Latest / Wedding Pros who are ready to grow - with Becca Pountney / Becoming a Long Haul Leader with Chris Ducker

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Becoming a Long Haul Leader with Chris Ducker · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  You
• 0:00
  don't
• 0:00
  need
• 0:00
  to
• 0:01
  break
• 0:01
  in
• 0:01
  order
• 0:02
  to
• 0:02
  justify
• 0:03
  taking
• 0:03
  a
• 0:04
  break,
• 0:04
  right?
• 0:05
  Let
• 0:05
  me
• 0:05
  say
• 0:05
  that
• 0:05
  again.
• 0:06
  You
• 0:06
  don't
• 0:06
  need
• 0:06
  to
• 0:07
  break
• 0:07
  in
• 0:07
  order
• 0:08
  to
• 0:08
  justify
• 0:09
  taking
• 0:09
  a
• 0:10
  break.
• 0:10
  If
• 0:11
  you
• 0:11
  want
• 0:11
  to
• 0:11
  go
• 0:11
  and
• 0:11
  you
• 0:12
  want
• 0:12
  to
• 0:12
  take
• 0:12
  your
• 0:12
  girl
• 0:12
  to
• 0:13
  go
• 0:13
  see
• 0:13
  the
• 0:13
  lionesses,
• 0:14
  go
• 0:14
  take
• 0:14
  the
• 0:14
  girl
• 0:14
  to
• 0:15
  go
• 0:15
  see
• 0:15
  the
• 0:15
  lionesses,
• 0:16
  please
• 0:16
  do
• 0:17
  it.
• 0:17
  It's
• 0:17
  important
• 0:18
  to
• 0:18
  you.
• 0:18
  And
• 0:19
  that's
• 0:19
  a
• 0:19
  core
• 0:19
  memory
• 0:20
  right
• 0:20
  there.
• 0:21
  I'm
• 0:22
  Becca
• 0:22
  Poutney,
• 0:22
  wedding
• 0:23
  business
• 0:23
  marketing
• 0:23
  expert,
• 0:24
  speaker
• 0:24
  and
• 0:24
  blogger,
• 0:25
  and
• 0:25
  you're
• 0:25
  listening
• 0:26
  to
• 0:26
  the
• 0:26
  Wedding
• 0:26
  Pros
• 0:27
  who
• 0:27
  Are
• 0:27
  Ready
• 0:27
  to
• 0:27
  Grow
• 0:27
  podcast.
• 0:29
  I'm
• 0:29
  here
• 0:29
  to
• 0:29
  share
• 0:30
  with
• 0:30
  you
• 0:30
  actionable
• 0:30
  tips,
• 0:31
  strateg
• 0:32
  and
• 0:32
  real
• 0:32
  life
• 0:32
  examples
• 0:33
  to
• 0:33
  help
• 0:33
  you
• 0:34
  take
• 0:34
  your
• 0:34
  wedding
• 0:34
  business
• 0:34
  to
• 0:35
  the
• 0:35
  next
• 0:35
  level.
• 0:36
  If
• 0:36
  you
• 0:36
  are
• 0:36
  an
• 0:37
  ambitious
• 0:37
  wedding
• 0:37
  business
• 0:38
  owner
• 0:38
  that
• 0:38
  wants
• 0:39
  to
• 0:39
  take
• 0:39
  your
• 0:39
  passion
• 0:40
  and
• 0:40
  use
• 0:40
  it
• 0:40
  to
• 0:40
  build
• 0:40
  a
• 0:41
  profitable,
• 0:41
  sustainable
• 0:42
  business
• 0:42
  doing
• 0:43
  what
• 0:43
  you
• 0:43
  love,
• 0:43
  then
• 0:44
  you're
• 0:44
  in
• 0:44
  the
• 0:44
  right
• 0:44
  place.
• 0:45
  Let's
• 0:45
  get
• 0:46
  going
• 0:46
  with
• 0:46
  today's
• 0:46
  episode.
• 0:47
  Burnout
• 0:48
  is
• 0:48
  a
• 0:48
  massive
• 0:49
  issue
• 0:49
  in
• 0:49
  our
• 0:49
  industry
• 0:50
  with
• 0:50
  a
• 0:50
  recent
• 0:50
  report
• 0:51
  by
• 0:51
  Deloitte
• 0:52
  showing
• 0:52
  that
• 0:52
  the
• 0:52
  burnout
• 0:53
  rate
• 0:53
  in
• 0:53
  hospitality
• 0:53
  and
• 0:54
  events
• 0:54
  is
• 0:54
  80%
• 0:55
  second
• 0:55
  only
• 0:56
  to
• 0:56
  the
• 0:56
  military.
• 0:57
  It's
• 0:57
  a
• 0:57
  massive
• 0:57
  problem.
• 0:58
  From
• 0:58
  high
• 0:58
  stress
• 0:59
  levels
• 0:59
  to
• 0:59
  long
• 0:59
  working
• 1:00
  hours,
• 1:00
  it
• 1:00
  can
• 1:00
  be
• 1:00
  a
• 1:00
  tricky
• 1:01
  combination.
• 1:01
  Today's
• 1:02
  guest
• 1:02
  knows
• 1:02
  exactly
• 1:03
  how
• 1:03
  burnout
• 1:03
  burnout
• 1:04
  feels,
• 1:04
  having
• 1:04
  suffered
• 1:05
  from
• 1:05
  it
• 1:05
  himself
• 1:05
  in
• 1:05
  2009.
• 1:06
  Chris
• 1:07
  Ducker
• 1:07
  is
• 1:07
  a
• 1:07
  serial
• 1:08
  entrepreneur,
• 1:08
  keynote
• 1:09
  speaker
• 1:09
  and
• 1:09
  author.
• 1:10
  He's
• 1:10
  founded
• 1:10
  three
• 1:11
  multi
• 1:11
  seven
• 1:11
  figure
• 1:12
  businesses
• 1:12
  and
• 1:13
  he's
• 1:13
  been
• 1:13
  my
• 1:14
  own
• 1:14
  personal
• 1:14
  mentor.
• 1:15
  This
• 1:15
  month
• 1:15
  he's
• 1:16
  releasing
• 1:16
  his
• 1:16
  brand
• 1:16
  new
• 1:16
  book,
• 1:17
  the
• 1:17
  Long
• 1:17
  Haul
• 1:17
  Leader
• 1:18
  and
• 1:18
  his
• 1:18
  aim
• 1:18
  is
• 1:19
  to
• 1:19
  help
• 1:19
  you
• 1:19
  stop
• 1:19
  the
• 1:20
  hustle
• 1:20
  spiral
• 1:20
  and
• 1:21
  build
• 1:21
  a
• 1:21
  business
• 1:21
  that
• 1:22
  lasts.
• 1:22
  Nobody
• 1:23
  needs
• 1:23
  to
• 1:23
  hear
• 1:23
  this
• 1:23
  message
• 1:24
  more
• 1:24
  than
• 1:24
  our
• 1:24
  industry.
• 1:25
  Chris,
• 1:25
  welcome
• 1:26
  to
• 1:26
  the
• 1:26
  podcast.
• 1:26
  Oh,
• 1:27
  it's
• 1:27
  so
• 1:27
  good
• 1:28
  to
• 1:28
  be
• 1:28
  with
• 1:28
  you.
• 1:28
  Thank
• 1:28
  you
• 1:28
  very
• 1:29
  much.
• 1:29
  Well,
• 1:29
  I
• 1:29
  want
• 1:30
  to
• 1:30
  start
• 1:30
  with
• 1:30
  a
• 1:30
  few
• 1:30
  thank
• 1:31
  yous
• 1:31
  of
• 1:31
  my
• 1:31
  own
• 1:32
  before
• 1:32
  we
• 1:32
  get
• 1:32
  started
• 1:33
  because
• 1:33
  I
• 1:34
  do
• 1:34
  know
• 1:34
  you
• 1:34
  have
• 1:34
  been
• 1:35
  on
• 1:35
  part
• 1:35
  of
• 1:35
  this
• 1:36
  tour
• 1:36
  on
• 1:36
  a
• 1:36
  lot
• 1:36
  of
• 1:36
  podcasts
• 1:37
  with
• 1:37
  some
• 1:38
  huge
• 1:38
  business
• 1:38
  leaders.
• 1:39
  But
• 1:39
  we
• 1:39
  are
• 1:40
  so
• 1:40
  thankful
• 1:40
  that
• 1:40
  you've
• 1:41
  come
• 1:41
  to
• 1:41
  speak
• 1:41
  to
• 1:41
  the
• 1:41
  small
• 1:42
  but
• 1:42
  mighty
• 1:43
  wedding
• 1:43
  industry
• 1:43
  because
• 1:44
  as
• 1:44
  you
• 1:44
  heard
• 1:44
  from
• 1:44
  that
• 1:44
  intro,
• 1:45
  we
• 1:45
  really
• 1:45
  need
• 1:46
  it.
• 1:46
  Well,
• 1:46
  I
• 1:46
  think
• 1:46
  you're
• 1:47
  a
• 1:47
  pretty
• 1:47
  big
• 1:47
  leader
• 1:47
  myself.
• 1:48
  I
• 1:48
  don't
• 1:48
  know
• 1:48
  about
• 1:48
  you,
• 1:49
  but
• 1:49
  I
• 1:49
  think
• 1:49
  you
• 1:49
  are.
• 1:49
  And
• 1:50
  I
• 1:50
  think,
• 1:50
  you
• 1:50
  know,
• 1:51
  it
• 1:51
  doesn't
• 1:51
  surprise
• 1:52
  me
• 1:52
  you're
• 1:52
  at
• 1:52
  that
• 1:52
  80%
• 1:53
  number,
• 1:53
  Beckett,
• 1:54
  because
• 1:54
  we've
• 1:54
  actually
• 1:55
  done
• 1:55
  a
• 1:55
  lot
• 1:55
  of
• 1:55
  research
• 1:55
  on
• 1:56
  this
• 1:56
  particular
• 1:56
  topic
• 1:57
  for
• 1:57
  the
• 1:57
  book,
• 1:57
  obviously.
• 1:58
  And
• 1:58
  actually
• 1:59
  across
• 1:59
  the
• 1:59
  board,
• 2:00
  C
• 2:01
  suite
• 2:01
  executives,
• 2:02
  CEOs,
• 2:03
  CFO,
• 2:03
  COOs,
• 2:04
  entrepreneurs,
• 2:05
  small
• 2:05
  business
• 2:06
  owners,
• 2:06
  soloprene,
• 2:07
  all
• 2:08
  these
• 2:08
  people
• 2:08
  kind
• 2:08
  of
• 2:09
  combined
• 2:09
  Whatever
• 2:09
  you
• 2:10
  want
• 2:10
  to
• 2:10
  label
• 2:10
  yourself
• 2:11
  is
• 2:11
  an
• 2:11
  average
• 2:12
  of
• 2:12
  actually
• 2:13
  87%
• 2:15
  burnout.
• 2:16
  So
• 2:16
  it's
• 2:16
  not
• 2:17
  a
• 2:17
  matter
• 2:17
  of
• 2:17
  like
• 2:18
  if
• 2:18
  you're
• 2:18
  going
• 2:19
  to
• 2:19
  potentially
• 2:19
  burn
• 2:19
  out
• 2:20
  if
• 2:20
  you're
• 2:20
  running
• 2:20
  your
• 2:20
  own
• 2:21
  business
• 2:21
  very
• 2:21
  specifically,
• 2:22
  regardless
• 2:22
  of
• 2:22
  the
• 2:23
  size,
• 2:23
  it's
• 2:23
  a
• 2:23
  matter
• 2:24
  of
• 2:24
  when
• 2:24
  you're
• 2:24
  going
• 2:25
  to
• 2:25
  burn
• 2:25
  out.
• 2:25
  So
• 2:25
  if
• 2:26
  there's
• 2:26
  anything
• 2:26
  we
• 2:26
  can
• 2:26
  do
• 2:26
  to
• 2:27
  avoid
• 2:27
  that
• 2:28
  or
• 2:28
  at
• 2:28
  the,
• 2:29
  at
• 2:29
  the
• 2:29
  absolute
• 2:29
  worst
• 2:30
  case
• 2:30
  scenario
• 2:30
  to
• 2:31
  make
• 2:31
  the
• 2:31
  burnout
• 2:31
  when
• 2:32
  it
• 2:32
  hits
• 2:32
  as
• 2:33
  less
• 2:33
  destructive
• 2:34
  as
• 2:34
  it
• 2:34
  possibly
• 2:35
  can
• 2:35
  be
• 2:36
  to
• 2:36
  your
• 2:36
  health,
• 2:36
  to
• 2:37
  your,
• 2:37
  you
• 2:37
  know,
• 2:37
  your,
• 2:38
  your
• 2:38
  mental
• 2:39
  health,
• 2:39
  your
• 2:39
  business
• 2:40
  and
• 2:40
  everything,
• 2:40
  if
• 2:40
  there's
• 2:41
  something
• 2:41
  we
• 2:41
  can
• 2:41
  do
• 2:41
  for
• 2:41
  that,
• 2:41
  it's
• 2:42
  a
• 2:42
  good
• 2:42
  thing.
• 2:42
  Yeah,
• 2:42
  absolutely.
• 2:43
  Now,
• 2:43
  before
• 2:44
  we
• 2:44
  get
• 2:44
  into
• 2:44
  the
• 2:44
  tips
• 2:45
  for
• 2:45
  the
• 2:45
  listeners,
• 2:45
  I'd
• 2:46
  love
• 2:46
  to
• 2:46
  just
• 2:46
  hear
• 2:46
  a
• 2:47
  bit
• 2:47
  more
• 2:47
  about
• 2:47
  your
• 2:47
  story
• 2:48
  because
• 2:48
  many
• 2:48
  people
• 2:48
  may
• 2:49
  not
• 2:49
  have
• 2:49
  come
• 2:49
  across
• 2:49
  you
• 2:50
  in
• 2:50
  the
• 2:50
  wedding
• 2:50
  industry,
• 2:51
  may
• 2:51
  not
• 2:51
  have
• 2:51
  ever
• 2:51
  heard
• 2:52
  of
• 2:52
  anything
• 2:52
  you
• 2:52
  do.
• 2:53
  And
• 2:53
  as
• 2:53
  I
• 2:53
  said
• 2:53
  in
• 2:53
  the
• 2:54
  intro,
• 2:54
  you
• 2:54
  did
• 2:54
  hit
• 2:54
  burnout
• 2:55
  yourself.
• 2:55
  So
• 2:55
  take
• 2:55
  me
• 2:56
  back
• 2:56
  pre
• 2:56
  2009,
• 2:57
  what
• 2:57
  were
• 2:57
  you
• 2:58
  doing
• 2:58
  and
• 2:58
  what
• 2:58
  happened?
• 2:59
  Yeah,
• 2:59
  so
• 2:59
  2009,
• 3:00
  we
• 3:00
  had
• 3:00
  already
• 3:01
  been
• 3:01
  building
• 3:01
  our
• 3:01
  business
• 3:01
  for
• 3:02
  a
• 3:02
  few
• 3:02
  years
• 3:02
  at
• 3:02
  that
• 3:03
  point,
• 3:03
  about
• 3:04
  six
• 3:04
  years
• 3:04
  or
• 3:05
  so,
• 3:05
  I
• 3:05
  think
• 3:05
  five
• 3:06
  years,
• 3:06
  something
• 3:06
  like
• 3:06
  that.
• 3:07
  And
• 3:08
  you
• 3:08
  know,
• 3:08
  we
• 3:08
  were
• 3:09
  at,
• 3:09
  we
• 3:09
  had
• 3:09
  just
• 3:09
  had
• 3:10
  our
• 3:10
  first
• 3:10
  million
• 3:10
  dollar,
• 3:11
  and
• 3:11
  we
• 3:12
  were
• 3:13
  at
• 3:13
  about
• 3:13
  a
• 3:13
  hundred,
• 3:13
  I
• 3:14
  think
• 3:14
  about
• 3:14
  160,
• 3:15
  170
• 3:16
  employees,
• 3:16
  something
• 3:17
  like
• 3:17
  that
• 3:17
  at
• 3:17
  the
• 3:17
  time.
• 3:18
  And
• 3:18
  from
• 3:18
  the
• 3:19
  outside
• 3:19
  looking
• 3:19
  in,
• 3:20
  everything
• 3:20
  was
• 3:20
  amazing,
• 3:21
  right?
• 3:21
  Like
• 3:21
  I
• 3:21
  just,
• 3:22
  just
• 3:22
  had
• 3:22
  my
• 3:22
  Entrepreneur
• 3:23
  magazine
• 3:23
  photo
• 3:24
  shoot
• 3:24
  and
• 3:24
  all
• 3:24
  this
• 3:25
  kind
• 3:25
  of
• 3:25
  stuff.
• 3:25
  Like
• 3:25
  it
• 3:25
  was
• 3:26
  great.
• 3:26
  But
• 3:26
  from
• 3:27
  the
• 3:27
  inside
• 3:27
  looking
• 3:27
  out,
• 3:28
  I
• 3:28
  was
• 3:28
  a
• 3:28
  complete
• 3:28
  wreck.
• 3:28
  I
• 3:29
  was
• 3:29
  doing
• 3:29
  16
• 3:29
  hour
• 3:30
  days,
• 3:30
  pretty
• 3:30
  much
• 3:30
  six
• 3:31
  days
• 3:31
  a
• 3:31
  week.
• 3:32
  I
• 3:32
  was,
• 3:32
  you
• 3:33
  know,
• 3:33
  living
• 3:33
  on
• 3:33
  coffee,
• 3:34
  wasn't
• 3:34
  working
• 3:34
  out,
• 3:35
  wasn't
• 3:35
  eating
• 3:35
  well,
• 3:36
  wasn't
• 3:36
  sleeping
• 3:37
  well,
• 3:37
  et
• 3:37
  cetera,
• 3:38
  et
• 3:38
  cetera,
• 3:38
  et
• 3:38
  cetera.
• 3:38
  And
• 3:38
  that
• 3:39
  obviously
• 3:39
  spiraled
• 3:40
  over
• 3:40
  the
• 3:40
  course
• 3:40
  of
• 3:41
  a
• 3:41
  few
• 3:41
  years
• 3:43
  and
• 3:43
  burnout
• 3:44
  was
• 3:44
  inevitable.
• 3:44
  It
• 3:44
  hit
• 3:45
  me
• 3:45
  and
• 3:45
  that
• 3:45
  was
• 3:46
  that.
• 3:46
  So
• 3:46
  in
• 3:47
  2010
• 3:47
  we
• 3:47
  kind
• 3:48
  of
• 3:48
  put
• 3:48
  this
• 3:48
  big
• 3:48
  mission
• 3:49
  in
• 3:49
  place
• 3:50
  to
• 3:50
  ultimately
• 3:50
  replace
• 3:51
  me
• 3:51
  from
• 3:51
  the
• 3:52
  business
• 3:52
  as
• 3:52
  much
• 3:52
  as
• 3:53
  I
• 3:53
  possibly
• 3:53
  could.
• 3:53
  And
• 3:54
  we
• 3:54
  ended
• 3:54
  up
• 3:54
  hiring
• 3:55
  eight
• 3:55
  people
• 3:56
  to
• 3:56
  replace
• 3:56
  me.
• 3:57
  That's
• 3:57
  how
• 3:57
  many
• 3:57
  hats
• 3:58
  I
• 3:58
  was
• 3:58
  wearing.
• 3:58
  Now,
• 3:59
  what
• 3:59
  you
• 3:59
  didn't
• 4:00
  mention
• 4:00
  in
• 4:01
  your
• 4:01
  incredibly
• 4:02
  well
• 4:02
  written
• 4:03
  intro
• 4:03
  just
• 4:04
  there
• 4:04
  was
• 4:04
  I
• 4:05
  burn
• 4:05
  out
• 4:05
  again
• 4:05
  in
• 4:05
  2021.
• 4:06
  And
• 4:06
  the
• 4:06
  reason
• 4:06
  why
• 4:07
  is
• 4:07
  because
• 4:07
  not
• 4:07
  a
• 4:08
  lot
• 4:08
  of
• 4:08
  people
• 4:08
  know
• 4:08
  this.
• 4:09
  And
• 4:10
  I
• 4:10
  kept
• 4:10
  it
• 4:11
  very,
• 4:11
  very
• 4:11
  quiet.
• 4:12
  Business
• 4:12
  wise,
• 4:13
  we
• 4:13
  were
• 4:13
  doing
• 4:13
  brilliantly.
• 4:14
  We
• 4:14
  actually
• 4:14
  had
• 4:15
  pro,
• 4:15
  one
• 4:15
  of
• 4:15
  the
• 4:15
  best
• 4:15
  business
• 4:15
  years
• 4:16
  we'd
• 4:16
  had
• 4:16
  in
• 4:16
  a
• 4:17
  long
• 4:17
  time.
• 4:17
  Because
• 4:18
  as
• 4:18
  an
• 4:18
  education
• 4:18
  business,
• 4:19
  we,
• 4:19
  you
• 4:20
  know,
• 4:20
  we
• 4:20
  took
• 4:20
  a
• 4:20
  lot
• 4:21
  of
• 4:21
  what
• 4:21
  we
• 4:21
  were
• 4:21
  doing
• 4:21
  in
• 4:21
  person,
• 4:22
  and
• 4:22
  we
• 4:22
  brought
• 4:22
  it
• 4:23
  online,
• 4:23
  right?
• 4:24
  So
• 4:24
  that
• 4:24
  meant
• 4:24
  that
• 4:25
  we
• 4:25
  opened
• 4:25
  up
• 4:25
  the
• 4:26
  world
• 4:26
  as
• 4:26
  our
• 4:27
  kind
• 4:27
  of
• 4:27
  prospective
• 4:27
  customer
• 4:28
  list.
• 4:29
  And
• 4:29
  so
• 4:30
  we
• 4:30
  were
• 4:30
  having
• 4:30
  an
• 4:30
  amazing
• 4:31
  year
• 4:31
  in
• 4:31
  2021.
• 4:32
  And
• 4:32
  the
• 4:32
  work
• 4:32
  I
• 4:32
  was
• 4:32
  doing
• 4:33
  was
• 4:33
  awesome.
• 4:34
  Like,
• 4:34
  we
• 4:34
  were
• 4:34
  working
• 4:34
  with
• 4:35
  each
• 4:35
  other
• 4:35
  in
• 4:35
  2021,
• 4:36
  like.
• 4:36
  But
• 4:36
  what
• 4:37
  a
• 4:37
  lot
• 4:37
  of
• 4:37
  people
• 4:37
  didn't
• 4:38
  know
• 4:38
  was
• 4:39
  that
• 4:39
  I
• 4:39
  burnt
• 4:40
  out
• 4:40
  again
• 4:41
  in
• 4:41
  late
• 4:41
  2021.
• 4:42
  And
• 4:42
  it
• 4:43
  was
• 4:43
  a
• 4:43
  really,
• 4:43
  really,
• 4:43
  really,
• 4:44
  really
• 4:44
  bad
• 4:45
  burnout.
• 4:45
  I
• 4:45
  was
• 4:45
  diagnosed
• 4:46
  with
• 4:46
  depression.
• 4:47
  I
• 4:47
  was
• 4:47
  diagnosed
• 4:48
  with
• 4:48
  anxiety.
• 4:49
  I
• 4:49
  was
• 4:49
  diagnosed
• 4:50
  with
• 4:50
  phase
• 4:50
  three
• 4:50
  adrenal
• 4:51
  failure,
• 4:52
  which
• 4:52
  meant
• 4:52
  that
• 4:52
  my
• 4:53
  adrenal
• 4:53
  glands
• 4:54
  were
• 4:54
  creating
• 4:55
  zero
• 4:55
  cortisol.
• 4:56
  It
• 4:56
  was
• 4:56
  completely
• 4:57
  flatlined.
• 4:58
  Cortisol,
• 4:58
  as
• 4:58
  we
• 4:59
  know,
• 4:59
  is
• 4:59
  our
• 4:59
  stress
• 4:59
  hormone.
• 5:00
  So
• 5:00
  I
• 5:00
  wasn't.
• 5:00
  I
• 5:01
  wasn't
• 5:01
  able
• 5:01
  to
• 5:02
  kind
• 5:02
  of
• 5:02
  manage
• 5:03
  any
• 5:03
  stress
• 5:03
  at
• 5:03
  all.
• 5:04
  Again,
• 5:05
  from
• 5:05
  the
• 5:05
  outside
• 5:06
  looking
• 5:06
  in,
• 5:07
  badge
• 5:07
  of
• 5:07
  honor,
• 5:08
  wearing
• 5:08
  it
• 5:08
  on
• 5:08
  my
• 5:08
  sleeve,
• 5:09
  that
• 5:09
  burnout
• 5:09
  badge
• 5:10
  of
• 5:10
  honor.
• 5:10
  Nobody
• 5:11
  knew
• 5:11
  what
• 5:11
  was
• 5:11
  going
• 5:11
  on
• 5:12
  except
• 5:12
  my
• 5:12
  wife.
• 5:13
  And
• 5:13
  I
• 5:14
  was
• 5:14
  on
• 5:14
  antidepressants
• 5:15
  for
• 5:15
  a
• 5:15
  year.
• 5:16
  I
• 5:16
  went
• 5:16
  to
• 5:16
  therapy
• 5:17
  for
• 5:17
  a
• 5:17
  short
• 5:17
  period
• 5:18
  of
• 5:18
  time.
• 5:19
  Then
• 5:19
  I
• 5:19
  kind
• 5:20
  of
• 5:20
  turned
• 5:20
  it
• 5:20
  all
• 5:20
  around.
• 5:20
  I
• 5:21
  started
• 5:21
  biohacking
• 5:22
  pretty
• 5:22
  hard.
• 5:24
  And
• 5:25
  now
• 5:25
  I'm
• 5:26
  in
• 5:26
  the
• 5:26
  best
• 5:26
  shape
• 5:26
  of
• 5:26
  my
• 5:26
  life.
• 5:26
  I
• 5:27
  feel
• 5:27
  stronger,
• 5:27
  happier,
• 5:28
  and
• 5:28
  more
• 5:28
  connected
• 5:29
  to
• 5:29
  what
• 5:29
  I'm
• 5:29
  doing
• 5:30
  day
• 5:30
  to
• 5:30
  day
• 5:30
  than
• 5:30
  I
• 5:31
  ever
• 5:31
  have
• 5:31
  been
• 5:31
  in
• 5:32
  my
• 5:32
  entire
• 5:32
  career.
• 5:33
  But
• 5:33
  like
• 5:33
  a
• 5:34
  lot
• 5:34
  of
• 5:34
  people
• 5:35
  when
• 5:35
  they're
• 5:35
  battling
• 5:36
  burnout
• 5:36
  and
• 5:37
  mental
• 5:37
  health,
• 5:37
  and,
• 5:38
  you
• 5:38
  know,
• 5:38
  that
• 5:38
  combo
• 5:38
  is
• 5:38
  pretty
• 5:39
  brutal,
• 5:39
  I
• 5:39
  kept
• 5:40
  it
• 5:40
  all
• 5:40
  to
• 5:40
  myself.
• 5:41
  Plus,
• 5:41
  I'm
• 5:41
  a
• 5:41
  man,
• 5:42
  and
• 5:42
  we're
• 5:42
  kind
• 5:42
  of
• 5:42
  inherently
• 5:43
  stupid.
• 5:44
  So,
• 5:44
  you
• 5:44
  know,
• 5:44
  I
• 5:44
  didn't.
• 5:45
  I
• 5:45
  didn't
• 5:45
  sort
• 5:46
  of
• 5:46
  talk
• 5:46
  to
• 5:46
  anybody
• 5:47
  about
• 5:47
  it
• 5:47
  other
• 5:48
  than
• 5:48
  my
• 5:48
  wife
• 5:48
  and
• 5:48
  my
• 5:48
  doctor,
• 5:49
  that
• 5:49
  was
• 5:49
  kind
• 5:49
  of
• 5:49
  it.
• 5:50
  And
• 5:50
  so
• 5:51
  when
• 5:51
  I
• 5:51
  eventually
• 5:51
  told
• 5:52
  friends,
• 5:52
  you
• 5:53
  know,
• 5:53
  kind
• 5:53
  of
• 5:53
  when
• 5:53
  I
• 5:53
  was
• 5:54
  recovered,
• 5:54
  23,
• 5:55
  early
• 5:55
  24,
• 5:57
  this
• 5:57
  book
• 5:57
  had
• 5:57
  already.
• 5:57
  We
• 5:58
  were
• 5:58
  already
• 5:58
  halfway
• 5:59
  through
• 5:59
  writing
• 5:59
  the
• 5:59
  book,
• 6:00
  and
• 6:01
  they
• 6:01
  were
• 6:01
  like,
• 6:02
  what?
• 6:03
  No
• 6:03
  way.
• 6:03
  I
• 6:04
  wouldn't
• 6:04
  have
• 6:04
  seen
• 6:04
  it.
• 6:04
  I
• 6:05
  wouldn't
• 6:05
  have
• 6:05
  guessed
• 6:05
  it.
• 6:06
  And
• 6:06
  also,
• 6:06
  why
• 6:06
  didn't
• 6:07
  you
• 6:07
  tell
• 6:07
  me?
• 6:07
  I
• 6:07
  could
• 6:08
  have
• 6:08
  helped
• 6:08
  you
• 6:08
  kind
• 6:08
  of
• 6:08
  thing.
• 6:09
  So
• 6:09
  when
• 6:10
  we
• 6:10
  were
• 6:10
  kind
• 6:10
  of
• 6:10
  halfway
• 6:10
  through
• 6:11
  writing
• 6:11
  the
• 6:11
  book,
• 6:11
  I
• 6:12
  said,
• 6:12
  well,
• 6:12
  I
• 6:12
  might
• 6:12
  as
• 6:12
  well
• 6:13
  just
• 6:13
  tell
• 6:13
  the
• 6:13
  whole
• 6:13
  story.
• 6:13
  I'm
• 6:14
  not
• 6:14
  going
• 6:14
  to
• 6:14
  hold
• 6:14
  anything
• 6:15
  back.
• 6:15
  So
• 6:15
  this
• 6:15
  is
• 6:15
  a
• 6:16
  very
• 6:16
  personal
• 6:17
  book.
• 6:17
  I
• 6:18
  tell
• 6:18
  way,
• 6:18
  way,
• 6:19
  way
• 6:19
  more
• 6:19
  personal
• 6:20
  stories
• 6:20
  in
• 6:20
  this
• 6:21
  book
• 6:21
  than
• 6:21
  I've
• 6:21
  ever
• 6:21
  told
• 6:22
  in
• 6:22
  my
• 6:22
  other
• 6:22
  two
• 6:22
  books
• 6:23
  combined
• 6:24
  times
• 6:24
  10.
• 6:25
  And
• 6:25
  so
• 6:25
  it's.
• 6:26
  It's
• 6:26
  a
• 6:26
  kind
• 6:26
  of
• 6:27
  part.
• 6:27
  It
• 6:27
  felt
• 6:27
  like
• 6:27
  therapy
• 6:28
  writing
• 6:28
  it.
• 6:29
  But,
• 6:29
  you
• 6:30
  know,
• 6:30
  it's
• 6:30
  an
• 6:30
  incredibly
• 6:31
  important
• 6:31
  read,
• 6:32
  and
• 6:32
  I
• 6:32
  hope
• 6:32
  people
• 6:33
  who
• 6:33
  are
• 6:33
  struggling
• 6:34
  with
• 6:34
  burnout
• 6:35
  or
• 6:35
  feel
• 6:35
  like
• 6:35
  it's
• 6:35
  maybe
• 6:36
  something
• 6:36
  that
• 6:36
  is
• 6:37
  going
• 6:37
  to
• 6:37
  be
• 6:37
  potentially
• 6:38
  on
• 6:38
  the
• 6:38
  horizon
• 6:39
  for
• 6:39
  them,
• 6:39
  picks
• 6:39
  it
• 6:39
  up
• 6:39
  because
• 6:40
  it
• 6:40
  could
• 6:40
  be
• 6:40
  a
• 6:40
  game
• 6:41
  changer
• 6:41
  and
• 6:41
  maybe
• 6:41
  even
• 6:41
  a
• 6:42
  lifesaver.
• 6:42
  You
• 6:42
  know,
• 6:43
  that
• 6:43
  has
• 6:43
  really
• 6:43
  shocked
• 6:44
  me
• 6:44
  hearing
• 6:44
  that,
• 6:44
  because
• 6:45
  obviously
• 6:45
  I
• 6:45
  was
• 6:45
  working
• 6:45
  with
• 6:46
  you
• 6:46
  at
• 6:46
  that
• 6:46
  time
• 6:46
  and
• 6:47
  I
• 6:47
  had
• 6:47
  absolutely
• 6:48
  no
• 6:48
  idea
• 6:49
  that
• 6:49
  that
• 6:49
  was
• 6:49
  going
• 6:50
  on.
• 6:50
  And
• 6:50
  what's
• 6:51
  interesting
• 6:51
  about
• 6:51
  that
• 6:51
  is
• 6:51
  it
• 6:52
  shows
• 6:52
  how
• 6:52
  easy
• 6:52
  it
• 6:52
  is
• 6:53
  for
• 6:53
  us
• 6:53
  as
• 6:53
  business
• 6:53
  owners
• 6:54
  to
• 6:54
  cover
• 6:54
  this
• 6:54
  stuff
• 6:55
  up,
• 6:55
  even
• 6:55
  when
• 6:55
  we've
• 6:56
  got
• 6:56
  huge
• 6:56
  stuff
• 6:56
  going
• 6:56
  on.
• 6:57
  And
• 6:57
  it
• 6:57
  makes
• 6:57
  me
• 6:58
  realize
• 6:58
  there'll
• 6:58
  people
• 6:59
  listening
• 6:59
  to
• 6:59
  this
• 6:59
  that
• 6:59
  probably
• 7:00
  have
• 7:00
  got
• 7:00
  this
• 7:00
  going
• 7:01
  on
• 7:01
  and
• 7:01
  are
• 7:01
  keeping
• 7:02
  it
• 7:02
  hidden
• 7:02
  or
• 7:03
  are
• 7:03
  keeping
• 7:03
  it
• 7:04
  and
• 7:04
  letting
• 7:04
  it
• 7:04
  build
• 7:04
  up.
• 7:05
  Do
• 7:05
  you
• 7:05
  think
• 7:05
  in
• 7:05
  your
• 7:05
  experience
• 7:06
  with
• 7:06
  both
• 7:07
  times
• 7:07
  when
• 7:07
  you
• 7:07
  burn
• 7:08
  out,
• 7:08
  was
• 7:09
  it
• 7:09
  a
• 7:09
  slow
• 7:09
  buildup
• 7:10
  of
• 7:10
  this
• 7:11
  stuff
• 7:11
  happening
• 7:11
  and
• 7:11
  you
• 7:11
  just
• 7:11
  kept
• 7:12
  pushing
• 7:12
  it
• 7:12
  down
• 7:12
  and
• 7:13
  then
• 7:13
  it
• 7:13
  came
• 7:13
  to
• 7:13
  a
• 7:13
  head,
• 7:14
  or
• 7:14
  was
• 7:14
  it
• 7:14
  kind
• 7:15
  of
• 7:15
  a
• 7:15
  sudden
• 7:15
  thing?
• 7:15
  It's
• 7:16
  interesting.
• 7:16
  The
• 7:16
  first
• 7:17
  one,
• 7:17
  all
• 7:17
  Those
• 7:17
  years
• 7:17
  ago,
• 7:18
  2009,
• 7:19
  I
• 7:19
  kind
• 7:19
  of
• 7:19
  knew
• 7:20
  it
• 7:20
  was
• 7:20
  coming.
• 7:20
  I
• 7:20
  kind
• 7:21
  of
• 7:21
  knew
• 7:21
  it
• 7:21
  was
• 7:21
  coming
• 7:22
  because
• 7:22
  I
• 7:23
  felt.
• 7:23
  I
• 7:23
  felt
• 7:23
  it
• 7:24
  like
• 7:24
  I
• 7:24
  felt
• 7:24
  tired.
• 7:25
  You
• 7:25
  know,
• 7:25
  I
• 7:25
  wasn't
• 7:25
  sleeping
• 7:26
  good.
• 7:26
  I
• 7:26
  wasn't.
• 7:26
  I
• 7:27
  knew
• 7:27
  I
• 7:27
  was
• 7:27
  in
• 7:27
  bad
• 7:28
  shape,
• 7:28
  at
• 7:28
  least
• 7:29
  physically.
• 7:30
  And
• 7:30
  so,
• 7:30
  you
• 7:31
  know,
• 7:31
  I
• 7:31
  think
• 7:31
  it
• 7:31
  was
• 7:31
  kind
• 7:32
  of
• 7:32
  inevitable.
• 7:32
  Like,
• 7:32
  I
• 7:32
  felt
• 7:33
  it
• 7:33
  coming
• 7:33
  to
• 7:33
  a
• 7:33
  certain
• 7:34
  degree.
• 7:34
  The
• 7:35
  second
• 7:35
  one,
• 7:35
  I
• 7:36
  didn't.
• 7:36
  Becca.
• 7:37
  And
• 7:37
  it
• 7:37
  was
• 7:37
  way
• 7:38
  worse
• 7:38
  than
• 7:39
  the
• 7:39
  first
• 7:39
  one.
• 7:40
  I
• 7:40
  didn't
• 7:40
  feel
• 7:40
  it
• 7:41
  coming
• 7:41
  at
• 7:41
  all.
• 7:41
  I
• 7:42
  do
• 7:42
  remember
• 7:42
  thinking,
• 7:43
  though,
• 7:44
  that
• 7:44
  In
• 7:44
  August
• 7:45
  of
• 7:45
  2021,
• 7:46
  we
• 7:46
  go
• 7:47
  away
• 7:47
  as,
• 7:47
  you
• 7:47
  know,
• 7:47
  for
• 7:48
  our
• 7:48
  monthly
• 7:49
  sabbatical
• 7:49
  as
• 7:49
  a
• 7:49
  family.
• 7:50
  Every
• 7:50
  August,
• 7:50
  we
• 7:51
  travel
• 7:51
  and
• 7:51
  whatnot.
• 7:52
  And
• 7:52
  I
• 7:52
  remember
• 7:52
  going
• 7:53
  into
• 7:53
  that
• 7:53
  sabbatical
• 7:54
  thinking
• 7:54
  to
• 7:54
  myself,
• 7:54
  you
• 7:55
  know,
• 7:55
  I
• 7:55
  really
• 7:55
  need
• 7:56
  this
• 7:56
  break.
• 7:56
  Like,
• 7:57
  I'm
• 7:57
  feeling
• 7:57
  kind
• 7:57
  of
• 7:57
  tired,
• 7:58
  like
• 7:58
  we've
• 7:58
  had
• 7:58
  one
• 7:58
  of
• 7:58
  those
• 7:58
  kind
• 7:59
  of
• 7:59
  monster
• 7:59
  years.
• 8:01
  I'm
• 8:01
  feeling
• 8:01
  tired,
• 8:02
  like
• 8:02
  I
• 8:02
  need
• 8:02
  this
• 8:03
  time
• 8:03
  off.
• 8:03
  And
• 8:03
  then
• 8:04
  when
• 8:04
  I
• 8:04
  came
• 8:04
  back,
• 8:04
  I
• 8:04
  walked
• 8:05
  into
• 8:05
  this
• 8:05
  office
• 8:06
  first
• 8:06
  week
• 8:06
  of
• 8:06
  September,
• 8:07
  turned
• 8:07
  my
• 8:07
  computer
• 8:08
  on,
• 8:08
  stared
• 8:08
  at
• 8:09
  the
• 8:09
  screen
• 8:09
  for
• 8:09
  10
• 8:09
  minutes,
• 8:10
  turned
• 8:10
  it
• 8:10
  off,
• 8:10
  walked
• 8:11
  back
• 8:11
  out
• 8:11
  the
• 8:11
  doors,
• 8:12
  didn't
• 8:12
  come
• 8:12
  back
• 8:12
  into
• 8:12
  the
• 8:12
  office
• 8:13
  for
• 8:13
  another
• 8:13
  three
• 8:13
  weeks
• 8:14
  because
• 8:14
  I
• 8:14
  just
• 8:14
  wasn't
• 8:14
  ready.
• 8:15
  I
• 8:15
  wasn't
• 8:15
  ready.
• 8:15
  And
• 8:15
  that's
• 8:16
  when
• 8:16
  went
• 8:16
  to
• 8:16
  the
• 8:17
  doctor,
• 8:17
  got
• 8:17
  the
• 8:17
  tests
• 8:18
  done,
• 8:18
  and,
• 8:18
  you
• 8:18
  know,
• 8:19
  all
• 8:19
  that
• 8:19
  sort
• 8:19
  of
• 8:19
  stuff.
• 8:20
  So,
• 8:20
  yeah,
• 8:20
  I
• 8:21
  think
• 8:21
  the
• 8:21
  first
• 8:21
  time
• 8:21
  I
• 8:22
  kind
• 8:22
  of
• 8:22
  knew
• 8:22
  it
• 8:22
  was
• 8:22
  going
• 8:22
  to
• 8:23
  happen.
• 8:23
  But
• 8:23
  the
• 8:23
  second
• 8:23
  time,
• 8:24
  it
• 8:24
  was
• 8:24
  a.
• 8:24
  It
• 8:24
  was
• 8:24
  a
• 8:24
  big
• 8:25
  shock.
• 8:25
  It
• 8:25
  kind
• 8:25
  of
• 8:25
  hit
• 8:25
  me
• 8:26
  all
• 8:26
  at
• 8:26
  once.
• 8:27
  But
• 8:27
  obviously,
• 8:28
  retrospectively,
• 8:29
  we're
• 8:30
  not
• 8:30
  as
• 8:30
  stupid
• 8:31
  as
• 8:31
  we
• 8:31
  think
• 8:31
  we
• 8:31
  are.
• 8:32
  Sometimes
• 8:32
  if
• 8:32
  you
• 8:32
  actually
• 8:33
  look
• 8:33
  at
• 8:33
  what
• 8:33
  you're
• 8:34
  going
• 8:34
  through
• 8:34
  and
• 8:34
  what
• 8:34
  you
• 8:34
  were
• 8:34
  like,
• 8:35
  I
• 8:35
  look
• 8:35
  at
• 8:35
  what
• 8:35
  I
• 8:36
  was
• 8:36
  going
• 8:36
  through
• 8:36
  in
• 8:36
  those
• 8:37
  few
• 8:37
  years
• 8:37
  running
• 8:38
  up
• 8:38
  to
• 8:38
  that
• 8:38
  burnout
• 8:39
  in
• 8:39
  2021.
• 8:40
  I'd
• 8:40
  moved
• 8:41
  not
• 8:41
  even
• 8:41
  house,
• 8:42
  I'd
• 8:42
  moved
• 8:42
  entire
• 8:43
  continents
• 8:44
  from
• 8:44
  Asia
• 8:45
  back
• 8:45
  to
• 8:45
  the
• 8:45
  UK
• 8:45
  with
• 8:46
  my
• 8:46
  family
• 8:47
  that,
• 8:47
  you
• 8:47
  know,
• 8:47
  that's
• 8:48
  schools
• 8:48
  and
• 8:49
  visas
• 8:49
  and
• 8:50
  passports
• 8:50
  and
• 8:51
  all
• 8:51
  this
• 8:51
  other
• 8:51
  stuff.
• 8:52
  And
• 8:52
  not
• 8:52
  to
• 8:52
  mention
• 8:52
  the
• 8:53
  fact
• 8:53
  that
• 8:53
  we
• 8:53
  bought
• 8:54
  a
• 8:54
  300
• 8:54
  year
• 8:54
  old
• 8:55
  grade
• 8:55
  2
• 8:55
  listed
• 8:56
  property
• 8:56
  that
• 8:56
  we
• 8:56
  then
• 8:57
  decided
• 8:57
  to
• 8:57
  completely
• 8:58
  gotten
• 8:58
  and
• 9:00
  kind
• 9:00
  of
• 9:00
  rebuild.
• 9:01
  So
• 9:01
  that
• 9:01
  was
• 9:01
  a
• 9:01
  whole
• 9:01
  bunch
• 9:02
  of
• 9:02
  stress.
• 9:02
  So
• 9:02
  it
• 9:02
  was
• 9:03
  just
• 9:03
  stress
• 9:03
  upon
• 9:04
  stress
• 9:04
  upon
• 9:05
  stress
• 9:05
  upon
• 9:05
  stress.
• 9:06
  For
• 9:06
  a
• 9:06
  few
• 9:06
  years
• 9:07
  I
• 9:07
  thought
• 9:07
  I
• 9:08
  was
• 9:08
  weathering
• 9:09
  the
• 9:09
  storm
• 9:09
  well,
• 9:10
  but
• 9:10
  I
• 9:10
  wasn't,
• 9:10
  clearly.
• 9:11
  And
• 9:11
  also
• 9:12
  I
• 9:12
  think
• 9:12
  it's
• 9:12
  interesting
• 9:13
  to
• 9:13
  see
• 9:13
  that
• 9:14
  it's
• 9:14
  happened
• 9:14
  twice
• 9:14
  because
• 9:15
  I
• 9:15
  think
• 9:15
  sometimes
• 9:15
  we
• 9:15
  go
• 9:15
  through
• 9:16
  something
• 9:16
  and
• 9:16
  we
• 9:16
  talk
• 9:16
  about
• 9:17
  it
• 9:17
  and
• 9:17
  we
• 9:17
  think,
• 9:17
  right,
• 9:17
  we've
• 9:18
  got
• 9:18
  this
• 9:18
  nailed
• 9:18
  now,
• 9:18
  we
• 9:19
  don't
• 9:19
  need
• 9:19
  to
• 9:19
  worry
• 9:19
  about
• 9:19
  this
• 9:20
  anymore.
• 9:20
  And
• 9:21
  actually
• 9:21
  for
• 9:21
  you,
• 9:21
  having
• 9:21
  them
• 9:22
  go
• 9:22
  through
• 9:22
  it
• 9:22
  a
• 9:23
  second
• 9:23
  time
• 9:24
  shows
• 9:24
  that
• 9:25
  actually
• 9:25
  we're
• 9:25
  all
• 9:25
  susceptible
• 9:26
  to
• 9:26
  it.
• 9:26
  Even
• 9:26
  if
• 9:26
  we
• 9:26
  think
• 9:27
  we've
• 9:27
  got
• 9:27
  it
• 9:28
  together,
• 9:29
  things
• 9:29
  can
• 9:29
  creep
• 9:29
  up
• 9:30
  on
• 9:30
  us
• 9:30
  and
• 9:30
  these
• 9:30
  things
• 9:30
  can
• 9:31
  happen.
• 9:31
  Are
• 9:31
  there
• 9:31
  things
• 9:31
  that
• 9:32
  you've
• 9:32
  changed
• 9:33
  after
• 9:33
  both
• 9:33
  instances
• 9:35
  practically.
• 9:35
  What,
• 9:36
  what
• 9:36
  does
• 9:36
  it
• 9:36
  look
• 9:36
  like
• 9:37
  now
• 9:37
  to
• 9:37
  try
• 9:37
  and
• 9:37
  help
• 9:37
  yourself
• 9:38
  get
• 9:38
  out
• 9:38
  of
• 9:38
  these
• 9:39
  scenarios?
• 9:39
  I
• 9:39
  mean,
• 9:40
  the
• 9:40
  first
• 9:40
  time
• 9:40
  around
• 9:40
  the
• 9:41
  big
• 9:41
  thing
• 9:41
  was,
• 9:41
  was,
• 9:42
  was
• 9:42
  building
• 9:42
  the
• 9:43
  team,
• 9:43
  like,
• 9:43
  like
• 9:43
  fundamentally
• 9:44
  replacing
• 9:45
  me
• 9:45
  in
• 9:45
  the
• 9:45
  office
• 9:46
  day
• 9:46
  to
• 9:46
  day,
• 9:46
  which
• 9:47
  we
• 9:47
  did.
• 9:47
  But
• 9:48
  then,
• 9:48
  you
• 9:48
  know,
• 9:48
  I
• 9:48
  had
• 9:48
  all
• 9:49
  that
• 9:49
  extra
• 9:49
  time
• 9:49
  and
• 9:50
  energy,
• 9:50
  so
• 9:50
  what
• 9:50
  did
• 9:50
  I
• 9:51
  do?
• 9:51
  I
• 9:51
  started
• 9:52
  another
• 9:52
  business
• 9:53
  and
• 9:53
  I
• 9:53
  was
• 9:54
  like,
• 9:54
  yeah,
• 9:54
  let's
• 9:55
  do
• 9:55
  it
• 9:55
  all
• 9:55
  over
• 9:55
  again.
• 9:57
  But
• 9:57
  this
• 9:57
  time
• 9:57
  around
• 9:58
  there
• 9:59
  were
• 9:59
  several
• 9:59
  things
• 9:59
  that
• 10:00
  really
• 10:00
  did
• 10:01
  make
• 10:01
  sense
• 10:02
  and
• 10:02
  really
• 10:02
  did
• 10:03
  work.
• 10:03
  And
• 10:03
  that's
• 10:04
  what
• 10:04
  I
• 10:04
  talk
• 10:04
  about
• 10:04
  in
• 10:04
  the
• 10:04
  book.
• 10:05
  And
• 10:05
  by
• 10:05
  the
• 10:05
  way,
• 10:05
  I
• 10:05
  just
• 10:06
  want
• 10:06
  to
• 10:06
  clarify,
• 10:06
  like
• 10:06
  this
• 10:07
  isn't
• 10:07
  kind
• 10:07
  of
• 10:07
  like
• 10:07
  a
• 10:07
  burnout,
• 10:08
  like
• 10:08
  an
• 10:08
  anti
• 10:09
  burnout
• 10:09
  guide
• 10:10
  or
• 10:10
  like
• 10:11
  recover
• 10:11
  from
• 10:11
  burnout.
• 10:12
  No,
• 10:12
  this
• 10:12
  is
• 10:13
  about
• 10:13
  like
• 10:13
  being
• 10:14
  a
• 10:14
  true
• 10:15
  long
• 10:15
  haul
• 10:15
  leader,
• 10:16
  somebody
• 10:17
  who's
• 10:17
  going
• 10:17
  to
• 10:17
  be
• 10:17
  seen
• 10:18
  in
• 10:18
  the
• 10:18
  industry
• 10:19
  as
• 10:19
  a
• 10:19
  go
• 10:20
  to
• 10:20
  source
• 10:21
  consistently
• 10:22
  over
• 10:23
  a
• 10:23
  long
• 10:23
  period
• 10:23
  of
• 10:24
  time.
• 10:24
  This
• 10:24
  isn't
• 10:25
  about
• 10:25
  setting
• 10:26
  that
• 10:26
  fire
• 10:26
  up
• 10:27
  and
• 10:27
  like
• 10:27
  letting
• 10:28
  the
• 10:28
  flames
• 10:28
  burn
• 10:28
  out.
• 10:29
  No,
• 10:29
  this
• 10:29
  is
• 10:29
  about
• 10:29
  making
• 10:30
  sure
• 10:30
  we
• 10:30
  throw
• 10:31
  wood
• 10:31
  onto
• 10:31
  that
• 10:31
  fire
• 10:32
  on
• 10:32
  a
• 10:32
  regular
• 10:33
  basis
• 10:33
  to
• 10:33
  stay
• 10:34
  relevant
• 10:34
  and
• 10:35
  consistent
• 10:35
  in
• 10:35
  the
• 10:36
  industry.
• 10:36
  Right.
• 10:36
  So
• 10:37
  regardless
• 10:37
  of
• 10:37
  what
• 10:37
  industry
• 10:38
  you're
• 10:38
  in.
• 10:38
  Wedding
• 10:39
  industry.
• 10:39
  Exactly.
• 10:40
  As
• 10:40
  you
• 10:41
  very
• 10:41
  clearly
• 10:41
  pointed
• 10:41
  out,
• 10:42
  it's
• 10:42
  got
• 10:42
  an
• 10:42
  issue
• 10:42
  with
• 10:43
  burnout.
• 10:43
  But
• 10:44
  this
• 10:44
  isn't
• 10:44
  an
• 10:44
  anti
• 10:45
  burnout
• 10:45
  book.
• 10:45
  This
• 10:45
  is
• 10:46
  a
• 10:46
  handbook
• 10:46
  to
• 10:46
  ultimately
• 10:47
  help
• 10:47
  you
• 10:47
  do
• 10:47
  business
• 10:48
  and
• 10:48
  life
• 10:49
  better.
• 10:49
  That's
• 10:50
  what
• 10:50
  it
• 10:50
  comes
• 10:50
  down
• 10:50
  to.
• 10:51
  But
• 10:51
  there
• 10:51
  were
• 10:51
  four
• 10:52
  big
• 10:52
  bits
• 10:53
  of
• 10:53
  this
• 10:53
  focus
• 10:54
  that
• 10:54
  we
• 10:54
  kind
• 10:54
  of,
• 10:54
  and
• 10:55
  there's
• 10:55
  a
• 10:55
  real
• 10:55
  technical
• 10:55
  term
• 10:56
  bits.
• 10:56
  There
• 10:57
  were
• 10:57
  four
• 10:57
  really
• 10:58
  big
• 10:58
  kind
• 10:58
  of
• 10:58
  focuses
• 11:00
  that
• 11:00
  we
• 11:00
  ended
• 11:00
  up
• 11:01
  developing
• 11:01
  into
• 11:02
  a
• 11:02
  framework
• 11:02
  which
• 11:02
  we
• 11:03
  called
• 11:03
  our
• 11:03
  Life
• 11:03
  OS
• 11:04
  or
• 11:04
  a
• 11:04
  life
• 11:04
  operating
• 11:05
  system.
• 11:05
  Because
• 11:06
  your
• 11:06
  computer's
• 11:06
  got
• 11:06
  an
• 11:07
  os,
• 11:07
  your
• 11:07
  phone's
• 11:07
  got
• 11:07
  an
• 11:08
  os,
• 11:08
  why
• 11:08
  don't
• 11:08
  you
• 11:08
  have
• 11:08
  an
• 11:09
  os?
• 11:09
  Right?
• 11:10
  So
• 11:10
  the
• 11:11
  four
• 11:11
  main
• 11:11
  sections
• 11:12
  of
• 11:12
  that
• 11:13
  first
• 11:13
  up
• 11:13
  is
• 11:13
  personal
• 11:14
  mastery.
• 11:15
  So
• 11:15
  all
• 11:15
  the
• 11:16
  things
• 11:16
  that
• 11:16
  you
• 11:16
  do
• 11:17
  to
• 11:17
  make
• 11:17
  yourself
• 11:18
  as
• 11:18
  good
• 11:18
  as
• 11:18
  you
• 11:18
  are.
• 11:19
  Right?
• 11:19
  So
• 11:19
  managing
• 11:20
  your
• 11:20
  energy,
• 11:21
  consistently
• 11:22
  upgrading
• 11:22
  your
• 11:22
  learning,
• 11:23
  you
• 11:23
  know,
• 11:24
  all
• 11:24
  that
• 11:24
  kind
• 11:24
  of
• 11:24
  stuff.
• 11:24
  Right.
• 11:25
  Then
• 11:25
  there
• 11:26
  was
• 11:26
  love
• 11:27
  and
• 11:27
  relationships
• 11:28
  because
• 11:28
  they
• 11:28
  play
• 11:29
  a
• 11:29
  major
• 11:29
  part
• 11:30
  in
• 11:30
  our
• 11:30
  happiness
• 11:31
  and
• 11:31
  our
• 11:31
  productivity
• 11:32
  and
• 11:32
  things
• 11:32
  like
• 11:32
  that
• 11:32
  as
• 11:33
  well.
• 11:33
  So
• 11:33
  that
• 11:33
  had
• 11:34
  to
• 11:34
  be
• 11:34
  in
• 11:34
  there.
• 11:34
  That
• 11:34
  was
• 11:34
  always
• 11:35
  going
• 11:35
  to
• 11:35
  be
• 11:35
  in
• 11:35
  there
• 11:35
  from
• 11:35
  day
• 11:36
  one.
• 11:36
  You
• 11:36
  yourself
• 11:37
  know
• 11:37
  the
• 11:37
  premium
• 11:38
  I
• 11:38
  put
• 11:38
  on
• 11:38
  relationships.
• 11:39
  I
• 11:39
  know
• 11:39
  you've
• 11:39
  seen
• 11:40
  me
• 11:40
  talk
• 11:40
  about
• 11:40
  it
• 11:40
  on
• 11:41
  a
• 11:41
  number
• 11:41
  of
• 11:41
  occasions.
• 11:42
  And
• 11:42
  then
• 11:42
  there
• 11:42
  was
• 11:43
  the
• 11:43
  impactful
• 11:43
  work
• 11:44
  that
• 11:44
  we
• 11:44
  do.
• 11:44
  So
• 11:45
  the
• 11:45
  clients
• 11:45
  that
• 11:45
  we
• 11:45
  work
• 11:46
  with,
• 11:46
  the
• 11:46
  offers
• 11:47
  that
• 11:47
  we
• 11:47
  create
• 11:47
  and
• 11:48
  put
• 11:48
  out
• 11:48
  into
• 11:48
  the
• 11:48
  world,
• 11:49
  ultimately
• 11:50
  the
• 11:50
  solutions
• 11:50
  to
• 11:50
  the
• 11:51
  problems
• 11:51
  in
• 11:51
  our
• 11:51
  industry
• 11:52
  that
• 11:52
  we're
• 11:53
  solving.
• 11:53
  Right?
• 11:53
  That's
• 11:54
  our
• 11:54
  work
• 11:55
  that
• 11:55
  we
• 11:55
  do.
• 11:55
  And
• 11:55
  actually
• 11:56
  that
• 11:56
  was
• 11:56
  where
• 11:56
  I
• 11:57
  stopped
• 11:57
  with
• 11:57
  the
• 11:57
  framework
• 11:58
  until
• 11:58
  I
• 11:59
  started
• 11:59
  talking
• 12:00
  with
• 12:00
  colleagues
• 12:00
  and
• 12:01
  peers
• 12:01
  and
• 12:02
  other
• 12:02
  business
• 12:02
  owners
• 12:03
  and
• 12:03
  high
• 12:03
  level
• 12:04
  executives.
• 12:05
  And
• 12:05
  we
• 12:05
  came
• 12:05
  across
• 12:06
  one
• 12:06
  thing
• 12:07
  over
• 12:07
  and
• 12:07
  over
• 12:07
  and
• 12:07
  over
• 12:07
  again
• 12:08
  that
• 12:08
  we
• 12:08
  just
• 12:08
  had
• 12:08
  to
• 12:09
  add
• 12:09
  into
• 12:09
  this
• 12:10
  three
• 12:10
  step
• 12:10
  framework
• 12:11
  to
• 12:11
  turn
• 12:11
  it
• 12:11
  into
• 12:11
  a
• 12:11
  four
• 12:12
  step
• 12:12
  framework.
• 12:13
  And
• 12:13
  that
• 12:13
  was
• 12:13
  hobbies
• 12:13
  and
• 12:14
  pastimes.
• 12:14
  And
• 12:15
  this,
• 12:15
  this
• 12:15
  one
• 12:15
  kind
• 12:16
  of
• 12:16
  came
• 12:16
  a
• 12:16
  little
• 12:16
  bit
• 12:16
  out
• 12:16
  of
• 12:17
  left
• 12:17
  field
• 12:17
  for
• 12:17
  me.
• 12:17
  I
• 12:17
  didn't
• 12:18
  expect
• 12:18
  it
• 12:18
  at
• 12:18
  all.
• 12:19
  But
• 12:19
  actually
• 12:19
  if
• 12:20
  you
• 12:20
  look
• 12:20
  at
• 12:20
  all
• 12:21
  of
• 12:21
  the
• 12:21
  most
• 12:21
  successful
• 12:22
  people
• 12:22
  on
• 12:22
  the,
• 12:23
  the
• 12:23
  people
• 12:23
  who
• 12:23
  are
• 12:23
  uber
• 12:24
  productive
• 12:24
  and
• 12:24
  get
• 12:24
  a
• 12:25
  lot
• 12:25
  done
• 12:25
  and
• 12:25
  make
• 12:26
  all
• 12:26
  the
• 12:26
  money
• 12:26
  and
• 12:26
  serve
• 12:27
  all
• 12:27
  the
• 12:27
  people
• 12:27
  and
• 12:27
  all
• 12:28
  that
• 12:28
  good
• 12:28
  stuff,
• 12:29
  they
• 12:29
  all
• 12:29
  have
• 12:29
  really
• 12:30
  important
• 12:31
  hobbies
• 12:31
  or
• 12:31
  pastimes
• 12:32
  in
• 12:32
  their
• 12:32
  life,
• 12:33
  which
• 12:33
  they
• 12:34
  prioritize
• 12:35
  like
• 12:35
  it's
• 12:35
  on
• 12:36
  the
• 12:36
  calendar
• 12:36
  kind
• 12:36
  of
• 12:37
  stuff.
• 12:37
  And
• 12:38
  I
• 12:38
  realized
• 12:39
  that
• 12:39
  as
• 12:40
  part
• 12:40
  of
• 12:40
  my
• 12:40
  recovery
• 12:41
  from
• 12:41
  that
• 12:41
  burnout,
• 12:42
  I'd
• 12:42
  actually
• 12:43
  started
• 12:44
  a
• 12:44
  couple
• 12:44
  of
• 12:44
  hobbies
• 12:45
  as
• 12:45
  well.
• 12:45
  One
• 12:45
  of
• 12:45
  them
• 12:46
  was
• 12:46
  watercolors
• 12:47
  and
• 12:47
  sketching
• 12:48
  and
• 12:48
  watercolors.
• 12:49
  I
• 12:49
  used
• 12:49
  to
• 12:49
  do
• 12:49
  it
• 12:49
  a
• 12:49
  lot
• 12:49
  when
• 12:49
  I
• 12:50
  was
• 12:50
  younger.
• 12:50
  Didn't
• 12:50
  do
• 12:50
  it
• 12:51
  for
• 12:51
  like
• 12:51
  25
• 12:51
  years.
• 12:52
  Went
• 12:52
  back
• 12:52
  to
• 12:52
  it.
• 12:53
  And
• 12:53
  then
• 12:53
  the
• 12:53
  other
• 12:54
  one
• 12:54
  was
• 12:54
  being
• 12:55
  out
• 12:55
  in
• 12:55
  nature
• 12:55
  and
• 12:56
  wildlife
• 12:56
  and
• 12:56
  wildlife
• 12:57
  photography.
• 12:57
  I
• 12:57
  didn't
• 12:58
  see
• 12:58
  that
• 12:58
  coming
• 12:58
  at
• 12:58
  all.
• 12:59
  So
• 12:59
  now,
• 12:59
  but
• 12:59
  now
• 12:59
  I'm
• 13:00
  the
• 13:00
  guy
• 13:00
  walking
• 13:00
  around
• 13:01
  with
• 13:01
  a
• 13:01
  huge
• 13:02
  600
• 13:02
  millimeter
• 13:03
  lens,
• 13:03
  you
• 13:03
  know,
• 13:03
  in
• 13:04
  forests
• 13:04
  and
• 13:04
  whatnot.
• 13:05
  Right.
• 13:05
  So
• 13:06
  I
• 13:06
  started
• 13:06
  going
• 13:06
  into
• 13:07
  this
• 13:07
  kind
• 13:07
  of
• 13:08
  rabbit
• 13:09
  hole
• 13:09
  for
• 13:09
  hobbies
• 13:10
  and
• 13:10
  pastimes.
• 13:10
  And
• 13:11
  there's
• 13:11
  one.
• 13:11
  I
• 13:11
  won't
• 13:12
  go
• 13:12
  on
• 13:12
  about
• 13:12
  it
• 13:12
  for
• 13:12
  too
• 13:12
  long,
• 13:12
  but
• 13:13
  there
• 13:13
  was
• 13:13
  one
• 13:13
  particular
• 13:13
  case
• 13:13
  study
• 13:14
  which
• 13:14
  I
• 13:14
  think
• 13:14
  is
• 13:14
  really
• 13:15
  important
• 13:15
  for
• 13:15
  everybody
• 13:16
  to
• 13:16
  hear.
• 13:16
  And
• 13:17
  that
• 13:17
  is
• 13:17
  there's
• 13:17
  one
• 13:18
  particular
• 13:18
  man
• 13:18
  under
• 13:19
  the
• 13:19
  name
• 13:19
  of
• 13:19
  David
• 13:19
  Solomon,
• 13:20
  who
• 13:21
  is
• 13:21
  otherwise
• 13:22
  known
• 13:22
  as
• 13:23
  DJ
• 13:24
  D
• 13:25
  Sol.
• 13:25
  Now,
• 13:26
  David
• 13:26
  Solomon
• 13:27
  is
• 13:27
  one
• 13:28
  of
• 13:28
  the
• 13:28
  most
• 13:28
  booked
• 13:29
  dance
• 13:30
  and
• 13:30
  party
• 13:30
  DJs
• 13:31
  in
• 13:31
  the
• 13:32
  kind
• 13:32
  of
• 13:32
  socialite
• 13:33
  scene
• 13:33
  in
• 13:33
  the
• 13:33
  United
• 13:34
  States.
• 13:34
  He
• 13:35
  gets
• 13:35
  all
• 13:36
  the
• 13:36
  money
• 13:36
  from
• 13:36
  the
• 13:36
  gigs
• 13:36
  and
• 13:37
  he
• 13:37
  kind
• 13:37
  of
• 13:37
  gives
• 13:37
  it
• 13:37
  all
• 13:37
  to
• 13:37
  charity
• 13:38
  and
• 13:38
  all
• 13:38
  the
• 13:38
  rest
• 13:38
  of
• 13:38
  it.
• 13:38
  And
• 13:39
  the
• 13:39
  reason
• 13:39
  why
• 13:39
  is
• 13:39
  because
• 13:39
  he
• 13:40
  doesn't
• 13:40
  need
• 13:40
  the
• 13:41
  money.
• 13:41
  Because
• 13:41
  David
• 13:42
  Solomon
• 13:43
  is
• 13:43
  the
• 13:43
  CEO
• 13:44
  of
• 13:44
  Goldman
• 13:44
  Sachs.
• 13:46
  So
• 13:46
  if
• 13:46
  the
• 13:46
  CEO
• 13:47
  of
• 13:47
  Goldman
• 13:47
  Sachs
• 13:48
  can
• 13:48
  be
• 13:49
  a
• 13:49
  DJ
• 13:49
  for
• 13:50
  a
• 13:50
  few
• 13:50
  hours
• 13:50
  each
• 13:50
  week,
• 13:51
  there's
• 13:51
  no
• 13:51
  reason
• 13:52
  why
• 13:52
  you,
• 13:52
  me,
• 13:52
  or
• 13:52
  anyone
• 13:53
  else
• 13:53
  for
• 13:53
  that
• 13:53
  matter,
• 13:54
  can
• 13:55
  jump
• 13:55
  on
• 13:55
  top
• 13:55
  of
• 13:55
  a
• 13:55
  hobby
• 13:56
  that
• 13:56
  we
• 13:56
  love,
• 13:56
  that
• 13:57
  lights
• 13:57
  us
• 13:57
  up,
• 13:57
  that
• 13:58
  helps
• 13:58
  us
• 13:58
  recover
• 13:59
  and
• 14:00
  ultimately
• 14:00
  recharge
• 14:01
  our
• 14:01
  energy
• 14:01
  and
• 14:02
  things
• 14:02
  like
• 14:02
  that.
• 14:02
  And
• 14:03
  again,
• 14:03
  going
• 14:03
  into
• 14:04
  the
• 14:04
  research
• 14:05
  even
• 14:05
  more,
• 14:05
  we
• 14:06
  discovered,
• 14:06
  and
• 14:06
  this
• 14:06
  was
• 14:06
  from
• 14:06
  a
• 14:07
  Forbes
• 14:07
  survey,
• 14:07
  I
• 14:08
  believe
• 14:08
  we
• 14:08
  discovered
• 14:09
  that
• 14:10
  if
• 14:10
  entrepreneurs,
• 14:11
  business
• 14:11
  owners,
• 14:12
  leaders,
• 14:13
  do
• 14:13
  no
• 14:13
  more
• 14:13
  than,
• 14:14
  or
• 14:14
  rather
• 14:14
  no
• 14:15
  less
• 14:15
  than,
• 14:15
  two
• 14:16
  hours
• 14:16
  a
• 14:16
  week
• 14:16
  on
• 14:17
  their
• 14:17
  hobby,
• 14:17
  dedicated
• 14:18
  two
• 14:18
  hours
• 14:18
  a
• 14:19
  week
• 14:19
  on
• 14:19
  their
• 14:19
  hobby,
• 14:20
  they
• 14:20
  have
• 14:21
  the
• 14:21
  ability
• 14:22
  of
• 14:22
  boosting
• 14:22
  their
• 14:23
  productivity
• 14:23
  at
• 14:24
  work
• 14:24
  by
• 14:25
  up
• 14:25
  to
• 14:26
  30%,
• 14:27
  which
• 14:27
  is
• 14:27
  just
• 14:27
  insane.
• 14:28
  Just
• 14:29
  crazy,
• 14:29
  right?
• 14:30
  So
• 14:30
  go
• 14:30
  out,
• 14:30
  take
• 14:31
  some
• 14:31
  photos
• 14:31
  of
• 14:31
  birds,
• 14:32
  and
• 14:32
  then
• 14:32
  come
• 14:33
  back
• 14:33
  and
• 14:33
  be
• 14:33
  even
• 14:33
  more
• 14:33
  productive.
• 14:34
  Yes,
• 14:34
  I'm
• 14:34
  in.
• 14:35
  Let's
• 14:35
  go.
• 14:35
  Right.
• 14:36
  So
• 14:37
  incredibly
• 14:37
  important.
• 14:38
  So
• 14:38
  that
• 14:38
  ended
• 14:38
  up
• 14:38
  being
• 14:39
  the
• 14:39
  four
• 14:39
  step
• 14:40
  framework
• 14:40
  of
• 14:40
  that
• 14:40
  life
• 14:41
  os.
• 14:42
  And
• 14:42
  there's
• 14:43
  just
• 14:43
  one
• 14:43
  image
• 14:44
  in
• 14:44
  the
• 14:44
  entire
• 14:45
  book,
• 14:45
  which
• 14:45
  is
• 14:45
  that
• 14:46
  image.
• 14:46
  It's
• 14:46
  on
• 14:46
  page
• 14:47
  38.
• 14:48
  And
• 14:49
  I
• 14:50
  think
• 14:50
  if
• 14:50
  nothing
• 14:50
  else,
• 14:51
  you
• 14:51
  know,
• 14:51
  you
• 14:51
  should
• 14:52
  rip
• 14:52
  the
• 14:52
  page
• 14:52
  out
• 14:52
  of
• 14:52
  the
• 14:53
  book
• 14:53
  and
• 14:53
  super
• 14:54
  glue
• 14:54
  it
• 14:54
  to
• 14:54
  your
• 14:54
  forehead
• 14:55
  or
• 14:55
  something
• 14:56
  so
• 14:56
  you
• 14:56
  see
• 14:56
  it
• 14:56
  every
• 14:56
  time
• 14:56
  you
• 14:57
  look
• 14:57
  in
• 14:57
  the
• 14:57
  mirror.
• 14:58
  It's
• 14:59
  interesting
• 14:59
  because
• 14:59
  I've
• 15:00
  learned
• 15:00
  so
• 15:00
  much
• 15:00
  from
• 15:01
  you
• 15:01
  over
• 15:01
  the
• 15:02
  years.
• 15:02
  But
• 15:02
  one
• 15:02
  of
• 15:02
  the
• 15:02
  things
• 15:03
  that
• 15:03
  really
• 15:03
  stands
• 15:03
  out
• 15:04
  to
• 15:04
  me
• 15:04
  is
• 15:05
  I
• 15:05
  know
• 15:05
  you've
• 15:05
  now
• 15:05
  turned
• 15:05
  it
• 15:06
  into
• 15:06
  an
• 15:06
  official
• 15:06
  framework
• 15:07
  in
• 15:07
  a
• 15:07
  book,
• 15:07
  but
• 15:07
  even
• 15:07
  when
• 15:07
  you
• 15:08
  used
• 15:08
  to
• 15:08
  just
• 15:08
  talk
• 15:09
  was
• 15:09
  the
• 15:09
  importance
• 15:10
  of
• 15:10
  having
• 15:10
  this
• 15:11
  balance.
• 15:11
  And
• 15:11
  I've
• 15:12
  really
• 15:12
  taken
• 15:13
  that
• 15:13
  on
• 15:13
  board.
• 15:13
  I
• 15:13
  spend
• 15:14
  a
• 15:14
  lot
• 15:14
  of
• 15:14
  time
• 15:14
  doing
• 15:15
  my
• 15:15
  hobbies
• 15:15
  and
• 15:15
  singing
• 15:16
  and
• 15:16
  dancing
• 15:16
  and
• 15:16
  all
• 15:16
  that
• 15:17
  kind
• 15:17
  of
• 15:17
  thing,
• 15:17
  as
• 15:17
  well
• 15:18
  as
• 15:18
  putting
• 15:18
  family
• 15:19
  first.
• 15:19
  I
• 15:19
  talk
• 15:19
  about
• 15:19
  it
• 15:20
  to
• 15:20
  my
• 15:20
  clients
• 15:20
  all
• 15:20
  the
• 15:21
  time.
• 15:21
  My
• 15:21
  family
• 15:21
  come
• 15:22
  first.
• 15:22
  You
• 15:22
  know,
• 15:22
  actually
• 15:23
  we
• 15:23
  scheduled
• 15:23
  this
• 15:23
  podcast
• 15:24
  interview
• 15:24
  for
• 15:25
  a
• 15:25
  different
• 15:25
  time
• 15:25
  because
• 15:26
  I
• 15:26
  came
• 15:27
  to
• 15:27
  you
• 15:27
  guys
• 15:27
  and
• 15:28
  said,
• 15:28
  I
• 15:28
  know
• 15:28
  we've
• 15:28
  got
• 15:28
  A
• 15:29
  podcast
• 15:29
  interview
• 15:29
  scheduled,
• 15:30
  but
• 15:30
  I
• 15:30
  actually
• 15:30
  need
• 15:30
  to
• 15:30
  take
• 15:30
  Alice
• 15:31
  to
• 15:31
  go
• 15:31
  and
• 15:31
  see
• 15:31
  the
• 15:31
  lionesses
• 15:32
  because
• 15:32
  they've
• 15:32
  just
• 15:33
  won
• 15:33
  the
• 15:33
  euros.
• 15:34
  And
• 15:34
  you're
• 15:34
  like,
• 15:34
  yeah,
• 15:34
  sure.
• 15:35
  Because
• 15:35
  for
• 15:35
  me,
• 15:36
  that's,
• 15:36
  that's
• 15:36
  how
• 15:36
  I
• 15:36
  live.
• 15:37
  Family
• 15:37
  first.
• 15:38
  But
• 15:39
  preaching
• 15:39
  that
• 15:39
  message,
• 15:40
  I've
• 15:40
  come
• 15:40
  across
• 15:41
  some
• 15:41
  people,
• 15:41
  it's
• 15:42
  a
• 15:42
  bit
• 15:42
  countercultural.
• 15:43
  And
• 15:43
  I
• 15:43
  see
• 15:43
  it
• 15:43
  specifically
• 15:44
  in
• 15:44
  our
• 15:45
  industry
• 15:45
  where
• 15:46
  people
• 15:46
  say
• 15:46
  that
• 15:46
  if
• 15:47
  you're
• 15:47
  doing
• 15:47
  less,
• 15:48
  you're
• 15:48
  doing
• 15:48
  less
• 15:49
  business,
• 15:49
  you're
• 15:49
  hustling
• 15:50
  less,
• 15:50
  your
• 15:50
  business
• 15:51
  isn't
• 15:51
  going
• 15:51
  to
• 15:51
  be
• 15:51
  as
• 15:51
  successful.
• 15:52
  I'll
• 15:52
  give
• 15:52
  you
• 15:52
  an
• 15:52
  example.
• 15:52
  We
• 15:53
  were
• 15:53
  talking
• 15:53
  about
• 15:53
  a
• 15:54
  framework
• 15:54
  for
• 15:55
  the
• 15:55
  wedding
• 15:55
  industry
• 15:55
  as
• 15:55
  a
• 15:56
  whole,
• 15:56
  whereby
• 15:57
  someone
• 15:57
  stated,
• 15:58
  and
• 15:58
  I
• 15:58
  disagreed,
• 15:59
  that
• 16:00
  if
• 16:00
  you
• 16:00
  were
• 16:00
  a
• 16:00
  part
• 16:01
  time
• 16:01
  business
• 16:01
  owner,
• 16:02
  as
• 16:02
  in
• 16:02
  you're
• 16:02
  bringing
• 16:02
  up
• 16:03
  family,
• 16:03
  doing
• 16:03
  everything
• 16:03
  else,
• 16:04
  then
• 16:04
  you
• 16:05
  weren't
• 16:05
  as
• 16:05
  good
• 16:06
  a
• 16:06
  business
• 16:06
  owner
• 16:06
  as
• 16:07
  someone
• 16:07
  who
• 16:07
  was
• 16:07
  doing
• 16:07
  it
• 16:08
  full
• 16:08
  time.
• 16:08
  So
• 16:09
  how
• 16:09
  do
• 16:09
  we
• 16:09
  live
• 16:09
  this
• 16:10
  way?
• 16:10
  How
• 16:10
  do
• 16:10
  you
• 16:11
  respond
• 16:11
  to
• 16:11
  that
• 16:12
  when
• 16:12
  the
• 16:13
  culture
• 16:13
  around
• 16:13
  us
• 16:13
  is
• 16:13
  telling
• 16:14
  us,
• 16:14
  do
• 16:14
  more,
• 16:14
  do
• 16:15
  more,
• 16:15
  do
• 16:15
  more?
• 16:15
  Yeah.
• 16:16
  Well,
• 16:16
  I
• 16:16
  think
• 16:16
  there's
• 16:16
  a
• 16:16
  couple
• 16:17
  of
• 16:17
  things
• 16:17
  to
• 16:17
  point
• 16:17
  out
• 16:17
  here.
• 16:18
  Like,
• 16:18
  first
• 16:18
  of
• 16:19
  all,
• 16:19
  burnout
• 16:20
  is
• 16:20
  not
• 16:20
  a
• 16:20
  badge
• 16:20
  of
• 16:21
  honor.
• 16:21
  It's
• 16:21
  a
• 16:21
  warning
• 16:22
  sign
• 16:22
  that
• 16:22
  something's
• 16:23
  broken
• 16:23
  and
• 16:23
  that
• 16:24
  something
• 16:24
  needs
• 16:24
  to
• 16:24
  be
• 16:24
  fixed.
• 16:25
  I
• 16:25
  think
• 16:25
  that's
• 16:25
  really
• 16:26
  important.
• 16:26
  The
• 16:27
  fact
• 16:27
  is
• 16:27
  that
• 16:27
  you
• 16:27
  actually,
• 16:28
  you,
• 16:28
  you
• 16:28
  don't
• 16:29
  need
• 16:29
  to
• 16:29
  break
• 16:30
  in
• 16:30
  order
• 16:30
  to
• 16:31
  justify
• 16:31
  taking
• 16:32
  a
• 16:32
  break.
• 16:33
  Right?
• 16:33
  Let
• 16:33
  me
• 16:34
  say
• 16:34
  that
• 16:34
  again.
• 16:34
  You
• 16:34
  don't
• 16:35
  need
• 16:35
  to
• 16:35
  break
• 16:36
  in
• 16:36
  order
• 16:36
  to
• 16:36
  justify
• 16:38
  taking
• 16:38
  a
• 16:38
  break.
• 16:39
  If
• 16:39
  you
• 16:39
  want
• 16:40
  to
• 16:40
  go
• 16:40
  and
• 16:40
  let.
• 16:40
  You
• 16:40
  want
• 16:41
  to
• 16:41
  take
• 16:41
  your
• 16:41
  girl
• 16:41
  to
• 16:41
  go
• 16:41
  see
• 16:41
  the
• 16:42
  lionesses,
• 16:42
  go
• 16:42
  take
• 16:43
  the
• 16:43
  girl
• 16:43
  to
• 16:43
  go
• 16:43
  see
• 16:44
  the
• 16:44
  lionesses,
• 16:44
  please
• 16:45
  do
• 16:45
  it.
• 16:45
  It's
• 16:46
  important
• 16:46
  to
• 16:47
  you.
• 16:47
  And
• 16:47
  that's
• 16:47
  a
• 16:48
  core
• 16:48
  memory
• 16:48
  right
• 16:48
  there.
• 16:49
  Right.
• 16:49
  Those
• 16:49
  situations
• 16:50
  don't
• 16:51
  come
• 16:51
  around
• 16:51
  every
• 16:51
  day.
• 16:52
  So,
• 16:53
  you
• 16:53
  know,
• 16:53
  couple
• 16:53
  that
• 16:54
  together.
• 16:54
  Flip
• 16:54
  side
• 16:55
  of
• 16:55
  that
• 16:55
  coin
• 16:55
  is
• 16:56
  that
• 16:56
  I
• 16:56
  think
• 16:56
  what's
• 16:57
  happened
• 16:57
  is
• 16:57
  society
• 16:58
  has
• 16:58
  led
• 16:58
  us
• 16:58
  to
• 16:59
  believe
• 16:59
  that
• 16:59
  working
• 17:00
  harder,
• 17:01
  you
• 17:01
  know,
• 17:01
  being
• 17:02
  so
• 17:02
  busy,
• 17:03
  I'm
• 17:03
  so
• 17:03
  busy
• 17:03
  right
• 17:03
  now,
• 17:04
  people
• 17:04
  say,
• 17:04
  I'm
• 17:04
  so
• 17:04
  busy,
• 17:05
  don't
• 17:05
  have
• 17:05
  a
• 17:05
  minute
• 17:06
  to
• 17:06
  myself,
• 17:06
  I'm
• 17:06
  so
• 17:06
  busy.
• 17:07
  Busy's
• 17:07
  a
• 17:08
  trap.
• 17:08
  Any
• 17:08
  bloody
• 17:08
  idiot
• 17:09
  can
• 17:09
  put
• 17:09
  a
• 17:09
  load
• 17:10
  of
• 17:10
  stuff
• 17:10
  on
• 17:10
  the
• 17:10
  calendar.
• 17:11
  It
• 17:11
  doesn't
• 17:11
  mean
• 17:11
  that
• 17:12
  you're
• 17:12
  going
• 17:12
  to
• 17:12
  build
• 17:12
  momentum
• 17:13
  from
• 17:13
  it,
• 17:13
  right?
• 17:14
  So
• 17:14
  I
• 17:15
  think
• 17:15
  what's
• 17:15
  important
• 17:15
  is
• 17:15
  to
• 17:16
  understand
• 17:16
  that,
• 17:16
  you
• 17:16
  know,
• 17:17
  our
• 17:17
  job,
• 17:18
  I
• 17:18
  believe,
• 17:18
  and
• 17:18
  I
• 17:19
  really
• 17:19
  believe
• 17:19
  this
• 17:20
  wholeheartedly,
• 17:21
  our
• 17:21
  job
• 17:21
  is
• 17:22
  to
• 17:22
  feel
• 17:23
  zero
• 17:23
  guilt,
• 17:24
  not
• 17:24
  less
• 17:24
  guilty,
• 17:25
  but
• 17:25
  zero
• 17:26
  guilt
• 17:26
  about
• 17:27
  the
• 17:27
  time
• 17:27
  that
• 17:27
  we
• 17:27
  spend
• 17:28
  away
• 17:28
  from
• 17:28
  building
• 17:28
  our
• 17:29
  business.
• 17:29
  Because
• 17:30
  if,
• 17:30
  if
• 17:30
  we
• 17:31
  are
• 17:31
  focusing
• 17:32
  on,
• 17:33
  on
• 17:33
  us,
• 17:33
  and
• 17:33
  by
• 17:34
  the
• 17:34
  way,
• 17:34
  we
• 17:34
  should
• 17:34
  be,
• 17:35
  we're
• 17:35
  the
• 17:35
  Engine,
• 17:36
  we're
• 17:36
  the
• 17:36
  spark,
• 17:37
  we're
• 17:37
  the
• 17:37
  difference
• 17:37
  maker.
• 17:38
  Right.
• 17:39
  But
• 17:39
  engines
• 17:39
  need
• 17:40
  maintenance
• 17:40
  as
• 17:40
  well.
• 17:40
  That's
• 17:41
  why
• 17:41
  you
• 17:41
  take
• 17:41
  your
• 17:41
  car
• 17:41
  into
• 17:42
  the
• 17:42
  mechanic
• 17:42
  every
• 17:42
  year
• 17:42
  for
• 17:43
  a
• 17:43
  service.
• 17:43
  Right.
• 17:43
  Or
• 17:44
  you
• 17:44
  should
• 17:44
  do
• 17:45
  so.
• 17:45
  You
• 17:45
  know,
• 17:45
  I
• 17:46
  think
• 17:46
  what's
• 17:46
  really
• 17:46
  important
• 17:47
  is
• 17:47
  that,
• 17:47
  like,
• 17:47
  it's
• 17:48
  okay
• 17:48
  to
• 17:48
  take
• 17:49
  time
• 17:49
  away.
• 17:50
  And
• 17:50
  being
• 17:50
  part
• 17:51
  time
• 17:51
  makes
• 17:52
  you
• 17:52
  no
• 17:52
  less
• 17:53
  of
• 17:54
  a
• 17:54
  business
• 17:54
  owner
• 17:54
  than
• 17:55
  somebody
• 17:55
  who
• 17:55
  does
• 17:55
  it
• 17:56
  full
• 17:56
  time.
• 17:56
  You're
• 17:57
  still
• 17:57
  running
• 17:57
  a
• 17:58
  business.
• 17:58
  You're
• 17:58
  still
• 17:59
  owning
• 17:59
  a
• 18:00
  business.
• 18:00
  So
• 18:01
  whether
• 18:01
  this
• 18:01
  is
• 18:01
  something
• 18:01
  that
• 18:01
  you
• 18:02
  do
• 18:02
  a
• 18:02
  couple
• 18:03
  days
• 18:03
  a
• 18:04
  week
• 18:04
  or
• 18:04
  a
• 18:05
  few
• 18:05
  days
• 18:05
  a
• 18:06
  month
• 18:06
  or
• 18:06
  whatever
• 18:06
  it
• 18:07
  is,
• 18:07
  like
• 18:07
  you're
• 18:07
  still
• 18:07
  running
• 18:08
  your
• 18:08
  own
• 18:08
  thing.
• 18:09
  You're
• 18:09
  still
• 18:09
  a
• 18:10
  business
• 18:10
  owner,
• 18:11
  and
• 18:11
  that's
• 18:11
  something
• 18:11
  you
• 18:11
  should
• 18:12
  be
• 18:12
  proud
• 18:12
  of
• 18:12
  and
• 18:13
  something
• 18:13
  you
• 18:13
  should
• 18:13
  stand
• 18:13
  next
• 18:13
  to.
• 18:14
  Yeah,
• 18:14
  I
• 18:14
  totally
• 18:14
  agree.
• 18:15
  I
• 18:15
  used
• 18:15
  to
• 18:15
  have
• 18:15
  a
• 18:15
  really
• 18:15
  great
• 18:16
  manager
• 18:16
  when
• 18:16
  I
• 18:16
  worked
• 18:16
  at
• 18:17
  the
• 18:17
  radio
• 18:17
  station,
• 18:17
  and
• 18:18
  all
• 18:18
  of
• 18:18
  my
• 18:18
  colleagues
• 18:18
  used
• 18:19
  to
• 18:19
  go
• 18:19
  and
• 18:20
  stay
• 18:20
  late
• 18:20
  in
• 18:20
  the
• 18:20
  office
• 18:21
  and
• 18:21
  I
• 18:21
  always
• 18:21
  took
• 18:21
  my
• 18:22
  lunch
• 18:22
  break
• 18:22
  and
• 18:22
  I
• 18:22
  always
• 18:22
  left
• 18:23
  on
• 18:23
  time.
• 18:23
  And
• 18:23
  people
• 18:23
  used
• 18:24
  to
• 18:24
  bemoan
• 18:24
  that
• 18:25
  and
• 18:25
  grumble
• 18:26
  about
• 18:26
  the
• 18:26
  fact
• 18:26
  I
• 18:26
  did
• 18:27
  that.
• 18:27
  And
• 18:27
  I
• 18:27
  remember
• 18:28
  meeting
• 18:28
  with
• 18:28
  my
• 18:28
  manager
• 18:29
  one
• 18:29
  day
• 18:29
  and
• 18:29
  saying
• 18:29
  that
• 18:29
  this
• 18:30
  is
• 18:30
  what's
• 18:30
  going
• 18:30
  on
• 18:30
  in
• 18:30
  the
• 18:30
  office.
• 18:31
  And
• 18:31
  my
• 18:31
  manager
• 18:32
  said
• 18:32
  to
• 18:32
  me,
• 18:32
  becca,
• 18:33
  I
• 18:33
  actually
• 18:33
  think
• 18:34
  you're
• 18:34
  better
• 18:34
  than
• 18:35
  them
• 18:35
  because
• 18:35
  it
• 18:36
  shows
• 18:36
  you're
• 18:36
  using
• 18:36
  your
• 18:37
  time
• 18:37
  wisely
• 18:38
  and
• 18:38
  you're
• 18:38
  still
• 18:38
  getting
• 18:38
  your
• 18:39
  work
• 18:39
  done
• 18:39
  in
• 18:39
  the
• 18:39
  allocated
• 18:40
  hours.
• 18:40
  There's
• 18:41
  no
• 18:41
  badge
• 18:41
  of
• 18:41
  honor
• 18:41
  for
• 18:42
  staying
• 18:42
  late
• 18:42
  or
• 18:42
  working
• 18:43
  through
• 18:43
  your
• 18:43
  lunch.
• 18:43
  100.
• 18:44
  And
• 18:44
  I
• 18:44
  think,
• 18:44
  you
• 18:45
  know,
• 18:45
  the
• 18:45
  whole
• 18:45
  work
• 18:46
  life
• 18:46
  balance
• 18:46
  thing,
• 18:47
  I.
• 18:47
  I
• 18:48
  think,
• 18:48
  you
• 18:48
  know,
• 18:48
  I've.
• 18:48
  I've
• 18:48
  been
• 18:49
  quoted
• 18:49
  by
• 18:49
  saying
• 18:49
  that
• 18:49
  work,
• 18:50
  work,
• 18:50
  life
• 18:50
  balance
• 18:51
  is
• 18:51
  a
• 18:51
  myth,
• 18:52
  and
• 18:52
  I
• 18:52
  think
• 18:52
  it's
• 18:52
  a
• 18:53
  myth
• 18:53
  now.
• 18:54
  I
• 18:54
  think
• 18:54
  it
• 18:54
  was
• 18:55
  a
• 18:55
  real
• 18:55
  thing
• 18:55
  back
• 18:56
  in
• 18:56
  the
• 18:56
  good
• 18:56
  old
• 18:56
  days
• 18:57
  of
• 18:57
  like
• 18:58
  nine
• 18:58
  to
• 18:58
  five
• 18:58
  work
• 18:58
  and
• 18:59
  whatnot.
• 18:59
  Like,
• 18:59
  you
• 18:59
  know,
• 19:00
  before
• 19:00
  blackberries.
• 19:01
  I
• 19:01
  think
• 19:01
  that's
• 19:02
  a
• 19:02
  moment.
• 19:02
  No,
• 19:02
  I'm
• 19:03
  serious.
• 19:03
  I
• 19:03
  think
• 19:03
  that's
• 19:04
  like
• 19:04
  a
• 19:04
  catalyst
• 19:04
  moment
• 19:05
  right
• 19:05
  there.
• 19:06
  Before
• 19:06
  our
• 19:07
  boss
• 19:07
  could
• 19:07
  email
• 19:08
  us,
• 19:08
  because
• 19:08
  our
• 19:08
  boss
• 19:09
  is
• 19:09
  a
• 19:09
  workaholic,
• 19:10
  right?
• 19:10
  So
• 19:10
  before
• 19:11
  our
• 19:11
  boss
• 19:11
  could
• 19:12
  email
• 19:12
  us
• 19:12
  at
• 19:12
  8
• 19:13
  o'
• 19:13
  clock
• 19:13
  at
• 19:13
  night,
• 19:14
  knowing
• 19:14
  full
• 19:15
  well
• 19:15
  that
• 19:15
  we're
• 19:15
  going
• 19:15
  to
• 19:15
  get
• 19:15
  a
• 19:16
  notification
• 19:16
  on
• 19:16
  our
• 19:16
  smartphone,
• 19:17
  our
• 19:18
  BlackBerry
• 19:18
  that's
• 19:18
  next
• 19:19
  to
• 19:19
  us
• 19:19
  on
• 19:19
  the
• 19:19
  table
• 19:20
  as
• 19:20
  we're
• 19:20
  watching
• 19:21
  a
• 19:21
  film
• 19:21
  with
• 19:22
  our
• 19:22
  loved
• 19:22
  one
• 19:22
  before
• 19:23
  we
• 19:23
  go
• 19:23
  to
• 19:23
  bed,
• 19:23
  like,
• 19:24
  knowing
• 19:25
  that
• 19:25
  that
• 19:25
  wasn't
• 19:26
  possible
• 19:26
  at
• 19:26
  one
• 19:27
  point,
• 19:27
  and
• 19:27
  you
• 19:27
  went
• 19:28
  home
• 19:28
  at
• 19:28
  5pm
• 19:29
  and
• 19:29
  you
• 19:29
  weren't
• 19:30
  contactable
• 19:31
  until
• 19:31
  9am
• 19:32
  the
• 19:32
  next
• 19:32
  morning,
• 19:33
  like,
• 19:33
  blackberries
• 19:33
  kill
• 19:34
  work,
• 19:34
  life
• 19:34
  balance.
• 19:34
  That
• 19:35
  was
• 19:35
  the
• 19:35
  beginning
• 19:35
  of
• 19:35
  it
• 19:35
  right
• 19:36
  there.
• 19:36
  I
• 19:36
  was
• 19:36
  on
• 19:37
  a
• 19:37
  train.
• 19:38
  No
• 19:39
  more
• 19:39
  than
• 19:39
  four
• 19:40
  weeks
• 19:40
  ago,
• 19:40
  going
• 19:40
  down
• 19:40
  to
• 19:41
  London
• 19:41
  to
• 19:41
  do
• 19:41
  some
• 19:41
  studio
• 19:42
  interviews
• 19:43
  and
• 19:43
  right
• 19:44
  there
• 19:44
  in
• 19:44
  front
• 19:44
  of
• 19:44
  me
• 19:44
  there
• 19:45
  was
• 19:45
  a
• 19:45
  lady
• 19:45
  working
• 19:46
  on
• 19:46
  a
• 19:46
  full
• 19:47
  blown
• 19:47
  PowerPoint
• 19:48
  presentation
• 19:48
  at
• 19:49
  7:30
• 19:49
  in
• 19:49
  the
• 19:49
  morning
• 19:50
  on
• 19:50
  her
• 19:50
  laptop.
• 19:51
  And
• 19:51
  I'm
• 19:51
  just
• 19:51
  like,
• 19:52
  you
• 19:52
  know,
• 19:52
  this
• 19:53
  is
• 19:53
  mad.
• 19:53
  This,
• 19:54
  the
• 19:54
  world's
• 19:54
  gone
• 19:55
  mad.
• 19:56
  It
• 19:56
  really
• 19:56
  has.
• 19:56
  You
• 19:57
  know,
• 19:57
  the
• 19:57
  world
• 19:57
  has
• 19:58
  gone
• 19:58
  mad.
• 19:58
  But
• 19:58
  you
• 19:58
  are
• 19:59
  trying
• 19:59
  to
• 19:59
  change
• 20:00
  that,
• 20:01
  especially
• 20:01
  amongst
• 20:02
  us
• 20:02
  business
• 20:02
  owners
• 20:03
  with
• 20:03
  your
• 20:04
  book
• 20:04
  the
• 20:04
  Long
• 20:04
  Haul
• 20:04
  Leader.
• 20:05
  Now
• 20:05
  I
• 20:05
  find
• 20:05
  this,
• 20:05
  the
• 20:06
  title,
• 20:06
  fascinating
• 20:06
  and
• 20:07
  the
• 20:07
  reason
• 20:07
  I
• 20:07
  think
• 20:07
  it's
• 20:08
  so
• 20:08
  important
• 20:08
  in
• 20:08
  our
• 20:09
  industry
• 20:09
  particularly
• 20:10
  is
• 20:10
  I've
• 20:10
  been
• 20:11
  in
• 20:11
  this
• 20:11
  industry
• 20:11
  now
• 20:11
  since
• 20:12
  2013
• 20:13
  and
• 20:13
  a
• 20:13
  lot
• 20:13
  of
• 20:14
  wedding
• 20:14
  business
• 20:14
  owners
• 20:14
  come
• 20:15
  and
• 20:15
  go
• 20:16
  because
• 20:16
  of
• 20:17
  the
• 20:17
  hustle
• 20:17
  and
• 20:17
  they
• 20:17
  throw
• 20:18
  themselves
• 20:18
  into
• 20:18
  it.
• 20:18
  They
• 20:18
  have
• 20:19
  this
• 20:19
  creative
• 20:19
  passion.
• 20:20
  They
• 20:20
  want
• 20:20
  to
• 20:20
  come,
• 20:20
  they
• 20:20
  want
• 20:21
  to
• 20:21
  make
• 20:21
  it
• 20:21
  work,
• 20:22
  but
• 20:22
  they
• 20:22
  work
• 20:22
  really,
• 20:23
  really
• 20:23
  long
• 20:23
  hours.
• 20:23
  They
• 20:23
  don't
• 20:24
  earn
• 20:24
  enough
• 20:24
  money,
• 20:24
  they
• 20:25
  do
• 20:25
  hit
• 20:25
  burnout
• 20:26
  and
• 20:26
  then
• 20:26
  they
• 20:26
  quit.
• 20:27
  And
• 20:27
  so
• 20:27
  they
• 20:27
  come
• 20:28
  into
• 20:28
  our
• 20:28
  industry
• 20:28
  looking
• 20:29
  for
• 20:29
  freedom,
• 20:29
  looking
• 20:30
  for
• 20:30
  that
• 20:30
  time
• 20:30
  to
• 20:31
  spend
• 20:31
  with
• 20:31
  family
• 20:32
  and
• 20:32
  it
• 20:32
  just
• 20:32
  ends
• 20:33
  up
• 20:33
  taking
• 20:33
  over
• 20:33
  their
• 20:33
  life
• 20:34
  and
• 20:34
  they
• 20:34
  hate
• 20:34
  it
• 20:34
  and
• 20:35
  they
• 20:35
  quit.
• 20:35
  So
• 20:36
  how
• 20:36
  do
• 20:36
  you
• 20:36
  think
• 20:37
  we
• 20:37
  do
• 20:37
  realign
• 20:38
  as
• 20:39
  business
• 20:39
  owners
• 20:39
  so
• 20:40
  that
• 20:40
  we
• 20:40
  don't
• 20:40
  have
• 20:41
  that
• 20:41
  all
• 20:41
  or
• 20:41
  nothing
• 20:42
  and
• 20:42
  that
• 20:42
  we
• 20:43
  can
• 20:43
  stay
• 20:43
  in
• 20:44
  our
• 20:44
  industry,
• 20:44
  whatever
• 20:45
  our
• 20:45
  industry
• 20:46
  is,
• 20:46
  for
• 20:46
  the
• 20:46
  long
• 20:47
  haul?
• 20:47
  Well,
• 20:47
  I
• 20:47
  think,
• 20:47
  you
• 20:47
  know,
• 20:47
  there's
• 20:48
  a
• 20:48
  few
• 20:48
  factors
• 20:48
  to
• 20:49
  it,
• 20:49
  right?
• 20:49
  Like,
• 20:49
  and
• 20:49
  I'm
• 20:50
  not
• 20:50
  here
• 20:50
  to
• 20:50
  kind
• 20:50
  of
• 20:50
  like
• 20:51
  go
• 20:51
  into
• 20:51
  preacher
• 20:51
  mode
• 20:52
  or
• 20:52
  anything
• 20:52
  like
• 20:52
  that,
• 20:52
  because
• 20:53
  what
• 20:53
  worked
• 20:53
  for
• 20:53
  me
• 20:54
  might
• 20:54
  not
• 20:55
  work
• 20:55
  for
• 20:55
  you
• 20:55
  or
• 20:55
  anybody
• 20:56
  else
• 20:56
  and
• 20:56
  vice
• 20:56
  versa.
• 20:57
  Right.
• 20:57
  But
• 20:58
  what
• 20:58
  I.
• 20:58
  There
• 20:59
  was
• 20:59
  two
• 20:59
  or
• 20:59
  three
• 20:59
  things
• 20:59
  that
• 21:00
  really
• 21:00
  kind
• 21:00
  of
• 21:00
  stood
• 21:00
  out
• 21:00
  to
• 21:01
  me
• 21:01
  as
• 21:01
  I
• 21:01
  was
• 21:01
  recovering
• 21:02
  from
• 21:02
  this
• 21:02
  burnout
• 21:02
  and
• 21:03
  kind
• 21:03
  of
• 21:03
  like
• 21:03
  really
• 21:03
  getting
• 21:04
  super
• 21:05
  balanced
• 21:06
  again,
• 21:06
  you
• 21:07
  know,
• 21:07
  in
• 21:07
  terms
• 21:07
  of
• 21:07
  everything
• 21:08
  that
• 21:08
  I
• 21:08
  was
• 21:08
  doing.
• 21:09
  The
• 21:09
  first
• 21:09
  thing
• 21:10
  was
• 21:10
  really
• 21:10
  just
• 21:11
  accepting
• 21:11
  the
• 21:12
  fact
• 21:12
  that
• 21:13
  success
• 21:13
  that
• 21:14
  ultimately
• 21:14
  costs
• 21:15
  me
• 21:16
  my
• 21:16
  health
• 21:16
  because
• 21:17
  it
• 21:17
  was
• 21:18
  all
• 21:18
  your
• 21:18
  family,
• 21:19
  all
• 21:19
  your
• 21:19
  joy
• 21:20
  or
• 21:20
  your
• 21:20
  fun.
• 21:21
  That's
• 21:21
  not
• 21:21
  real
• 21:22
  success,
• 21:22
  that's
• 21:23
  actually
• 21:24
  sacrifice.
• 21:25
  Right?
• 21:25
  Like,
• 21:26
  that
• 21:26
  was
• 21:26
  the
• 21:26
  first
• 21:26
  thing
• 21:26
  is
• 21:27
  like
• 21:27
  taking
• 21:27
  that
• 21:27
  on
• 21:27
  board
• 21:28
  and
• 21:28
  saying,
• 21:29
  you
• 21:29
  know
• 21:29
  what,
• 21:29
  it's
• 21:30
  actually
• 21:31
  not
• 21:31
  so
• 21:31
  much
• 21:32
  for
• 21:32
  me
• 21:32
  now
• 21:33
  about
• 21:33
  how
• 21:34
  much
• 21:34
  money
• 21:34
  I
• 21:35
  make,
• 21:35
  but
• 21:36
  more
• 21:36
  importantly
• 21:37
  how
• 21:37
  I
• 21:38
  make
• 21:38
  the
• 21:38
  money.
• 21:39
  Does
• 21:39
  that
• 21:39
  make
• 21:39
  sense?
• 21:40
  Yeah.
• 21:40
  Right.
• 21:41
  So
• 21:41
  that
• 21:41
  was
• 21:41
  the
• 21:41
  first
• 21:42
  thing.
• 21:42
  The
• 21:42
  second
• 21:43
  thing
• 21:43
  was
• 21:44
  that,
• 21:44
  you
• 21:44
  know,
• 21:44
  that
• 21:44
  kind
• 21:45
  of
• 21:45
  like,
• 21:45
  and
• 21:45
  we
• 21:45
  know
• 21:45
  this
• 21:45
  anyway,
• 21:46
  particularly
• 21:46
  when
• 21:46
  you're
• 21:46
  a
• 21:47
  business
• 21:47
  owner,
• 21:47
  but
• 21:47
  like,
• 21:47
  we
• 21:48
  know
• 21:48
  that
• 21:48
  our
• 21:48
  business
• 21:49
  should
• 21:49
  support
• 21:49
  our
• 21:50
  life,
• 21:50
  not
• 21:51
  swallow
• 21:51
  it
• 21:51
  up,
• 21:52
  up.
• 21:52
  If
• 21:52
  your
• 21:52
  business
• 21:52
  feels
• 21:53
  like
• 21:53
  a,
• 21:53
  you
• 21:53
  know,
• 21:54
  a
• 21:54
  black
• 21:54
  hole,
• 21:55
  then
• 21:55
  it's
• 21:56
  time
• 21:56
  to
• 21:57
  kind
• 21:57
  of
• 21:57
  realign,
• 21:58
  right?
• 21:58
  So
• 21:58
  our
• 21:58
  job,
• 21:59
  particularly
• 22:00
  as
• 22:00
  entrepreneurs
• 22:01
  of
• 22:01
  Any
• 22:01
  stature.
• 22:02
  Our
• 22:02
  job
• 22:02
  is
• 22:03
  to,
• 22:03
  to
• 22:04
  design
• 22:05
  your
• 22:05
  business
• 22:05
  around
• 22:06
  the
• 22:06
  lifestyle
• 22:06
  that
• 22:07
  you
• 22:07
  want,
• 22:07
  not
• 22:08
  the
• 22:08
  other
• 22:08
  way
• 22:08
  around.
• 22:09
  Your
• 22:09
  business
• 22:09
  should
• 22:09
  be
• 22:10
  not
• 22:10
  dictating
• 22:11
  how
• 22:11
  you
• 22:11
  live.
• 22:11
  It
• 22:11
  should
• 22:12
  be
• 22:12
  the
• 22:12
  other
• 22:12
  way
• 22:12
  around.
• 22:12
  Right?
• 22:13
  Because
• 22:13
  otherwise
• 22:13
  what
• 22:14
  have
• 22:14
  you
• 22:14
  got?
• 22:14
  You've
• 22:14
  only
• 22:15
  got
• 22:15
  another
• 22:15
  9
• 22:15
  to
• 22:15
  5
• 22:15
  job.
• 22:16
  It's
• 22:16
  just
• 22:16
  that,
• 22:16
  you
• 22:17
  know,
• 22:17
  you
• 22:17
  have
• 22:17
  to
• 22:17
  pay
• 22:17
  the
• 22:17
  taxes
• 22:18
  as
• 22:19
  well.
• 22:19
  Right.
• 22:19
  So
• 22:20
  I
• 22:20
  think
• 22:20
  that's
• 22:20
  like
• 22:21
  super
• 22:21
  important.
• 22:22
  And
• 22:22
  then
• 22:22
  the
• 22:22
  last
• 22:23
  thing
• 22:23
  was
• 22:24
  that,
• 22:24
  you
• 22:25
  know,
• 22:25
  it
• 22:25
  wasn't
• 22:26
  necessarily
• 22:26
  about
• 22:27
  doing
• 22:28
  less.
• 22:28
  I
• 22:28
  think
• 22:28
  a
• 22:28
  lot
• 22:29
  of
• 22:29
  people
• 22:29
  sort
• 22:29
  of
• 22:29
  think
• 22:30
  that,
• 22:30
  oh
• 22:30
  well,
• 22:30
  if
• 22:30
  you're,
• 22:31
  you
• 22:31
  know,
• 22:31
  if
• 22:31
  you're
• 22:31
  one
• 22:32
  of
• 22:32
  these
• 22:32
  guys
• 22:32
  that
• 22:32
  is
• 22:33
  kind
• 22:33
  of
• 22:33
  preaching
• 22:34
  slowing
• 22:34
  down
• 22:35
  all
• 22:35
  this
• 22:35
  kind
• 22:35
  of
• 22:35
  stuff.
• 22:36
  It
• 22:36
  wasn't
• 22:36
  about
• 22:37
  that
• 22:37
  at
• 22:37
  all
• 22:37
  for
• 22:38
  me.
• 22:38
  It
• 22:38
  wasn't
• 22:38
  about
• 22:39
  doing
• 22:39
  less.
• 22:40
  It
• 22:40
  was
• 22:40
  about
• 22:40
  doing
• 22:40
  what
• 22:41
  only
• 22:41
  I
• 22:41
  can
• 22:42
  do
• 22:42
  and
• 22:42
  what
• 22:42
  I
• 22:43
  do
• 22:43
  really
• 22:43
  well.
• 22:44
  So
• 22:44
  staying
• 22:44
  in
• 22:45
  that
• 22:45
  zone
• 22:45
  of
• 22:45
  genius
• 22:46
  that
• 22:46
  I've
• 22:46
  been
• 22:46
  harking
• 22:47
  on
• 22:47
  about
• 22:47
  for
• 22:47
  years
• 22:48
  as
• 22:48
  well.
• 22:49
  Right.
• 22:49
  So
• 22:49
  you
• 22:50
  know,
• 22:50
  we,
• 22:50
  we
• 22:51
  look
• 22:51
  at,
• 22:51
  you
• 22:51
  know,
• 22:51
  first
• 22:52
  step
• 22:52
  in
• 22:52
  our
• 22:52
  business.
• 22:52
  We
• 22:53
  always
• 22:53
  look
• 22:53
  at
• 22:53
  what
• 22:53
  can
• 22:53
  we
• 22:54
  automate
• 22:54
  first
• 22:55
  of
• 22:55
  all,
• 22:55
  because
• 22:55
  automation,
• 22:56
  although
• 22:56
  it
• 22:56
  might
• 22:57
  cost
• 22:57
  a
• 22:57
  little
• 22:57
  bit
• 22:57
  to
• 22:57
  set
• 22:57
  up,
• 22:58
  it
• 22:58
  generally
• 22:58
  doesn't
• 22:59
  cost
• 22:59
  that
• 22:59
  much
• 22:59
  to
• 22:59
  kind
• 23:00
  of
• 23:00
  run,
• 23:00
  right?
• 23:00
  So
• 23:01
  like
• 23:01
  what
• 23:01
  can
• 23:01
  we
• 23:01
  automate
• 23:02
  that
• 23:02
  goes
• 23:02
  on
• 23:02
  the
• 23:03
  list?
• 23:03
  First
• 23:03
  of
• 23:03
  all,
• 23:03
  the
• 23:04
  second
• 23:04
  thing
• 23:04
  that
• 23:04
  we
• 23:04
  do
• 23:05
  is
• 23:05
  we
• 23:06
  delegate.
• 23:06
  So
• 23:07
  if,
• 23:07
  if
• 23:07
  there's
• 23:07
  stuff
• 23:07
  that's
• 23:08
  on
• 23:08
  my
• 23:08
  plate
• 23:08
  that
• 23:09
  either
• 23:09
  I
• 23:09
  don't
• 23:10
  particularly
• 23:10
  enjoy
• 23:10
  doing
• 23:11
  or
• 23:11
  I'm
• 23:11
  not
• 23:11
  particularly
• 23:12
  great
• 23:12
  at,
• 23:13
  or
• 23:13
  maybe
• 23:14
  I
• 23:14
  do
• 23:14
  enjoy
• 23:14
  it
• 23:14
  and
• 23:15
  I
• 23:15
  am
• 23:15
  not
• 23:15
  that
• 23:15
  bad.
• 23:16
  But
• 23:16
  like,
• 23:16
  the
• 23:16
  question
• 23:16
  is
• 23:17
  like,
• 23:17
  is
• 23:17
  it
• 23:17
  really
• 23:17
  what
• 23:18
  you
• 23:18
  should
• 23:18
  be
• 23:18
  doing?
• 23:18
  Chris,
• 23:19
  like
• 23:20
  the
• 23:20
  CEO,
• 23:20
  you're
• 23:20
  the
• 23:21
  founder,
• 23:21
  should
• 23:21
  you
• 23:22
  really
• 23:22
  be
• 23:22
  messing
• 23:23
  around
• 23:23
  with
• 23:23
  Facebook
• 23:24
  ads
• 23:24
  or
• 23:24
  should
• 23:25
  somebody
• 23:25
  else
• 23:25
  be
• 23:25
  doing
• 23:25
  that
• 23:26
  for
• 23:26
  you?
• 23:26
  Right.
• 23:26
  So
• 23:27
  we
• 23:27
  try
• 23:27
  and
• 23:27
  delegate
• 23:28
  that
• 23:28
  out
• 23:28
  as
• 23:29
  much
• 23:29
  as
• 23:29
  we
• 23:29
  possibly
• 23:29
  can.
• 23:30
  As
• 23:30
  much
• 23:30
  as
• 23:31
  we
• 23:31
  possibly
• 23:31
  can.
• 23:32
  But
• 23:32
  that's
• 23:33
  kind
• 23:33
  of
• 23:33
  like
• 23:33
  the
• 23:33
  more
• 23:33
  businessy
• 23:34
  sort
• 23:34
  of
• 23:34
  stuff.
• 23:34
  But
• 23:35
  for
• 23:35
  me,
• 23:36
  the
• 23:36
  really
• 23:36
  big
• 23:37
  focus
• 23:37
  for
• 23:37
  me
• 23:38
  from
• 23:38
  a
• 23:38
  health
• 23:38
  perspective
• 23:39
  and
• 23:39
  getting
• 23:39
  stronger
• 23:40
  and
• 23:40
  all
• 23:40
  the
• 23:40
  rest
• 23:40
  of
• 23:40
  it
• 23:40
  was
• 23:41
  understand
• 23:41
  the
• 23:42
  importance
• 23:42
  of
• 23:42
  sleep.
• 23:43
  Like
• 23:43
  sleep
• 23:43
  health
• 23:44
  was
• 23:44
  just.
• 23:44
  Or
• 23:45
  sleep
• 23:45
  hygiene
• 23:45
  was
• 23:46
  huge
• 23:46
  for
• 23:46
  me.
• 23:47
  Like,
• 23:47
  I
• 23:47
  never
• 23:47
  really,
• 23:48
  really
• 23:48
  thought
• 23:48
  much
• 23:48
  about
• 23:49
  it.
• 23:49
  Never
• 23:49
  really
• 23:49
  had
• 23:50
  any
• 23:50
  major
• 23:50
  issues
• 23:51
  falling
• 23:51
  asleep
• 23:52
  or
• 23:52
  staying
• 23:53
  asleep
• 23:53
  or
• 23:53
  anything
• 23:54
  like
• 23:54
  that.
• 23:54
  But
• 23:54
  it's
• 23:54
  like,
• 23:55
  was
• 23:55
  I
• 23:55
  getting
• 23:55
  enough?
• 23:56
  No,
• 23:56
  I
• 23:57
  wasn't.
• 23:57
  I
• 23:57
  was
• 23:57
  a
• 23:57
  bit
• 23:57
  of
• 23:57
  a
• 23:58
  night
• 23:58
  owl,
• 23:58
  like
• 23:59
  watching
• 23:59
  my
• 23:59
  movies,
• 24:00
  you
• 24:00
  know,
• 24:00
  and
• 24:01
  that
• 24:01
  kind
• 24:01
  of
• 24:01
  stuff.
• 24:01
  So
• 24:02
  understanding
• 24:03
  that
• 24:03
  sleep
• 24:04
  hygiene
• 24:04
  became
• 24:05
  kind
• 24:05
  of
• 24:05
  like
• 24:05
  a
• 24:05
  complete
• 24:06
  non
• 24:06
  negotiable
• 24:06
  for
• 24:07
  me,
• 24:07
  as
• 24:08
  did
• 24:08
  saunas,
• 24:09
  chiropractic
• 24:10
  adjustments,
• 24:11
  cold
• 24:11
  plunges,
• 24:12
  red
• 24:12
  Light
• 24:13
  therapy,
• 24:13
  red
• 24:13
  light
• 24:14
  therapy.
• 24:14
  Huge
• 24:15
  for
• 24:15
  me.
• 24:15
  Me
• 24:15
  personally,
• 24:16
  huge.
• 24:17
  So
• 24:18
  huge.
• 24:18
  I
• 24:18
  bought
• 24:18
  a
• 24:19
  full
• 24:19
  panel
• 24:19
  and
• 24:20
  put
• 24:20
  it
• 24:20
  into
• 24:20
  my
• 24:20
  home
• 24:20
  gym
• 24:21
  because
• 24:21
  so
• 24:21
  I
• 24:21
  can
• 24:22
  do
• 24:22
  it
• 24:22
  every
• 24:22
  day.
• 24:22
  Like,
• 24:22
  that's
• 24:23
  how
• 24:23
  much
• 24:23
  I
• 24:23
  bought
• 24:23
  into
• 24:24
  that.
• 24:25
  And
• 24:25
  so,
• 24:25
  you
• 24:26
  know,
• 24:26
  just,
• 24:26
  like,
• 24:26
  getting
• 24:26
  healthy
• 24:27
  again,
• 24:27
  like
• 24:27
  quitting
• 24:28
  caffeine,
• 24:28
  I
• 24:28
  completely
• 24:29
  cut
• 24:29
  coffee.
• 24:30
  I
• 24:31
  cut
• 24:31
  gluten.
• 24:32
  I
• 24:32
  realized
• 24:32
  actually
• 24:33
  within
• 24:33
  a
• 24:34
  week
• 24:34
  of
• 24:34
  being
• 24:34
  off
• 24:35
  gluten
• 24:35
  that
• 24:36
  my
• 24:36
  brain
• 24:37
  fog
• 24:37
  almost
• 24:38
  completely
• 24:38
  disappeared.
• 24:39
  So
• 24:39
  that
• 24:39
  was
• 24:39
  a.
• 24:39
  That
• 24:40
  was
• 24:40
  a
• 24:40
  big
• 24:40
  one.
• 24:40
  So,
• 24:41
  yeah,
• 24:41
  I
• 24:41
  think
• 24:41
  it's
• 24:41
  about
• 24:41
  just
• 24:42
  kind
• 24:42
  of
• 24:42
  looking
• 24:42
  at
• 24:42
  what
• 24:42
  you're
• 24:43
  doing
• 24:43
  and
• 24:43
  how
• 24:43
  you're
• 24:43
  doing
• 24:43
  it
• 24:43
  and
• 24:44
  just.
• 24:44
  Just
• 24:44
  trying
• 24:44
  to
• 24:45
  do
• 24:45
  better.
• 24:45
  You
• 24:45
  know,
• 24:45
  none
• 24:45
  of
• 24:45
  us
• 24:46
  are
• 24:46
  perfect.
• 24:46
  Right.
• 24:47
  But
• 24:47
  if
• 24:47
  we
• 24:47
  can
• 24:48
  make
• 24:48
  what
• 24:48
  I
• 24:48
  call
• 24:48
  these
• 24:48
  little
• 24:49
  micro
• 24:49
  moves.
• 24:50
  I've
• 24:50
  been
• 24:50
  using
• 24:50
  this
• 24:50
  term
• 24:51
  a
• 24:51
  lot
• 24:51
  recently.
• 24:52
  These
• 24:52
  little
• 24:52
  1%
• 24:53
  changes
• 24:54
  or
• 24:54
  tweaks
• 24:54
  that
• 24:54
  we
• 24:54
  can
• 24:55
  make,
• 24:55
  like
• 24:55
  those
• 24:56
  compound
• 24:56
  up
• 24:56
  over
• 24:57
  a
• 24:57
  period
• 24:57
  of
• 24:57
  time,
• 24:58
  and
• 24:58
  that
• 24:58
  can
• 24:58
  only
• 24:58
  be
• 24:59
  a
• 24:59
  good
• 24:59
  thing.
• 24:59
  Yeah.
• 24:59
  And
• 24:59
  remembering
• 25:00
  to
• 25:00
  make
• 25:00
  those
• 25:00
  1%
• 25:01
  changes
• 25:01
  in
• 25:02
  our
• 25:02
  own
• 25:02
  lives
• 25:02
  and
• 25:02
  not
• 25:02
  just
• 25:03
  to
• 25:03
  the
• 25:03
  business,
• 25:03
  because
• 25:03
  I
• 25:03
  think
• 25:03
  as
• 25:04
  business
• 25:04
  owners,
• 25:04
  we
• 25:04
  think,
• 25:04
  oh,
• 25:05
  how
• 25:05
  can
• 25:05
  I
• 25:05
  make
• 25:05
  my
• 25:05
  business
• 25:06
  1%
• 25:06
  better,
• 25:06
  1%
• 25:07
  better?
• 25:07
  But
• 25:07
  we
• 25:07
  don't
• 25:08
  think,
• 25:08
  how
• 25:08
  can
• 25:08
  I
• 25:08
  make
• 25:08
  my
• 25:09
  sleep
• 25:09
  1%
• 25:09
  better?
• 25:10
  How
• 25:10
  can
• 25:10
  I
• 25:10
  make
• 25:10
  my
• 25:11
  health
• 25:11
  1%
• 25:11
  better?
• 25:12
  And
• 25:12
  actually
• 25:13
  remembering
• 25:13
  that,
• 25:14
  that
• 25:14
  often
• 25:14
  the
• 25:14
  business
• 25:15
  is
• 25:15
  us,
• 25:16
  especially
• 25:16
  when
• 25:17
  we're
• 25:17
  solopreneurs.
• 25:17
  And
• 25:18
  if
• 25:18
  we
• 25:18
  don't
• 25:18
  look
• 25:18
  after
• 25:19
  the
• 25:19
  number
• 25:19
  one
• 25:19
  part
• 25:19
  of
• 25:20
  the
• 25:20
  business,
• 25:20
  there
• 25:20
  will
• 25:20
  be
• 25:21
  no
• 25:21
  business
• 25:21
  anymore
• 25:22
  because
• 25:22
  we
• 25:22
  won't
• 25:23
  have.
• 25:23
  We
• 25:23
  won't
• 25:23
  have
• 25:23
  done
• 25:23
  the
• 25:24
  wrong,
• 25:24
  right
• 25:24
  things.
• 25:25
  I
• 25:25
  think
• 25:25
  the
• 25:25
  other
• 25:25
  thing
• 25:25
  that
• 25:26
  we're
• 25:26
  seeing
• 25:26
  a
• 25:26
  lot
• 25:27
  right
• 25:27
  now
• 25:27
  in
• 25:28
  all
• 25:28
  industries,
• 25:28
  and
• 25:29
  particularly
• 25:29
  since
• 25:30
  COVID
• 25:30
  is
• 25:31
  that
• 25:31
  the
• 25:31
  world
• 25:31
  is
• 25:31
  noisy.
• 25:32
  I'm
• 25:32
  talking
• 25:32
  about
• 25:32
  this
• 25:33
  on
• 25:33
  stage
• 25:33
  a
• 25:33
  lot.
• 25:33
  I'm
• 25:34
  talking
• 25:34
  about
• 25:34
  how
• 25:34
  the
• 25:34
  world
• 25:34
  feels
• 25:35
  like
• 25:35
  in
• 25:36
  business,
• 25:36
  like
• 25:36
  a
• 25:36
  theme
• 25:36
  park.
• 25:37
  There's
• 25:37
  so
• 25:37
  many
• 25:37
  noises
• 25:38
  and
• 25:38
  flashing
• 25:38
  lights,
• 25:39
  and
• 25:39
  there's
• 25:39
  so
• 25:39
  much
• 25:40
  going
• 25:40
  on.
• 25:40
  And
• 25:40
  that
• 25:40
  another
• 25:41
  big
• 25:41
  problem
• 25:41
  for
• 25:42
  business
• 25:42
  owners
• 25:42
  right
• 25:42
  now
• 25:43
  is
• 25:43
  distraction.
• 25:44
  Like,
• 25:44
  we
• 25:44
  go
• 25:45
  for
• 25:45
  the
• 25:45
  shiny
• 25:45
  object
• 25:45
  project.
• 25:46
  We're
• 25:46
  here,
• 25:46
  we're
• 25:46
  focusing
• 25:47
  on
• 25:47
  this,
• 25:47
  then
• 25:47
  we're
• 25:47
  over
• 25:48
  there.
• 25:48
  And
• 25:48
  that
• 25:48
  doesn't
• 25:49
  help
• 25:49
  us
• 25:49
  stay
• 25:50
  in
• 25:50
  it
• 25:50
  for
• 25:50
  the
• 25:50
  long
• 25:50
  haul
• 25:51
  either.
• 25:52
  What
• 25:52
  do
• 25:52
  you
• 25:52
  think
• 25:52
  we
• 25:52
  need
• 25:52
  to
• 25:53
  be
• 25:53
  doing
• 25:53
  to
• 25:53
  stay
• 25:53
  focused?
• 25:54
  Well,
• 25:54
  first
• 25:55
  of
• 25:55
  all,
• 25:55
  your
• 25:55
  phone
• 25:56
  is
• 25:56
  the
• 25:56
  biggest
• 25:57
  culprit
• 25:57
  here.
• 25:58
  You
• 25:58
  know,
• 25:58
  and
• 25:59
  again,
• 25:59
  I'm
• 25:59
  not
• 25:59
  here
• 26:00
  on
• 26:00
  a
• 26:00
  soapbox
• 26:01
  moment,
• 26:01
  but
• 26:02
  I
• 26:02
  have
• 26:03
  erased
• 26:04
  all
• 26:04
  but
• 26:05
  one
• 26:05
  social
• 26:06
  media
• 26:06
  app
• 26:06
  on
• 26:06
  my
• 26:07
  phone,
• 26:07
  which
• 26:07
  is
• 26:08
  Instagram.
• 26:08
  It's
• 26:09
  the
• 26:09
  only
• 26:09
  app
• 26:09
  I've
• 26:09
  got
• 26:10
  on
• 26:10
  my
• 26:10
  phone.
• 26:10
  So
• 26:11
  there
• 26:11
  goes
• 26:12
  all
• 26:12
  those
• 26:12
  notifications
• 26:13
  immediately.
• 26:14
  I
• 26:14
  also,
• 26:14
  and
• 26:15
  by
• 26:15
  the
• 26:15
  way
• 26:15
  having
• 26:15
  the
• 26:16
  apps
• 26:16
  on
• 26:16
  your
• 26:16
  phone
• 26:17
  and
• 26:17
  the
• 26:17
  notifications
• 26:18
  turned
• 26:18
  off,
• 26:19
  that
• 26:19
  doesn't
• 26:19
  count
• 26:19
  because
• 26:20
  it's
• 26:20
  still
• 26:20
  there,
• 26:20
  man.
• 26:20
  It's
• 26:21
  like
• 26:21
  crack
• 26:21
  cocaine.
• 26:22
  You're
• 26:22
  an
• 26:22
  addict,
• 26:23
  you're
• 26:23
  going
• 26:23
  to
• 26:23
  go
• 26:23
  for
• 26:24
  it.
• 26:24
  Plain
• 26:24
  simple,
• 26:25
  right?
• 26:25
  So
• 26:26
  you've
• 26:26
  got
• 26:26
  to
• 26:26
  remove
• 26:26
  all
• 26:26
  the
• 26:27
  apps
• 26:27
  off
• 26:27
  your
• 26:27
  phone.
• 26:28
  I
• 26:28
  also
• 26:29
  completely
• 26:30
  eradicated
• 26:31
  email
• 26:31
  on
• 26:32
  my
• 26:32
  phone
• 26:32
  as
• 26:32
  well,
• 26:32
  and
• 26:33
  this
• 26:33
  was
• 26:33
  a
• 26:33
  tough
• 26:33
  one
• 26:33
  for
• 26:34
  me.
• 26:34
  The
• 26:34
  only
• 26:34
  time
• 26:35
  I
• 26:35
  turn
• 26:35
  it
• 26:35
  back
• 26:35
  on
• 26:36
  or
• 26:36
  download
• 26:36
  the
• 26:36
  app
• 26:36
  again
• 26:37
  is
• 26:37
  when
• 26:37
  I
• 26:37
  travel
• 26:38
  because
• 26:38
  obviously
• 26:39
  when
• 26:39
  I'm
• 26:39
  on
• 26:39
  the
• 26:39
  move,
• 26:39
  I
• 26:39
  need
• 26:40
  that,
• 26:40
  that
• 26:40
  convenience
• 26:41
  of
• 26:41
  being
• 26:41
  able
• 26:41
  to
• 26:41
  check
• 26:42
  email.
• 26:42
  But
• 26:43
  this
• 26:43
  was
• 26:43
  a
• 26:43
  big
• 26:44
  one
• 26:44
  for
• 26:44
  me
• 26:44
  and
• 26:44
  I
• 26:44
  think
• 26:44
  a
• 26:45
  lot
• 26:45
  of
• 26:45
  people
• 26:45
  be
• 26:45
  like,
• 26:45
  whoa,
• 26:46
  wait
• 26:46
  a
• 26:46
  minute,
• 26:46
  Chris.
• 26:47
  I
• 26:47
  could
• 26:47
  never
• 26:47
  take
• 26:48
  my
• 26:48
  email
• 26:48
  off
• 26:48
  my
• 26:49
  phone.
• 26:49
  But
• 26:49
  honestly,
• 26:50
  I
• 26:50
  was
• 26:50
  kind
• 26:50
  of
• 26:51
  scared
• 26:51
  about
• 26:51
  it
• 26:51
  at
• 26:51
  first.
• 26:52
  Like,
• 26:52
  would
• 26:52
  I,
• 26:52
  would
• 26:52
  it
• 26:53
  mess
• 26:53
  with
• 26:53
  my
• 26:53
  productivity
• 26:54
  and
• 26:54
  things
• 26:54
  like
• 26:54
  that?
• 26:54
  But
• 26:55
  no,
• 26:55
  not
• 26:55
  at
• 26:55
  all.
• 26:56
  Not
• 26:56
  at
• 26:56
  all.
• 26:56
  I,
• 26:57
  I
• 26:57
  just
• 26:57
  put
• 26:57
  it
• 26:57
  on
• 26:58
  my
• 26:58
  schedule
• 26:58
  to
• 26:58
  do
• 26:58
  30
• 26:59
  minutes
• 26:59
  of
• 26:59
  email
• 26:59
  in
• 26:59
  the
• 26:59
  morning,
• 27:00
  30
• 27:00
  minutes
• 27:00
  of
• 27:00
  email
• 27:01
  in
• 27:01
  the
• 27:01
  afternoon.
• 27:01
  It's
• 27:02
  on
• 27:02
  the
• 27:02
  schedule.
• 27:02
  I'm
• 27:02
  at
• 27:03
  my
• 27:03
  desk.
• 27:03
  I'm
• 27:03
  going
• 27:03
  to
• 27:04
  be
• 27:04
  doing
• 27:04
  it
• 27:04
  right
• 27:04
  here
• 27:04
  and
• 27:05
  now.
• 27:05
  And
• 27:05
  so,
• 27:06
  you
• 27:06
  know,
• 27:06
  there
• 27:06
  was
• 27:07
  little
• 27:07
  things
• 27:07
  like
• 27:07
  that,
• 27:07
  but
• 27:08
  the
• 27:08
  phone
• 27:08
  was
• 27:08
  brutal.
• 27:09
  Absolutely
• 27:10
  brutal.
• 27:10
  But
• 27:11
  I
• 27:11
  got
• 27:11
  into,
• 27:13
  I
• 27:13
  got
• 27:13
  into
• 27:14
  really
• 27:14
  kind
• 27:14
  of
• 27:14
  like
• 27:14
  batching
• 27:15
  again.
• 27:16
  Like,
• 27:16
  I
• 27:16
  used
• 27:16
  to
• 27:16
  batch
• 27:16
  a
• 27:17
  lot
• 27:17
  of
• 27:17
  my
• 27:17
  work
• 27:18
  and
• 27:18
  for
• 27:18
  whatever
• 27:19
  reason,
• 27:19
  I
• 27:19
  kind
• 27:20
  of
• 27:20
  just
• 27:20
  stopped
• 27:20
  doing
• 27:21
  it.
• 27:21
  And
• 27:21
  so
• 27:22
  I
• 27:22
  got
• 27:22
  back
• 27:22
  into
• 27:22
  it
• 27:22
  at
• 27:22
  the
• 27:22
  beginning
• 27:23
  of
• 27:23
  this
• 27:23
  year
• 27:24
  time.
• 27:24
  Batching,
• 27:25
  right.
• 27:25
  And
• 27:26
  so
• 27:26
  what
• 27:26
  I
• 27:27
  noticed
• 27:27
  was
• 27:27
  I
• 27:27
  also
• 27:28
  started
• 27:28
  theming
• 27:29
  my
• 27:29
  days
• 27:30
  as
• 27:30
  well.
• 27:31
  So
• 27:31
  like
• 27:31
  Wednesday
• 27:31
  would
• 27:32
  be
• 27:32
  like
• 27:32
  a
• 27:32
  sales
• 27:32
  and
• 27:33
  marketing
• 27:33
  day,
• 27:33
  for
• 27:33
  example.
• 27:34
  Monday
• 27:34
  would
• 27:34
  be
• 27:35
  a
• 27:35
  content
• 27:35
  creation
• 27:36
  and
• 27:36
  publishing
• 27:37
  day,
• 27:37
  et
• 27:38
  cetera,
• 27:38
  et
• 27:38
  cetera,
• 27:38
  et
• 27:38
  cetera,
• 27:38
  et
• 27:38
  cetera.
• 27:39
  Tuesday
• 27:40
  would
• 27:40
  be
• 27:40
  like
• 27:40
  coaching
• 27:41
  call
• 27:41
  day.
• 27:41
  Right.
• 27:42
  And
• 27:42
  so
• 27:43
  that
• 27:43
  really
• 27:43
  helped
• 27:43
  as
• 27:44
  well
• 27:44
  because
• 27:44
  I
• 27:44
  wasn't
• 27:44
  kind
• 27:45
  of
• 27:45
  switch
• 27:45
  tasking,
• 27:46
  right?
• 27:46
  The
• 27:46
  whole
• 27:47
  multitasking
• 27:47
  thing,
• 27:48
  I
• 27:48
  think
• 27:48
  that's
• 27:48
  a
• 27:48
  bit
• 27:49
  of
• 27:49
  a
• 27:49
  myth
• 27:49
  as
• 27:49
  well.
• 27:50
  But
• 27:50
  like,
• 27:51
  we
• 27:51
  switch
• 27:51
  tasks,
• 27:52
  we
• 27:52
  do.
• 27:52
  You
• 27:52
  know,
• 27:53
  like
• 27:53
  you
• 27:53
  say
• 27:53
  it's,
• 27:53
  it's.
• 27:54
  It's
• 27:54
  shiny
• 27:55
  object
• 27:55
  or
• 27:55
  squirrel
• 27:56
  syndrome,
• 27:56
  as
• 27:56
  I
• 27:56
  call
• 27:56
  it.
• 27:57
  It's
• 27:57
  like,
• 27:57
  you
• 27:57
  know,
• 27:57
  oh,
• 27:57
  look,
• 27:58
  there's
• 27:58
  a
• 27:58
  squirrel
• 27:58
  kind
• 27:58
  of
• 27:59
  thing,
• 27:59
  you
• 27:59
  know,
• 27:59
  and,
• 28:00
  and
• 28:00
  so
• 28:00
  I
• 28:00
  just
• 28:01
  stopped
• 28:01
  myself
• 28:01
  from,
• 28:02
  from
• 28:02
  doing
• 28:02
  those
• 28:03
  things
• 28:03
  and
• 28:03
  sort
• 28:04
  of
• 28:04
  just
• 28:04
  getting
• 28:04
  quiet,
• 28:04
  quite,
• 28:05
  you
• 28:05
  know,
• 28:05
  quite
• 28:05
  stringent
• 28:06
  on,
• 28:06
  on
• 28:07
  what
• 28:07
  I
• 28:07
  was
• 28:07
  working
• 28:08
  on
• 28:08
  and
• 28:08
  on
• 28:09
  where
• 28:09
  I
• 28:09
  was
• 28:10
  working
• 28:10
  on
• 28:10
  it
• 28:10
  and
• 28:10
  so
• 28:11
  on
• 28:11
  and
• 28:11
  so
• 28:11
  on.
• 28:11
  My
• 28:12
  mentor,
• 28:12
  Michael
• 28:13
  Hyatt
• 28:13
  said
• 28:13
  to
• 28:13
  me,
• 28:13
  probably
• 28:14
  about
• 28:14
  a
• 28:14
  decade
• 28:15
  ago
• 28:15
  now,
• 28:15
  and
• 28:16
  I'll
• 28:16
  never
• 28:16
  forget
• 28:16
  it,
• 28:16
  he
• 28:17
  said
• 28:17
  to
• 28:17
  me,
• 28:17
  if
• 28:17
  it
• 28:18
  doesn't
• 28:18
  get
• 28:18
  scheduled,
• 28:19
  it
• 28:19
  doesn't
• 28:19
  get
• 28:20
  done,
• 28:20
  and
• 28:20
  it's
• 28:21
  so
• 28:21
  good.
• 28:21
  Another
• 28:22
  one
• 28:22
  of
• 28:22
  my
• 28:22
  buddies,
• 28:23
  Greg,
• 28:23
  Greg
• 28:23
  Hickman,
• 28:24
  who's
• 28:24
  speaking
• 28:24
  at
• 28:24
  our
• 28:25
  summit
• 28:25
  in
• 28:25
  November,
• 28:25
  actually,
• 28:26
  he
• 28:26
  said
• 28:27
  to
• 28:27
  me
• 28:27
  years
• 28:27
  ago,
• 28:28
  show
• 28:28
  me
• 28:29
  your
• 28:29
  calendar
• 28:29
  and
• 28:30
  I'll
• 28:30
  show
• 28:30
  you
• 28:30
  your
• 28:30
  priorities.
• 28:31
  And
• 28:31
  I
• 28:32
  was
• 28:32
  like,
• 28:32
  oh,
• 28:32
  that's
• 28:33
  a
• 28:33
  good
• 28:33
  one,
• 28:33
  too.
• 28:33
  So
• 28:34
  you
• 28:34
  got
• 28:34
  these
• 28:34
  things
• 28:34
  right
• 28:35
  here
• 28:35
  in
• 28:35
  regards
• 28:35
  to
• 28:35
  your
• 28:35
  schedule,
• 28:36
  your
• 28:36
  calendar,
• 28:37
  take
• 28:37
  them
• 28:37
  on
• 28:37
  board.
• 28:38
  Life
• 28:38
  will
• 28:38
  get
• 28:38
  a
• 28:38
  little
• 28:38
  easier.
• 28:39
  So
• 28:39
  true.
• 28:39
  And
• 28:40
  the
• 28:40
  email
• 28:40
  thing
• 28:40
  is
• 28:40
  massive.
• 28:41
  I've
• 28:41
  been
• 28:41
  talking
• 28:41
  about
• 28:41
  it
• 28:42
  to
• 28:42
  people
• 28:42
  on
• 28:42
  my
• 28:43
  podcast
• 28:43
  because
• 28:43
  when
• 28:43
  I
• 28:44
  went
• 28:44
  to
• 28:44
  Florida
• 28:44
  in
• 28:44
  April,
• 28:45
  I
• 28:45
  took
• 28:45
  my
• 28:45
  work
• 28:45
  email
• 28:45
  off
• 28:46
  my
• 28:46
  phone
• 28:46
  and
• 28:46
  it
• 28:47
  still
• 28:47
  hasn't
• 28:47
  gone
• 28:47
  back
• 28:47
  on,
• 28:48
  and
• 28:48
  I
• 28:48
  have
• 28:48
  not
• 28:49
  missed
• 28:49
  anything.
• 28:50
  Nothing
• 28:50
  has
• 28:50
  changed.
• 28:51
  Nothing
• 28:51
  changed
• 28:52
  other
• 28:52
  than
• 28:52
  I
• 28:53
  feel
• 28:53
  free.
• 28:53
  And
• 28:54
  so
• 28:54
  I've
• 28:54
  been
• 28:54
  preaching
• 28:55
  to
• 28:55
  people,
• 28:56
  take
• 28:56
  your
• 28:56
  email
• 28:56
  off
• 28:57
  your
• 28:57
  phone.
• 28:57
  So
• 28:57
  thank
• 28:57
  you
• 28:57
  for
• 28:58
  backing
• 28:58
  up
• 28:58
  that
• 28:58
  message,
• 28:59
  because
• 28:59
  it
• 28:59
  does.
• 29:00
  It
• 29:00
  makes
• 29:00
  a
• 29:01
  huge
• 29:01
  difference
• 29:01
  to
• 29:01
  the
• 29:02
  way
• 29:02
  that
• 29:02
  you're
• 29:02
  thinking,
• 29:02
  because
• 29:03
  even
• 29:03
  if
• 29:03
  I
• 29:03
  said,
• 29:04
  even
• 29:04
  if
• 29:04
  you
• 29:04
  don't
• 29:04
  read
• 29:04
  the
• 29:04
  email,
• 29:05
  just
• 29:05
  knowing
• 29:05
  that
• 29:05
  it's
• 29:06
  there
• 29:06
  and
• 29:06
  seeing
• 29:06
  someone
• 29:07
  sent
• 29:08
  consumes
• 29:09
  so
• 29:09
  much
• 29:09
  of
• 29:09
  your
• 29:09
  mind,
• 29:10
  so
• 29:10
  much
• 29:10
  of
• 29:10
  your
• 29:10
  day,
• 29:11
  and
• 29:11
  actually
• 29:11
  takes
• 29:12
  you
• 29:12
  away
• 29:12
  from
• 29:12
  the
• 29:12
  thing
• 29:12
  that
• 29:13
  you
• 29:13
  want
• 29:13
  to
• 29:13
  be
• 29:13
  doing.
• 29:14
  Now,
• 29:14
  your
• 29:14
  book,
• 29:14
  we've
• 29:15
  got
• 29:15
  to
• 29:15
  talk
• 29:15
  more
• 29:16
  about
• 29:16
  the
• 29:16
  book
• 29:16
  before
• 29:16
  I
• 29:16
  let
• 29:17
  you
• 29:17
  go,
• 29:17
  is
• 29:17
  out
• 29:18
  today.
• 29:18
  We
• 29:19
  scheduled
• 29:19
  this
• 29:20
  podcast
• 29:20
  perfectly.
• 29:21
  So
• 29:21
  your
• 29:21
  book
• 29:21
  is
• 29:21
  out
• 29:21
  today
• 29:21
  on
• 29:22
  Amazon
• 29:22
  in
• 29:23
  the
• 29:23
  uk.
• 29:24
  Why
• 29:24
  do
• 29:25
  you
• 29:25
  think
• 29:25
  it's
• 29:26
  needed
• 29:26
  right
• 29:26
  now?
• 29:26
  Why
• 29:27
  is
• 29:27
  it
• 29:27
  going
• 29:27
  to
• 29:27
  be
• 29:28
  a
• 29:28
  good
• 29:28
  read?
• 29:28
  I
• 29:29
  can't
• 29:29
  wait
• 29:29
  to
• 29:29
  read
• 29:29
  it,
• 29:29
  by
• 29:30
  the
• 29:30
  way.
• 29:30
  I
• 29:30
  mean,
• 29:31
  I
• 29:31
  think
• 29:31
  it's
• 29:31
  gonna
• 29:31
  be
• 29:32
  a
• 29:32
  good
• 29:32
  read
• 29:32
  because
• 29:32
  I
• 29:32
  wrote
• 29:32
  it.
• 29:33
  No,
• 29:33
  I'm
• 29:33
  just,
• 29:35
  No,
• 29:36
  I,
• 29:36
  I,
• 29:36
  I
• 29:37
  don't,
• 29:37
  I.
• 29:38
  It
• 29:38
  is
• 29:38
  going
• 29:38
  to
• 29:38
  be
• 29:38
  a
• 29:38
  good
• 29:39
  read,
• 29:39
  but
• 29:39
  I
• 29:39
  think
• 29:39
  more
• 29:40
  than
• 29:40
  that,
• 29:40
  it's
• 29:40
  an
• 29:40
  important
• 29:41
  read.
• 29:41
  Like,
• 29:41
  it's
• 29:42
  a
• 29:42
  really
• 29:42
  important
• 29:43
  read.
• 29:44
  I
• 29:44
  sent
• 29:44
  a
• 29:44
  few
• 29:45
  copies
• 29:45
  to
• 29:45
  some
• 29:45
  friends
• 29:47
  before
• 29:47
  it
• 29:47
  came
• 29:47
  out
• 29:48
  in
• 29:48
  the
• 29:48
  US
• 29:48
  A
• 29:49
  couple
• 29:49
  of
• 29:49
  weeks
• 29:49
  ago,
• 29:50
  and
• 29:50
  one
• 29:50
  of
• 29:50
  my
• 29:50
  buddies,
• 29:51
  Hal
• 29:51
  Elrod,
• 29:51
  who
• 29:52
  wrote
• 29:52
  a
• 29:52
  book
• 29:52
  called
• 29:52
  the
• 29:52
  Miracle
• 29:53
  Morning,
• 29:53
  which
• 29:53
  is
• 29:53
  sold
• 29:54
  like,
• 29:54
  I
• 29:54
  don't
• 29:54
  know,
• 29:54
  5
• 29:55
  million
• 29:55
  copies
• 29:55
  or
• 29:55
  something
• 29:56
  now
• 29:56
  in
• 29:56
  about
• 29:56
  a
• 29:57
  thousand
• 29:57
  different
• 29:57
  languages.
• 29:58
  You
• 29:59
  know,
• 29:59
  a
• 29:59
  little
• 30:00
  slight,
• 30:00
  Slight,
• 30:01
  slight,
• 30:02
  quite,
• 30:02
  you
• 30:02
  know,
• 30:02
  change
• 30:03
  in
• 30:03
  numbers
• 30:03
  there.
• 30:03
  But
• 30:04
  I,
• 30:04
  I
• 30:05
  sent
• 30:05
  it
• 30:05
  to
• 30:05
  him
• 30:06
  and
• 30:06
  I
• 30:06
  said
• 30:06
  to
• 30:06
  him,
• 30:07
  let
• 30:07
  me
• 30:08
  know
• 30:08
  what
• 30:08
  you
• 30:08
  think
• 30:08
  when
• 30:08
  you
• 30:08
  start
• 30:09
  reading.
• 30:09
  And
• 30:09
  he
• 30:09
  said,
• 30:10
  he
• 30:10
  texted
• 30:11
  me
• 30:11
  about,
• 30:11
  I
• 30:11
  don't
• 30:11
  know,
• 30:11
  two,
• 30:11
  three
• 30:12
  days
• 30:12
  later,
• 30:12
  and
• 30:12
  he
• 30:13
  said,
• 30:13
  I'm
• 30:13
  on
• 30:13
  chapter
• 30:13
  four.
• 30:14
  I
• 30:14
  feel
• 30:14
  like
• 30:14
  you're
• 30:15
  kicking
• 30:15
  me
• 30:15
  in
• 30:15
  the
• 30:15
  face.
• 30:16
  This
• 30:16
  is
• 30:16
  exactly
• 30:17
  what
• 30:17
  I
• 30:18
  need
• 30:18
  right
• 30:18
  now.
• 30:19
  And
• 30:19
  this
• 30:19
  is
• 30:19
  a
• 30:19
  guy
• 30:20
  who
• 30:20
  makes
• 30:20
  Millions
• 30:21
  of
• 30:21
  dollars
• 30:21
  a
• 30:21
  year,
• 30:21
  very
• 30:22
  successful
• 30:22
  business
• 30:22
  owner.
• 30:23
  If
• 30:23
  he
• 30:23
  feels
• 30:24
  like
• 30:24
  that,
• 30:24
  then
• 30:24
  all
• 30:25
  of
• 30:25
  us
• 30:25
  will
• 30:25
  feel
• 30:25
  like
• 30:25
  that.
• 30:26
  Right.
• 30:27
  And
• 30:27
  I
• 30:27
  think,
• 30:28
  you
• 30:28
  know,
• 30:28
  the,
• 30:28
  the
• 30:29
  overarching
• 30:30
  message
• 30:30
  for
• 30:31
  this
• 30:31
  book,
• 30:31
  really,
• 30:31
  and
• 30:32
  what
• 30:32
  I
• 30:32
  really
• 30:32
  want
• 30:32
  people
• 30:33
  to
• 30:33
  take
• 30:33
  away
• 30:33
  from
• 30:33
  it
• 30:34
  is
• 30:34
  that
• 30:35
  you
• 30:35
  can
• 30:35
  have
• 30:35
  both,
• 30:36
  you
• 30:36
  can
• 30:37
  have
• 30:37
  success
• 30:38
  at
• 30:38
  work
• 30:39
  and
• 30:39
  then
• 30:39
  you
• 30:39
  can
• 30:40
  have
• 30:40
  success
• 30:40
  in
• 30:41
  your
• 30:41
  personal
• 30:41
  life
• 30:41
  as
• 30:42
  well.
• 30:42
  And,
• 30:42
  and
• 30:43
  that
• 30:43
  I
• 30:43
  think
• 30:43
  is
• 30:43
  important.
• 30:44
  You
• 30:44
  can
• 30:44
  go
• 30:44
  the
• 30:45
  distance
• 30:45
  in
• 30:45
  your
• 30:46
  business
• 30:46
  and
• 30:46
  in
• 30:46
  your
• 30:47
  life.
• 30:47
  It's
• 30:47
  just
• 30:47
  a
• 30:48
  matter
• 30:48
  of
• 30:48
  priorities
• 30:49
  and
• 30:49
  it's
• 30:49
  a
• 30:49
  matter
• 30:49
  of
• 30:50
  making
• 30:50
  sure
• 30:50
  that
• 30:51
  you
• 30:51
  know,
• 30:51
  you
• 30:52
  do
• 30:52
  the
• 30:52
  right
• 30:52
  things
• 30:52
  for
• 30:53
  the
• 30:53
  right
• 30:53
  reasons
• 30:53
  at
• 30:53
  the
• 30:54
  right
• 30:54
  time
• 30:54
  with
• 30:54
  the
• 30:55
  right
• 30:55
  people.
• 30:56
  And
• 30:56
  I
• 30:56
  think
• 30:56
  that's
• 30:57
  hopefully
• 30:57
  that's
• 30:57
  going
• 30:57
  to
• 30:58
  be
• 30:58
  kind
• 30:58
  of
• 30:58
  like
• 30:58
  the
• 30:59
  big
• 30:59
  takeaway.
• 30:59
  Is
• 30:59
  it?
• 31:00
  Like,
• 31:00
  if
• 31:00
  anything,
• 31:00
  this
• 31:01
  is
• 31:01
  a
• 31:01
  permission
• 31:01
  slip
• 31:02
  for
• 31:02
  you
• 31:02
  to
• 31:02
  go
• 31:02
  ahead
• 31:02
  and
• 31:02
  start
• 31:03
  doing
• 31:03
  the
• 31:03
  things
• 31:03
  that
• 31:03
  you
• 31:04
  kind
• 31:04
  of
• 31:04
  probably
• 31:04
  know
• 31:04
  you
• 31:05
  should
• 31:05
  be
• 31:05
  doing,
• 31:05
  but
• 31:06
  for
• 31:06
  one
• 31:06
  reason
• 31:06
  or
• 31:07
  another,
• 31:07
  you're
• 31:07
  just
• 31:07
  not
• 31:07
  doing
• 31:07
  them
• 31:08
  now.
• 31:08
  Please
• 31:08
  start
• 31:08
  now.
• 31:09
  It's
• 31:09
  important.
• 31:10
  It's
• 31:10
  an
• 31:10
  epidemic.
• 31:11
  Burnout's
• 31:11
  an
• 31:11
  epidemic.
• 31:12
  People
• 31:12
  are
• 31:12
  dying.
• 31:12
  Like
• 31:13
  entrepreneurs
• 31:13
  are
• 31:14
  having
• 31:14
  heart
• 31:14
  attacks
• 31:14
  at
• 31:14
  like
• 31:15
  35.
• 31:15
  This
• 31:16
  is
• 31:16
  not
• 31:16
  right.
• 31:17
  This
• 31:17
  is
• 31:17
  not
• 31:17
  what
• 31:18
  we
• 31:18
  should
• 31:18
  be
• 31:18
  doing.
• 31:19
  We're
• 31:19
  the
• 31:19
  leaders
• 31:20
  of
• 31:20
  the
• 31:20
  world.
• 31:20
  Fundamentally,
• 31:21
  us
• 31:22
  entrepreneurs,
• 31:22
  we
• 31:23
  make.
• 31:23
  If
• 31:23
  you
• 31:23
  look
• 31:24
  back
• 31:24
  at
• 31:24
  all,
• 31:25
  all
• 31:25
  of
• 31:25
  the
• 31:25
  now
• 31:25
  I'm
• 31:25
  on,
• 31:26
  now
• 31:26
  I'm
• 31:26
  going
• 31:26
  on
• 31:26
  a
• 31:26
  rant.
• 31:26
  But
• 31:27
  if
• 31:27
  you
• 31:27
  look
• 31:27
  back
• 31:28
  at
• 31:28
  all
• 31:28
  of
• 31:29
  the
• 31:29
  big
• 31:29
  changes
• 31:29
  in
• 31:29
  the
• 31:30
  world,
• 31:30
  Great
• 31:30
  depression,
• 31:31
  financial
• 31:31
  crashes,
• 31:32
  2008,
• 31:33
  so
• 31:33
  on
• 31:33
  and
• 31:33
  so
• 31:33
  on
• 31:33
  and
• 31:33
  so
• 31:34
  on.
• 31:34
  It
• 31:34
  wasn't
• 31:34
  politicians
• 31:35
  that
• 31:35
  got
• 31:35
  us
• 31:36
  back,
• 31:36
  it
• 31:36
  wasn't
• 31:37
  the
• 31:37
  government
• 31:38
  that
• 31:38
  got
• 31:38
  us
• 31:38
  back.
• 31:39
  It
• 31:39
  was
• 31:39
  entrepreneurs
• 31:40
  that
• 31:40
  fueled
• 31:40
  the
• 31:41
  economy,
• 31:41
  that
• 31:42
  created
• 31:42
  jobs,
• 31:43
  that
• 31:43
  hired
• 31:44
  people,
• 31:44
  that
• 31:45
  imported
• 31:45
  and
• 31:46
  exported
• 31:46
  and
• 31:46
  all
• 31:46
  that
• 31:46
  good
• 31:47
  stuff.
• 31:47
  So
• 31:47
  if
• 31:47
  we're
• 31:48
  not
• 31:48
  taking
• 31:48
  care
• 31:48
  of
• 31:48
  ourselves,
• 31:49
  there's
• 31:49
  a
• 31:49
  problem.
• 31:50
  It's
• 31:50
  down
• 31:50
  to
• 31:50
  us
• 31:51
  to
• 31:51
  change
• 31:51
  that
• 31:52
  hustle,
• 31:52
  culture,
• 31:53
  mindset
• 31:53
  and
• 31:53
  to
• 31:53
  start
• 31:54
  changing
• 31:54
  the
• 31:54
  narrative.
• 31:55
  And
• 31:55
  I
• 31:55
  think
• 31:55
  your
• 31:55
  book
• 31:55
  couldn't
• 31:56
  come
• 31:56
  at
• 31:56
  a
• 31:56
  better
• 31:57
  time
• 31:57
  when
• 31:57
  people
• 31:57
  need
• 31:57
  it.
• 31:57
  Not
• 31:58
  only
• 31:58
  entrepreneurs,
• 31:58
  actually,
• 31:59
  I
• 31:59
  think
• 31:59
  a
• 31:59
  lot
• 32:00
  of
• 32:00
  people
• 32:00
  who
• 32:00
  I
• 32:01
  see
• 32:01
  in
• 32:01
  the
• 32:01
  playground
• 32:02
  juggling
• 32:02
  full
• 32:03
  time
• 32:03
  jobs,
• 32:03
  kids,
• 32:04
  they
• 32:04
  all
• 32:04
  need
• 32:05
  it.
• 32:05
  They
• 32:05
  all
• 32:05
  need
• 32:05
  to
• 32:06
  hear
• 32:06
  this
• 32:06
  message
• 32:07
  that
• 32:07
  you
• 32:07
  don't
• 32:07
  need
• 32:07
  to
• 32:08
  be
• 32:08
  everything
• 32:08
  to
• 32:08
  all
• 32:09
  people.
• 32:09
  You
• 32:09
  need
• 32:09
  to.
• 32:09
  Somebody
• 32:10
  said
• 32:10
  to
• 32:10
  me,
• 32:11
  somebody
• 32:11
  said
• 32:11
  to
• 32:12
  me,
• 32:12
  like,
• 32:12
  you
• 32:12
  know,
• 32:12
  they,
• 32:13
  they
• 32:13
  feel
• 32:13
  like
• 32:14
  the
• 32:14
  title
• 32:15
  could
• 32:15
  be
• 32:15
  changed
• 32:16
  slightly
• 32:16
  and
• 32:16
  resold
• 32:17
  into
• 32:18
  like
• 32:18
  50
• 32:18
  different
• 32:19
  verticals.
• 32:20
  Like
• 32:20
  the
• 32:20
  long
• 32:20
  haul
• 32:20
  leader
• 32:21
  for
• 32:21
  mums,
• 32:21
  the
• 32:21
  long
• 32:22
  haul
• 32:22
  leader
• 32:22
  for
• 32:22
  parents,
• 32:23
  the
• 32:23
  long
• 32:23
  haul
• 32:24
  leaders
• 32:24
  for,
• 32:24
  you
• 32:25
  know,
• 32:25
  accountants,
• 32:26
  and
• 32:26
  so
• 32:26
  on
• 32:26
  and
• 32:26
  so
• 32:26
  on
• 32:27
  and
• 32:27
  so
• 32:27
  on.
• 32:27
  So,
• 32:27
  so
• 32:27
  whether
• 32:28
  that
• 32:28
  happens,
• 32:29
  we
• 32:29
  don't
• 32:29
  know
• 32:29
  at
• 32:29
  this
• 32:30
  point,
• 32:30
  but
• 32:30
  I
• 32:30
  think
• 32:31
  you
• 32:31
  might
• 32:31
  be
• 32:31
  onto
• 32:31
  something,
• 32:32
  Becca.
• 32:33
  Yeah,
• 32:33
  I
• 32:33
  think
• 32:33
  everyone
• 32:34
  needs
• 32:34
  to
• 32:34
  hear
• 32:34
  it.
• 32:34
  Now,
• 32:34
  the
• 32:35
  good
• 32:35
  news
• 32:35
  is
• 32:35
  for
• 32:36
  you
• 32:36
  who
• 32:36
  are
• 32:36
  listening
• 32:37
  is
• 32:37
  that
• 32:37
  not
• 32:37
  only
• 32:38
  is
• 32:38
  the
• 32:38
  book
• 32:38
  out
• 32:38
  today
• 32:38
  on
• 32:39
  Amazon,
• 32:39
  and
• 32:39
  I'll
• 32:39
  talk
• 32:39
  about
• 32:39
  that
• 32:40
  in
• 32:40
  a
• 32:40
  second,
• 32:40
  but
• 32:40
  I
• 32:40
  also
• 32:41
  have
• 32:41
  a
• 32:41
  couple
• 32:41
  of
• 32:42
  copies
• 32:42
  of
• 32:42
  the
• 32:42
  book
• 32:43
  to
• 32:43
  give
• 32:43
  away
• 32:43
  because
• 32:44
  I
• 32:44
  think
• 32:44
  it's
• 32:44
  important
• 32:45
  for
• 32:45
  you
• 32:45
  guys
• 32:45
  to
• 32:45
  read
• 32:45
  this.
• 32:46
  So
• 32:46
  if
• 32:46
  you
• 32:46
  want
• 32:46
  to
• 32:46
  get
• 32:47
  one
• 32:47
  of
• 32:47
  those
• 32:47
  copies
• 32:47
  of
• 32:48
  Chris's
• 32:48
  book,
• 32:48
  the
• 32:48
  Long
• 32:48
  Haul
• 32:48
  Leader,
• 32:49
  all
• 32:49
  you
• 32:49
  need
• 32:49
  to
• 32:49
  do
• 32:50
  is
• 32:50
  tag
• 32:51
  us
• 32:51
  on
• 32:51
  social
• 32:51
  media.
• 32:52
  Tag
• 32:52
  me
• 32:52
  on
• 32:52
  social
• 32:53
  media
• 32:53
  before
• 32:53
  the
• 32:53
  end
• 32:53
  of
• 32:54
  September,
• 32:54
  and
• 32:54
  I'm
• 32:55
  going
• 32:55
  to
• 32:55
  pick
• 32:55
  a
• 32:55
  couple
• 32:55
  of
• 32:55
  you
• 32:55
  at
• 32:55
  random
• 32:56
  and
• 32:56
  send
• 32:56
  you
• 32:56
  a
• 32:57
  copy
• 32:57
  of
• 32:57
  that
• 32:57
  book.
• 32:57
  It
• 32:58
  doesn't
• 32:58
  matter
• 32:58
  where
• 32:58
  in
• 32:58
  the
• 32:58
  world
• 32:58
  that
• 32:59
  you
• 32:59
  are
• 32:59
  based,
• 32:59
  we
• 33:00
  will
• 33:00
  get
• 33:00
  that
• 33:00
  book
• 33:01
  out
• 33:01
  to
• 33:01
  you.
• 33:02
  And
• 33:02
  I
• 33:02
  know
• 33:02
  that
• 33:02
  you
• 33:03
  need
• 33:03
  to
• 33:03
  read
• 33:03
  it.
• 33:03
  So
• 33:03
  don't
• 33:04
  let
• 33:04
  cost
• 33:05
  be
• 33:05
  an
• 33:05
  object
• 33:05
  to
• 33:06
  you.
• 33:06
  Every
• 33:06
  single
• 33:06
  one
• 33:07
  of
• 33:07
  you
• 33:07
  can
• 33:07
  grab
• 33:07
  a
• 33:07
  screenshot,
• 33:08
  say
• 33:08
  you're
• 33:08
  listening
• 33:08
  to
• 33:09
  our
• 33:09
  chat
• 33:09
  today,
• 33:09
  tag
• 33:10
  myself,
• 33:10
  tag
• 33:11
  Chris
• 33:11
  in
• 33:11
  it,
• 33:11
  and
• 33:11
  I
• 33:11
  will
• 33:12
  pick
• 33:12
  a
• 33:12
  couple
• 33:12
  of
• 33:12
  you
• 33:12
  at
• 33:13
  random
• 33:13
  to
• 33:13
  get
• 33:13
  a
• 33:14
  copy
• 33:14
  of
• 33:14
  that
• 33:14
  book.
• 33:15
  But
• 33:15
  also,
• 33:15
  Chris
• 33:16
  has
• 33:16
  just
• 33:16
  announced
• 33:17
  a
• 33:17
  very
• 33:17
  special
• 33:18
  thing
• 33:18
  that's
• 33:18
  going
• 33:18
  to
• 33:18
  be
• 33:18
  going
• 33:19
  on
• 33:19
  on
• 33:19
  the
• 33:19
  very
• 33:20
  day
• 33:20
  this
• 33:20
  podcast
• 33:21
  is
• 33:21
  released.
• 33:21
  So
• 33:21
  if
• 33:21
  you're
• 33:21
  a
• 33:22
  super
• 33:22
  keen
• 33:22
  Becca
• 33:23
  Pountney
• 33:23
  podcast
• 33:24
  listener
• 33:24
  and
• 33:24
  you
• 33:24
  are
• 33:24
  listening
• 33:25
  on
• 33:25
  release
• 33:25
  day,
• 33:25
  which
• 33:26
  is
• 33:26
  the
• 33:26
  21st
• 33:26
  5th
• 33:27
  of
• 33:27
  September,
• 33:28
  if
• 33:28
  you
• 33:28
  go
• 33:28
  ahead
• 33:28
  and
• 33:29
  buy
• 33:29
  a
• 33:29
  copy
• 33:29
  of
• 33:29
  that
• 33:29
  book
• 33:30
  today
• 33:31
  on
• 33:31
  Amazon,
• 33:32
  take
• 33:32
  a
• 33:32
  screenshot,
• 33:33
  send
• 33:33
  it
• 33:33
  over
• 33:34
  to
• 33:34
  Chloe,
• 33:35
  who
• 33:35
  works
• 33:35
  for
• 33:35
  Chris,
• 33:35
  chloerisducker.com
• 33:37
  I'll
• 33:37
  put
• 33:37
  the
• 33:37
  link
• 33:37
  in
• 33:37
  the
• 33:38
  show
• 33:38
  notes.
• 33:38
  Then
• 33:38
  you
• 33:39
  are
• 33:39
  going
• 33:39
  to
• 33:39
  get
• 33:39
  a
• 33:39
  special
• 33:40
  reward
• 33:41
  yet
• 33:41
  to
• 33:41
  be
• 33:41
  revealed.
• 33:42
  Is
• 33:42
  that
• 33:42
  right,
• 33:42
  Chris?
• 33:43
  Oh,
• 33:43
  it's
• 33:43
  a
• 33:43
  very
• 33:43
  special
• 33:44
  reward,
• 33:45
  an
• 33:45
  extremely
• 33:46
  exclusive
• 33:47
  and
• 33:48
  exciting
• 33:49
  reward.
• 33:49
  I
• 33:50
  know
• 33:50
  it
• 33:50
  sounds
• 33:50
  really
• 33:51
  kind
• 33:51
  of
• 33:51
  cloak
• 33:52
  and
• 33:52
  dagger,
• 33:52
  but
• 33:53
  trust
• 33:53
  me,
• 33:53
  like,
• 33:53
  like,
• 33:54
  buy
• 33:54
  the
• 33:54
  book,
• 33:54
  send
• 33:55
  us
• 33:55
  the
• 33:55
  receipt,
• 33:55
  you'll
• 33:56
  be
• 33:56
  in
• 33:56
  for
• 33:56
  a
• 33:56
  chance
• 33:56
  to
• 33:57
  win
• 33:57
  something
• 33:57
  very,
• 33:57
  very
• 33:57
  special.
• 33:58
  Fantastic.
• 33:59
  And
• 33:59
  I
• 33:59
  know
• 33:59
  that
• 33:59
  Chris
• 33:59
  does
• 34:00
  great
• 34:00
  giveaways,
• 34:00
  so
• 34:01
  absolutely,
• 34:01
  he
• 34:02
  isn't.
• 34:02
  He's
• 34:02
  not
• 34:02
  pulling
• 34:03
  the
• 34:03
  wool
• 34:03
  over
• 34:03
  your
• 34:03
  eyes.
• 34:04
  He
• 34:04
  does
• 34:04
  not
• 34:04
  have.
• 34:05
  Have
• 34:05
  something
• 34:05
  great
• 34:05
  for
• 34:05
  you.
• 34:06
  So
• 34:06
  if
• 34:06
  you
• 34:06
  do
• 34:06
  think,
• 34:06
  yeah,
• 34:07
  I
• 34:07
  need
• 34:07
  to
• 34:07
  hear
• 34:07
  this
• 34:07
  message.
• 34:08
  I
• 34:08
  need
• 34:08
  to
• 34:08
  get
• 34:08
  that
• 34:08
  book.
• 34:09
  Don't
• 34:09
  wait,
• 34:09
  get
• 34:09
  it
• 34:10
  today
• 34:10
  on
• 34:10
  Amazon,
• 34:11
  send
• 34:11
  them
• 34:11
  the
• 34:11
  screenshot,
• 34:12
  and
• 34:12
  you
• 34:12
  can
• 34:12
  also,
• 34:13
  yeah,
• 34:13
  it
• 34:13
  must
• 34:13
  be
• 34:13
  done
• 34:13
  today.
• 34:14
  Let's
• 34:14
  clarify
• 34:14
  that.
• 34:15
  It's
• 34:15
  got
• 34:15
  to
• 34:15
  be
• 34:15
  done
• 34:15
  September
• 34:16
  25th
• 34:16
  in
• 34:17
  order
• 34:17
  to
• 34:17
  be
• 34:17
  a
• 34:18
  chance
• 34:18
  to
• 34:18
  win.
• 34:18
  Yeah,
• 34:19
  absolutely.
• 34:19
  September
• 34:19
  25,
• 34:20
  2025.
• 34:21
  And
• 34:21
  if
• 34:21
  you
• 34:21
  want
• 34:22
  to
• 34:22
  enter
• 34:22
  my
• 34:22
  giveaway
• 34:22
  for
• 34:23
  those
• 34:23
  copy
• 34:23
  of
• 34:23
  the
• 34:23
  books,
• 34:24
  it's
• 34:24
  by
• 34:24
  the
• 34:24
  end
• 34:24
  of
• 34:24
  September
• 34:25
  25as
• 34:26
  well.
• 34:26
  And
• 34:26
  if
• 34:26
  you're
• 34:27
  listening
• 34:27
  in
• 34:27
  the
• 34:27
  future,
• 34:27
  which
• 34:28
  I
• 34:28
  love
• 34:28
  you
• 34:28
  too,
• 34:29
  then
• 34:29
  just
• 34:30
  go
• 34:30
  buy
• 34:30
  it
• 34:30
  on
• 34:30
  Amazon
• 34:30
  because
• 34:31
  you
• 34:31
  need
• 34:31
  to
• 34:31
  hear
• 34:31
  the
• 34:32
  message.
• 34:32
  Chris,
• 34:33
  I
• 34:33
  love
• 34:33
  having
• 34:34
  having
• 34:34
  had
• 34:34
  you
• 34:34
  on
• 34:35
  the
• 34:35
  podcast.
• 34:35
  I've
• 34:35
  loved
• 34:35
  chatting
• 34:36
  with
• 34:36
  you.
• 34:36
  I
• 34:36
  always
• 34:37
  end
• 34:37
  my
• 34:37
  podcast
• 34:37
  with
• 34:38
  the
• 34:38
  same
• 34:38
  question.
• 34:38
  So
• 34:38
  I'm
• 34:39
  going
• 34:39
  to
• 34:39
  pose
• 34:39
  that
• 34:39
  to
• 34:39
  you
• 34:39
  now,
• 34:40
  which
• 34:40
  is
• 34:40
  what's
• 34:41
  one
• 34:41
  thing
• 34:41
  you
• 34:41
  personally
• 34:42
  wish
• 34:42
  you'd
• 34:42
  known
• 34:43
  sooner
• 34:43
  in
• 34:43
  your
• 34:43
  own
• 34:44
  business?
• 34:44
  Oh,
• 34:44
  good
• 34:45
  question.
• 34:46
  What
• 34:47
  I
• 34:47
  wanted
• 34:47
  to
• 34:47
  know
• 34:48
  sooner
• 34:48
  in
• 34:48
  my
• 34:49
  own
• 34:49
  business.
• 34:49
  I
• 34:50
  mean,
• 34:50
  I
• 34:50
  probably
• 34:50
  could
• 34:50
  have
• 34:51
  avoided
• 34:51
  that
• 34:51
  first
• 34:52
  burnout
• 34:53
  if
• 34:53
  I'd
• 34:53
  have
• 34:53
  started
• 34:53
  delegating
• 34:54
  a
• 34:54
  lot
• 34:55
  sooner.
• 34:55
  So
• 34:55
  I
• 34:55
  think
• 34:55
  probably
• 34:56
  the
• 34:56
  importance
• 34:56
  of
• 34:56
  delegate
• 34:57
  or,
• 34:57
  you
• 34:57
  know,
• 34:57
  really
• 34:58
  mastering
• 34:58
  the
• 34:59
  art
• 34:59
  of
• 34:59
  delegation
• 35:00
  and
• 35:01
  team
• 35:01
  building,
• 35:01
  I
• 35:02
  think
• 35:02
  probably
• 35:02
  would
• 35:02
  have
• 35:03
  been
• 35:03
  the
• 35:03
  big
• 35:04
  one.
• 35:04
  Would
• 35:04
  have
• 35:04
  saved
• 35:04
  myself
• 35:05
  a
• 35:05
  little
• 35:05
  money,
• 35:05
  a
• 35:05
  little
• 35:06
  anguish,
• 35:06
  a
• 35:06
  few
• 35:07
  sleepless
• 35:07
  nights
• 35:07
  in
• 35:08
  the
• 35:08
  process.
• 35:08
  Yeah,
• 35:08
  that's
• 35:09
  a
• 35:09
  perfect
• 35:09
  example.
• 35:10
  Chris,
• 35:10
  thank
• 35:11
  you
• 35:11
  so
• 35:11
  much
• 35:11
  for
• 35:11
  your
• 35:11
  time
• 35:12
  and
• 35:12
  best
• 35:12
  of
• 35:13
  luck
• 35:13
  with
• 35:13
  the
• 35:13
  book
• 35:13
  launch.
• 35:14
  I
• 35:14
  know
• 35:14
  it's
• 35:14
  going
• 35:14
  to
• 35:14
  be
• 35:14
  phenomenal.
• 35:15
  It's
• 35:15
  great
• 35:15
  to
• 35:15
  be
• 35:15
  with
• 35:16
  you.
• 35:16
  What
• 35:16
  a
• 35:16
  fantastic
• 35:17
  conversation
• 35:17
  with
• 35:18
  Chris.
• 35:18
  I
• 35:18
  really
• 35:19
  enjoyed
• 35:19
  going
• 35:19
  in
• 35:19
  depth
• 35:20
  with
• 35:20
  him
• 35:20
  and
• 35:20
  hearing
• 35:20
  all
• 35:21
  about
• 35:21
  his
• 35:21
  book
• 35:21
  launch.
• 35:22
  As
• 35:22
  I
• 35:22
  said
• 35:22
  at
• 35:23
  the
• 35:23
  beginning,
• 35:23
  this
• 35:23
  is
• 35:23
  a
• 35:23
  message
• 35:24
  our
• 35:24
  industry
• 35:24
  needs
• 35:24
  to
• 35:25
  hear.
• 35:25
  So
• 35:25
  many
• 35:25
  of
• 35:25
  you
• 35:25
  are
• 35:26
  trying
• 35:26
  to
• 35:26
  wear
• 35:26
  being
• 35:26
  busy
• 35:27
  and
• 35:27
  being
• 35:27
  burnt
• 35:28
  out
• 35:28
  as
• 35:28
  a
• 35:28
  badge
• 35:28
  of
• 35:28
  honor,
• 35:29
  and
• 35:29
  it's
• 35:29
  not
• 35:29
  going
• 35:30
  to
• 35:30
  lead
• 35:30
  to
• 35:30
  success.
• 35:30
  It's
• 35:31
  just
• 35:31
  going
• 35:31
  to
• 35:31
  lead
• 35:31
  to
• 35:32
  you
• 35:32
  ending
• 35:32
  up
• 35:32
  quitting
• 35:33
  your
• 35:33
  business.
• 35:33
  So
• 35:34
  if
• 35:34
  that
• 35:34
  resonated
• 35:35
  with
• 35:35
  you,
• 35:35
  go
• 35:35
  ahead,
• 35:36
  grab
• 35:36
  Chris's
• 35:37
  book,
• 35:37
  look
• 35:38
  at
• 35:38
  his
• 35:38
  podcast
• 35:38
  episodes,
• 35:39
  to
• 35:39
  the
• 35:39
  long
• 35:39
  haul
• 35:39
  leader,
• 35:40
  and
• 35:40
  I'll
• 35:40
  see
• 35:40
  you
• 35:40
  all
• 35:41
  next
• 35:41
  time.