Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
Ep. 153 :: Thinking Like a Franchisor with Jenna Duett
In episode 153, Jenna Duett brings her enthusiasm and insights to the Behind Your Back Podcast. Jenna is the Director of Media and Regional Marketing for one of the largest franchisors in the construction space. Jenna details how she thinks about traditional marketing channels (TV, print, radio) versus digital (email, social media platforms, video, podcasts) and how she frames the opportunities facing her franchisees who are challenged with limited time and budgets—while Jenna is challenged with ensuring her franchisees are successful.
Jenna and host Bradley Hartmann discuss how to structure…
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