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More Holiday Buyers, Each Worth A Little Less
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RevenueCat analyzed 4,964 subscription apps: Black Friday promos coincided with new paying customers per day 20 percent above the median app’s September baseline, while each promo buyer returned about 8 percent less revenue over six months. Also, by Meta’s own analysis, ad sets under roughly 50 weekly conversions cost 28 percent more per purchase; a thank-you survey about 90 percent of webinar registrants completed; an ANA influencer study; Understory’s LinkedIn ad library; and Google Ads…
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