Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
What if the marketing playbook you've relied on for the past decade is quickly failing to get results?
When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.
Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we’ll cover:
- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.
- How to navigate a new era of marketing measurement when…
The skinny
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