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Don't Be a Stranger Campaign | Auckland News
Tourism New Zealand’s bold new campaign “Don’t be a Stranger” is rallying Aussies, Brits, and Canucks to finally book that trip to visit loved ones—and it’s working. With ads featuring familiar faces like Bree Tomasel and Tanya Hennessy, the $82K push aims to bring in 5,000 extra visitors by year’s end, injecting $16.4M into the economy. Part of a larger strategy to hit 3.9 million arrivals, the campaign taps into a real trend: nearly half of Australian visitors last year came for family and friends. Already up 20% from last year—with holiday visits soaring 15%—the numbers prove this isn’t…
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