Latest / Omni Talk Retail / IKEA Inside Best Buy: Genius Partnership or Expensive Mistake | Fast Five Shorts

Transcript

IKEA Inside Best Buy: Genius Partnership or Expensive Mistake | Fast Five Shorts · Omni Talk Retail

• 0:00
  IKEA
• 0:00
  is
• 0:00
  planning
• 0:01
  to
• 0:01
  open
• 0:01
  mini
• 0:02
  showrooms
• 0:02
  inside
• 0:03
  of
• 0:03
  Best
• 0:03
  Buys.
• 0:04
  According
• 0:04
  to
• 0:05
  the
• 0:05
  Star
• 0:05
  Tribune
• 0:05
  and
• 0:05
  our
• 0:06
  friend
• 0:06
  Carson
• 0:06
  Hartzog,
• 0:07
  the
• 0:08
  Swedish
• 0:08
  home
• 0:08
  goods
• 0:09
  giant
• 0:09
  will
• 0:09
  feature
• 0:09
  kitchen
• 0:10
  and
• 0:10
  laundry
• 0:10
  products
• 0:11
  inside
• 0:11
  mini
• 0:11
  showrooms
• 0:12
  at
• 0:12
  select
• 0:13
  Best
• 0:13
  Buy
• 0:13
  locations.
• 0:14
  And
• 0:14
  the
• 0:14
  store
• 0:15
  in
• 0:15
  stores
• 0:15
  will
• 0:15
  also
• 0:16
  feature
• 0:16
  Best
• 0:16
  Buy
• 0:17
  appliances.
• 0:17
  The
• 0:18
  first
• 0:18
  10
• 0:18
  shops
• 0:19
  will
• 0:19
  launch
• 0:19
  in
• 0:19
  Florida
• 0:19
  and
• 0:19
  Texas,
• 0:20
  and
• 0:20
  the
• 0:20
  new
• 0:20
  locations
• 0:21
  will
• 0:21
  be
• 0:21
  staffed
• 0:21
  by
• 0:22
  IKEA
• 0:22
  designers
• 0:23
  and
• 0:23
  will
• 0:23
  offer
• 0:23
  consultation
• 0:24
  services.
• 0:25
  The
• 0:25
  first
• 0:25
  locations
• 0:26
  will
• 0:26
  open
• 0:26
  in
• 0:27
  the
• 0:27
  fall.
• 0:27
  Two
• 0:27
  stores
• 0:28
  will
• 0:28
  also
• 0:28
  serve
• 0:28
  as
• 0:29
  IKEA
• 0:29
  fulfillment
• 0:29
  centers,
• 0:30
  allowing
• 0:31
  customers
• 0:31
  of
• 0:31
  the
• 0:31
  home
• 0:32
  superstore
• 0:32
  to
• 0:33
  pick
• 0:33
  up
• 0:33
  their
• 0:33
  orders
• 0:33
  from
• 0:33
  a
• 0:34
  participating
• 0:34
  Best
• 0:35
  Buy
• 0:35
  location.
• 0:36
  And
• 0:36
  are
• 0:36
  you
• 0:36
  buying
• 0:37
  or
• 0:37
  selling
• 0:37
  the
• 0:37
  idea
• 0:37
  of
• 0:38
  shopping
• 0:38
  IKEA
• 0:39
  inside
• 0:39
  of
• 0:39
  a
• 0:39
  Best
• 0:39
  Buy?
• 0:40
  Mm.
• 0:41
  I'm
• 0:41
  buying
• 0:42
  the
• 0:42
  Pilot,
• 0:42
  Chris.
• 0:44
  I
• 0:44
  don't
• 0:44
  know
• 0:44
  if
• 0:45
  this
• 0:45
  is
• 0:45
  going
• 0:45
  to
• 0:45
  work.
• 0:46
  Buying
• 0:46
  the
• 0:46
  pilot.
• 0:47
  What
• 0:47
  does
• 0:47
  that
• 0:47
  mean?
• 0:47
  Buying
• 0:48
  the.
• 0:48
  I'm
• 0:48
  buying.
• 0:48
  I'm
• 0:49
  buying.
• 0:49
  If
• 0:49
  I
• 0:49
  were
• 0:50
  at
• 0:50
  Best
• 0:50
  Buy
• 0:51
  making
• 0:51
  the
• 0:51
  decision,
• 0:52
  I
• 0:52
  would
• 0:52
  definitely
• 0:53
  do
• 0:53
  this
• 0:54
  pilot
• 0:54
  with
• 0:54
  ikea.
• 0:55
  It's
• 0:55
  big.
• 0:55
  Name
• 0:56
  it.
• 0:56
  I
• 0:57
  think
• 0:57
  this,
• 0:57
  along
• 0:58
  with
• 0:58
  their
• 0:58
  marketplace
• 0:59
  announcement
• 0:59
  with
• 1:00
  Miracle
• 1:00
  yesterday
• 1:01
  were
• 1:02
  absolutely
• 1:03
  necessary
• 1:03
  things
• 1:04
  that
• 1:04
  Best
• 1:04
  Buy
• 1:05
  needs
• 1:05
  to
• 1:05
  do
• 1:05
  to
• 1:05
  stay
• 1:06
  relevant
• 1:06
  right
• 1:06
  now
• 1:07
  to
• 1:07
  today's
• 1:07
  consumer.
• 1:08
  But
• 1:09
  back
• 1:09
  to
• 1:09
  the
• 1:09
  IKEA
• 1:10
  pilot.
• 1:11
  You
• 1:11
  know,
• 1:12
  I
• 1:12
  love
• 1:12
  this
• 1:13
  for
• 1:13
  the
• 1:13
  kitchen
• 1:14
  component.
• 1:15
  I
• 1:16
  want
• 1:16
  to
• 1:16
  know
• 1:17
  where
• 1:17
  else
• 1:18
  you
• 1:18
  can
• 1:18
  go
• 1:18
  when
• 1:19
  you're
• 1:19
  remodeling
• 1:20
  your
• 1:20
  kitchen.
• 1:20
  Where
• 1:20
  else
• 1:21
  can
• 1:21
  you
• 1:21
  go
• 1:21
  to
• 1:21
  get
• 1:22
  all
• 1:22
  of
• 1:22
  your
• 1:22
  appliances
• 1:23
  and
• 1:23
  a
• 1:23
  good
• 1:24
  range
• 1:24
  of
• 1:24
  prices
• 1:25
  on
• 1:25
  appliances
• 1:26
  from
• 1:27
  like
• 1:27
  early
• 1:28
  basic
• 1:28
  appliances
• 1:29
  all
• 1:29
  the
• 1:29
  way
• 1:29
  up
• 1:29
  to
• 1:30
  your
• 1:30
  high
• 1:30
  quality
• 1:32
  appliances
• 1:33
  in
• 1:33
  one
• 1:33
  place
• 1:34
  and
• 1:34
  get
• 1:35
  the
• 1:35
  cabinets
• 1:35
  and
• 1:36
  get
• 1:36
  the
• 1:36
  whole
• 1:37
  thing
• 1:37
  planned
• 1:37
  like
• 1:38
  Home
• 1:39
  Depot.
• 1:39
  And
• 1:39
  Lowe's
• 1:39
  for
• 1:39
  that
• 1:40
  though.
• 1:40
  And
• 1:40
  I
• 1:40
  thought
• 1:40
  you
• 1:41
  could
• 1:41
  go
• 1:41
  to
• 1:41
  Home
• 1:41
  Depots
• 1:42
  and
• 1:42
  Lowe's,
• 1:43
  but
• 1:43
  you
• 1:44
  don't
• 1:44
  have
• 1:44
  the
• 1:45
  selection
• 1:45
  and
• 1:46
  the
• 1:46
  trend
• 1:47
  and
• 1:47
  the
• 1:47
  design
• 1:48
  there
• 1:48
  that
• 1:48
  IKEA
• 1:49
  brings.
• 1:49
  So
• 1:50
  yes,
• 1:50
  you
• 1:50
  could
• 1:50
  go
• 1:51
  to
• 1:51
  Home
• 1:51
  Depot
• 1:51
  on
• 1:51
  those,
• 1:51
  but
• 1:52
  I
• 1:52
  really
• 1:52
  do
• 1:52
  think
• 1:52
  that
• 1:53
  Best
• 1:53
  Buy
• 1:53
  is
• 1:54
  a
• 1:54
  good
• 1:54
  place
• 1:55
  where
• 1:55
  you
• 1:55
  can
• 1:55
  get
• 1:56
  both
• 1:56
  things.
• 1:57
  Home
• 1:57
  Depot
• 1:58
  and
• 1:58
  Lowe's,
• 1:58
  there's
• 1:58
  like
• 1:58
  a
• 1:59
  couple
• 1:59
  of
• 1:59
  options.
• 2:00
  It's
• 2:00
  not
• 2:00
  like
• 2:01
  new
• 2:01
  fresh,
• 2:02
  especially
• 2:02
  if
• 2:02
  you
• 2:02
  want
• 2:03
  a
• 2:03
  modern
• 2:03
  like
• 2:04
  you're
• 2:04
  appealing
• 2:05
  to
• 2:05
  this
• 2:05
  younger
• 2:05
  consumer
• 2:06
  that
• 2:06
  knows
• 2:06
  Ikea
• 2:07
  that
• 2:08
  is
• 2:08
  more
• 2:08
  comfortable
• 2:09
  going
• 2:09
  with
• 2:09
  an
• 2:09
  IKEA
• 2:10
  cabinet
• 2:11
  set
• 2:11
  to
• 2:12
  outfit
• 2:12
  my
• 2:12
  kitchen.
• 2:13
  Like,
• 2:13
  that's,
• 2:14
  that's
• 2:14
  something
• 2:14
  that
• 2:14
  I
• 2:14
  would
• 2:15
  do.
• 2:16
  Are,
• 2:16
  is
• 2:16
  the
• 2:16
  boomer
• 2:17
  generation
• 2:17
  going
• 2:17
  to
• 2:18
  do
• 2:18
  that?
• 2:18
  No,
• 2:18
  they're
• 2:18
  going
• 2:18
  to
• 2:18
  go
• 2:19
  to
• 2:19
  Home
• 2:19
  Depot
• 2:19
  and
• 2:19
  they're
• 2:20
  going
• 2:20
  to
• 2:20
  go
• 2:20
  to
• 2:20
  Lowe's
• 2:20
  to
• 2:20
  do
• 2:20
  that.
• 2:21
  But
• 2:21
  I
• 2:21
  really
• 2:21
  think
• 2:22
  that
• 2:22
  that's
• 2:23
  where,
• 2:23
  if
• 2:23
  I'm,
• 2:24
  if
• 2:24
  I'm
• 2:24
  really
• 2:24
  playing
• 2:25
  the
• 2:26
  odds
• 2:26
  that
• 2:26
  Best
• 2:26
  Buy
• 2:27
  is
• 2:27
  going
• 2:27
  to
• 2:27
  stay
• 2:28
  this
• 2:28
  relevant
• 2:28
  retailer
• 2:29
  I
• 2:29
  think
• 2:29
  this
• 2:29
  is
• 2:30
  a
• 2:30
  worthwhile
• 2:31
  test.
• 2:31
  I
• 2:32
  have
• 2:32
  a
• 2:32
  little
• 2:32
  bit
• 2:32
  of
• 2:32
  a
• 2:32
  harder
• 2:33
  time
• 2:33
  buying
• 2:33
  this
• 2:33
  in
• 2:34
  the
• 2:34
  laundry
• 2:34
  category
• 2:35
  because
• 2:35
  I
• 2:35
  don't
• 2:36
  know
• 2:36
  many
• 2:36
  friends
• 2:36
  of
• 2:36
  mine
• 2:37
  that
• 2:37
  are
• 2:37
  like,
• 2:37
  I
• 2:37
  am
• 2:37
  dying
• 2:38
  to
• 2:38
  show
• 2:38
  you
• 2:39
  my
• 2:39
  new
• 2:39
  laundry
• 2:40
  room
• 2:40
  remodel.
• 2:41
  I
• 2:41
  think
• 2:41
  the
• 2:42
  kitchen
• 2:42
  could
• 2:42
  be
• 2:42
  really
• 2:43
  clutch
• 2:43
  because
• 2:43
  I
• 2:43
  think
• 2:44
  that's
• 2:44
  an
• 2:44
  area
• 2:44
  where
• 2:44
  people
• 2:44
  are
• 2:45
  really
• 2:45
  starting
• 2:45
  to
• 2:45
  invest,
• 2:46
  and
• 2:46
  especially
• 2:46
  right
• 2:46
  now
• 2:47
  with
• 2:47
  where
• 2:47
  the
• 2:47
  economy
• 2:48
  is,
• 2:48
  I
• 2:48
  think
• 2:49
  this
• 2:49
  is
• 2:49
  like
• 2:50
  a
• 2:50
  good,
• 2:50
  high,
• 2:51
  low
• 2:51
  option
• 2:52
  for
• 2:52
  people
• 2:53
  looking
• 2:53
  to
• 2:53
  redo
• 2:54
  their
• 2:54
  kitchens.
• 2:54
  But
• 2:55
  you
• 2:55
  are
• 2:56
  definitely
• 2:56
  not
• 2:57
  in
• 2:57
  agreement.
• 2:57
  I
• 2:57
  can
• 2:58
  tell
• 2:58
  by.
• 2:58
  Wow.
• 2:59
  No,
• 2:59
  I
• 2:59
  think
• 3:00
  you're
• 3:00
  overestimating
• 3:01
  the
• 3:01
  amount
• 3:01
  of
• 3:01
  product
• 3:02
  and.
• 3:02
  And
• 3:03
  design
• 3:03
  IKEA
• 3:04
  can
• 3:04
  showcase
• 3:05
  in
• 3:05
  a
• 3:05
  small
• 3:05
  shop
• 3:06
  and
• 3:06
  shop
• 3:06
  inside
• 3:07
  of
• 3:07
  a
• 3:07
  Best
• 3:07
  Buy,
• 3:07
  too,
• 3:07
  at
• 3:08
  least
• 3:08
  from
• 3:08
  the
• 3:08
  pictures
• 3:08
  I'm
• 3:09
  looking
• 3:09
  at.
• 3:09
  Oh,
• 3:09
  yeah.
• 3:10
  I
• 3:10
  don't.
• 3:10
  I'm
• 3:11
  not
• 3:11
  saying
• 3:11
  that
• 3:11
  they're
• 3:11
  going
• 3:11
  to
• 3:11
  be
• 3:12
  able
• 3:12
  to
• 3:12
  do
• 3:12
  that
• 3:12
  all
• 3:13
  in
• 3:13
  the
• 3:13
  store,
• 3:13
  but
• 3:13
  I
• 3:14
  think
• 3:14
  that
• 3:14
  from
• 3:14
  a
• 3:15
  person,
• 3:15
  from
• 3:15
  the
• 3:15
  perspective
• 3:16
  of
• 3:16
  being
• 3:16
  able
• 3:16
  to,
• 3:16
  like,
• 3:17
  sit
• 3:17
  down
• 3:17
  with
• 3:18
  an
• 3:18
  IKEA
• 3:18
  advisor
• 3:19
  and
• 3:19
  be
• 3:19
  like,
• 3:19
  you
• 3:20
  could
• 3:20
  do
• 3:20
  these
• 3:20
  cabinets
• 3:20
  in
• 3:21
  green,
• 3:21
  in
• 3:21
  navy
• 3:22
  and
• 3:22
  whatever,
• 3:23
  like,
• 3:23
  I
• 3:23
  think
• 3:24
  that
• 3:24
  that
• 3:24
  could
• 3:24
  be
• 3:24
  a
• 3:24
  better
• 3:25
  experience.
• 3:26
  But
• 3:26
  what.
• 3:27
  What
• 3:27
  am
• 3:27
  I
• 3:27
  missing?
• 3:28
  Just
• 3:28
  go
• 3:28
  to
• 3:28
  IKEA
• 3:29
  to
• 3:29
  begin
• 3:29
  with
• 3:29
  is
• 3:29
  my
• 3:30
  point.
• 3:30
  But,
• 3:30
  I
• 3:30
  mean,
• 3:31
  I
• 3:31
  mean,
• 3:31
  here's
• 3:32
  what
• 3:32
  I
• 3:32
  think
• 3:32
  you're
• 3:32
  missing.
• 3:32
  I
• 3:32
  think,
• 3:32
  with
• 3:33
  all
• 3:33
  due
• 3:33
  respect
• 3:33
  to
• 3:33
  Rob
• 3:34
  Olsen,
• 3:34
  ikea,
• 3:34
  who
• 3:35
  I've
• 3:35
  met,
• 3:35
  and
• 3:35
  I
• 3:35
  like
• 3:35
  him
• 3:36
  a
• 3:36
  lot,
• 3:36
  he's
• 3:36
  a
• 3:36
  good
• 3:36
  dude,
• 3:37
  too.
• 3:37
  And
• 3:38
  all
• 3:38
  of
• 3:38
  our
• 3:38
  friends
• 3:38
  over
• 3:38
  at
• 3:39
  Best
• 3:39
  Buy,
• 3:39
  I.
• 3:40
  You're
• 3:40
  right.
• 3:40
  I
• 3:41
  just
• 3:41
  don't
• 3:41
  like
• 3:41
  this
• 3:41
  idea
• 3:41
  at
• 3:42
  all.
• 3:42
  I
• 3:42
  get
• 3:42
  it
• 3:42
  on
• 3:42
  paper.
• 3:43
  I
• 3:43
  mean,
• 3:43
  it.
• 3:43
  It
• 3:44
  sounds
• 3:44
  smart
• 3:44
  on
• 3:44
  paper.
• 3:45
  Like,
• 3:45
  Best
• 3:46
  Store.
• 3:46
  Best
• 3:46
  Buy
• 3:46
  stores
• 3:47
  are
• 3:47
  probably
• 3:47
  larger
• 3:48
  than
• 3:48
  they
• 3:48
  need
• 3:48
  to
• 3:48
  be
• 3:49
  at
• 3:49
  this
• 3:49
  point,
• 3:49
  given
• 3:49
  all
• 3:50
  the
• 3:50
  electronics
• 3:50
  categories,
• 3:51
  the
• 3:51
  video
• 3:51
  games
• 3:51
  categories
• 3:52
  that
• 3:52
  are
• 3:52
  all
• 3:52
  moving
• 3:52
  online.
• 3:53
  IKEA
• 3:54
  has
• 3:54
  tried
• 3:54
  to
• 3:54
  get
• 3:54
  a
• 3:55
  smaller
• 3:55
  store
• 3:55
  concept
• 3:56
  off
• 3:56
  the
• 3:56
  ground.
• 3:56
  They
• 3:56
  haven't
• 3:57
  been
• 3:57
  able
• 3:57
  to
• 3:57
  have
• 3:57
  success
• 3:57
  with
• 3:58
  that
• 3:58
  here
• 3:58
  in
• 3:58
  the
• 3:58
  United
• 3:58
  States.
• 3:59
  Appliances
• 4:00
  and
• 4:00
  home
• 4:00
  furnishings
• 4:01
  kind
• 4:01
  of
• 4:01
  go
• 4:02
  together.
• 4:02
  So
• 4:02
  let's
• 4:03
  partner
• 4:03
  up.
• 4:03
  Yay.
• 4:04
  But
• 4:04
  it's.
• 4:05
  That's
• 4:05
  not
• 4:05
  going
• 4:05
  to
• 4:05
  work
• 4:05
  because
• 4:06
  it
• 4:07
  isn't
• 4:07
  the
• 4:07
  core
• 4:07
  experience
• 4:08
  of
• 4:08
  why
• 4:08
  I
• 4:09
  go
• 4:09
  to
• 4:09
  ikea.
• 4:09
  You
• 4:10
  kind
• 4:10
  of
• 4:10
  just
• 4:10
  said
• 4:10
  it.
• 4:10
  There's.
• 4:11
  I
• 4:11
  need
• 4:11
  to
• 4:11
  get
• 4:11
  a
• 4:12
  lot
• 4:12
  of
• 4:12
  stuff
• 4:12
  done.
• 4:13
  I
• 4:13
  need
• 4:14
  help.
• 4:14
  I
• 4:14
  need
• 4:14
  to
• 4:14
  do
• 4:15
  that
• 4:15
  so
• 4:15
  I
• 4:15
  can
• 4:16
  get
• 4:16
  it
• 4:16
  all
• 4:16
  done
• 4:16
  at
• 4:17
  one
• 4:17
  time
• 4:17
  when
• 4:17
  I
• 4:17
  go
• 4:17
  to
• 4:17
  ikea.
• 4:18
  In
• 4:18
  fact,
• 4:19
  this
• 4:19
  setup
• 4:19
  probably
• 4:20
  induces
• 4:20
  more
• 4:20
  friction
• 4:21
  for
• 4:21
  me,
• 4:21
  and
• 4:22
  I'm
• 4:22
  going
• 4:22
  to
• 4:22
  ultimately
• 4:23
  end
• 4:23
  up
• 4:23
  back
• 4:23
  in
• 4:23
  Ikea
• 4:24
  anyway,
• 4:25
  to
• 4:25
  your
• 4:25
  point,
• 4:25
  I
• 4:26
  mean,
• 4:26
  you
• 4:26
  kind
• 4:26
  of
• 4:26
  said
• 4:26
  that
• 4:27
  in
• 4:27
  what
• 4:27
  you
• 4:27
  said.
• 4:28
  So.
• 4:28
  So
• 4:28
  net.
• 4:29
  Net
• 4:29
  it
• 4:29
  feels
• 4:29
  like
• 4:30
  a
• 4:30
  very
• 4:30
  expensive
• 4:31
  over
• 4:31
  engineered
• 4:32
  branding
• 4:32
  exercise
• 4:33
  to
• 4:33
  me.
• 4:33
  At
• 4:33
  best,
• 4:34
  when
• 4:34
  money
• 4:34
  could
• 4:34
  be
• 4:35
  better
• 4:35
  spent
• 4:35
  just
• 4:36
  getting
• 4:36
  people
• 4:36
  to
• 4:36
  interact
• 4:37
  with
• 4:37
  Ikea,
• 4:38
  either
• 4:38
  online
• 4:38
  or,
• 4:39
  or
• 4:39
  actually
• 4:39
  in
• 4:40
  IKEA
• 4:40
  stores.
• 4:41
  So.
• 4:41
  So
• 4:41
  I
• 4:42
  mean,
• 4:42
  Best
• 4:42
  Buy,
• 4:42
  I
• 4:43
  don't
• 4:43
  think
• 4:43
  Best
• 4:43
  Buy
• 4:43
  has
• 4:43
  that
• 4:43
  much
• 4:44
  to
• 4:44
  lose
• 4:44
  on
• 4:44
  this,
• 4:44
  but
• 4:44
  Ikea,
• 4:45
  it
• 4:45
  seems
• 4:45
  like
• 4:45
  a
• 4:45
  waste
• 4:45
  of
• 4:45
  time
• 4:46
  for
• 4:46
  me.
• 4:46
  Oh
• 4:46
  man,
• 4:47
  I
• 4:47
  don't
• 4:47
  think
• 4:47
  so.
• 4:47
  I
• 4:48
  think,
• 4:48
  I
• 4:48
  think,
• 4:48
  I
• 4:49
  think
• 4:49
  the
• 4:49
  IKEA
• 4:49
  trip
• 4:50
  has
• 4:50
  changed
• 4:51
  considerably
• 4:52
  in
• 4:52
  terms,
• 4:53
  especially
• 4:53
  in
• 4:53
  the
• 4:53
  kitchen
• 4:54
  category.
• 4:54
  I
• 4:55
  do,
• 4:55
  I
• 4:55
  mean
• 4:56
  anecdotally
• 4:57
  from
• 4:57
  people
• 4:57
  that,
• 4:58
  who
• 4:58
  I
• 4:59
  have
• 5:00
  friends
• 5:00
  of
• 5:00
  mine
• 5:00
  and
• 5:01
  people
• 5:01
  who
• 5:01
  have
• 5:01
  recently
• 5:01
  remodeled
• 5:02
  their
• 5:02
  houses.
• 5:03
  Like,
• 5:03
  I'm
• 5:03
  surprised
• 5:04
  at
• 5:04
  the
• 5:04
  number
• 5:04
  of
• 5:04
  people
• 5:04
  who
• 5:05
  are
• 5:05
  like,
• 5:05
  these
• 5:05
  are,
• 5:05
  these
• 5:06
  cabinets
• 5:06
  are
• 5:06
  from
• 5:06
  ikea.
• 5:07
  We
• 5:07
  did
• 5:08
  this
• 5:08
  whole
• 5:08
  kitchen
• 5:09
  because
• 5:09
  our
• 5:09
  budget
• 5:09
  was
• 5:09
  X
• 5:10
  and
• 5:10
  appliances
• 5:11
  cost
• 5:11
  more
• 5:12
  because
• 5:12
  of
• 5:12
  tariffs
• 5:13
  and
• 5:13
  all
• 5:13
  the
• 5:13
  other
• 5:13
  things
• 5:14
  cost
• 5:14
  more
• 5:14
  like
• 5:14
  the,
• 5:15
  the
• 5:15
  construction
• 5:16
  costs
• 5:16
  more.
• 5:16
  This
• 5:17
  is
• 5:17
  a
• 5:17
  way
• 5:17
  to
• 5:17
  save
• 5:18
  money.
• 5:18
  And
• 5:18
  so
• 5:18
  I
• 5:18
  think
• 5:18
  for
• 5:19
  this
• 5:19
  specific
• 5:19
  category,
• 5:20
  it
• 5:20
  is
• 5:20
  a
• 5:20
  one
• 5:21
  stop
• 5:21
  shop.
• 5:22
  And,
• 5:22
  and
• 5:23
  we'll
• 5:23
  see
• 5:23
  how
• 5:23
  it
• 5:23
  plays
• 5:23
  out.
• 5:24
  I'm
• 5:24
  excited
• 5:24
  to
• 5:24
  continue
• 5:25
  to
• 5:25
  follow
• 5:25
  it.
• 5:25
  Interesting.
• 5:26
  Yeah,
• 5:26
  we'll
• 5:26
  agree
• 5:26
  to
• 5:27
  disagree
• 5:27
  on
• 5:27
  this
• 5:27
  one.
• 5:27
  I.