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The Massive Xbox Reset: Can Asha Sharma Save the Brand?
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Xbox’s reset era continues as CEO Asha Sharma makes difficult but necessary changes to the company’s studio lineup, leadership, and franchise strategy, reshaping the brand around its biggest strengths.
On this episode of the Boss Rush Podcast, Corey Dirrig discusses what Sharma’s studio-management overhaul could mean for the teams behind Fallout, Halo, and more.
He also examines PlayStation’s evolving approach to physical media and live-service games, the changing stewardship of major franchises, and the tension…
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