Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Laura Henshaw, Founder of Kic (Part 2)

Transcript

6 quick questions with Laura Henshaw, Founder of Kic (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions. Question number one is what's your why? Why do you wake up every day and focus on kick?
• 0:17
  So for me, every day with Kik and what we're doing and what our why is, we are here to change the relationship people have with not just their health, but with themselves. And to really, I think as women and young women and non-binary people, we have it kind of...
• 0:33
  society all the things around us tell us the way that we look the way that our bodies look the smaller that they are matters and it has something to do with what we can achieve and our worth as humans and that is absolutely not the case at all and so we exist at Kik to try and change that and change the narrative and stop because the diet cycle is it's so it's dangerous like the eating disorder rates in Australia and globally are really really high and also it's it's such it's a mental
• 1:03
  it's not fair for people that have to go through it. It's a horrible thing to go through. There's that, but then also there's so many people that let the way that their body looks and how much they eat and how much they exercise control their lives and not enable them to live the life that they want to live. And so, yeah, we want to change it at Kik. Gosh, amazing. Question number two is what's been your favorite marketing moment so far?
• 1:29
  I think the brand relaunch that we just did. So we just rebranded from Keep It Cleaner to Kik and we came up with, we interviewed our community, surveyed them, and we got over a thousand responses about what are the toxic diet rules that they have felt that they have to be bound by. So like if you don't sweat, like your workout wasn't worth it.
• 1:51
  that, you know, you can't eat carbs, like carbs are the enemy, that you have to look a certain way to be a runner, like all of these things. And so what we did was we flipped all those rules with provocations and we put this big mirror up on Bondi Beach with the provocation on it that anybody is a beach body.
• 2:06
  Oh, I love that. There's no such thing as, you know, we get all this stuff like online, like summer bodies made in winter and all this shit, like it's truly shit. And so we wanted to go against all of that and we printed these T-shirts and it was so special to be able to connect with people and really, really, really stand bold in our mission in what we're doing. So that's the best moment.
• 2:27
  Oh my gosh, that is so damn cool. Love it. Question number three is what's your go-to business resource if you have to think about a book or a podcast or a newsletter that you're consuming at the moment? So right now, because we are going through the funding process or starting conversations for Kik, I am listening to a podcast. It's either called 20 VC or VC20. Do you know it? Yes. With Harry Steggans, I think, or Harry, if I marked up his surname, his first name is Harry. I don't know, I don't know.
• 2:54
  Anyway, he is a VC himself. I really find it fantastic. He interviews a lot of founders, a lot of other VCs in what they're looking for. And for me, for someone that has not grown up in a family where we spoke about investment or had any kind of, I have just have not been exposed to it in any way. So I have had so much to learn and I think knowledge is power. And I can't like for me to go into these investment conversations, the more knowledge I can have and understanding of the system, obviously the better outcome we'll be able to get for Kikki.
• 3:23
  um and so i am listening to that podcast 24 7. oof love we're going to link it in the show notes for anyone who wants to check it out it is a very good one question number four is how do you win the day what are your rituals that keep you feeling happy and successful
• 3:37
  So I try to do something for myself in the morning. I find I try and win the morning because like who the heck knows what's going to go on after I leave the house. You know, you never know what's going to happen in the day and what life's going to throw and what the business is going to throw at you. So I try and do something in the morning for myself to set my day up and I feel in control of it. It usually is a kick workout, but if I don't have energy or a run, but if I don't have energy to do that, sometimes I'll just wash my hair or something. I feel like that is a gift to yourself. But just trying to do something small in the morning for me.
• 4:07
  Love a small moment of joy. Question number five is what's been your worst money mistake in the business and how much did it cost you? So worst money mistake is from not spending money on lawyers. I think when you first start your company, legal bills and fees, like some lawyers or a lot of them charge $800 to $1,000 an hour and that money is like unfathomable to be able to invest in that. And, you know, when you sit in meetings with them, there's three of them, you're like, oh, my goodness, like this is just so expensive and so you feel like,
• 4:36
  It's you just try and work things out yourself and that is one of the biggest mistakes we have made. I don't know the total amount that it has cost us but Steph and I with Kik have entered into some contracts that have cost us a lot of stress and also a lot of money because we did not get lawyers to check the contract and we trusted in others which you just should never do and that's our fault. It's not their fault. It's our fault.
• 5:01
  God, that's a key insight. Last question, question number six, what is a crazy story, good or bad, you can share from your journey building Kik? You've already shared so many good ones. Maybe this is just so crazy and it's kind of Kik related but kind of not. But one of the, and this is some crazy thing that came to my mind just then, that through a brand that I work with, their ambassador was David Beckham
• 5:27
  And I'm also an ambassador for this company. And I met him and then he slid into my DMs. Oh, my God. What? Love that for you. You know, nothing bad. But it was just so I was like, oh, my God, I am. I am now one to one. Connected with David Beckham. Yeah.
• 5:46
  Like what more can you want out of life? I love that for you. That's a great one. Thanks. Oh, my gosh. Laura, thank you so much for coming on the show and sharing your journey and your insights. I'm such a hype girl. Love what you're doing. Oh, thank you. Thank you for the support and thank you for having me on the podcast. I love what you're doing, so I really appreciate it.
• 6:12
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 6:36
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 6:59
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 7:14
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 7:39
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 8:01
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that. Thank you.