Latest / Amplify Your Marketing Message with Christine Campbell Rapin / 190 - How to Build a Vision So Compelling You Can’t Quit on Your Dreams

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190 - How to Build a Vision So Compelling You Can’t Quit on Your Dreams · Amplify Your Marketing Message with Christine Campbell Rapin

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  If you are a B2B service based business owner and you are
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  looking to gain more clients, create more impact and more
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  revenue in your business, TuneIn to amplify your marketing
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  message with Christine Campbell Rappin.
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  Every week, we're going to take you through how to build an
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  audience of buyers mastering your marketing message making
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  offers. One of the biggest challenges
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  every single human on the planet faces and struggles with is
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  consistency. So often the issue of why we
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  don't have the business we want is not a knowledge gap that
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  we're not applying what we know consistently well.
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  My friends, if you are struggling with that, I'm the
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  problem. It's me.
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  When it comes to consistency. This episode is for you.
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  Welcome back everybody to amplify your marketing message.
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  I am your host, Christine Campbell Rappin, and I am here
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  to help you breakthrough the disconnect between I want to do
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  this predictably and I actually do follow through.
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  So let's talk about the first elephant in the room.
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  The truth is, is that consistency, first and foremost
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  is a choice. And I know that that's not going
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  to be really popular. And right now you might be
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  thinking, oh, I gotta hang up. I can't listen this episode.
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  Well, don't do that. Hold on to your knickers for a
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  second. What I mean is that consistency
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  is a choice to really connect to your vision.
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  The vision is the key to actually living consistently.
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  And I think so often we don't have a big enough vision.
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  And I see that with people who come to work with us.
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  I know I've had moments in my own business journey where I've
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  stood on a crossroad and it's like Peter Pan, what do I want
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  to do when I grow up? So if it's you, I see you.
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  But a big vision is important because it has to be the thing
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  that challenges you to follow through on who you said you
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  wanted to be. To really owning the identity of
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  somebody who follows through, stays in trust, and honors their
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  own personal commitments. Because consistency is a
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  personal commitment. It's not something that you get
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  put upon. It's something, again, you
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  choose to do. So I want to go back to vision.
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  What I tell my clients is that the vision has to be so big and
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  so meaningful to you that it pulls you past convenience
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  factor. And that's why so many people
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  struggle with consistency because their vision isn't
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  meaningful enough to manage through tough moments, hard
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  days, setbacks and adversity. And so one of the very first
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  things that I take every client through that joins into our
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  programming and is there to help and build client growth comes
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  down to a visualize your future document.
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  If you're curious about this document, send me an e-mail,
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  hello at christinecampbellraven.com and
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  say I want to know this Visualize your Future document.
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  I'll give you a sneak peek for what it's like to be a client
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  with us. But in this document, it asks 10
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  very compelling personal questions.
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  What do you want your life to look like?
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  What does it embody? What does it feel like?
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  What do you hope for? What does it include?
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  What does it not include? Because you have to paint this
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  picture that you think, wow, that's awesome.
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  I want that. And these 10 questions that I
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  take my clients through in this document, in this vision piece
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  is actually something very personal to me 10 years ago.
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  Plus I had my life detonated. And in that moment, I was living
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  in the world of corporate. I was what I thought and had
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  been in my performance reviews, a top performer.
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  And I thought that being a top performer would, to a high
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  degree, ensure job stability. But if you're reading the
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  headlines, in 10 years, not much has changed.
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  Job stability is an illusion unless you are choosing to
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  become an entrepreneur and you choose through consistency to
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  build your own stability and to build your own paycheck and to
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  decide the size of it, the frequency of it, and really live
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  this life that feels like what I call oxygen.
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  But I was standing on the crossroads of a corporate
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  career, which I thought was just epic, on the path that I would
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  just continue on until I ran into HR and my boss in a place
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  they should not have been unless they were there to dramatically
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  change my life. And dramatically change my life
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  they did. They informed me, much to my
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  surprise, that my services were no longer needed.
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  And I rallied, railed, and really had a bit of meltdown,
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  truthfully, because I couldn't see the inputs equaling the
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  outputs. You know, the performance
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  reviews were there. The feedback had been great.
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  It was well liked by my clients. I created great results for the
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  territory. I've built millions of dollars
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  of revenue for this company in the day I was out the door and
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  it took the wing wind out of my sails.
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  I think perhaps you can relate to a moment in your own life, or
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  that's what happened to you. But in that moment, I started to
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  realize that while the ship had sailed, that job stability in
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  that organization was no longer in the cards.
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  I had to play the cards I was dealt.
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  And I thought to myself, what do I want to be next?
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  And when your identity is very tied to your job title and to
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  your career, it can be a real untethering.
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  And for me, it was absolutely that.
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  And I asked myself and wrote down these 10 questions because
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  I was no longer a job title, I was no longer my salary band, I
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  was no longer a leader of people formally and all the things that
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  I thought gave me value in the marketplace.
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  And I felt compelled to show up every day in my business and in
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  my career to do excellent work had shifted.
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  And it was through this vision piece that I got really clear of
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  what I wanted to create. I couldn't name it.
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  And here's how I want you to think about this.
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  A beautiful gift and opportunity will not come in the shape,
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  form, timeline that you anticipate.
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  You will not come with a Robin or a bow.
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  And you still need to be able to decide to move.
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  Fast forward a couple of years and I realized my path was an
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  entrepreneurial one because that really gave me the freedom to
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  create my own predictability. And that's what I was in the
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  end, really desiring. And so I created this compelling
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  vision. What will it look like to run my
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  own business? What did I want it to be?
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  What did I envision, who I would serve?
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  And all these things that really were very fuzzy at the time, but
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  I was clear on how it would feel and what I was non-negotiable
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  around. And I just said, I'll put it out
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  there and trust that opportunity is going to work its way towards
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  me because I was in movement and a random conversation through a
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  platform called LinkedIn brought that opportunity to me.
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  Somebody in my network that hadn't spoken to in 10 years had
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  reached out to me to say when we last met, you always struck me
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  as being very entrepreneurial. And I have a wild idea that you
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  probably didn't get out of bed to talk about today, but I think
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  could be something that would intrigue you, you would be great
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  at, and it could create you additional income.
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  Would you be open to a conversation?
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  And I was curious and I wanted the things that it could offer.
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  And so I had a conversation and that was a spark on this journey
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  that required I be disciplined. That journey evolved into a very
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  much bigger story that was just a stepping stone.
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  But eventually I built a vision using these 10 questions, which
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  is why I give it to every client I serve.
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  That says you have to have a vision that is going to move you
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  forward well past the point of convenience because having what
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  you want, the result, and the result is a gap between your
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  current reality and the other side.
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  You have to have a way to bridge it.
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  And the way you bridge this gap is disciplined action.
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  So I want to give you a couple of tips around building this
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  vision, because this vision piece is the key.
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  If your vision is weak, if your vision is somebody elses, you
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  will quit. And what it's saying is you're
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  quitting on something that isn't pulling you past convenience.
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  And so often I say to people when they're exploring our
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  services, especially if they want to become a private client,
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  and I only take 10 private clients a year, I would say you
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  have to convince me that your vision is so big, so compelling,
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  that you won't quit when it's challenging, that you won't quit
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  when it's inconvenient, that you won't quit when a momentary
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  disruption, disappointment, or heartbreak takes the wind out of
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  your sails. And make those moments happen
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  because they will. It's OK to phone me and say I
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  have the wind taken out of me. And I'm here as your mentor to
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  help you remind you of the vision, remind you of the
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  commitment and that connection to what will pull you and get
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  you back into motion. So if that's fair, might keeps,
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  I want to take you through this piece.
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  The first piece of this puzzle with vision is that it has to be
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  yours. And I mean, that seems like it's
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  so basic, but I gotta tell you, most people live somebody else's
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  life. You're living the expectations
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  of your parents. You're living the expectations
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  of your partner. You're living the expectations
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  of your boss. You're living the expectations
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  of your bestie. You're living the expectations
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  of so many past voices that have shaped who you are into this
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  moment. Well, I want to give you a
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  permission slip. I want you to make this vision
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  your own and what I want you to do is you step into this is
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  really get clear to the want. Everything in motion, everything
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  in momentum comes down to drive desire and that is distilled
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  into want. So what is the life you want?
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  Not just the goal, but the lived experience of the outcome.
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  I want you to paint it in Technicolor.
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  What does it feel like? What are you doing?
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  Who's with you? I want you to walk through this
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  lived experience over and over and over again, so much that
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  this vision seems as tangible to you as you're lived current
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  reality. Because here's the kicker of
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  science. Your brain doesn't know the
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  difference between what is real and what you are imagining.
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  And so we're going to gamify our own science, their own biology,
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  and say, see the alternate where I can have what I want.
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  And I think what's so fascinating and what the work I
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  do is a business mentor is so often I watch the moment of
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  breakthrough in this piece where finally the walls come down,
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  finally the armor is shed, and there's this very vulnerable
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  human in front of me. And who's like, who am I to
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  dream so big? Who am I to want what I want?
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  And it is my honor, it is my privilege to say, let me
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  introduce you to you. You get to have a vision you
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  pursue, and consistency gets a whole heck of a lot easier when
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  you be true to yourself and when you prioritize your own vision.
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  And I know that seems like there's a wild idea.
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  And trust me, I get a lot of controversy, a lot of hate, a
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  lot of people who don't buy into this.
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  My clients do, and my clients are happier I do, and I have a
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  life that feels like oxygen. So my invitation for you is
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  disconnect your own bias and invite yourself to explore your
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  own vision. And I want you to constantly
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  stay in this loop of reconnecting to what it is you
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  want. And some keep keep short ways
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  that we do that are writing ourselves letters, hearing our
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  vision, talked to us in our own voice.
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  And really using this document, this 10 question document, I
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  guide my clients to lean into and to revisit to be sure that
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  they're Northstar, they're guiding principle and the whole
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  purpose of their lives is clear and compelling.
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  And here's the thing, I also want to give you another
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  permission slip free pass here. You get to do you Boo.
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  You need to really listen to what you want.
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  And I have this debate quite heated often with my bestie
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  who's like, people don't know what they want.
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  And I'm like, yes they do and I will die on that cross.
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  She's tried to convince me for 50 years I'm wrong.
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  Still not buying it? And here's why.
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  You've known since you were little what you wanted.
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  God gifted you a vision. You can see it.
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  It was not a conference call. It was yours.
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  And just for imagine for a moment, if you pursued what you
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  wanted, maybe that is you fulfilling the purpose you're
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  here on the planet to be. Because I think that's the goal.
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  I actually think that's what life is really about.
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  And so I want to invite you stream again and dream bigger
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  because as big as you can dream, God dreams bigger for you,
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  people around you dream bigger for you.
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  And you don't even know in the tip of your finger your
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  potential. It's so much bigger than you.
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  And you're a miracle in and of itself.
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  So step up to being able and willing to do miraculous things.
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  Second piece of the puzzle is once you have this vision and
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  you're tapping into the lived experience of it, I want you to
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  start with one action, a daily habit, and think specifically
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  about a daily habit that moves the needle.
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  It takes you one step closer to the being, to the having, to the
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  experience of that lived experience you casted in your
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  mind. I think the simplest way to make
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  this digestible is to follow the principle of Get Off 0.
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  Sometimes the vision so big it scares us.
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  We can't think about all the many steps between here and this
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  utopia, here in this Unicorn living lived.
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  Awesome audacious goal. You don't have to.
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  What you need to do is consistently choose to get off 0
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  and what I think is important is to make this non negotiable.
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  When I first started building the business, I couldn't have
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  even imagined where we'd be in Year 5.
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  I never dreamt so big. Truthfully, I thought, who would
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  even pay us? It was so weird when people kept
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  saying, could you guide me to helping me find clients?
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  I'm like, well, how come you don't know how to do that?
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  And they're like, I just don't, I don't have your lived
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  experience, Christine. I'll pay you to help me.
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  And I was like, OK, weird. And eventually I had the courage
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  to say yes. But when I started my first
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  business, I built it one hour a day and that one hour of effort
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  was focused on non negotiable income producing activities, was
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  making the calls, it was building the relationships, it
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  was offering and inviting people to purchase.
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  And it's still as simple as that today.
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  This has to be something that you schedule because what you
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  schedule gets done. Your schedule reflects your
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  priorities. If your commitment to living
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  your dreams, your dreams is not in the calendar, you are living
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  somebody else's life. And I get there's times in your
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  lives when your priorities are impacted by others around you.
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  That could be a boss, it could be your children, it could be
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  your family commitments, it could be your faith, it could be
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  your community, could be a million things.
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  But I want you to audit right now.
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  And this could be a little uncomfortable, so take a deep
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  breath, take it with me. Breathe in, breathe out.
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  Are you a priority on your calendar?
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  And I will be honest because I just asked you to be honest,
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  that when I look at my calendar, my business is a huge priority
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  when I'm available, very clearly marked out, how many clients we
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  serve, very clearly in clapped out.
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  But what has not been a priority is my own health.
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  And I saw somebody else's calendar recently and it brought
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  this gap to my attention because my husband has been nagging me
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  for a while that said you should take lunch, not at your desk.
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  Like you're not an employee in corporate.
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  You should take lunch. You should move your body
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  midday. I'm thinking that would be a
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  great way to improve your health.
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  But you say it's a priority, but it's not scheduled.
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  And so I made the commitment to schedule midday breaks.
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  I scheduled my own priority of myself in my calendar and I want
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  you to do this the same because if your vision is not a
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  priority, it won't move the needle.
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  It makes consistency a figment of fantasy and never going to
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  happen. But if you say it's compelling,
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  this vision, it's non-negotiable and I'll stack my habits to move
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  the needle. It's never a question of if it
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  will happen. It only becomes a question of
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  when. And we don't control the when we
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  can influence yet, however. So the third thing I want you to
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  do is also to recognize that that journey you're taking to
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  that lived utopia, to that grand compelling life you want, that
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  makes showing up for yourself non-negotiable, is that you have
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  to gamify this. And what I like is reminders,
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  milestones, and rewards. I teach my clients this.
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  It's a fundamental part of life. In our client work, we set
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  reminders. So I just said I scheduled my
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  lunch hours. We have reminders on our phone,
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  which is make the phone calls, report into our numbers, do the
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  things that move the needle. And there are great apps in the
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  world that will help you do this today.
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  And there's also old school approaches too.
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  But I don't care how you do it. Don't make the how the reason
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  you don't because how honestly will kill more dreams.
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  Ask and find a system that works for you, but commit to doing the
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  system. And when you're in that process,
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  I think there's four things to do.
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  First off, do it. Second thing, reflect.
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  I want you to 3rd, learn from the lived experience.
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  And I want you to reward yourself and I want you to
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  reward yourself immediately. So one of the exercises, again,
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  I take all of my clients through is building a rewards list.
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  You might want to do this as Hallmark here to this episode,
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  but I asked them to write down 50 things.
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  Usually we change this up pretty frequently, but I want to do 50
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  things that you'll do as a reward.
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  And then I'm asking every week, where are you making progress in
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  following through on your commitment?
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  I eat. Where are you consistent?
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  What are you rewarding yourself with?
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  And I want to see a picture of it.
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  So the coolest bit of being a business mentor with clients all
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  over the world, all different ages, all different cultures, is
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  I get all kinds of really fun photos of here's us winning,
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  here's us enjoying a reward. And if you follow me on social
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  media, on all channels, it's Christine Campbell. wrapping.com
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  is my web. You'll find all the channel
• 20:37
  links on it, but just find me at Christine Campbell.
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  What you will see is that I always celebrate new clients
• 20:46
  with a glass of champagne. It's my immediate reward.
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  I do three things the moment a client contract comes into my
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  inbox and that's when a client is signed, guys, Not just when
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  you get a verbal yes, but when a client contract is signed.
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  We immediately write it up on our board.
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  We immediately move somebody from an open offer to A1
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  project. And I dance around my office.
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  I'm on the other side of the desk than the one you see here.
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  And then I text a message to my husband.
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  Champagne needs to be chilled and I that day take a picture
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  and post on social media the reward for a new beginning and I
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  want you to think about your rewards is personal.
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  They can be everything from small things like dance around
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  your office to big things like the trip of a lifetime.
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  Again, let's say the same thing I said earlier, Boo, You do you.
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  But I want you to think about reminders, milestones, progress,
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  way more than perfection is important here and the rewards
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  for it. Because when you can approach a
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  really big vision that moves you and you support it with daily
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  habits and markers of progress, you create yourself a winning
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  formula. And I want more people to be
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  winning with their lives. I mean, ultimately I'm playing
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  in the lane of business, yes. But what matters most to me is
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  that you have a life that feels like oxygen.
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  And if your vision is said, is borrowed or it's weak, it won't
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  hold water. But when it's the other end of
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  the spectrum, when it's vivid and uniquely yours, it feels
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  compelling. It's like oxygen and you're
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  required to take your next breath.
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  It means that you will always show up for yourself, even in
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  the hard moments and in the hard days.
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  And I think if you are like any other human on the planet, you
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  shouldn't be doing this solo, which is why hiring a mentor.
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  And for me, I pay for that and I invite my clients, I invite you
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  to consider hiring me as your mentor makes all the difference
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  in the world. Because we have to applaud
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  ourselves. Consistency erodes doubt.
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  And the longer that you simply say it's a habit I can't win,
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  the more it will hold you back. So let me ask you this final
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  question in today's episode. What habit can you take today
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  that moves you to the thing you most want in life?
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  And what if today you actually showed up for yourself and made
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  that step? If you take that gauntlet which
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  I've just thrown at you, I want you to message me any social
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  media platform or again my e-mail
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  hello@christinecampbellwrapping.com. I want you to tell me.
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  I'll bear witness for you, and I will celebrate you.
• 23:44
  Consistency is a choice, and do you have the power capability to
• 23:49
  follow through on the things that matter to you?
• 23:52
  So let's go. It's go time.
• 23:59
  That's a wrap on another amazing episode of Amplify Your
• 24:02
  Marketing Message with me, your host, Christine Campbell Rappin.
• 24:06
  Be sure to subscribe on your favorite podcast platform so you
• 24:09
  don't miss another great episode.
• 24:12
  And be sure to visit christinecampbellrappin.com/podcast
• 24:16
  to get a free resource on how to master your marketing message.
• 24:20
  We'll see you.