Latest / Real Donald Trump Wisdom / The Art of the Deal - Chapter 2: Trump Cards - Elements of the Deal - Fight Back (1987)

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The Art of the Deal - Chapter 2: Trump Cards - Elements of the Deal - Fight Back (1987) · Real Donald Trump Wisdom

• 0:00
  Hey guys, back for another episode of Trump's
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  The Art of the Deal, Trump Card's Elements of
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  the Deal. Fight back, Trump says. The risk is
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  that you'll make a bad situation worse, and I
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  certainly don't recommend this approach to everyone,
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  but my experience is that if you're fighting
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  for something you believe in, even if it means
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  alienating some people along the way, things
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  usually work out for the best in the end. Trump
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  says essentially that he won't let slights go
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  unnoticed or what he perceives to be injustices
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  go by without a fight. He says as much as he
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  likes to emphasize the positive, there are times
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  when the only choice is confrontation. And we
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  see that in prison movies where the signal that
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  you are willing to fight sometimes is enough
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  to let your adversaries know not to mess with
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  you. that you won't allow people to walk on your
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  toes is a signal to the bullies that you don't
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  want to be messed with, that it doesn't pay to
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  go after you, that you fight back, essentially.
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  Now, Trump is going to give two examples of how
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  he used that approach for his business ventures.
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  When the city unfairly denied me on Trump Tower,
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  the standard tax break every developer had been
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  getting, I fought them in six different courts.
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  It cost me a lot of money. I was considered highly
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  likely to lose. And people told me it was a no
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  -win situation politically. I would have considered
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  it worth the effort regardless of the outcome.
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  In this case, I won, which made it even better.
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  So Trump fought the city in six different courts.
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  And now he adds another example. When all day
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  ends, once my partners at the Trump Plaza Hotel
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  and Casino in Atlantic City ran a casino that
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  consistently performed among the bottom 50 %
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  of casinos in town, I fought them very hard and
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  they finally sold. out their share to me. Then
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  I began to think about trying to take over the
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  holidays in company altogether. So essentially
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  he was not happy with the way they ran things
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  and he got them to sell their share by essentially
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  fighting back on their initial agreement. He
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  basically, even in friendlier encounters with
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  his partner, he realized that things weren't
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  going the way he expected that. Things were supposed,
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  how we expected things to go, fought them and
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  got them to sell their shares because they were
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  running an unprofitable operation. And that is
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  also shown in his many, right, the key word we
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  have on The Apprentice is you're fired. So although
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  he's someone, as we can tell. Trump likes being
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  appreciated. He likes being with people. He wants
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  the approval, not at all costs, but he likes
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  to be liked. And that's a very healthy human
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  trait to want to be part of society, to want
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  to be accepted. It is certainly something that
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  we can relate to. But when his interests are
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  not, right, even though he can like someone and
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  want the person to like them, doesn't mean he...
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  lose sight of the bigger objectives and he's
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  if he feels a contract is not being upheld or
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  a situation is unjust like with the city of New
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  York or with the holidays in that around a poor
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  operation he doesn't hesitate to to let his thoughts
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  known and to Take action. Now he says, even if
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  I never went on the offensive, there are a lot
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  of people gunning for me now. One of the problems
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  when you become successful is that jealousy and
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  envy inevitably follow. There are people like,
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  I categorize them as life's losers, get their
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  sense of accomplishment and achievement from
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  trying to stop others. As far as I'm concerned,
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  if they had any real ability, they wouldn't be
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  fighting me. They'd be doing something constructive
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  themselves. And that echoes also how Trump thinks
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  of the media. More broadly, people take very
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  damaging strokes at him that haven't accomplished
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  a fraction of what he has or that talk about
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  his wealth that don't have a fraction of his
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  wealth or that talk about his dealmaking that
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  haven't gotten into the arena. So it's easy to
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  see where the criticism comes from, right? that
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  have a job at prestigious news organizations
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  and that get to control like an editorial line.
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  But you will rarely get any kind of criticism
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  from people who are in the arena. So Trump realizes
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  that the people who are busy getting things done
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  and taking risks and that are more on the action
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  side, usually they're happy with others or they
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  don't even notice another person's success. The
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  people who are... into the criticism, usually
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  because they don't have the ability to do things
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  themselves. All right, so the lesson here is
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  to fight back.