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Still Relying on Referrals? Why Word of Mouth Is Keeping You Stuck
Most tradies say their main marketing strategy is word of mouth — and they say it with pride.
In this episode of Marketing for Tradies, I unpack why referral dependency is a vulnerability, not a growth plan, and how to replace hope with a pipeline of leads you can actually control.
You’ll learn:
The Referral Ceiling (and why so many businesses get stuck around it)
How feast-or-famine cycles start when the phone stops ringing
Why you can’t scale word of mouth on demand
How to build a simple paid acquisition system (ads → landing page → jobs)
Stop waiting for the phone to ring. Start making it…
The skinny
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