Latest / Christopher S. Penn – Marketing AI Keynote Speaker
You Ask, I Answer: Pivot or Stick It Out?
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
The skinny
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