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From Cop to Millionaire: How Paul Alex Built a 7-Figure Business with Automation · Earn Your Leisure

• 0:01
  Speaker 1: Earners.
• 0:01
  Speaker 2: What's up.
• 0:02
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• 0:04
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• 0:21
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• 0:23
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• 0:27
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• 1:02
  Speaker 3: Let's Square handle the back end so you can keep
• 1:04
  Speaker 3: pushing your vision forward. This episode is brought to you
• 1:11
  Speaker 3: by P and C Bank, a lot of people think
• 1:13
  Speaker 3: podcasts about work are boring, and sure, they definitely can be,
• 1:17
  Speaker 3: but understanding of professionals routine shows us how they achieve
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• 1:51
  Speaker 4: All right, guys, welcome back, sir, l We all home
• 1:56
  Speaker 4: and got a special episode Paul Espinoza in the Flesh.
• 2:02
  Speaker 2: I'm doing good man. You're doing so using my government. Man,
• 2:05
  Speaker 2: it's usually you want me.
• 2:08
  Speaker 1: Okay, okay, easy, easy.
• 2:11
  Speaker 4: I mean we could go either way.
• 2:13
  Speaker 1: I'm just kidding clean hell.
• 2:19
  Speaker 4: So, yeah, you know, award winning detective. I don't even
• 2:22
  Speaker 4: know detectives won awards?
• 2:24
  Speaker 2: They did, Bro, I didn't know either, Like literally, it
• 2:26
  Speaker 2: wasn't until like they were like, hey, Bro, we need
• 2:28
  Speaker 2: you to come to this Saturday event. I was like,
• 2:31
  Speaker 2: am I in trouble? And they're like no, no, no, no,
• 2:33
  Speaker 2: just come. And it was like literally like probably like
• 2:35
  Speaker 2: one hundred different like police officers, agents, like my command
• 2:39
  Speaker 2: step and they were like, hey, here's this award. Thank
• 2:42
  Speaker 2: you for being, you know, one of the top detectives
• 2:44
  Speaker 2: in our area.
• 2:45
  Speaker 1: Outstanding the community service.
• 2:46
  Speaker 2: Yeah. Just talking to people, man, That's what I always
• 2:48
  Speaker 2: tell people, you know, especially in that field.
• 2:50
  Speaker 1: How long were you in the law enforcement field, dude?
• 2:52
  Speaker 2: Seven years? Seven years? Uh? In California? I worked for
• 2:57
  Speaker 2: City of Oakland, Okay, did two years as like just
• 3:01
  Speaker 2: a b cop, and then I was voluntold by I
• 3:05
  Speaker 2: remember Captain Williams. She was she was cool as hell
• 3:08
  Speaker 2: and she was just like hey, Espinosa, you do you
• 3:11
  Speaker 2: do good work. She's like, put you in a detective
• 3:15
  Speaker 2: role investigations. And I was like, okay, dude, like twenty
• 3:19
  Speaker 2: what going into twenty eight, I was just like all right,
• 3:21
  Speaker 2: let's do this. So going there and then you had
• 3:24
  Speaker 2: like veterans like just salty, you know, coworkers just like
• 3:28
  Speaker 2: years of two years of you know, police work, dude,
• 3:31
  Speaker 2: Like really and they put you as an investigator so
• 3:34
  Speaker 2: already with like the naysayers and you know, haters or
• 3:37
  Speaker 2: whatever closing into an industry. But we could get into that,
• 3:40
  Speaker 2: all right.
• 3:41
  Speaker 4: So transitioned from law enforcement and became an entrepreneur and
• 3:45
  Speaker 4: has helped thousands of entrepreneurs generate over thirty four million,
• 3:49
  Speaker 4: including one million. He's generated over thirty four million, including
• 3:51
  Speaker 4: one million in sixty days, and from the online marketing
• 3:55
  Speaker 4: and has a company, merchant Automation dot com. You guys
• 4:00
  Speaker 4: participated investments.
• 4:02
  Speaker 2: Yeah, we did. Man, it was a great event. By
• 4:04
  Speaker 2: the way, Guys.
• 4:04
  Speaker 1: Appreciate that if you were investment, appreciate it. Appreciate it.
• 4:08
  Speaker 4: So this is an interesting story. We had another gentleman
• 4:10
  Speaker 4: on Jamal King. I don't know if you've heard of
• 4:12
  Speaker 4: his story, but he was a Chicago police officer for
• 4:17
  Speaker 4: like twenty years and millionaire.
• 4:21
  Speaker 2: Person but I would want to yeah.
• 4:23
  Speaker 4: And then he got real big in real estate and
• 4:26
  Speaker 4: he has real estate, daycare center, and personal security. So
• 4:30
  Speaker 4: his thing was that he was a millionaire while he
• 4:33
  Speaker 4: was still working nine to five jobs. So he teaches,
• 4:36
  Speaker 4: he encourages people like that's history nine to five millionaire.
• 4:40
  Speaker 4: So similar situation as far as coming from law enforcement
• 4:42
  Speaker 4: and then you know, becoming a civil entrepreneur. So first
• 4:45
  Speaker 4: and foremost, thank you for joining us.
• 4:46
  Speaker 2: Appreciate it. I appreciate you guys for sure.
• 4:48
  Speaker 4: So all right, so how did you What was the
• 4:51
  Speaker 4: steps that you took from even wanting to be an
• 4:54
  Speaker 4: entrepreneur being in law enforce. Most of the time when
• 4:56
  Speaker 4: people have a career like a police officer, I'm assuming
• 5:00
  Speaker 4: they're just doing that. They're not, you know, doing full
• 5:03
  Speaker 4: time entrepreneurship.
• 5:05
  Speaker 2: Yeah. No, absolutely, and a great question, guys. I mean
• 5:08
  Speaker 2: just just flat out right there, like I didn't know
• 5:10
  Speaker 2: what I wanted to do when I got out of
• 5:12
  Speaker 2: high school.
• 5:12
  Speaker 4: I barely graduated high school Brosco.
• 5:14
  Speaker 2: I'm from Champiscisco, yeah, and I was primarily raised in
• 5:17
  Speaker 2: the East Bay, so it was probably like around twenty
• 5:19
  Speaker 2: minutes away from San Francisco. But I come from an
• 5:22
  Speaker 2: immigrant family. We weren't well off. My mom she immigrated
• 5:26
  Speaker 2: from Peru. My dad was from Mexico. They actually divorced
• 5:28
  Speaker 2: when I was two, So this is like the scenario.
• 5:31
  Speaker 2: And basically Paches since we were talking about movies before this,
• 5:34
  Speaker 2: and Puerto Rican my stepdad was Puerto Rican. Yeah, I
• 5:38
  Speaker 2: did when I met him. You know, he's from New York.
• 5:40
  Speaker 2: He has an accent, you know. But but yeah, man,
• 5:45
  Speaker 2: I mean ultimately hard working family. They poured a lot
• 5:49
  Speaker 2: into me, but I was just that black sheep. Out
• 5:51
  Speaker 2: of three siblings, two sisters once older, ones younger, they
• 5:56
  Speaker 2: both studious became register nurses. My mom was a bottomist
• 5:59
  Speaker 2: and you see San francisc Go and I would always
• 6:01
  Speaker 2: see my parents just working majority of the time, so
• 6:05
  Speaker 2: they were never at home and I knew it's just
• 6:07
  Speaker 2: because they were grinding for us, So I took that
• 6:10
  Speaker 2: into consideration. I started working at fifteen and a half
• 6:12
  Speaker 2: man and barely graduated high school because I had no direction.
• 6:15
  Speaker 2: I really, I didn't really have any financial literacy, right,
• 6:18
  Speaker 2: Like no mentors, nothing to tell me what to do
• 6:20
  Speaker 2: with money. The age eighteen, guess what, I started getting
• 6:22
  Speaker 2: into nightclubs. And that's why I know in the vestments, man,
• 6:26
  Speaker 2: I know, you guys had to have like a mini
• 6:28
  Speaker 2: army to set that up, man, because when I was
• 6:30
  Speaker 2: throwing nightclubs, I was throwing a nightclubs for like a
• 6:32
  Speaker 2: thousand people on a weekend myself. And funny story, a
• 6:36
  Speaker 2: couple of the friends, the little group that I would
• 6:38
  Speaker 2: hang around with, I don't know if you guys know,
• 6:39
  Speaker 2: like the rapper Love Brants, he had that song. It's
• 6:42
  Speaker 2: it's probably like an older song he had it with
• 6:44
  Speaker 2: fifty cent. It was called up remember with the East
• 6:48
  Speaker 2: Coast thing. It's like more with too short e forty
• 6:50
  Speaker 2: about the Barrier rapper. But anyways, look them up after
• 6:53
  Speaker 2: the great guy. But anyways, that would be my circle.
• 6:56
  Speaker 2: Like they would be the promoters that would be handing
• 6:58
  Speaker 2: out the flyers like like you know, in the audience,
• 7:01
  Speaker 2: and I would be behind the scenes, so I would
• 7:02
  Speaker 2: do more in like the operations logistics. And I did
• 7:05
  Speaker 2: that for six years as basically my entrepreneurship journey, right,
• 7:09
  Speaker 2: And I didn't really have anyone to go ahead and
• 7:11
  Speaker 2: see you're like, hey, Paul, invest all that money that
• 7:13
  Speaker 2: you made from nightclubs into another business, and that's MySpace era.
• 7:17
  Speaker 2: So dude, I was in there like learning HTML codes
• 7:21
  Speaker 2: and sending out like little HTML flyers outside to like
• 7:24
  Speaker 2: bring people in. Just imagine if I had somebody like
• 7:27
  Speaker 2: pouring into me right there and then at that age
• 7:29
  Speaker 2: from eighteen to twenty four and say like hey, dude,
• 7:31
  Speaker 2: like you could take that skill and actually invest it
• 7:33
  Speaker 2: into another business that make your money grow. Right, and
• 7:37
  Speaker 2: I almost gave up on just being an entrepreneur in itself, man,
• 7:40
  Speaker 2: from that age. So six years in corporate America, work
• 7:43
  Speaker 2: for a company called ecoab start from the ground up.
• 7:46
  Speaker 2: It was basically a glorified dish machine repair guide. Dude.
• 7:48
  Speaker 2: Imagine getting paid like minimum wage. You literally have to
• 7:52
  Speaker 2: wear the ugliest uniform known to man, drive a big
• 7:56
  Speaker 2: white man and then go and get spat at by
• 7:59
  Speaker 2: like owners of restaurants hotels and saying like clean my
• 8:03
  Speaker 2: or fix my dish machine. And they're like in major,
• 8:06
  Speaker 2: major like chaos because restaurants typically there's a lot of dishes.
• 8:10
  Speaker 2: You got the water splying on, you got the food debris, dude,
• 8:13
  Speaker 2: and then on top of that they want you to sell,
• 8:14
  Speaker 2: so you're doing inside sales. So that was my first
• 8:16
  Speaker 2: taste in sales, right. I did that from twenty one
• 8:18
  Speaker 2: to twenty six, got promoted like three almost four times.
• 8:22
  Speaker 2: I think, started learning soft skills, man, because at the
• 8:25
  Speaker 2: end of the day, I was an introverted kid, and
• 8:26
  Speaker 2: you know, to be an entrepreneur, you've got to be
• 8:29
  Speaker 2: sort of extroverted. You got to know how to talk
• 8:31
  Speaker 2: to people. That's the biggest thing. So then At finally
• 8:34
  Speaker 2: the age of like twenty four to twenty five, I
• 8:37
  Speaker 2: was with my ex of seven years. Her cousin was
• 8:40
  Speaker 2: an SFPD sergeant, and he was just like, hey, bro,
• 8:42
  Speaker 2: you know, you're pretty good at the sales thing. You
• 8:44
  Speaker 2: know how to talk to people, you know how to
• 8:45
  Speaker 2: present yourself. Why do you become a cop? Never crossed
• 8:48
  Speaker 2: my mind. I was just like CoA. And to be honest, dude,
• 8:52
  Speaker 2: during that time, I like, I fear the police. That's
• 8:54
  Speaker 2: just what it is, right. I was just like, you
• 8:56
  Speaker 2: should only deal with the police if something bad is
• 8:59
  Speaker 2: going going to happen, right, or it's stick your worst
• 9:01
  Speaker 2: day that you were actually interacted with the police. And
• 9:04
  Speaker 2: that was my mindset back then. So then I remember
• 9:07
  Speaker 2: I was just like, all right, well, you know, sales
• 9:10
  Speaker 2: wasn't fulfilling me anymore in corporate America, I was just dude,
• 9:13
  Speaker 2: I was done. I was just like, what am I
• 9:14
  Speaker 2: doing here right at such a young age. And plus
• 9:17
  Speaker 2: here's the thing I was driving. I remember a was
• 9:21
  Speaker 2: like a Chevy Malibu. At the time. It was like
• 9:23
  Speaker 2: we would call it buckets back in the day, So
• 9:25
  Speaker 2: it was just like a small little bucket. But I
• 9:27
  Speaker 2: was happy with it, man, It's just like, that's just
• 9:28
  Speaker 2: what it is. I didn't really think of the bigger
• 9:30
  Speaker 2: picture of how to elevate myself. So then I saw
• 9:35
  Speaker 2: going into law enforcement as opportunity. Why number one, it
• 9:38
  Speaker 2: was different. Number two, I didn't know nothing about it.
• 9:41
  Speaker 2: And number three, the open Police Department at that time,
• 9:45
  Speaker 2: they had a big banner that I would drive by
• 9:47
  Speaker 2: on the freeway going home every day from work saying,
• 9:50
  Speaker 2: make six figures being a police officer. And that's unheard of, man,
• 9:54
  Speaker 2: because if you think about it like that, I know,
• 9:55
  Speaker 2: you guys are from New York and you guys are
• 9:57
  Speaker 2: from the East Coast, but in the East Coast they
• 9:59
  Speaker 2: don't get paid that now, especially not back then. This
• 10:01
  Speaker 2: was roughly like twenty thirteen, twenty fourteen, right, so that
• 10:04
  Speaker 2: was like six figures. I was like, oh, that's good money. Right,
• 10:07
  Speaker 2: So I went and uplied. They didn't get picked up
• 10:10
  Speaker 2: the first two times, third time finally got picked up.
• 10:12
  Speaker 2: Why because I actually did a ton of community work, dude,
• 10:16
  Speaker 2: Like I went to say, I went to all the shelters.
• 10:19
  Speaker 2: I really put my best foot forward and I helped
• 10:22
  Speaker 2: out like homeless people. I was like food banks, dude,
• 10:24
  Speaker 2: I was putting in work. It was basically my second job.
• 10:27
  Speaker 2: I was determined to be a police officer there. So
• 10:30
  Speaker 2: then finally that was the end. So a volunteer from
• 10:35
  Speaker 2: several of the shelters was like, hey, you're a good dude,
• 10:37
  Speaker 2: You'll be a great officer here. So they gave like
• 10:39
  Speaker 2: basically the blessing with the department. Department was like, all right,
• 10:42
  Speaker 2: green light, you're in the academy. I got in there, dude,
• 10:45
  Speaker 2: I'm telling you right now, I'm not paramilitary at all.
• 10:48
  Speaker 2: I'm you know, I come from like sales, I come
• 10:51
  Speaker 2: from a diverse family, so at the end of the day,
• 10:53
  Speaker 2: I'm more of like a nurture, like I speak from
• 10:56
  Speaker 2: my heart and over there it's very paramilitary. And they
• 11:00
  Speaker 2: were just yelling at me do your work. I was like, dude,
• 11:02
  Speaker 2: I'll do whatever you guys want me to do. Just
• 11:04
  Speaker 2: quit yelling at me, please, okay. And I graduated academy
• 11:09
  Speaker 2: man first two years. They put me in East Oakland,
• 11:12
  Speaker 2: which I don't know what's the worst part in New York,
• 11:14
  Speaker 2: but imagine the worst part of New York and ten EXI.
• 11:19
  Speaker 2: There was literally murders every week. There was twenty plus
• 11:23
  Speaker 2: robberies there. It was just control chaos, dude, which no
• 11:27
  Speaker 2: regular person should be exposed to. But I was exposed
• 11:30
  Speaker 2: to it. I was able to handle myself because of
• 11:32
  Speaker 2: the life experience that I had already, and within those
• 11:36
  Speaker 2: two years got volunteered to go into investigations. During those
• 11:40
  Speaker 2: next five years, Towards the last two years, I was like, dude,
• 11:43
  Speaker 2: I'm working eighty tow one hundred hour work weeks. I'm
• 11:46
  Speaker 2: working my regular forty hours as a detective, and then
• 11:49
  Speaker 2: another forty hours to be able to live in a
• 11:52
  Speaker 2: decent neighborhood, cover my mortgage, help my parents out, help
• 11:57
  Speaker 2: my siblings out, and live life. That's it. Because the
• 12:01
  Speaker 2: bar area is expensive, just like New York, just like Miami.
• 12:04
  Speaker 2: It's inflations through the roof back then, so I was
• 12:06
  Speaker 2: just trying to figure it out. And people, you know,
• 12:09
  Speaker 2: they always say, YO used to make almost a quarter
• 12:11
  Speaker 2: of a million dollars as a cup. I was like, yes,
• 12:13
  Speaker 2: but what you don't understand is the time that it
• 12:16
  Speaker 2: took me to actually make that money. I had no life.
• 12:19
  Speaker 3: So you made the six figures the salary base, but
• 12:23
  Speaker 3: the overtime added is that how you got to the yes?
• 12:26
  Speaker 2: Yes, So a lot of people don't realize that, Like
• 12:29
  Speaker 2: with police work, like let's say, and I always get
• 12:31
  Speaker 2: this question like hey Paul, Like let's say, I have
• 12:34
  Speaker 2: anybody to start any business, and I have these ideas
• 12:36
  Speaker 2: that I want to do. I was like the path
• 12:38
  Speaker 2: of police resistance if I was to do it all
• 12:40
  Speaker 2: over again, if I was twenty one. And you don't
• 12:42
  Speaker 2: even need a college degree because right now, all police
• 12:45
  Speaker 2: departments are hiring massively, right they just need good people,
• 12:48
  Speaker 2: good people that actually can communicate with the community. And
• 12:52
  Speaker 2: I would go ahead, apply to a police department, learn
• 12:55
  Speaker 2: the foundations of what they're going to teach you, and
• 12:58
  Speaker 2: then make your own go ahead, And it's a customer
• 13:01
  Speaker 2: service based job. That's what I tell people. It's customer
• 13:03
  Speaker 2: service base. It doesn't matter what situation you're in, you're
• 13:05
  Speaker 2: always gonna stay neutral. You're gonna go ahead and put
• 13:08
  Speaker 2: your best foot forward. Now, majority of the departments they're
• 13:12
  Speaker 2: doing overtime. They have unlimited overtime because they're so low
• 13:16
  Speaker 2: on law enforcement officers throughout the United States. So guess
• 13:20
  Speaker 2: what what do I call that? In business? Leverage? Leverage
• 13:24
  Speaker 2: that go ahead, you're not gonna what are you gonna
• 13:26
  Speaker 2: do when you go home, You're gonna go ahead and
• 13:28
  Speaker 2: relax Netflix, and then you're gonna wonder why you haven't
• 13:31
  Speaker 2: moved up in life, why you're not starting that business,
• 13:34
  Speaker 2: why you know you can't afford that vehicle, or maybe
• 13:37
  Speaker 2: why you're running along on bills is because you're not
• 13:40
  Speaker 2: taking in perfect action to go ahead and make yourself
• 13:43
  Speaker 2: uncomfortable and go get it. We have to go ahead
• 13:47
  Speaker 2: and change or old life for our new life. And
• 13:49
  Speaker 2: I always tell people that was I super uncomfortable being
• 13:52
  Speaker 2: the police dude. I'm telling you right now. The first
• 13:55
  Speaker 2: night I was exposed to police work is when I
• 13:58
  Speaker 2: had to put my bulletproof vest on my form and
• 14:00
  Speaker 2: people were like, ohy, officer. I was just like, there's
• 14:02
  Speaker 2: no way. I was like, this feels so weird. That guy.
• 14:06
  Speaker 2: I was like, damn, dude, like like this, I feel awkward, right,
• 14:11
  Speaker 2: But I got used to it. Actually, I feel like
• 14:15
  Speaker 2: I've changed thousands of people's views on police work in
• 14:18
  Speaker 2: that specific city because when they would meet me, dude,
• 14:21
  Speaker 2: a regular guy, and I always say that I'm an
• 14:23
  Speaker 2: average dude. I'm an average dude that just did good decisions.
• 14:27
  Speaker 2: And that's it. I know, how to communicate with people.
• 14:29
  Speaker 2: So towards the last two years, man, this is what happened.
• 14:32
  Speaker 2: This dramatically changed everything. And I think because I've been
• 14:36
  Speaker 2: exposed to so many high end entrepreneurs just like your
• 14:39
  Speaker 2: guys selves, but like mentors that I paid a ton
• 14:42
  Speaker 2: of money to be in their circle, because being in
• 14:45
  Speaker 2: specific rooms changes your mindset. And I know you guys
• 14:48
  Speaker 2: know that. But the last two years, man, I was
• 14:52
  Speaker 2: in the part of my life where I was twenty
• 14:54
  Speaker 2: nine and I was looking at it like, Damn, I
• 14:57
  Speaker 2: got no life. I got a horrible relationship right now
• 15:01
  Speaker 2: because I was still with my ex seven years. It
• 15:02
  Speaker 2: was just toxic, bro, because I was never at home
• 15:04
  Speaker 2: because I was at work. And then I was just like,
• 15:09
  Speaker 2: what else can go wrong? And this is what happened.
• 15:11
  Speaker 2: My biological dad died. My mom had a mini stroke,
• 15:15
  Speaker 2: so half of her face was like paralyzed. Bro. She's
• 15:18
  Speaker 2: the hardest working woman I ever know in my life.
• 15:21
  Speaker 2: My stepdad got on dialysis. So it's just like all
• 15:25
  Speaker 2: these three factors, man, which equals what funny money, money
• 15:30
  Speaker 2: that I didn't have. So ultimately it put me on
• 15:32
  Speaker 2: my back against the wall. What am I going to do?
• 15:35
  Speaker 2: What am I going to do? And that and and
• 15:37
  Speaker 2: at that moment, man, I was just like, you know what,
• 15:40
  Speaker 2: I already had a side hustle, which this is why
• 15:43
  Speaker 2: I'm a true believer in very simple businesses. So I
• 15:45
  Speaker 2: started out with ATMs, initially ATMs Automated teller machines, you
• 15:49
  Speaker 2: know the hash maschiines that WCR liquorsource, And that was
• 15:52
  Speaker 2: one of my first side hustles while I was in
• 15:54
  Speaker 2: the police and the police force was ATMs, which made
• 15:57
  Speaker 2: me financially free. They make me a multi millionaire, no,
• 16:00
  Speaker 2: but it made me financially free. So I was able
• 16:02
  Speaker 2: to generate anywhere between twelve to fifteen thousand dollars and
• 16:05
  Speaker 2: residual income from that.
• 16:06
  Speaker 1: Where'd you get the idea?
• 16:07
  Speaker 3: Because it feels like I'm listening to your story and
• 16:09
  Speaker 3: it feels like everything that you've gone through has prepared
• 16:12
  Speaker 3: you for the next moment.
• 16:13
  Speaker 1: Right.
• 16:13
  Speaker 3: One of the things that you didn't have at the beginning,
• 16:14
  Speaker 3: you said was financial education. So as you're making I mean,
• 16:18
  Speaker 3: a quarter million is a lot of money for all
• 16:19
  Speaker 3: of Obviously you put the grinding and the work in
• 16:22
  Speaker 3: to get to that salary. How are you becoming financially disciplined.
• 16:25
  Speaker 3: Who's putting you onto these ideas to say? Or are
• 16:28
  Speaker 3: you going through neighborhoods and seeing a need and saying,
• 16:30
  Speaker 3: all right, this is opportunity.
• 16:32
  Speaker 1: How are you taking this perspective?
• 16:34
  Speaker 2: No, man, that's a great question. And what it was.
• 16:37
  Speaker 2: It was actually a friend of mine. He had about
• 16:39
  Speaker 2: fifteen years more than me in police work, and I
• 16:43
  Speaker 2: remember he would always be so happy to talk to
• 16:45
  Speaker 2: me about entrepreneurship in business. See in my police department.
• 16:49
  Speaker 2: I'm not going to say that it was a toxic
• 16:51
  Speaker 2: environment as far as were my police, but the morale
• 16:54
  Speaker 2: was down. So think about going to a workspace right
• 16:58
  Speaker 2: and being around just people that complain all the time
• 17:01
  Speaker 2: about what they do right. And this is what allowed
• 17:04
  Speaker 2: me to separate myself from them, because I'm a very
• 17:06
  Speaker 2: optimistic guy. Guys, I'm very solution driven. The house can
• 17:10
  Speaker 2: be burning down, I'm gonna find a solution to stop it. Right.
• 17:13
  Speaker 2: So that one friend who had fifteen years on he
• 17:17
  Speaker 2: would always talk about business ideas and I would be
• 17:20
  Speaker 2: the only one to hear him. So you know what,
• 17:22
  Speaker 2: We'll sit there drink coffee. He'll be like, dude, you
• 17:24
  Speaker 2: know it would be awesome. What can make us financially free.
• 17:27
  Speaker 2: I was like, what he's like. So I was going
• 17:31
  Speaker 2: through the internet. I was going through Facebook and at
• 17:32
  Speaker 2: this time, guys, I wasn't on social media for eight years, okay,
• 17:36
  Speaker 2: so I was completely off the grid. And he was
• 17:39
  Speaker 2: just like, dude, I saw it to sing on social
• 17:40
  Speaker 2: media with ATMs, and you can put your own money
• 17:43
  Speaker 2: in it. You can buy the machine for the manufacturer,
• 17:45
  Speaker 2: and then you can make residual income off of that.
• 17:47
  Speaker 2: You can make off the fee search arge fees. And
• 17:49
  Speaker 2: I was just like, ah, that's interesting, right. I didn't
• 17:52
  Speaker 2: take it seriously like I was gonna do it at
• 17:55
  Speaker 2: that time, but he had put it in my ear.
• 17:57
  Speaker 2: And then when it came at the moment where that
• 18:00
  Speaker 2: critical events happened with my family, and I was just like, dude,
• 18:03
  Speaker 2: I gotta figure it out how I can make either
• 18:06
  Speaker 2: the same amount of making right now working eighty to
• 18:08
  Speaker 2: one hundred hours work weeks, but reduce the time that
• 18:10
  Speaker 2: I'm investing in doing that. And that was the first step.
• 18:13
  Speaker 2: A lot of people they think of how can I
• 18:16
  Speaker 2: become a millionaire right now? And that is the wrong
• 18:20
  Speaker 2: path to think like that. And the reason why you
• 18:22
  Speaker 2: see this is because in business, you guys always wanted
• 18:26
  Speaker 2: to use leverage. You guys want to go through the
• 18:28
  Speaker 2: path of lease resistance. The path of lease resistance for
• 18:31
  Speaker 2: the average person like myself, for anybody watching this right now,
• 18:35
  Speaker 2: is that you want to leverage what's already working in
• 18:38
  Speaker 2: the market in any niche Okay, So if you see
• 18:42
  Speaker 2: that ATMs is working, why can't you do it? What
• 18:45
  Speaker 2: is stopping you from doing well? The thought process behind
• 18:50
  Speaker 2: new entrepreneurs or entrepreneurs that don't go into business and
• 18:52
  Speaker 2: don't know about investing, is they think about the negative
• 18:56
  Speaker 2: stuff first. And that's what it comes down to. Man,
• 18:58
  Speaker 2: I thought of the negative stuff when I first started
• 19:00
  Speaker 2: my first couple of businesses. My family still thinks negative
• 19:04
  Speaker 2: stuff about starting businesses. Whenever I would tell my mom
• 19:07
  Speaker 2: about starting whether it was the ATMs or the credit
• 19:09
  Speaker 2: card processing or probably the digital consulting, or moving to
• 19:12
  Speaker 2: Miami or moving to San Diego the past few years,
• 19:15
  Speaker 2: right or even being a police officer. Every single time
• 19:19
  Speaker 2: that I would tell anybody my ideas, they would shoot
• 19:22
  Speaker 2: them down. They would shoot them down. And I know
• 19:25
  Speaker 2: that everybody watching this right now, and including you guys,
• 19:27
  Speaker 2: you guys gone through the same thing where you guys are,
• 19:30
  Speaker 2: We're gonna have one of the biggest podcasts in financial literacy.
• 19:33
  Speaker 2: And I could guarantee you each one of you guys
• 19:35
  Speaker 2: probably had one person say.
• 19:37
  Speaker 1: Sure, yeah, I got some text messages. You're still safe.
• 19:40
  Speaker 2: Your little podcast. Right, I've had excess say that about me.
• 19:45
  Speaker 2: Your little business is not gonna work. You're in a
• 19:47
  Speaker 2: law enforcement you're a cop. What are you thinking of doing?
• 19:50
  Speaker 2: Like you're a grown man, be serious about it, which
• 19:53
  Speaker 2: led to me splitting from an X, But that's another story.
• 19:57
  Speaker 2: But to go to it, man, that one friend is
• 20:01
  Speaker 2: what put that idea. So when it came down to
• 20:03
  Speaker 2: it and I had my back against the wall, dude,
• 20:05
  Speaker 2: it just made sense. I was able to delegate one
• 20:09
  Speaker 2: day out of the week to it, and I was
• 20:11
  Speaker 2: just like, Okay, I have experience in sales. I know
• 20:14
  Speaker 2: how to talk to people, so why not. And that's
• 20:16
  Speaker 2: what I mean. That's ultimately how that idea was able
• 20:19
  Speaker 2: to come to reality. I was able to go ahead
• 20:23
  Speaker 2: buy ten ATMs initially, and at that time, ATMs cost
• 20:27
  Speaker 2: around twenty one hund dollars. Right now it costs around
• 20:30
  Speaker 2: twenty three hundred dollars, and I was able to deploy
• 20:34
  Speaker 2: them out there. Man, I was able to go to businesses,
• 20:36
  Speaker 2: talk to the owner, tell them the value about having
• 20:40
  Speaker 2: my actual machines rather than the competitors. Because a lot
• 20:43
  Speaker 2: of people think like, well, isn't the market saturated as
• 20:46
  Speaker 2: of right now? Yes, the market is saturated because the
• 20:49
  Speaker 2: business has been around for so long, and this is
• 20:53
  Speaker 2: why I still have that company. It's still going. But
• 20:57
  Speaker 2: is it growing massively like the past three year?
• 21:01
  Speaker 3: The scaling of it exactly, so the ATM scenes now
• 21:06
  Speaker 3: you said they're getting fifteen thousand.
• 21:08
  Speaker 2: Yes, so I had thirty ATMs which they were generating
• 21:12
  Speaker 2: me fifteen thousand dollars on a monthly basis.
• 21:14
  Speaker 1: So you're doing fifteen thousand dollars a month. I'm looking
• 21:17
  Speaker 1: at this.
• 21:17
  Speaker 3: At what point do you say, Okay, the time that
• 21:20
  Speaker 3: has taken me to get this type of money is.
• 21:22
  Speaker 1: Far less than what I'm doing in this career.
• 21:25
  Speaker 3: It's time for me to make the pivot and look
• 21:27
  Speaker 3: at entrepreneurship as a full time thing, not just a
• 21:31
  Speaker 3: side income thing. We like like hustles because it takes grind,
• 21:34
  Speaker 3: It takes a lot of dedication and takes a lot
• 21:35
  Speaker 3: of sacrifice to do it.
• 21:37
  Speaker 1: At what point is it.
• 21:38
  Speaker 3: You're saying, all right, I'm putting this, putting the badge down,
• 21:41
  Speaker 3: this is what we're going with.
• 21:43
  Speaker 2: Yeah, Man, To be honest, it really comes down to
• 21:46
  Speaker 2: your environment. In my environment, like I said, I came
• 21:50
  Speaker 2: from a family that didn't have We weren't rich, we
• 21:53
  Speaker 2: weren't even middle class. We were, you know, lightway in
• 21:56
  Speaker 2: the poverty section. But it was the mindset of my
• 22:00
  Speaker 2: parents and who was around me, basically because I felt
• 22:03
  Speaker 2: like I had to justify my decision making. And I
• 22:05
  Speaker 2: feel like a lot of people, especially nowadays, they have
• 22:08
  Speaker 2: to justify the decision maker, whether it was their spouse,
• 22:11
  Speaker 2: who's around their circle, their friends, family, whoever it is,
• 22:15
  Speaker 2: and that actually, I feel blocks a lot of people
• 22:18
  Speaker 2: from actually starting and being great. So when I went
• 22:22
  Speaker 2: ahead and it took me eighteen months to hit those numbers,
• 22:25
  Speaker 2: the twelve fifteen thousand dollars in residual income, that allowed
• 22:30
  Speaker 2: me to reduce my workload from eighty two hundred hours
• 22:32
  Speaker 2: to now forty hours overtime's done, overtimes done. So then
• 22:37
  Speaker 2: at that stage of the game, I'm a serial entrepreneur,
• 22:42
  Speaker 2: so I started thinking, Okay, what else could I do?
• 22:46
  Speaker 2: And then that's when I decided to jump on Facebook.
• 22:49
  Speaker 2: I decided to jump on Facebook. And remember, you guys,
• 22:52
  Speaker 2: I wasn't on social media for eighty or since my Space,
• 22:54
  Speaker 2: so I didn't know what I was looking at. But
• 22:57
  Speaker 2: this is coming in the beginning of twenty twenty. And
• 23:00
  Speaker 2: in the beginning of twenty twenty, I get targeted on
• 23:04
  Speaker 2: an ad from Zuckerberg and it's a book from a
• 23:09
  Speaker 2: digital marketer called Russell Brunson. Yeah, she has a pretty
• 23:12
  Speaker 2: massive company called Clickfunnels. And then I got targeted by
• 23:15
  Speaker 2: another marketer called Dan Henry and his book was called
• 23:18
  Speaker 2: Digital Millionaire. So inside these books, Okay, I wasn't a reader,
• 23:23
  Speaker 2: by the way, as you guys know in the very
• 23:24
  Speaker 2: beginning of the story. You know, I'm a black sheep
• 23:26
  Speaker 2: in the family. So was in studious, dropped out of college,
• 23:30
  Speaker 2: chapter getting my associates because I needed to work. You know.
• 23:32
  Speaker 2: I felt like, as a man, I shouldn't be asking
• 23:35
  Speaker 2: money for my parents, right, So then decided to get
• 23:39
  Speaker 2: these books for about two bucks each read them and
• 23:43
  Speaker 2: I'm not shitting you, I read them like six times,
• 23:47
  Speaker 2: both books, and I was just an odd dude because
• 23:49
  Speaker 2: I'm sitting there in my desk, and I'm like, this
• 23:52
  Speaker 2: is amazing. This is like a movie, right to go
• 23:55
  Speaker 2: back to the movies man, And I'm like, these guys
• 23:57
  Speaker 2: were able to create multid dollar businesses off of digital products.
• 24:03
  Speaker 2: And mind you, this isn't all to me because I
• 24:05
  Speaker 2: haven't been online, so I haven't seen the change of
• 24:09
  Speaker 2: when Instagram appeared, Twitter appeared, Like I heard of the names,
• 24:12
  Speaker 2: but I never used them. And that just shows you
• 24:15
  Speaker 2: you don't got to be hip to knowing social media
• 24:20
  Speaker 2: to actually build up another business on social media or
• 24:24
  Speaker 2: in the online space. Because if you take my example,
• 24:28
  Speaker 2: I took those books. I had so much conviction that
• 24:33
  Speaker 2: if it can work for those two gentlemen, that it
• 24:35
  Speaker 2: could work for me, because why we're all human. We're
• 24:39
  Speaker 2: all human. The power of executing imperfect action will take
• 24:44
  Speaker 2: you farther than someone who is knowledgeable, somebody who has
• 24:47
  Speaker 2: a master somebody who has a PhD, but then is
• 24:50
  Speaker 2: stuck on being a perfectionist. And being a perfectionist is
• 24:54
  Speaker 2: a dream killer. Taking in perfect action, you're able to
• 24:58
  Speaker 2: learn from the best school that I believe is the
• 25:01
  Speaker 2: best school in life. And what is that school?
• 25:03
  Speaker 1: Are nots man exactly? We got a doctor in exactly.
• 25:08
  Speaker 2: Hey, man, you gotta go through the trenches. You know,
• 25:11
  Speaker 2: at the end of the day, that's the best way
• 25:13
  Speaker 2: to learn because you're never gonna forget from that experience.
• 25:15
  Speaker 2: You're always gonna say, hey, we don't do that because
• 25:18
  Speaker 2: we were ready, you know, learned this way from our
• 25:20
  Speaker 2: first venture or the first time, but that we attempted
• 25:23
  Speaker 2: to do this, and that's that's the best way to learn.
• 25:25
  Speaker 2: So I was able to go ahead and invest my
• 25:27
  Speaker 2: first ten thousand dollars and actually learning how to go
• 25:30
  Speaker 2: ahead and make my own program online. And I remember
• 25:35
  Speaker 2: when I send up for this first mentorship, it was Okay,
• 25:38
  Speaker 2: what are you good at? That was the question they
• 25:39
  Speaker 2: asked me. And I was just like, dude, I'm a
• 25:41
  Speaker 2: cop and I also do ATMs. They're like, go with
• 25:44
  Speaker 2: ATMs because no one likes the police, straight up his words.
• 25:48
  Speaker 2: And I was just like, yeah, I was. I was like,
• 25:50
  Speaker 2: that was great of this. I was like, all right,
• 25:53
  Speaker 2: all right, good, good enough. So then I go ahead, man,
• 25:57
  Speaker 2: and I launched the ATM program that I had. The
• 26:01
  Speaker 2: first program that I launched was called thirty eight at
• 26:04
  Speaker 2: on BIS. I know it was not the sexiest name,
• 26:06
  Speaker 2: but I went with it right in perfect action. And
• 26:09
  Speaker 2: I also launched a Facebook group, okay, and my idea was, like, dude,
• 26:13
  Speaker 2: I want to build a community of like mine, individuals
• 26:16
  Speaker 2: that want to talk about ATMs. That's it, Like, I'm
• 26:18
  Speaker 2: going to help them out, even if they're beginner, even
• 26:20
  Speaker 2: if they don't pay me, I'm still going to help
• 26:21
  Speaker 2: them out because I just want to add value, right
• 26:23
  Speaker 2: type of guy I am. So then started out with
• 26:26
  Speaker 2: like five members, and throughout this next six month period, dude,
• 26:30
  Speaker 2: we're talking about April of twenty twenty to about the
• 26:33
  Speaker 2: end of twenty twenty, I probably made roughly around seven
• 26:37
  Speaker 2: thousand dollars off of that program. And now, dude, I'm
• 26:41
  Speaker 2: literally thinking, like, why is it that I haven't generated
• 26:47
  Speaker 2: quite a bit of money from this program that I
• 26:50
  Speaker 2: just launched. And you got these other guys with these
• 26:53
  Speaker 2: claims saying like, dude, I'm making one hundred thousand, I'm
• 26:56
  Speaker 2: making three hundred thousand a month, I'm making a million dollars?
• 26:58
  Speaker 2: What's so special about? So what did I do? I
• 27:02
  Speaker 2: took a step back, right, what's entrepreneurs We don't like
• 27:05
  Speaker 2: doing that, but we have to do it. And I
• 27:07
  Speaker 2: did market research, so micro research is I went to
• 27:10
  Speaker 2: go see what my competitors are doing, okay, and I
• 27:14
  Speaker 2: was just like, what is working for them? And I
• 27:17
  Speaker 2: started analyzing it, and I was just like, Okay, if
• 27:19
  Speaker 2: you're able to make any niche, think of any niche
• 27:22
  Speaker 2: that you would want to do in life, you can
• 27:23
  Speaker 2: make it simpler, faster, and easier for people, especially in
• 27:27
  Speaker 2: the online world because you got to think about it
• 27:29
  Speaker 2: right now. COVID dramatically change everybody's mindset when it comes
• 27:35
  Speaker 2: to comediens. Okay, think about it. People want things now, right,
• 27:39
  Speaker 2: So if you're able to make it easier, you're going
• 27:42
  Speaker 2: to win, no matter what industry you're in. So I
• 27:45
  Speaker 2: went with that idea, that concept, especially during that time.
• 27:47
  Speaker 2: I started the business, the online business, building it during COVID,
• 27:51
  Speaker 2: and I was just like, you know what, I know
• 27:55
  Speaker 2: the people to go ahead and find locations for people.
• 27:57
  Speaker 2: I know the people that can actually ship them out
• 28:00
  Speaker 2: the machines. I know the people that can provide them
• 28:02
  Speaker 2: the network. I'll just go ahead and talk to them.
• 28:05
  Speaker 2: We'll create such an infrastructure. We'll all market where we
• 28:09
  Speaker 2: actually are hands on and we build the businesses for people,
• 28:12
  Speaker 2: and we just charge a startup fee and that's it.
• 28:15
  Speaker 2: We're not going to take any equity. They keep one
• 28:17
  Speaker 2: hundred percent of their profits, and it's it's a win win.
• 28:21
  Speaker 2: And then I remember it was in January of twenty
• 28:25
  Speaker 2: twenty one, three days before my birthday. My birthdays in
• 28:28
  Speaker 2: January eighteenth, Go Capcorn. But I remember I was talking
• 28:32
  Speaker 2: to a military veteran and he goes, Paul, I got
• 28:35
  Speaker 2: no experience in going out there and talking to business owners.
• 28:39
  Speaker 2: Do you have anything for me where you guys can
• 28:42
  Speaker 2: actually help me one on one? And I have not
• 28:45
  Speaker 2: even created the outline of this program, which was to
• 28:49
  Speaker 2: become a twenty seven million dollar idea okay at this time,
• 28:52
  Speaker 2: but this was the AHA moment. So I'm talking to
• 28:55
  Speaker 2: this vet and I'm like, well, what if my team
• 29:00
  Speaker 2: could go ahead and actually like find the location for you,
• 29:03
  Speaker 2: place the machines for you, and then we set up everything,
• 29:06
  Speaker 2: and I even have a tech like go one on
• 29:09
  Speaker 2: one with you and show you how to program and
• 29:11
  Speaker 2: all that. Would you be interested in something like this?
• 29:13
  Speaker 2: And he goes, yeah, that sounds great to me. Man,
• 29:15
  Speaker 2: You're you're saving me a ton of time. Awesome, how
• 29:18
  Speaker 2: much dude? At that time, I was selling my program
• 29:21
  Speaker 2: for nine ninety seven for one thousand dollars, and I
• 29:24
  Speaker 2: started looking at the overhead. I was say, okay, okay,
• 29:26
  Speaker 2: it's roughly gonna cost me this much, and how much
• 29:29
  Speaker 2: don I want to profit? All right, cool, all right?
• 29:32
  Speaker 2: Six thousand dollars, fifteen minute conversation, six thouars, six thousand
• 29:38
  Speaker 2: dollars payment dramatically changed my mindset on the possibility of
• 29:43
  Speaker 2: Buddy value actually making an offer that simpler, faster and easier,
• 29:48
  Speaker 2: that people get it and they'll be willing to buy
• 29:52
  Speaker 2: and pay for it. After that, man, it was like
• 29:55
  Speaker 2: literally push to the limit. I started mass hiring. My
• 29:58
  Speaker 2: first month that I made six figures by myself, I
• 30:02
  Speaker 2: was still a law enforcement just like you know the
• 30:04
  Speaker 2: nine to five entrepreneur, millionaire, millionaire, millionaire, five millionaire, where
• 30:10
  Speaker 2: he was still doing his law enforcement job. I made
• 30:13
  Speaker 2: my first six figures in March of twenty twenty one.
• 30:15
  Speaker 2: I made one hundred and twenty thousand dollars with eighty
• 30:17
  Speaker 2: percent net profit. And I was still a cop. And
• 30:21
  Speaker 2: the only reason why I didn't quit right there and
• 30:23
  Speaker 2: then is because of my environment. So what did I do.
• 30:27
  Speaker 2: I went to the first girl that I truly love,
• 30:31
  Speaker 2: my mom. I was like, hey, mom, check this out.
• 30:34
  Speaker 2: This is crazy, you know. I was like, I just
• 30:37
  Speaker 2: made this off of like one of my newest ventures
• 30:39
  Speaker 2: that has nothing to do with my tangible ATM business.
• 30:41
  Speaker 2: I think this could like essentially like make me financially free.
• 30:45
  Speaker 2: And well, I was really finished if you with ATAMS,
• 30:47
  Speaker 2: But I'm like real money, and she's like, Okay, unless
• 30:52
  Speaker 2: you've generated like a million dollars from it, don't quit.
• 30:54
  Speaker 2: And I was like, why benefits. I mean, that's is
• 31:01
  Speaker 2: what it is, benefits, right'st It is important, man, it
• 31:04
  Speaker 2: is important. But here's the thing. If you can make
• 31:07
  Speaker 2: tens of thousands of dollars in profit, you can afford benefits.
• 31:11
  Speaker 4: Man.
• 31:13
  Speaker 2: Benefits is like what one thousand dollars for top tier benefits. Man.
• 31:16
  Speaker 2: You know, if you got a family, probably gonna cost
• 31:19
  Speaker 2: you like three thousand. But if you're making tens of
• 31:20
  Speaker 2: thousands of dollars in profit, man, you could cover that
• 31:23
  Speaker 2: all day. And that's the thing. And that's what I'm
• 31:25
  Speaker 2: talking about, right. You know, me and my mom we
• 31:27
  Speaker 2: talk almost every other day, and the conversations that we
• 31:30
  Speaker 2: have is just like she didn't really believe me until
• 31:35
  Speaker 2: she saw the actual transformation, and the transformation I'm talking
• 31:40
  Speaker 2: about is maturity because I had to mature with the
• 31:44
  Speaker 2: way that Number one I would explain things to her,
• 31:46
  Speaker 2: But then also she had to see the concept actually work.
• 31:50
  Speaker 3: Are you maturing as you're making this money? Because I mean,
• 31:53
  Speaker 3: I mean at this point it sounds like you're like
• 31:55
  Speaker 3: late twenties maybe early thirties. Yeah, I can imagine. And
• 31:59
  Speaker 3: this has happened, right, Like I walk into school, I'm
• 32:01
  Speaker 3: a teacher. I'm making money doing my entrepreneurial journey, and
• 32:05
  Speaker 3: I started making my salary and now making more on
• 32:08
  Speaker 3: my salary, and then you're making more. The principle, and
• 32:11
  Speaker 3: if you're not mature enough, you're walking in there with
• 32:13
  Speaker 3: a different feel, a different swag, right, you almost want it.
• 32:16
  Speaker 3: You're trying to tell people how excited you are about
• 32:18
  Speaker 3: this thing. They could care less. You're trying to tell
• 32:20
  Speaker 3: them you They go, I'm about.
• 32:21
  Speaker 1: To leave here. They could care less.
• 32:24
  Speaker 3: Are you mature in this moment enough to say, all right,
• 32:27
  Speaker 3: they don't see my vision.
• 32:29
  Speaker 1: I know I'm leaving here at some point.
• 32:31
  Speaker 3: I'm going to try to help as many people as possible,
• 32:33
  Speaker 3: and if I can't, it doesn't matter. I'm just going
• 32:35
  Speaker 3: to continue a journey. They'll get to watch it from
• 32:37
  Speaker 3: a distance. Like, what's the mindset at this point?
• 32:39
  Speaker 2: No, that's a great question, man. The mindset at this
• 32:42
  Speaker 2: point is you guys got to think about it. Like,
• 32:44
  Speaker 2: I had already started an ATAM business before I got
• 32:47
  Speaker 2: into anything related to digital marketing, right, So I already
• 32:50
  Speaker 2: had tried to help a few of my coworkers by
• 32:52
  Speaker 2: trying to get them into that venture and I just
• 32:54
  Speaker 2: got shittered on. So I already had the mindset of
• 32:58
  Speaker 2: I have to help myself first before I can help
• 33:01
  Speaker 2: the masses. And that was the mindset that I initially
• 33:04
  Speaker 2: took while I was still out my ninety five. So
• 33:06
  Speaker 2: what I would recommend for everybody that is looking to
• 33:10
  Speaker 2: build up capital to invest into their business. There's massive
• 33:14
  Speaker 2: opportunities out there. There is there truly is for anyone, Okay,
• 33:19
  Speaker 2: whether it is actually going ahead. And I was talking
• 33:21
  Speaker 2: to the gentleman that was driving the uber. I mean,
• 33:25
  Speaker 2: there's so many ways you guys can make money to
• 33:28
  Speaker 2: save up for a business, to launch your idea. The
• 33:31
  Speaker 2: thing is what's going to separate those two percent of
• 33:34
  Speaker 2: people that actually do it compared to the other ninety
• 33:36
  Speaker 2: eight percent is the sacrifice of what you're willing to
• 33:40
  Speaker 2: do to actually make that happen. So for me to
• 33:44
  Speaker 2: paint the scenario even further, I was still running a
• 33:48
  Speaker 2: tangible ATM business. I hired two part timers, which meant
• 33:52
  Speaker 2: less profit for me so they can manage it so
• 33:55
  Speaker 2: I don't have to deal with loading the cash, dealing
• 33:58
  Speaker 2: with customer complaints, all that jazz. And then the second
• 34:01
  Speaker 2: part of this, I'm over here and I'm self educating
• 34:04
  Speaker 2: myself on a brand new industry, which is digital marketing,
• 34:08
  Speaker 2: which I didn't have like a mentor in front of me,
• 34:10
  Speaker 2: like it was literally like courses courses, right, So I
• 34:14
  Speaker 2: really had to believe and self motivate myself every day man,
• 34:18
  Speaker 2: to actually get it done. And then on top of that,
• 34:21
  Speaker 2: launching that actual program, which in itself digital marketing is
• 34:26
  Speaker 2: one of the most time intensive things you could do.
• 34:28
  Speaker 2: And I'm pretty sure you guys have the experience on that, man,
• 34:31
  Speaker 2: because I launched a podcast in March. So much work.
• 34:35
  Speaker 2: I'm like, dude, like I'm gart your great hairs every day,
• 34:38
  Speaker 2: you know, so it just goes like social media makes
• 34:44
  Speaker 2: everything else look like it's so glamorous, dude, Like it's
• 34:48
  Speaker 2: great being an entrepreneur. But if you were to ask
• 34:51
  Speaker 2: me again, they're like, Dude, if you were able to
• 34:54
  Speaker 2: make the same money like that you do an entrepreneurship,
• 34:57
  Speaker 2: but you were just a cop, would you just stay
• 34:59
  Speaker 2: as a I would say yes, one hundred percent. And
• 35:02
  Speaker 2: the reason why is because entrepreneurship there's always something that
• 35:07
  Speaker 2: goes wrong every single day, no matter what it is.
• 35:11
  Speaker 2: If you're big enough, If you're big enough, and when
• 35:13
  Speaker 2: you get to the point where you have let's say
• 35:15
  Speaker 2: fifty two hundred employees, you're managing people, man. So think
• 35:19
  Speaker 2: about it like that. I like the concept that you
• 35:21
  Speaker 2: guys said with school and like if you're a teacher, right,
• 35:24
  Speaker 2: imagine now you're just dealing with adults. But each adult
• 35:27
  Speaker 2: they have to get along. They have to believe in
• 35:30
  Speaker 2: the culture, on the vision that you created, and you
• 35:33
  Speaker 2: have to keep driving that every single day. So now
• 35:36
  Speaker 2: just imagine, like we were talking about with one of
• 35:38
  Speaker 2: my business partners earlier before the pod, is like, if
• 35:41
  Speaker 2: people don't want to work for you, man, you can't
• 35:44
  Speaker 2: build nothing great. This is why I believe like somebody
• 35:46
  Speaker 2: like Elon Musk, he got really good as a connector.
• 35:49
  Speaker 2: He got really good as being a connector, being a motivator,
• 35:53
  Speaker 2: putting the right people at the right places to make
• 35:55
  Speaker 2: his companies grow, because he's not doing it all by himself.
• 35:58
  Speaker 2: That's just what it comes down to, right, That's what
• 36:00
  Speaker 2: I had to learn. I'm a more of a visionary guy.
• 36:03
  Speaker 2: I'm not the smartest dude. I know how to place people.
• 36:06
  Speaker 2: When I meet people and I talk to them, I
• 36:08
  Speaker 2: could tell where they come from, if they're genuine, and
• 36:12
  Speaker 2: then I'm able to see what they're good at. Just
• 36:15
  Speaker 2: because let's say you graduated with a PhD and you're
• 36:18
  Speaker 2: super smarter an engineer, it doesn't mean I'm going to
• 36:21
  Speaker 2: put you in a sales position. Because in a sales
• 36:24
  Speaker 2: position it's completely different, dynamic, and you have to have
• 36:28
  Speaker 2: a different style of speaking to people. Right. You have
• 36:31
  Speaker 2: to be a little bit more you could say, entertaining,
• 36:34
  Speaker 2: more engaging compared to somebody going in finance or somebody
• 36:38
  Speaker 2: building processes, which is boring work, right, nobody wants to
• 36:41
  Speaker 2: do that, but we have to hire the smarter people
• 36:43
  Speaker 2: to do that. But no, yeah, man, So I was
• 36:47
  Speaker 2: able to go ahead and delegate my ATM business. I
• 36:50
  Speaker 2: was able to go ahead and actually start up the
• 36:53
  Speaker 2: digital consulting business. And I was still working by nine
• 36:55
  Speaker 2: to five. So this is what dramatically changed my mindset. Again.
• 36:59
  Speaker 2: Remember it's the people around you know. I had a
• 37:01
  Speaker 2: good friend, he young, young, young police sergeant. He just
• 37:07
  Speaker 2: he just got accepted to be a sergeant. And I
• 37:09
  Speaker 2: had told him he was one of the only ones
• 37:10
  Speaker 2: I would talk to about business. And he was just like, hey, man,
• 37:14
  Speaker 2: so how's your your online gig going? And I was
• 37:16
  Speaker 2: telling him. I was just like, dude, look like this
• 37:20
  Speaker 2: is amazing. He's like, what are you still doing here.
• 37:23
  Speaker 2: He's like, bro, leave like putting your two weeks and leave,
• 37:25
  Speaker 2: like seriously, like go grow that business. And I've did
• 37:29
  Speaker 2: that conversation. Man, even though my mom was totally against it,
• 37:31
  Speaker 2: I was just like okay, So I went all in, man,
• 37:35
  Speaker 2: I didn't just quit. I put my two weeks. Call
• 37:38
  Speaker 2: my real estate agent and I was like, hey, I
• 37:40
  Speaker 2: want to sell a house. He's like why, because I
• 37:43
  Speaker 2: just want to leave the bar area. I want to
• 37:45
  Speaker 2: start over in a new environment that's going to motivate me.
• 37:48
  Speaker 2: I want to be around people that are going to
• 37:50
  Speaker 2: motivate me to be great. And that's what it was.
• 37:52
  Speaker 2: It's key. This is huge because you got to think
• 37:56
  Speaker 2: about it like this. If you're in that environment where
• 37:59
  Speaker 2: everybody else is around you as negative, right, and you're
• 38:03
  Speaker 2: trying to build something great, how much harder is it
• 38:06
  Speaker 2: going to be for that person to succeed. It's going
• 38:10
  Speaker 2: to be massively hard because entrepreneurship in itself is hard
• 38:13
  Speaker 2: because you have to have that self belief inside of
• 38:16
  Speaker 2: you to go ahead and actually take that in perfect
• 38:18
  Speaker 2: action that you need to. But if you have people
• 38:20
  Speaker 2: around you consistently every day going ahead and telling you
• 38:24
  Speaker 2: you can't do it, this is not gonna work. They're
• 38:26
  Speaker 2: just waiting for your demise. Man. So that's why I
• 38:30
  Speaker 2: had to move from the Bay Area to San Diego.
• 38:33
  Speaker 2: Why did I pick San Diego? I didn't know nobody there. Man,
• 38:36
  Speaker 2: it did have a beautiful beach. So I went to
• 38:38
  Speaker 2: a penhouse downtown San Diego. Literally, dude, like, I would
• 38:42
  Speaker 2: just work set on my office where I'm able to
• 38:45
  Speaker 2: see the view of the ocean, wake up every day,
• 38:48
  Speaker 2: had a nice balcony, drink my coffee, get to work,
• 38:51
  Speaker 2: and that's it. That's how I was able to grow
• 38:53
  Speaker 2: the first company called atm together dot Com to two million.
• 38:57
  Speaker 2: The course year and then the upcoming years it grew
• 39:01
  Speaker 2: up to twenty seven million.
• 39:03
  Speaker 4: So what are some steps for people that want to
• 39:05
  Speaker 4: get into the digital marketing space? Like what what are
• 39:09
  Speaker 4: the how to steps as well as to how to
• 39:11
  Speaker 4: make money in digital marketing?
• 39:12
  Speaker 2: Oh yeah, man, So you got to realize that number one,
• 39:16
  Speaker 2: there is a couple of key factors that comes into play.
• 39:20
  Speaker 2: Your story and personal branding is everything. If you have
• 39:24
  Speaker 2: a personal brand, you got to really look at yourself
• 39:26
  Speaker 2: and take out like a notepad if you're watching this
• 39:28
  Speaker 2: right now, or like top notes on your laptop, but
• 39:31
  Speaker 2: you got to really emphasize all the bullet points. What
• 39:34
  Speaker 2: makes your personal brand great, Where is it that you
• 39:37
  Speaker 2: came from, what was your environment? This is actually something
• 39:40
  Speaker 2: that I do with my mentees. It's called your million
• 39:43
  Speaker 2: dollar Story. So if you guys go to any of
• 39:45
  Speaker 2: my ventures I have online that I've created okay, over
• 39:48
  Speaker 2: the past four years. Million dollar Stories essentially a PDF
• 39:54
  Speaker 2: or a guide that I usually give people for free
• 39:56
  Speaker 2: that don't know me. The reason why is because, say,
• 40:00
  Speaker 2: if you were trying to sell a product, who has
• 40:04
  Speaker 2: the higher chance of converting as a customer, someone who
• 40:08
  Speaker 2: relates to you, who likes you, who knows you provide
• 40:11
  Speaker 2: value because you resonate with their story, or somebody who's
• 40:14
  Speaker 2: totally cold that just saw your ad. Right, it's gonna
• 40:17
  Speaker 2: be the person that resonates with your story. This is
• 40:19
  Speaker 2: why I'm a big believer, especially in the online space,
• 40:22
  Speaker 2: that all of us as entrepreneurs, we can nurture our
• 40:25
  Speaker 2: audience going through the path of having them sign up,
• 40:30
  Speaker 2: let's say, to your website or an email list, and
• 40:34
  Speaker 2: then almost thinking that they should immediately buy. That's actually
• 40:38
  Speaker 2: the path of least resistance. And what I've learned is
• 40:41
  Speaker 2: that it actually ends up costing entrepreneurs online that want
• 40:43
  Speaker 2: to make money a lot more money on ad spend
• 40:46
  Speaker 2: because you have to keep spending money so Zuckerberg can
• 40:49
  Speaker 2: push your ads out and all that jazz. Right, But
• 40:52
  Speaker 2: if you guys go ahead and you tell your story,
• 40:56
  Speaker 2: you actually make reels. And if you guys follow me
• 40:58
  Speaker 2: on Instagram poll Alex, you will see all my reels.
• 41:01
  Speaker 2: It's about parts of life. Man. Even I just got
• 41:04
  Speaker 2: married two months ago. Yeah, thank you. But with my wife,
• 41:08
  Speaker 2: we have such a great dynamic story. And the thing is,
• 41:11
  Speaker 2: like I told her when before she got married to me,
• 41:14
  Speaker 2: I told her everything good, bad that she's going to
• 41:18
  Speaker 2: have to experience in our marriage. And what I mean
• 41:22
  Speaker 2: by bad, I mean that the long days I'm going
• 41:25
  Speaker 2: to be at the office, you know, the times that
• 41:27
  Speaker 2: I'm not even gonna I'm not going to be able
• 41:28
  Speaker 2: to possibly spend with it, because you know, I'm building
• 41:31
  Speaker 2: a future for us, in our future kids, you know,
• 41:35
  Speaker 2: and I and I think as a provider. You know,
• 41:37
  Speaker 2: that's that's number one. But but to go back to it, man,
• 41:40
  Speaker 2: for somebody that wants to start, really think about if
• 41:42
  Speaker 2: you want to be what we call the attractive character.
• 41:45
  Speaker 2: Their attractive character is essentially the person behind the company. Okay,
• 41:49
  Speaker 2: whatever product you have, are you the attractive character? Now,
• 41:53
  Speaker 2: if you're not the attractive character, or you're you don't
• 41:55
  Speaker 2: want to go ahead and share your story, that's fine.
• 41:58
  Speaker 2: I would recommend to go ahead and actually hire somebody
• 42:01
  Speaker 2: that you can use their story. That's what I've been
• 42:04
  Speaker 2: able to do as well. I've been able to take
• 42:06
  Speaker 2: mentees that successfully taking my program, and I've actually reached
• 42:09
  Speaker 2: out specifically to a few of them. I'm like, hey, man,
• 42:12
  Speaker 2: you know, I'm building a third company and i need
• 42:15
  Speaker 2: somebody to take over as the face of marketing, not
• 42:18
  Speaker 2: saying that you're going to take over as the decision making,
• 42:21
  Speaker 2: but just we're going to leverage your story. We're going
• 42:24
  Speaker 2: to leverage how you were able to use my program
• 42:27
  Speaker 2: or my services and then guess what, We're going to
• 42:30
  Speaker 2: share your story and I'm going to pay you a
• 42:32
  Speaker 2: retainer for that and it's successfully been done, man, I mean,
• 42:36
  Speaker 2: there has to be attractive character. If you look at
• 42:37
  Speaker 2: social media nowadays, why is it so powerful for marketing?
• 42:41
  Speaker 2: Because back then, I'm thirty six. But back then, guys,
• 42:46
  Speaker 2: when I was in my teens in my twenties, who
• 42:49
  Speaker 2: were the companies that were able to afford billboards, news stations.
• 42:54
  Speaker 2: We're talking about just the cost of marketing itself compared
• 42:59
  Speaker 2: to nowadays. Right, it makes the playing field leveled for
• 43:03
  Speaker 2: the average person to go ahead and actually market their product.
• 43:07
  Speaker 2: So if you want to save money and marketing your product,
• 43:10
  Speaker 2: make sure that you create your million dollar story, meaning
• 43:12
  Speaker 2: that you, guys, create a free asset, free digital asset
• 43:17
  Speaker 2: that people can read. It could even be what we
• 43:19
  Speaker 2: like calling a mini course where people are able to
• 43:22
  Speaker 2: see videos and you're explaining how you were able to
• 43:25
  Speaker 2: come from point eight to the success what people are
• 43:28
  Speaker 2: looking at. From there, you're able to articulate what your product,
• 43:33
  Speaker 2: what your item, what your service, what your program is,
• 43:36
  Speaker 2: and you have a higher chance of converting your audience.
• 43:39
  Speaker 2: That is truly the path of these resistance when you're
• 43:41
  Speaker 2: starting a digital marketing Not a lot of people teach that.
• 43:44
  Speaker 2: They go ahead and they start now new platforms like school.
• 43:46
  Speaker 2: School is a great platform, skool. But here's the thing, right,
• 43:51
  Speaker 2: and this is some I guess information that I've heard
• 43:56
  Speaker 2: that with school as a beginner, you got to really
• 43:59
  Speaker 2: think about like that, if you charge people, let's say
• 44:02
  Speaker 2: twenty bucks a month to join your community, how many
• 44:06
  Speaker 2: people are you going to need to make twenty thousand
• 44:08
  Speaker 2: dollars a month to actually live from making a product
• 44:12
  Speaker 2: like that? So when you really think about it, is
• 44:14
  Speaker 2: that the path of leaves resistance. No, if anybody's looking
• 44:18
  Speaker 2: into creating a program, the path of leaves resistance here
• 44:21
  Speaker 2: is high ticket. High ticket is essentially five k, but
• 44:25
  Speaker 2: you have to add massive value in order to charge that.
• 44:29
  Speaker 2: People have to want to be around you proximity, right,
• 44:32
  Speaker 2: This is why people charge hundreds of thousands of dollars
• 44:35
  Speaker 2: to spend time with them for a weekend. But you're
• 44:37
  Speaker 2: getting massive value that can completely change your life. Me
• 44:40
  Speaker 2: and myself, I've invested over a million dollars in just
• 44:42
  Speaker 2: my self education, man, not even in college self education,
• 44:46
  Speaker 2: because I'm a believer that if I'm around in the
• 44:49
  Speaker 2: same room with people that are greater than me, okay,
• 44:52
  Speaker 2: then I'm gonna be able to pick up on what
• 44:55
  Speaker 2: makes them great, and then I'm going to be able
• 44:57
  Speaker 2: to add it to my volt. I'm going to be
• 44:59
  Speaker 2: able to use it execute and that that's going to
• 45:02
  Speaker 2: convert into money. And most people don't think like that.
• 45:05
  Speaker 2: They think it's a waste of time because they don't
• 45:07
  Speaker 2: see the instant gratification anymore so. Within digital marketing, guys,
• 45:11
  Speaker 2: the path of leaves resistance would be sharing your story,
• 45:15
  Speaker 2: creating a personal brand, and then waiting as long as
• 45:19
  Speaker 2: you can to launch your product or your offer, just
• 45:22
  Speaker 2: like equivalent to starting a podcast. Right right now, I'm
• 45:24
  Speaker 2: in the stages of still learning the podcast, but look
• 45:27
  Speaker 2: at my results. I'm an average guy. It's called the
• 45:30
  Speaker 2: level of podcast with polics. Here's the strategy that I do,
• 45:33
  Speaker 2: and I know you guys are gonna love this because
• 45:35
  Speaker 2: because you guys do your thing.
• 45:36
  Speaker 1: Let me take some notes man.
• 45:38
  Speaker 2: So there was a podcaster he goes by Ryan Steuman.
• 45:43
  Speaker 2: So roughly seven years ago he did five minute motivational
• 45:49
  Speaker 2: just episodes bro five minutes. Think about that. What target
• 45:54
  Speaker 2: audience are you trying to attract with that? People that
• 45:56
  Speaker 2: don't have time? Right? So I would listen to these
• 45:59
  Speaker 2: motive quotes when I would wake up first thing, because
• 46:02
  Speaker 2: I believe in waking up with some motivational, powerful, you know, affirmations.
• 46:08
  Speaker 2: It's just how it's gonna go ahead and it's gonna
• 46:11
  Speaker 2: allow you to actually be the best person that you
• 46:13
  Speaker 2: can every single day. And the same thing when I
• 46:15
  Speaker 2: go to sleep, I wanted to listen to positivity. I
• 46:18
  Speaker 2: don't want to go to bed mad. I don't want
• 46:20
  Speaker 2: to go to bed angry, worried, you know, have anxiety,
• 46:23
  Speaker 2: none of that. Man, you have to go ahead and
• 46:25
  Speaker 2: truly believe the words that you're absorbing every day. So
• 46:28
  Speaker 2: when it comes down to it, I used to listen
• 46:31
  Speaker 2: to this podcast and I was like, dude, it's so great,
• 46:33
  Speaker 2: And then he ended it and I'm like why, It's
• 46:35
  Speaker 2: what made him successful, It's what initially started him off
• 46:39
  Speaker 2: to greatness. Like now the dude is a monster in business, Okay.
• 46:43
  Speaker 2: So when I started this podcast back in March of
• 46:45
  Speaker 2: this year and twenty twenty four, I was just like,
• 46:48
  Speaker 2: all right, I'm ready. I'm gonna call it the level
• 46:50
  Speaker 2: of podcast with Paul Alex. It's just going to be
• 46:52
  Speaker 2: self help. That's it, self help, motivational mainly talk about mindset,
• 46:57
  Speaker 2: just like what we're talking about, right, because why that
• 47:01
  Speaker 2: is the number one needle mover behind any entrepreneur when
• 47:05
  Speaker 2: it comes to any business. It doesn't matter if you
• 47:07
  Speaker 2: have all their resources. How many times have you guys
• 47:10
  Speaker 2: read of high successful families and then the son or
• 47:13
  Speaker 2: the daughter ends up going ahead broke even though they
• 47:17
  Speaker 2: were set up for life. Man, they had a silver
• 47:18
  Speaker 2: spoon in their mouth. Why because it's their mindset. Everything
• 47:22
  Speaker 2: comes back to mindset. Man, you guys wouldn't be able
• 47:24
  Speaker 2: to create all of you guys created, being able to
• 47:27
  Speaker 2: scale invest best the way it is, which was massive.
• 47:29
  Speaker 2: You guys did a phenomenal job within four years, because
• 47:32
  Speaker 2: it's taking people like Live Nation, for example, years to
• 47:37
  Speaker 2: get where you guys are at. Right. But the reason
• 47:39
  Speaker 2: why you guys been able to do that is because
• 47:40
  Speaker 2: of your mindset. You know, I'm pretty sure you guys
• 47:43
  Speaker 2: probably have social proof where you guys written this on
• 47:46
  Speaker 2: the wall or on a piece of paper on your notes,
• 47:49
  Speaker 2: and you're probably looking at it. You're like, damn, this
• 47:51
  Speaker 2: is crazy, bro. And man, me and my guys we
• 47:54
  Speaker 2: talk about that all the time. So my podcast, I
• 47:57
  Speaker 2: keep it five minutes. I do Monday through Sunday. Guys,
• 48:02
  Speaker 2: last two months we reached two million listeners and I'm
• 48:08
  Speaker 2: number two in business, number fifty six on all categories
• 48:12
  Speaker 2: right now. Thanks. But it just shows you, like the
• 48:18
  Speaker 2: power of going ahead and taking a perfect action. Like
• 48:23
  Speaker 2: I said, I don't know nothing about podcasts, and people
• 48:26
  Speaker 2: are like, why is he saying that he's em baringness
• 48:28
  Speaker 2: as well? No, I'm not. I'm being honest. As an entrepreneur,
• 48:30
  Speaker 2: You're not going to know everything. The thing is being
• 48:33
  Speaker 2: willing to get uncomfortable. And I was super uncomfortable. Man.
• 48:36
  Speaker 2: I was just like, dude, am I singing this right?
• 48:37
  Speaker 1: Like?
• 48:38
  Speaker 2: Am I going ahead and saying like what people want
• 48:40
  Speaker 2: to hear? And it was tough. Man. Just imagine you
• 48:42
  Speaker 2: guys sitting up, especially your guys first episodes. You guys
• 48:45
  Speaker 2: are putting out these podcasts and you're putting your soul
• 48:47
  Speaker 2: and passionate into it, man, and then there's only two
• 48:50
  Speaker 2: or three people listening to it. You probably get a
• 48:52
  Speaker 2: review on YouTube saying no one's listening to your shit
• 48:55
  Speaker 2: right and you feel like crap, But no one sees that.
• 48:58
  Speaker 2: No one sees the beginning. And it wasn't until now
• 49:01
  Speaker 2: due we got like millions of listeners and it's freaking
• 49:03
  Speaker 2: awesome because I know I'm making a difference. I get
• 49:06
  Speaker 2: messages every day people are like, dude, oh, listen to
• 49:08
  Speaker 2: your podcast and motivates me want to go to work
• 49:11
  Speaker 2: like it's so awesome. And guys, I don't even do ads.
• 49:14
  Speaker 2: I don't sell anything on there. It's all free. And
• 49:17
  Speaker 2: the reason why is because the person who adds the
• 49:19
  Speaker 2: most value, especially right now in twenty twenty four, is
• 49:22
  Speaker 2: going to win. If you're able to add value to
• 49:25
  Speaker 2: people's lives where they're transforming their mindset and even their environments, dude,
• 49:31
  Speaker 2: you're gonna have a forever client. That's what I've been
• 49:35
  Speaker 2: able to build for myself. I've been able to help
• 49:37
  Speaker 2: four thousand clients throughout different niches, through different small businesses.
• 49:42
  Speaker 2: But clients that bought into the first business, they go
• 49:45
  Speaker 2: ahead and buy into the second business and then the
• 49:48
  Speaker 2: third business, and then they go ahead and they actually
• 49:52
  Speaker 2: absorb everything else that you create. I mean, it's awesome, dude.
• 49:56
  Speaker 4: Well what's so I was gonna say, merchant automation.
• 49:58
  Speaker 2: Yeah, that's it's a great story, man. So with merchant automation,
• 50:03
  Speaker 2: that's primarily what I'm working on now. Merchant automation was
• 50:07
  Speaker 2: an idea that actually started in December of twenty twenty two.
• 50:11
  Speaker 2: And since I was already doing ATMs, I was already
• 50:15
  Speaker 2: like in the financial services industry. Right, So credit card terminals,
• 50:20
  Speaker 2: that's what it is, credit card processing. Right. How many
• 50:23
  Speaker 2: times do we go to restaurants, convenience stores, bodegas, all
• 50:27
  Speaker 2: that and we pay like a convenience fee or the
• 50:30
  Speaker 2: owners end up paying that convenience fee for allowing you
• 50:32
  Speaker 2: to use your credit card? Right? So I met two
• 50:36
  Speaker 2: mentors out of California, where I'm originally from, and their
• 50:40
  Speaker 2: nine figure entrepreneurs. They built a massive company called pay
• 50:43
  Speaker 2: Backs and they are an ISO independent sales organization. And
• 50:49
  Speaker 2: what we've been able to do is they basically connected
• 50:53
  Speaker 2: with somebody that knew me. We went to dinner and
• 50:56
  Speaker 2: they were like, Paul, this is the big blue ocean.
• 50:58
  Speaker 2: Here's the opportunity. Okay, credit card processing, what do you
• 51:02
  Speaker 2: think about it right now? And like what most people
• 51:04
  Speaker 2: when they first hear this, they're like, dude, et cetera.
• 51:06
  Speaker 2: Everybody has credit card terminal. What are you talking about?
• 51:08
  Speaker 2: Right But what you don't know is what you don't
• 51:10
  Speaker 2: know man. So essentially, I want ahead and I got
• 51:14
  Speaker 2: asking deeper questions and they go and they tell me, well,
• 51:17
  Speaker 2: think about it like this. There is a strategy that
• 51:19
  Speaker 2: was launched and back then it was launched two years ago.
• 51:22
  Speaker 2: It's launched called the cash discount program. And this cash
• 51:25
  Speaker 2: discount program is where essentially you could go ahead and
• 51:29
  Speaker 2: charge the merchant's clients the convenience fee instead of the
• 51:34
  Speaker 2: merchant pain for the convenience fees. So let's say if
• 51:38
  Speaker 2: you have a bodega that right now, on average, they
• 51:40
  Speaker 2: typically make around two hundred thousand dollars in revenue going
• 51:43
  Speaker 2: through the credit card machines. If you, as the credit
• 51:47
  Speaker 2: card terminal provider, were to offer this service to them,
• 51:51
  Speaker 2: it does a couple of things and it's amazing. Okay.
• 51:54
  Speaker 2: Number one, it saves the business owner who is using
• 51:58
  Speaker 2: your credit card criminal a hundred percent of the fees.
• 52:01
  Speaker 2: So now if that man was paying two thousand dollars
• 52:05
  Speaker 2: a month for credit card fees, because that's the average
• 52:07
  Speaker 2: what somebody would pay if they were doing two hundred
• 52:09
  Speaker 2: thousand dollars in revenue. Dude, you just help them save
• 52:13
  Speaker 2: a lot of money for an entire year. We're talking
• 52:17
  Speaker 2: about what twenty four thousand dollars and think about it.
• 52:19
  Speaker 2: That's a nice chunk of change. What can that owner
• 52:22
  Speaker 2: do with that money? Right? And I'm like, okay, all right,
• 52:26
  Speaker 2: all right, you got something going on? All right? What else?
• 52:29
  Speaker 2: And they're like, you can also use this as a
• 52:31
  Speaker 2: marketing technique. What do you mean, because I'm a marketer.
• 52:35
  Speaker 2: He's like, well, when you go into these businesses, your
• 52:38
  Speaker 2: approach aboudding value, educating them and building foundation is the
• 52:43
  Speaker 2: way you want to go. Think about it like this.
• 52:46
  Speaker 2: The Big three, Chase, as, Fargo, Bank of America, they
• 52:51
  Speaker 2: offer credit card processing right to business owners. But do
• 52:55
  Speaker 2: they have local agents that you can actually call and
• 52:58
  Speaker 2: be like, hey, calarl, what's up? Many ill have an
• 53:01
  Speaker 2: issue with my credit card process and machine man like, well,
• 53:03
  Speaker 2: what's going on? You can't Usually when you call, it's
• 53:05
  Speaker 2: going to be somebody from out of the country or
• 53:08
  Speaker 2: it's gonna be a banker who doesn't really care. Okay,
• 53:11
  Speaker 2: So what's our advantage here is we're a smaller company
• 53:16
  Speaker 2: who cares. And this is where the value comes into
• 53:18
  Speaker 2: play again. Okay, every company that I start, now, the
• 53:22
  Speaker 2: first thing I want to emphasize is value. How much
• 53:27
  Speaker 2: value can I provide to the customer so they can
• 53:29
  Speaker 2: see that we actually care and then in return, guess
• 53:32
  Speaker 2: what we're getting paid. That's just the equal equation that
• 53:36
  Speaker 2: most people miss. Man, we don't talk about credit card terminals.
• 53:39
  Speaker 2: We don't even talk about the service. We talk about
• 53:42
  Speaker 2: how we could save them money. We could talk about
• 53:44
  Speaker 2: how we can make their systems better, and we can
• 53:46
  Speaker 2: talk about how we can help them build a secondary
• 53:48
  Speaker 2: source of residual income. So it does two things. Saves
• 53:52
  Speaker 2: the merchant the soore owner one hundred percent of their fees.
• 53:55
  Speaker 2: And number two, let's say one of you guys or
• 53:57
  Speaker 2: both of you guys, we're interested in actually providing the
• 53:59
  Speaker 2: credit terminals. Now, you guys are making residuals off of
• 54:02
  Speaker 2: their clients. In return, what if you get actual merchants
• 54:07
  Speaker 2: that are like, hey, but I want to make some money.
• 54:08
  Speaker 2: Too easy, you guys can actually split the residuals. If
• 54:14
  Speaker 2: the revenue is big enough, let's say it's two hundred k,
• 54:16
  Speaker 2: you guys get one percent of the residuals from that
• 54:19
  Speaker 2: two hundred k.
• 54:21
  Speaker 1: What is that.
• 54:24
  Speaker 3: Of two hundred thousand, two thousand.
• 54:26
  Speaker 2: Dollars dude, for one terminal, one account. Let me ask
• 54:30
  Speaker 2: you guys something.
• 54:31
  Speaker 1: Okay, how many terminals are you doing now?
• 54:33
  Speaker 2: So I'm personally doing eighty, so right now, my residuition
• 54:37
  Speaker 2: comes at thirty thousand. Okay, But we're talking about for
• 54:42
  Speaker 2: my clients that I help get into this business now
• 54:44
  Speaker 2: as well, because here's my bigger picture. Here's my vision. Okay,
• 54:48
  Speaker 2: if you guys don't see it, my vision is, yes,
• 54:51
  Speaker 2: I could go ahead and I could travel to New York.
• 54:54
  Speaker 2: I could drive to these different states, close these eels myself.
• 54:58
  Speaker 2: That is the harder path my mindset as an entrepreneur,
• 55:02
  Speaker 2: It is what is the path of least resistance. If
• 55:06
  Speaker 2: I already built a successful company the first time, I
• 55:08
  Speaker 2: have four thousand people that believe and trust me, why
• 55:11
  Speaker 2: not show them the new opportunity which I have and
• 55:15
  Speaker 2: help them make a secondary source or a third source
• 55:18
  Speaker 2: of residual income. Because that's that's what it comes down
• 55:21
  Speaker 2: to It comes down to time, right, the new rich.
• 55:24
  Speaker 2: I don't believe the rich anymore really care about you know,
• 55:28
  Speaker 2: the Lamborghinis and the manches. No, dude, it's time freedom.
• 55:32
  Speaker 2: How great is it for you guys to have businesses
• 55:35
  Speaker 2: and be able to travel the world without worrying or
• 55:38
  Speaker 2: stressing about the income. You know, that's true freedom. It's
• 55:41
  Speaker 2: it's in here man. It's just like knowing that, hey,
• 55:44
  Speaker 2: my bills are going to get covered. Business is still
• 55:46
  Speaker 2: going to handle and I don't got to be in
• 55:48
  Speaker 2: there on Slack or any of these communication systems talking
• 55:52
  Speaker 2: to my team making sure they're doing what they're doing right.
• 55:54
  Speaker 2: And that's what it is. That's what I focus on first,
• 55:56
  Speaker 2: to cover my bills.
• 55:57
  Speaker 3: So when you had the ATMs, you got merchant automation.
• 56:03
  Speaker 3: It feels like these are fintech companies in a sense. Right,
• 56:06
  Speaker 3: So when I think fintech, I think valuation, and I
• 56:09
  Speaker 3: think if we umbrelltherly, it becomes a holding company for
• 56:12
  Speaker 3: a larger vision where it's now this is a fintech
• 56:14
  Speaker 3: company who can now come and at one point maybe
• 56:19
  Speaker 3: package this up and sell it. Is that on the
• 56:21
  Speaker 3: vision board and then back to that part where you're
• 56:23
  Speaker 3: saying the vision. It's like, all right, I got four
• 56:25
  Speaker 3: thousand people that trust me, I teach them the skill.
• 56:30
  Speaker 3: There is there a percentage inside there that now is
• 56:32
  Speaker 3: a kickback because you've you're giving them locations.
• 56:35
  Speaker 2: Okay, Yeah, that's good man, you know what you're doing. Okay,
• 56:39
  Speaker 2: but yes, it comes. Here's the thing. Somebody who doesn't
• 56:44
  Speaker 2: have the experience in business when you first start off,
• 56:48
  Speaker 2: Let's be honest, a lot of people are agree they're
• 56:51
  Speaker 2: gonna be like I want it all myself. And I
• 56:53
  Speaker 2: was like that too back in my nightclub promotion days,
• 56:56
  Speaker 2: which is why it didn't last.
• 56:57
  Speaker 4: Right.
• 56:58
  Speaker 2: So at the end of the day, when it comes
• 56:59
  Speaker 2: down to I'd rather partner up with somebody who knows
• 57:04
  Speaker 2: what they're doing and give them a percentage. The reason why,
• 57:08
  Speaker 2: because I knew they're going to do good business buy
• 57:10
  Speaker 2: me because it also affects their business. So that's exactly
• 57:14
  Speaker 2: what we do. We essentially will start them up, okay,
• 57:18
  Speaker 2: where we set them up with everything, whether they're a
• 57:21
  Speaker 2: proactive entrepreneur or whether you're more of a passive investor. Okay,
• 57:25
  Speaker 2: it just really depends on time. How much time do
• 57:28
  Speaker 2: you have to invest into starting this business, and I
• 57:31
  Speaker 2: in the same conversation with the driver, but it goes
• 57:34
  Speaker 2: into if you have let's say roughly four to five
• 57:37
  Speaker 2: hours a week and you're willing to go ahead and
• 57:40
  Speaker 2: sit through what we call weekly clinics with my partners
• 57:44
  Speaker 2: where we'll actually teach you, hands on man how to
• 57:46
  Speaker 2: go ahead and sell this. Because I feel that everybody
• 57:51
  Speaker 2: in this country knows at least ten businesses that they
• 57:55
  Speaker 2: could approach and ask a very simple question, do you
• 57:58
  Speaker 2: pay credit card process sessing fees? And less than five
• 58:03
  Speaker 2: percent of businesses in the United States right now are
• 58:07
  Speaker 2: using cash discount program, so probably going to be a
• 58:10
  Speaker 2: high percentage that that person's going to say yes, okay.
• 58:13
  Speaker 2: So in business we call this big blue ocean. There's
• 58:16
  Speaker 2: a massive opportunity for a lot of people, and people
• 58:19
  Speaker 2: are not catching this on yet because everybody that does
• 58:22
  Speaker 2: merchant services, guess what, they're baby boomers. There are people
• 58:26
  Speaker 2: that have been in the game for so long, dude,
• 58:28
  Speaker 2: that they haven't integrated digital marketing. So now that I've
• 58:32
  Speaker 2: met guys that have been in the game for twenty
• 58:34
  Speaker 2: years and I'm basically the face, I am their partners,
• 58:38
  Speaker 2: and I'm more into using marketing. I'm now exposing this
• 58:43
  Speaker 2: technique because I see it as an opportunity to team
• 58:46
  Speaker 2: up with entrepreneurs and even ninety fibers that are looking
• 58:51
  Speaker 2: to invest into something sustainable, but then also willing to
• 58:55
  Speaker 2: get mentored by us. Okay, because it's a partnership. And
• 58:59
  Speaker 2: if we're able to get hundreds of people in every
• 59:01
  Speaker 2: single state, oh dude, yeah, valuation is gonna go up.
• 59:04
  Speaker 2: Sounds like fintech, but I'm gonna I'm gonna be very
• 59:06
  Speaker 2: honest with you guys. I'm never gonna retire. And I
• 59:11
  Speaker 2: know a lot of people are like, well, like, no,
• 59:12
  Speaker 2: are you gonna retire. No, I'm never gonna retire. It's
• 59:15
  Speaker 2: just in me, dude. I've always been a worker. Like
• 59:17
  Speaker 2: with me, it's just working smarter, not harder. You know,
• 59:20
  Speaker 2: I'm back injuries from law enforcement, dude, Like, it's just
• 59:23
  Speaker 2: it wore it wore me down, bro, just seven years
• 59:25
  Speaker 2: in that city. It was crazy. But now I work smarter.
• 59:29
  Speaker 2: So what I'm trying to build is I'm in the
• 59:32
  Speaker 2: next stage of my life. Man. I just got married, dude,
• 59:34
  Speaker 2: so now I'm looking to making some kids. I want
• 59:37
  Speaker 2: like three four kids with my wife, even my wife.
• 59:41
  Speaker 2: She's like, Babe, I want to launch like a consulting
• 59:43
  Speaker 2: program for women that need help finding like their true
• 59:47
  Speaker 2: love of their life. And I'm like, oh yeah, let's
• 59:49
  Speaker 2: do it. You know, I have the resources, like I
• 59:52
  Speaker 2: know what to do, Like it's in my head. Let's
• 59:54
  Speaker 2: let's rock. And That's what I'm really trying to do. Man,
• 59:57
  Speaker 2: I'm really trying to build things that I'm passion about,
• 1:00:00
  Speaker 2: and this is one of them. Rich at Onnation is
• 1:00:02
  Speaker 2: one of them because it's already changed the lives of
• 1:00:06
  Speaker 2: dozens of my mentees, dude. Like, I have so many stories.
• 1:00:10
  Speaker 2: If you guys, go either on my website on my Instagram.
• 1:00:13
  Speaker 2: That's what I promote the most. I don't even promote
• 1:00:14
  Speaker 2: what I have. I could care what I have. It's
• 1:00:17
  Speaker 2: more about them. It's about the transformation of what we're
• 1:00:19
  Speaker 2: doing for people. So to give you a great example,
• 1:00:23
  Speaker 2: I did another podcast with another podcaster and I have
• 1:00:29
  Speaker 2: brought one of my mentees who dramatically changed his life. Dude,
• 1:00:33
  Speaker 2: within seven months, this guy went from owning a construction
• 1:00:36
  Speaker 2: company okay in Colorado, and he has a wife, he
• 1:00:40
  Speaker 2: has two kids, and he gave his first chance with
• 1:00:44
  Speaker 2: us because of our social proof of results, and he
• 1:00:47
  Speaker 2: talked to one of our prior clients and he went
• 1:00:49
  Speaker 2: all in, dude, and he went all in, and within
• 1:00:51
  Speaker 2: seven months he was able to scale to forty accounts.
• 1:00:55
  Speaker 2: And I asked him, I interviewed him in front of
• 1:00:57
  Speaker 2: my audience, and I was like, hey, man, how is
• 1:01:01
  Speaker 2: it possible that you went to forty accounts without having
• 1:01:04
  Speaker 2: like a massive team like me. And he goes in.
• 1:01:08
  Speaker 2: He says, the product sells itself. It truly does, because
• 1:01:14
  Speaker 2: you think about it, what are the cons behind it?
• 1:01:17
  Speaker 2: The objections that we've gotten is, well, what if my
• 1:01:21
  Speaker 2: clients don't want to pay their own convenience fee to
• 1:01:23
  Speaker 2: use their credit card? Right? But when you think about it,
• 1:01:27
  Speaker 2: that only gets into effect if they're doing high ticket
• 1:01:30
  Speaker 2: Let's say you're buying a nice watch, watches like ninety
• 1:01:33
  Speaker 2: thousand dollars. Now you've got to pay four percent of that.
• 1:01:36
  Speaker 2: More than likely that's not going to be your ideal client.
• 1:01:38
  Speaker 2: You want to go for actual customers, like businesses that
• 1:01:43
  Speaker 2: people use every day, breakfast cafe shops, coffee shops, food trucks,
• 1:01:48
  Speaker 2: convenience stores, bodet gas, what is it, auto repair shops,
• 1:01:53
  Speaker 2: things that have high volume of transactions. Those are the
• 1:01:57
  Speaker 2: best businesses to deploy this exact strategy because they're paying
• 1:02:01
  Speaker 2: a very small percentage and the volume. You got to
• 1:02:04
  Speaker 2: think about it like this, you're getting paper swipe. So
• 1:02:07
  Speaker 2: the more volume has, the better it is for your
• 1:02:09
  Speaker 2: business because it's not going to affect the actual client
• 1:02:12
  Speaker 2: buying the service or the product. And that's what I
• 1:02:14
  Speaker 2: always tell people. I mean, right now, we have over
• 1:02:17
  Speaker 2: a thousand accounts that we've signed up under our umbrella
• 1:02:19
  Speaker 2: in the past year, and it works. We don't get
• 1:02:23
  Speaker 2: no kick back as far as just like hey, I
• 1:02:25
  Speaker 2: don't want your machine, I don't want your service here. No.
• 1:02:27
  Speaker 2: People love it because it's saving the business owners tends
• 1:02:31
  Speaker 2: to hundreds of thousands of dollars, and the people that
• 1:02:34
  Speaker 2: were helping get into this business. It's making them a
• 1:02:37
  Speaker 2: lot of residuals where they're able to quit their nine
• 1:02:39
  Speaker 2: to five and they're also able to focus on this
• 1:02:42
  Speaker 2: growing residual income that's going to last in a lifetime. Man,
• 1:02:45
  Speaker 2: it's a beautiful thing.
• 1:02:46
  Speaker 3: How large scale can you grow these accounts? So I
• 1:02:48
  Speaker 3: would see bodega is grocery stores, that makes sense. Are
• 1:02:51
  Speaker 3: you looking at sporting venues? Large scale accounts like that
• 1:02:56
  Speaker 3: arenas where you're talking about twenty thousand people coming in,
• 1:03:00
  Speaker 3: you're talking about one hundred thousand people. If you're at
• 1:03:01
  Speaker 3: a college Saturday, you know, you go to your arena,
• 1:03:04
  Speaker 3: you're talking abo one hundred and ten thousand you, Ohisle state.
• 1:03:07
  Speaker 1: Is that Can it grow that large scale?
• 1:03:09
  Speaker 2: It can? And can That's the future. That's the future. Man.
• 1:03:13
  Speaker 2: We literally just started a little bit over a year
• 1:03:17
  Speaker 2: and within sixty days I did it as a one
• 1:03:19
  Speaker 2: man startup and we were already a million dollar company
• 1:03:23
  Speaker 2: within sixty days cash collected. Dude, Like it was amazing.
• 1:03:26
  Speaker 2: But the reason why is because we started with that
• 1:03:29
  Speaker 2: push behind the current clientele that we had. They believed
• 1:03:34
  Speaker 2: in us, They believed in my vision when I you know,
• 1:03:37
  Speaker 2: presented it to them and I was just like, hey, guys,
• 1:03:40
  Speaker 2: you know, this is the vision I have for this
• 1:03:42
  Speaker 2: new company. This is the great opportunity that I believe
• 1:03:46
  Speaker 2: that I'm investing in for my family. So it's like,
• 1:03:50
  Speaker 2: think about it. If you were able to invest into
• 1:03:53
  Speaker 2: Uber in the very beginning, the humble beginnings of Uber
• 1:03:57
  Speaker 2: or Amazon, this could go that big, really can with
• 1:04:01
  Speaker 2: the right management, with the right belief and the right
• 1:04:04
  Speaker 2: culture of employees that we do have. I truly believe
• 1:04:07
  Speaker 2: that just because I'm leading it, and that's why I've
• 1:04:10
  Speaker 2: been able to go ahead and hire CEOs for the
• 1:04:12
  Speaker 2: rest of my businesses because I want to go all
• 1:04:14
  Speaker 2: in on this one because of that belief, right. But
• 1:04:17
  Speaker 2: to go into what you were just saying is I
• 1:04:21
  Speaker 2: think that's the future, but not now. The reason why
• 1:04:24
  Speaker 2: I want to focus on helping hundreds of thousands of
• 1:04:27
  Speaker 2: entrepreneurs first accomplish true financial freedom through this, and then
• 1:04:33
  Speaker 2: we can focus. I'm pretty sure throughout those hundreds of
• 1:04:35
  Speaker 2: thousands of mentees or agents that we do get, there's
• 1:04:39
  Speaker 2: probably going to be a handful of people that are
• 1:04:42
  Speaker 2: already going to have the connections because I'm a true
• 1:04:44
  Speaker 2: believer in our network. Right, your network can truly change
• 1:04:47
  Speaker 2: your net worth. So what's going to end up happening
• 1:04:50
  Speaker 2: is we're probably going to get one or two people
• 1:04:52
  Speaker 2: that have such a human, humongous network that they're going
• 1:04:56
  Speaker 2: to be like, Dude, I can present this to my people.
• 1:05:00
  Speaker 2: I could get all these accounts for myself. And that's
• 1:05:02
  Speaker 2: what's happening already. We're getting a few people, like top
• 1:05:05
  Speaker 2: affiliate companies that work with like Russell Brunson, for example,
• 1:05:08
  Speaker 2: that they're like, hey, dude, we have over two hundred
• 1:05:11
  Speaker 2: basically foot soldiers all over the East Coast that can
• 1:05:15
  Speaker 2: go ahead and present this to accounts. He's like, how
• 1:05:19
  Speaker 2: can we set it up with your business where essentially
• 1:05:22
  Speaker 2: we can do a partnership. You do the training, you
• 1:05:24
  Speaker 2: do the deployment of the terminals, you find the location,
• 1:05:28
  Speaker 2: and you just direct our two hundred affiliates and I'll
• 1:05:31
  Speaker 2: pay them, you know, whatever I get from my residuals.
• 1:05:34
  Speaker 2: And I was like, yeah, dude, let's do it. So
• 1:05:36
  Speaker 2: that's something that we're working on for later on this year.
• 1:05:38
  Speaker 2: But do you say, like, the opportunity is huge, man,
• 1:05:42
  Speaker 2: I'm sure you guys have a huge network, you know,
• 1:05:44
  Speaker 2: huge network that you're probably thinking right now. You're like, bro,
• 1:05:48
  Speaker 2: I know so many restaurant owners so that can use
• 1:05:51
  Speaker 2: this because it's going to save them a ton of
• 1:05:53
  Speaker 2: money and then on the back end, it's going to
• 1:05:55
  Speaker 2: make you guys a lot of money on residuals.
• 1:05:57
  Speaker 4: So before we leave, what's some departing words that you
• 1:06:00
  Speaker 4: can leave to entrepreneurs your journey that you you know,
• 1:06:04
  Speaker 4: personally went through that kind of some words of wisdom.
• 1:06:08
  Speaker 2: Yeah, No, absolutely, man. I mean, you gotta believe in
• 1:06:10
  Speaker 2: yourself at the end of the day. It's the conviction
• 1:06:12
  Speaker 2: and the passion that you have as a person. Don't
• 1:06:17
  Speaker 2: do yourself a disservice by actually listening to people that
• 1:06:21
  Speaker 2: having gotten to the life that you dream of or
• 1:06:24
  Speaker 2: the lifestyle that you want to actually live. My entire life,
• 1:06:28
  Speaker 2: I've been judged. I've been judged when I was a
• 1:06:30
  Speaker 2: corporate America. I've been judged in high school. I've been
• 1:06:33
  Speaker 2: judged and police officer. As a police officer, I've had,
• 1:06:35
  Speaker 2: you know, a coworkers say hey, dude, you're not gonna
• 1:06:38
  Speaker 2: You're gonna be a bad cop. But then it went reverse,
• 1:06:41
  Speaker 2: right because of the conviction of belief that I had
• 1:06:43
  Speaker 2: in myself at the end of the day. No one
• 1:06:44
  Speaker 2: can take that away from you. So key takeaway here,
• 1:06:47
  Speaker 2: anyone listening to this, just do it. Just do it literally,
• 1:06:50
  Speaker 2: just like Nike, just do it. Imperfect action is going
• 1:06:54
  Speaker 2: to win over getting stuck on analysis par analysis. The
• 1:06:58
  Speaker 2: best thing I ever did in my life was invest
• 1:07:00
  Speaker 2: twenty bucks on a couple of books. And I know
• 1:07:02
  Speaker 2: it sounds cliche, on a couple of books that change
• 1:07:05
  Speaker 2: my mindset and dramatically changed the lifestyle of my family. Man,
• 1:07:09
  Speaker 2: it dramatically changed everything for everybody. Do Bloodline Breaker, and
• 1:07:12
  Speaker 2: that's what it's about. Man.
• 1:07:14
  Speaker 1: We appreciate you. We appreciate you being that investors. Man.
• 1:07:16
  Speaker 1: What was your takeaway from the event? Oh?
• 1:07:19
  Speaker 2: Dude, it was awesome. It was awesome, like I said, man, Like,
• 1:07:21
  Speaker 2: I was a night Code promoter for like six years,
• 1:07:23
  Speaker 2: and I know what it takes to basically like orchestrate
• 1:07:28
  Speaker 2: and organize an event that massive. And I think you guys,
• 1:07:32
  Speaker 2: you guys killed it. Dude, you guys did a great job.
• 1:07:34
  Speaker 2: I think it's a great platform for people that really
• 1:07:36
  Speaker 2: want to educate themselves in entrepreneurship. And I think, dude,
• 1:07:41
  Speaker 2: I'm just waiting to see what you guys do next five.
• 1:07:45
  Speaker 2: It's gonna be appreciate it.
• 1:07:46
  Speaker 4: How can people follow you on social media? Website?
• 1:07:48
  Speaker 1: Everything?
• 1:07:49
  Speaker 2: Yeah? No, absolutely, it's uh Instagram, Paul Alex and then
• 1:07:52
  Speaker 2: the website is just merchant Automation dot com. Guys. Do
• 1:07:56
  Speaker 2: you have it?
• 1:07:56
  Speaker 4: Ladies and gentlemen, thank you guys, rock and for see
• 1:07:58
  Speaker 4: you next week.
• 1:08:00
  Speaker 5: An illegal alien from Guatemala charged with raping a child
• 1:08:04
  Speaker 5: in Massachusetts an MS thirteen gang member from Al Salvador
• 1:08:08
  Speaker 5: accused of murdering a Texas man of Venezuelan charged with
• 1:08:12
  Speaker 5: filming and selling child pornography in Michigan. These are just
• 1:08:16
  Speaker 5: some of the heinous migrant criminals caught because of President
• 1:08:20
  Speaker 5: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 1:08:24
  Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:08:28
  Speaker 5: crossings are at the lowest levels ever recorded, and over
• 1:08:32
  Speaker 5: one hundred thousand illegal aliens.
• 1:08:34
  Speaker 2: Have been arrested.
• 1:08:35
  Speaker 5: If you are here illegally, your next you will be
• 1:08:39
  Speaker 5: fined nearly one thousand dollars a day, imprisoned, and deported.
• 1:08:43
  Speaker 5: You will never return. But if you register using our
• 1:08:46
  Speaker 5: CBP home app and leave now, you could be allowed
• 1:08:49
  Speaker 5: to return legally. Do what's right. Leave now. Under President Trump,
• 1:08:55
  Speaker 5: America's laws, border and families.
• 1:08:57
  Speaker 2: Will be protected. Sponsored by the United States n of
• 1:09:00
  Speaker 2: Homeland Security,