Latest / B2B Marketing: The Provocative Truth
The Truth About Ambition in B2B Marketing, with Ben O’Connor, Head of Client Services at alan. agency
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Ben O’Connor of alan. agency to discuss the truth behind B2B marketers’ ambitions and convictions.
In alan. agency’s recent research report, ‘The Power of Provocation’, business leaders agreed that marketers needed to raise their ambitions and take charge of their work. However, is it true that B2B marketers have no ambition? Or are there numerous factors inhibiting a marketer’s ability to pursue and create compelling work? Ben O’Connor, with his inside perspective with clients, illuminates what might be really…
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