Latest / Mini Scroll / MINI TECH SCROLL: Coachella livestream debate, AI influencers posting festival content + the viral Sam Altman exposé

Transcript

MINI TECH SCROLL: Coachella livestream debate, AI influencers posting festival content + the viral Sam Altman exposé · Mini Scroll

• 0:00
  Hey everyone, and welcome to Mini Scroll, the daily Internet
• 0:03
  culture podcast bring you the biggest stories from social
• 0:05
  media, the creator economy and the digital space every Monday
• 0:09
  through Thursday and sometimes Fridays.
• 0:11
  My name is Annabelle and I'm your Wednesday Mini Tech Scroll
• 0:14
  host and also the deputy editor of Australian youth digital
• 0:17
  media brand Centennial World. Welcome back to Mini Tech Scroll
• 0:22
  for another week. I hope you guys have been doing
• 0:24
  well. This is actually the third time
• 0:26
  that I've been on the mic this week.
• 0:28
  I jumped on Mini on Monday to obviously discuss Bieber cello
• 0:32
  with Lauren and we also filmed a Patreon episode yesterday.
• 0:36
  But in case you missed it on Mini I was basically
• 0:39
  representing the Believer fan bases perspective on Bieber
• 0:43
  cello. We did get into it in quite a
• 0:47
  lot of detail in the episode, but as a historic Believer, like
• 0:50
  I'm obviously not a unbiased source, but I really did enjoy
• 0:56
  the interactive slash intimate vibe to the performance.
• 0:59
  And I do feel like it kind of humanized him in a way that I
• 1:02
  feel like audiences have really struggled to do throughout his
• 1:05
  career. But of course, as I said in that
• 1:07
  episode, I definitely understand the argument that if a woman did
• 1:10
  a show like that, the response slash conversation around it
• 1:13
  would probably look a lot different.
• 1:16
  At the end of the day, though, I just like seeing artists enjoy
• 1:20
  themselves on stage and do a show that feels right for them,
• 1:22
  to be honest. And like, who am I to dictate
• 1:25
  that? I am not a musician, I'm not a
• 1:27
  performer. So yeah, I don't know why I just
• 1:30
  gave you that recap, but feel free to tune into Monday's
• 1:33
  episode of Mini Skull if you want more of that discourse.
• 1:37
  But my apologies if you are sick of hearing about Coachella.
• 1:41
  I do have a couple more Coachella adjacent stories today
• 1:44
  before we get into them. Please remember to rate, review,
• 1:47
  and subscribe. And also feel free to check out
• 1:50
  Centennial World's Patreon if you want more fun behind the
• 1:53
  scenes content. But yeah, let's just get into
• 1:55
  the stories for this week. So my first story for today is a
• 1:59
  little bit more Internet culture probably than I usually go for
• 2:03
  on mini tech scroll, but I thought it was interesting.
• 2:05
  So I have started to see conversation online about how
• 2:09
  the production and performance on the mainstage at Coachella
• 2:14
  seems to cater more to digital audiences as opposed to the
• 2:17
  people in real life. And I just thought it'd be
• 2:19
  interesting to kind of pick up on this conversation a little
• 2:22
  bit who start off with, I do think a lot of this conversation
• 2:25
  came off the back of Bieber, Chella, and the inclusion of
• 2:28
  live stream comments on the Jumbotron, as well as Justin
• 2:31
  referencing the viewers watching from home and asking them for
• 2:34
  song requests. As someone who is watching the
• 2:36
  live stream, I did immediately clock this interaction because
• 2:40
  this isn't something that you usually see during a performance
• 2:44
  live streamed on this scale. I will say though, if it was to
• 2:47
  happen anywhere, Coachella definitely makes sense because
• 2:50
  over the past ten years or so, we all know Coachella has become
• 2:54
  the Influencer Olympics with creators attending for content
• 2:57
  and social media users living vicariously through them.
• 3:00
  But this obviously isn't the only way people are virtually
• 3:03
  attending the festival. YouTube has been live streaming
• 3:07
  Coachella in the early twenty 10s, where the experience has
• 3:10
  subsequently become known as Couchella, AKA watching
• 3:14
  Coachella from your couch. I was partaking in that this
• 3:17
  year, as I do every year. But since these first live
• 3:20
  streams, Coachella has obviously massively ramped up live
• 3:23
  streaming capabilities. In 2019 actually, it was the
• 3:26
  first time that both weekends were available on live stream,
• 3:29
  and then in 2023, YouTube was set to live stream all six
• 3:33
  stages. As far as the updates for this
• 3:36
  year's live stream, 7 stages are being streamed and 4K resolution
• 3:40
  was introduced to smaller stages.
• 3:42
  There's also a multi stage viewing option which I think a
• 3:45
  lot of people have been loving. So obviously there are continual
• 3:48
  improvements being made and this is something that various
• 3:51
  Couchella goers have noticed and appreciated.
• 3:54
  I thought I would read some of the posts on Reddit to kind of
• 3:56
  express this sentiment and set the tone In the R slash
• 4:00
  Coachella Reddit. 1 user shared a post expressing gratitude to
• 4:03
  the live streaming team as they wrote quote.
• 4:05
  I'm in Australia and I'm unlikely to ever go to this
• 4:08
  festival, but this live stream really is so great.
• 4:11
  Working in media. I know how much back end would
• 4:13
  be going into this epic production across all the stages
• 4:16
  and it's incredible that they do this for us and for free.
• 4:19
  The quality and multiple cameras used are amazing and to be
• 4:22
  honest, if I had to pay I would. And it seemed that many users
• 4:26
  shared this opinion because many of them are praising the
• 4:29
  technical aspects and production of the streams, specifically
• 4:31
  mentioning all the cinematic shots and various artistic
• 4:34
  moments. Also in the R slash Coachella
• 4:37
  Reddit, 1 user shared how grateful they are specifically
• 4:40
  for the Coachella community quote, showing some love for
• 4:43
  those here who contributed to the live stream discourse.
• 4:46
  I'm recovering from surgery and Coachella was just the thing I
• 4:49
  needed. So many amazing sets this year.
• 4:51
  The community here really was great.
• 4:53
  Obviously these are glowing reviews, but I should add that
• 4:56
  not everyone is as on board with the all in mentality towards
• 5:00
  live streaming that Coachella seems to kind of be leaning
• 5:03
  into. One post for example on the R
• 5:05
  slash festival subreddit question the production choices
• 5:08
  within some of the sets that seem to cater to the live stream
• 5:11
  specifically as they wrote quote.
• 5:14
  Don't know how I feel about Coachella leaning really hard
• 5:16
  into production being focused on stream viewers.
• 5:19
  We saw this with Bad Bunny Super Bowl half time performance and
• 5:22
  I've really noticed it this year at Coachella, especially the
• 5:25
  headliners. The production is clearly made
• 5:27
  with live stream in mind, prioritizing the camera over the
• 5:30
  crowd plenty of times. It is worth noting here that the
• 5:33
  focus on the camera is also to the benefit of the crowd to some
• 5:37
  degree. Considering the amount of people
• 5:38
  who are attending the festival. I think it's approximately like
• 5:41
  125,000 per day. So there is no way that every
• 5:45
  festival goer will be able to see the person performing.
• 5:48
  But as the original poster continues, quote, if I'm at a
• 5:52
  festival and it feels like the performer is shooting a music
• 5:54
  video, I'd be pretty alienated and I do imagine some other
• 5:59
  festival goers would feel similarly.
• 6:00
  This combined with the quote UN quote influencer Olympics of it
• 6:04
  all, we really can see how Coachella has definitely become
• 6:08
  a social media first event. And arguably this plays into the
• 6:11
  discussion that I've also been seeing across TikTok talking
• 6:14
  about how horrible slash dead the crowd has been this first
• 6:19
  weekend of Coachella. OK, you're probably thinking
• 6:21
  like, why am I talking about this on mini tech?
• 6:24
  But I thought it was a really interesting example of how our
• 6:28
  social media habits, Internet trends, and I guess also like
• 6:31
  the influence of personal tech impact how we experience their
• 6:35
  relevance and then what companies and brands do to
• 6:39
  capitalize on that. And it's a double edged sword,
• 6:42
  right? Because for the people at home,
• 6:44
  it does democratize the experience entirely, as you can
• 6:47
  probably gather from those Reddit posts I included,
• 6:51
  particularly because of the quality of the headliners.
• 6:53
  And a lot of people around the world might not get the
• 6:55
  opportunity to see these people in concert or in festival for
• 6:59
  whatever reason. Aside from democratizing the
• 7:02
  event, I think it makes sense that Coachella as a festival
• 7:05
  would lean into digital participation because arguably
• 7:08
  that extends its cultural impact.
• 7:10
  Like that's why so many people care about Coachella every year.
• 7:13
  And I thought a piece for why and put this quite well.
• 7:16
  The journalist noted how Coachella's primary marketing
• 7:18
  tool is FOMO at this point. But beyond cultural impact, it's
• 7:22
  also financially incentivized because Coachella makes so much
• 7:26
  money through its partnership with YouTube.
• 7:28
  But because of this, it's arguably also changed how shows
• 7:31
  are put together and how people experience it.
• 7:34
  This has been a conversation, to be fair, for a while now when it
• 7:37
  comes to concerts, like when people like throwing items on
• 7:40
  stage at the person performing, whether it was for like clout,
• 7:44
  virality, a lack of concert etiquette, or even just a
• 7:47
  symptom of main character syndrome.
• 7:49
  But I think another part of the conversation to be had here is
• 7:52
  how the people participating in these events online feel
• 7:55
  entitled to comment on them as if they were there.
• 7:59
  And I feel like we saw this not only with the critiques on
• 8:02
  Justin Bieber set, but even with the commentary around Sabrina
• 8:05
  Carpenter that her set had pacing issues with the comments
• 8:08
  on the live screen as it was airing, complaining that she was
• 8:11
  boring. And I remember when I saw that I
• 8:13
  was like, this is truly crazy because online you can just like
• 8:16
  turn it off. Like if you find it boring, just
• 8:18
  turn it off. Obviously part of this is just
• 8:20
  opinions and commentary, but I also think there's this
• 8:24
  undercurrent of entitlement that's definitely informed by
• 8:27
  the rise of IRL streaming and decision making driven by
• 8:30
  audiences on stream. I remember having this
• 8:33
  conversation like back in, I want to say 2022 or 2023 when
• 8:37
  there was that rise of that NPC streamer Pinky doll.
• 8:41
  And she was literally just basically responding to live
• 8:44
  gifting and doing whatever people want.
• 8:46
  It's like people like to have a sense of ownership of the
• 8:49
  content that they're watching. And arguably what we could be
• 8:51
  seeing is that it doesn't really switch off when the context
• 8:55
  changes. Ultimately, I think it's
• 8:57
  interesting because we're almost seeing the festival exist in two
• 9:01
  forms now. There's like the in real life
• 9:03
  one, which is increasingly being catered to the digital world and
• 9:06
  also the one online that users expect and feel entitled to
• 9:10
  participate in. So we are really seeing the
• 9:12
  festival evolve and actually surprise, surprise, but I'm
• 9:16
  mentioning Ryan Broderick again, I literally mention him every
• 9:18
  week. But in the recent edition of the
• 9:20
  Garbage Day newsletter, he kind of touched on this a little bit,
• 9:23
  speaking about how Coachella has evolved and also how the digital
• 9:27
  world has kind of changed the festival and also the aesthetics
• 9:31
  of fame and performance. So I thought I would read to you
• 9:34
  what he wrote. Coachella is also clearly
• 9:36
  creaking with age. What started in 1999 as a Pearl
• 9:40
  Jam LED protest against Ticketmaster prices morphed into
• 9:43
  a bastion of millennial excess in the 20 tens, an identity less
• 9:47
  industry conference for poptimist iPod commercial Muzak.
• 9:51
  In 2018, Beyoncé was the first black woman to headline the
• 9:54
  festival, which should tell you all you need to know about it.
• 9:57
  And one could argue she broke it forever, turning a glorified
• 10:00
  Apple keynote into an arms race for massive pop acts that one to
• 10:04
  one up each other with an audacious headlining
• 10:06
  performance. But every signal we have for
• 10:09
  measuring culture is flashing red, screaming that this whole
• 10:12
  era is coming to an end. And I think this is a perfect
• 10:15
  segue into my next story for today, because there is another
• 10:18
  reason why Coachella is changing, and that's because the
• 10:21
  increasing number of AI influencer content related to
• 10:25
  the festival. I know we've spoken about AI
• 10:28
  generated influences before, but we haven't really ever covered
• 10:31
  it from the perspective of creators capitalizing on a viral
• 10:34
  event like Coachella. And I think that's especially
• 10:37
  significant because of the way regular people participate in
• 10:41
  this event through the digital world, as we just discussed,
• 10:43
  because consuming content by AI generated influences will of
• 10:48
  course change that experience entirely.
• 10:50
  So my tick tock algorithm is like really locked in on
• 10:54
  Coachella. So I'm getting Coachella content
• 10:56
  that has minimal views and likes from like people who have 500 or
• 11:01
  less followers. So this is actually the type of
• 11:04
  account that I first saw AI generated influences attending
• 11:08
  Coachella from. The first creator that I noted
• 11:10
  was an account with the name Chanel Muse.
• 11:14
  And in her TikTok she was standing in front of the
• 11:16
  Coachella Ferris wheel with a text over the screen reading
• 11:19
  quote here for Beaver Cello. So Chanel was very clearly AI
• 11:23
  generated. She hits almost every
• 11:25
  Eurocentric beauty standard. Very slim long blonde hair and
• 11:30
  also glowy skin. She even talks about her
• 11:33
  experience writing quote, He was so fantastic last night
• 11:36
  referring to Justin Bieber set Like Girl your AI.
• 11:40
  But in saying that, we have also heard of influencers allegedly
• 11:44
  faking their attendance at Coachella for years, so I guess
• 11:47
  this is actually nothing new. Lauren Gray actually made a
• 11:50
  video basically exposing everyone, I think it was in
• 11:53
  2023. It was honestly very iconic of
• 11:56
  her. Anyway, at the time of
• 11:57
  researching, Chanel's account had 6 videos and just over 100
• 12:02
  followers and the accounts bio was quote welcome to my AI
• 12:05
  influencer era. The account has gone on to post
• 12:08
  other videos from Coachella, but what I noticed that I also found
• 12:12
  to be interesting was that on almost every single one of her
• 12:15
  posts, all the AI accounts were commenting on them.
• 12:18
  I saw two multiple times. 1 was an account that specializes in
• 12:23
  AI digital marketing, which promises to help quote faceless
• 12:27
  creators get seen, heard, and paid.
• 12:29
  Meanwhile, another account that I saw repeatedly was from
• 12:33
  another AI influencer doing a similar thing to Chanel, but
• 12:37
  arguably she was a little bit more sinister because her
• 12:39
  profile was linking out to a course which is meant to teach
• 12:43
  users about being an AI influencer.
• 12:45
  And this is something that we've seen before that I've covered
• 12:47
  before, specifically in relation to travel AI influences.
• 12:51
  But using Coachella, which is so, so buzzy to boost your
• 12:55
  platform that links out to a course, which is like definitely
• 12:59
  a scam, feels super ominous as well.
• 13:02
  Obviously, the accounts that I've just mentioned are quite
• 13:05
  niche and small, but there are bigger accounts that are also
• 13:08
  feigning their attendance. Just before I sat down to
• 13:11
  record, actually, I saw The Verge covered this phenomenon as
• 13:14
  well. Journalist Jess Weatherbed
• 13:16
  includes Granny Spills as an example, which is the quote
• 13:20
  Instagram account posting Coachella snaps with the
• 13:22
  Kardashian Jenners, an avatar made with Higgs Field AI.
• 13:26
  According to the creator's bio, that's amassed more than 2
• 13:29
  million followers. With all these different
• 13:32
  accounts and the AI to AI interactions, I'm reminded of a
• 13:36
  a piece that Aidan Walker wrote in an edition of his newsletter
• 13:40
  How to do things with Memes. And he spoke about what it means
• 13:44
  when this kind of AI generated content and slop replaces human
• 13:48
  to human interaction. He essentially argued that the
• 13:51
  decline of human generated content ensures the balance of
• 13:55
  power remains with the platform. As he wrote quote, slop helps
• 13:59
  control people. If through AI slop, they can
• 14:02
  crowd out actual human voices on platforms, not only will they be
• 14:05
  free from the obligation of paying creators, but they will
• 14:08
  control more of the conversation.
• 14:10
  And I think this analysis is pertinent to Coachella not
• 14:13
  necessarily because of the platform's power, but also for
• 14:16
  branding opportunities for companies and the festival
• 14:19
  itself. And to be clear here, I'm not
• 14:22
  saying that I think Coachella brand trips will be replacing
• 14:26
  human influences with AI generated counterparts anytime
• 14:29
  soon, but it could be a possibility down the line,
• 14:32
  especially considering how cost effective it could be and how
• 14:35
  we're already seeing AI high influences compete in the
• 14:38
  Influencer Olympics. This is a sentiment that Jess
• 14:41
  Weatherbed also shattered her piece for The Verge as she wrote
• 14:44
  quote, brands are already reportedly spending into the
• 14:47
  high 6 figures to send real human creators to Coachella.
• 14:51
  I imagine that investing in false realities may be far
• 14:53
  cheaper in every sense of the word.
• 14:55
  If brands are interested in splashing sponsorship deals
• 14:58
  across AI generated faces, they may not be bothered about such
• 15:01
  fakery being disclosed to their potential consumers.
• 15:04
  Perhaps those consumers won't notice or even care to bring it
• 15:07
  back to Aidan Walker's analysis, bringing these AI influences on
• 15:12
  brand trips to Coachella or wherever else the brand arguably
• 15:16
  has more control over the messaging.
• 15:18
  And with this, it's harder to keep brands accountable, and
• 15:21
  that is obviously being very important over the years,
• 15:24
  especially when calling for increased representation on
• 15:27
  these trips. I'm reminded of the, I want to
• 15:31
  say it was like 2018 Coachella trip with all the dote girls,
• 15:36
  which ended up being super controversial with the brand
• 15:39
  kind of being called out for being discriminatory.
• 15:42
  But also if the digital world ever gets to a point where AI
• 15:46
  creators ascent on these trips, these conversations are probably
• 15:49
  not going to be had. And they're super important for
• 15:52
  the brand, but also social media users.
• 15:54
  I am definitely curious to hear what you guys think.
• 15:57
  I mean, at this stage, I think AI influencers are definitely
• 15:59
  less engaging when comes to Coachella content.
• 16:03
  But down the line, potentially that could change, especially as
• 16:07
  this content becomes increasingly normalized and like
• 16:10
  certain AI avatars develop personalities, and especially
• 16:13
  because the experience of Coachella has become more
• 16:17
  entwined with the digital world and the creator economy.
• 16:19
  Let's move on to the next story, and I promise you, I am done
• 16:22
  for. Coachella adjacent commentary
• 16:25
  for today. This story, I'm sure you guys
• 16:27
  have already heard about it, but I wanted to break down
• 16:29
  everything that's going on with Sam Altman.
• 16:32
  Considering how widely covered this has been, I'm not going to
• 16:35
  go into it in too much detail, but I want to give you guys, of
• 16:37
  course, the key points. So Sam Altman has found himself
• 16:40
  both in controversy and physical danger after The New Yorker
• 16:44
  published a lengthy expose on the Open AICEO.
• 16:48
  The piece was written by Ronan Farrow and Andrew Marazz and was
• 16:51
  published on April 6th. In a short form video that I saw
• 16:56
  published to Ronan Farrow's Instagram, he revealed that he'd
• 16:59
  been researching Sam Altman for 18 months and had obtained
• 17:02
  hundreds of pages of previously undisclosed documents in the
• 17:06
  process. He also interviewed over 100
• 17:08
  people about Sam Altman and of course that included Sam Altman
• 17:13
  himself itself. The piece I will say is quite
• 17:15
  long but it's definitely important and I'll link it below
• 17:17
  if you want to read it. With that being said, there's no
• 17:19
  way I'll be able to cover every single point that's being made.
• 17:22
  But I thought how Georgia from the please don't make me focus
• 17:26
  sub stack put it was very succinct and accurate.
• 17:29
  She wrote quote. The overall framing is that
• 17:31
  Altman is someone willing to push things as far as possible
• 17:34
  and do whatever it takes to stay dominant within open AI and the
• 17:37
  broader AI industry. And with someone allegedly like
• 17:40
  this at the helm, it definitely raises questions around the
• 17:44
  governance of one of technology's most valuable
• 17:48
  companies, especially as they are preparing for an IPO valued
• 17:52
  at approximately 1 trillion USD. So throughout the piece, there
• 17:55
  are many different examples and instances that kind of speak to
• 18:00
  Sam Altman's alleged character. For instance, internal memos
• 18:03
  allege that Sam Altman tends to lie and mislead people, even
• 18:07
  members of the Open AI board and its executives, particularly
• 18:11
  when it comes to measures around safety and decision making.
• 18:15
  According to the sources that the journalist spoke to, these
• 18:19
  untrustworthy tendencies do seem to exist throughout his career,
• 18:23
  but perhaps most significantly, they were actually part of the
• 18:25
  reason he was briefly fired from Open AI in 2023 when the board
• 18:29
  moved to fire him. Employees, investors, and even
• 18:32
  Microsoft who had invested $13 billion into Open AI were
• 18:36
  shocked and eventually pushed back on the decision.
• 18:39
  And that led to Sam Altman being reinstated 5 days later, where
• 18:43
  members of the board who had kind of pushed him out ended up
• 18:46
  having to resign. And this sequence of events I
• 18:49
  think does lead into one of the most damning descriptions of Sam
• 18:53
  moment in the article that he is quote unconstrained by truth,
• 18:57
  making him very persuasive. According to a quote from a
• 19:01
  board member quote, Sam Altman has two traits that are almost
• 19:05
  never seen in the same person. The 1st is a strong desire to
• 19:08
  please people to be liked in any given interaction.
• 19:11
  The second is almost a sociopathic lack of concern for
• 19:15
  this consequences that may come from deceiving someone that is
• 19:18
  diabolical. And also throughout the piece,
• 19:20
  they mentioned that multiple people who Sam Altman has
• 19:24
  interacted with throughout his career has described him as
• 19:28
  sociopathic. So yeah, do with that what you
• 19:31
  will. I would say the peace at the end
• 19:33
  of the day really positioned him as a salesman slash businessman
• 19:37
  above all. And because of this, open AI has
• 19:39
  kind of shifted away from its ethics driven mission to ensure
• 19:43
  that AI technology is developed in safe hands.
• 19:46
  Instead today the main pursuit seems to be growth and revenue.
• 19:50
  And one of the examples that the article gives us that Open AI
• 19:53
  has closed various safety focused teams over the years.
• 19:56
  But yeah, definitely read the piece of you have time, but I
• 19:59
  feel like those are some of the key points.
• 20:01
  So I also wanted to touch on the response to this piece because
• 20:04
  it has also been quite intense. Following the release of the
• 20:08
  investigation, a man was arrested for throwing a Molotov
• 20:11
  cocktail at 1 of Altman's homes. No one was hurt during this
• 20:15
  incident, but since then his home has been targeted in a
• 20:18
  second attack, with two suspects arrested for discharging a gun
• 20:22
  outside. After the first incident, Sam
• 20:24
  Altman did issue a response in a blog post sharing some
• 20:29
  reflections on the industry opening eye and also his beliefs
• 20:33
  and goals. It began with a picture of his
• 20:35
  family before or writing quote. Images have power, I hope.
• 20:39
  Normally we try to be pretty private, but in this case I'm
• 20:42
  sharing a photo in the hopes that it might dissuade the next
• 20:44
  person from throwing a Molotov cocktail at our house.
• 20:47
  No matter what they think about me, words have power too.
• 20:51
  There was an incendiary article about me a few days ago.
• 20:54
  Someone said to me yesterday that they thought it was coming
• 20:56
  at a time of great anxiety about AI and that it made things more
• 20:59
  dangerous for me. I brushed it aside.
• 21:02
  In a similar vein, I have seen various headlines talking about
• 21:06
  how these attacks indicate an intensity when it comes to the
• 21:09
  anti AI movement and sentiment where it's moving from kind of
• 21:13
  non violence to violence. And it shows obviously that
• 21:17
  these tech companies need to do better for its users, especially
• 21:20
  as AI becomes integral to the economy.
• 21:23
  But when Lauren and I were chatting about the response to
• 21:25
  this story, we ended up questioning why the specific
• 21:28
  investigation has made such waves.
• 21:31
  Part of it, of course, has to do with the quality of reporting
• 21:33
  and also the promotion of it. But Lauren made the interesting
• 21:36
  point that of course this reporting was way more detailed
• 21:39
  than anything we'd seen up until then.
• 21:41
  But there has kind of been whispers of this kind of
• 21:44
  sentiment towards Sam Altman for a while.
• 21:47
  I feel like especially during the Elon Musk, Sam Altman back
• 21:52
  and forth, the rivalry that we saw last year.
• 21:54
  So what's interesting here is that arguably the overall
• 21:57
  sentiment of the story isn't necessarily groundbreaking.
• 22:00
  I think it's safe to say that many social media users are kind
• 22:02
  of wary of Sam Altman before this.
• 22:05
  But what is significant is the resources and time that was
• 22:08
  dedicated to, with this story showing just how important this
• 22:12
  kind of investigative journalism is.
• 22:14
  It's also becoming increasingly difficult to do successfully
• 22:17
  because of the financial toll that it can take on a media
• 22:20
  company. I also think it has something to
• 22:22
  do with the bad PR run Open AI is on at the moment.
• 22:25
  We spoke about this last week when I covered the purchase of
• 22:27
  TVPN, so I'm not going to rehash it, but there is definitely a
• 22:32
  growing anti in AI sentiment where people are moving to other
• 22:37
  AI platforms or quitting AI platforms as a whole.
• 22:41
  So I think a piece like this fits into the zeitgeist.
• 22:44
  Well, that brings us to the end of Minitech Scroll for today.
• 22:48
  I really hope you guys enjoyed even though two out of three
• 22:51
  stories were related to Coachella, but it had to be
• 22:54
  done. It is the Influencer Olympics
• 22:55
  after all. Lauren will be back tomorrow for
• 22:57
  an episode of Mini Scroll and I will speak to you next week.
• 23:01
  Thanks for listening. Bye.
• 23:03
  Centennial World Podcast Network operates on Gadigal land.
• 23:06
  We would like to acknowledge the Gadigal of the Eora Nation, the
• 23:09
  traditional custodians of this land, and pay our respects to
• 23:12
  elders both past and present.