How Businesses Really Use AI to Scale (Most Are Doing It Wrong)
Most business owners know AI is the future, but for most, that future feels paralyzing. Between flashy AI tools, confusing jargon, and headlines about mass layoffs, they freeze… or worse, plug in automation they barely understand.
Jeff MacPherson isn't selling AI as magic. He's building future-proof companies by turning their real-world data, systems, and people into scalable intelligence assets. Through his company Moment37, he helps businesses earning $2M–$25M integrate AI into operations, without replacing their team or breaking what already works.
His approach doesn't start with tech. It…
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