Inside SCORE’s Explosive Growth: Baja 1000, Global Expansion & the Future of Off-Road Racing
During Race Industry Week by EPARTRADE, Jim Ryan, Vice President of Marketing & Sales for SCORE International, breaks down one of the most significant growth periods in the history of Baja off-road racing—from record-setting global audiences to historic expansion plans for the legendary Baja 1000.Fresh off a landmark 2025 season and the 58th running of the Baja 1000, SCORE continues to establish itself as the world’s premier endurance proving ground for off-road racing, technology development, and product validation.🏁 In this in-depth conversation, you’ll learn about:• How SCORE achieved…
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