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How Leica Defied Digital Disruption
In this episode of The CEO Diary, Lucas and Luna explore how Leica Camera AG, under CEO Matthias Harsch, survived the digital revolution that bankrupted Kodak and nearly destroyed the analog camera industry. Leica's strategy—focusing on luxury, heritage, and a niche but devoted customer base—offers a masterclass in brand positioning and premium pricing. From the M-series rangefinder's enduring appeal to the bold bet on the Leica SL system and partnerships with Huawei and DJI, we dissect how a small German company turned digital disruption into a storytelling advantage. Learn why…
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