Latest / No Days Off with Brian Gubernick
876. If I Were 22, I Wouldn't Start Anything
Somebody asked Brian a question this week: if you were 22 right now, what five business lanes would you go after? AI? Content?
His answer was none of them. Not yet.
In this episode, Brian explains why picking a lane based on what's hot puts you in line behind every other person who read the same headline — and what he'd do instead, built on Naval Ravikant's idea of specific knowledge, the kind of knowledge you can't be trained for.
It's not the answer most people expect. And you don't have to be 22 for it to apply.
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The skinny
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