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Transparency breeds appreciation: VEG’s David Glattstein & David Bessler
“By bringing customers to the back along with their pets, they were able to see everything that was going on. And so we did that for transparency reasons. What we discovered then is when the pet owners we call customers were able to see the caregivers, what they were doing, they were really appreciative. It added value in their eyes to the work that we were doing." — David Bessler
It’s a 2-for-1 episode! This week Carol speaks to two leaders at Veterinary Emergency Group–aka VEG– David Glattstein and David Bessler. VEG is revolutionizing the veterinary emergency industry through a…
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