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Why is Princess Catherine's PR So Powerful?

We’ve been analysing the popular rise of Princess Catherine, and what it takes to build a bulletproof credibility in an unchartered era for Royal tradition. This week, we dive into the “quiet power” behind her public relations strategy and look at how consistency and reliability have become her greatest institutional assets!

The genius of Catherine’s approach lies in her unique relatable approach. We explore the paradox, as Jacki coins, of her “remarkably unremarkable” presentation - how her steady, drama-free presence has allowed her to anchor the monarchy’s public image while completely…

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