Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Front's Kevin Yang on maximizing both speed and coordination
What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?
Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.
Today, we're going to talk about:
- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.
- Why layering more automation onto a coordination problem often makes the problem worse.
- What it takes to build AI into core workflows so that efficiency and customer experience improve together…
The skinny
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