Latest / The Foundr Podcast with Nathan Chan
713: (Solo) The Black Friday Profit Trap and How to Avoid It This Year
We are all gearing up for Black Friday Cyber Monday, and if you have not started planning yet, you need to. Here is a story that will stop you in your tracks: a founder in our community did $1 million over Black Friday Cyber Monday a few years ago and barely broke even. Not an exaggeration. A million dollars in revenue and almost nothing to show for it.
Here is the trap: you have a massive sales month and it looks incredible, but nobody models what that revenue actually cost. Peak November ad prices, your deepest discount of the year, cogs, shipping, returns, platform fees. Most founders plan…
The skinny
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