Uncovering the science of human behaviour with Biju Dominic
Biju is the Chief Evangelist at Fractal Analytics and Chairman at Final Mile Consulting. Biju and his colleagues have utilized Cognitive Neuroscience and Behavioral Economics and Design to develop a new research technique called Ethnolab and the communication practice of Non-Conscious Design.
Key topics covered in this conversation
Biju's career spanning advertising to entrepreneurship
Challenges with positively impact human behavior
The power of the non-conscious
Learning from neuroscience
Working with the collective non-conscious
How intentional rituals can help drive change
How rice…
The skinny
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