Diligent explains why moving on from an experiment might cost you

The Experimentation Edge · Jul 7, 2026 · 21m · transcript

Summary

Dan Layfield, Director of Product Management at Diligent, joins host Ashley Stirrup on The Experimentation Edge to trace what fifteen years of A/B testing across Codecademy, Uber Eats, and the Fortune 1000 boardroom actually taught him. He breaks down the Codecademy trial-model rebuild that took four months and several rounds to deliver a 35% conversion lift, why moving on from a losing experiment too early is one of a PM's costliest mistakes, how to escape the B2B feature factory with metrics that genuinely ladder up, why retention should ride a product's natural use case instead of…