 2026 Magic Quadrant and what it means for B2B marketers. Social media is evolving from a simple engagement channel into a fully accountable part of the marketing funnel, with stronger links to CRM, pipeline, revenue attribution, employee advocacy, and social listening. This story highlights how enterprise marketers are…
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