Firefighter to Founder: The 10,000-Can Crisis & Building Delta Vine - Alex Baumeister
In this episode of FailCraft, former firefighter turned beverageentrepreneur Alex Baumeister joins Ezekiel to share the chaotic reality of launchingDelta Vine, the nation's premier THC-infused wine, with zero prior businessexperience. After serving a decade in the fire service and facing a bilateraldouble hip replacement at just 38 years old, Alex and his wife bootstrapped abrand to fill the white space between bland hemp seltzers and high-doseedibles. From walking into a storage unit to find 10,000 leaking cans torisking capital on an overhaul of their branding, Alex unpacks the…
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