Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
179: 13 sales mistakes founders make
Cybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment. They don’t want to waste valuable time with prospects!
In this episode, learn 13 mistakes founders make when selling, including…
Not asking GREAT questions
Trying to convince prospects to buy
Thinking only about technical capabilities
Don’t have a plan for what they want a prospect to remember
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The skinny
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